April 2010 Tabletop Market

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April 2010 Tabletop Market

Mikasa Introduces New Fashion-Forward Designs at New York Tabletop Market April 13, 2010, New York Mikasa, the leader in tabletop fashion, adds new patterns, shapes and accent pieces to its formal, transitional and casual dinnerware collections. These new introductions offer versatility in dining to meet the needs of today s consumer. Giving consumers even more options to choose from, Mikasa also adds new serving and accessory pieces to several of its successful collections. For more information about Mikasa or any products from Lifetime Brands, please contact Lisa Lochner, PR Manager, at lisa.lochner@lifetimebrands.com, 516-740-6723. Lifetime Brands is on Facebook, Twitter and YouTube. We invite you to join our community. www.facebook.com/lifetimebrands www.twitter.com/lifetimebrands www.youtube.com/lifetimebrandsvideos *Please note that all information, product names and pricing contained in this book are published to the best of our knowledge as of 4-5-10. We retain the right to make changes to this information as new information becomes available. Please be sure to fact check all information with Lisa Lochner prior to printing. Thank you.

Mikasa Love Tokens Decorated with symbols of love XOXO Mikasa Love Tokens captures the heart of today s bride and groom. A delicate matte platinum rope wrapped with shiny platinum XOXO creates a timeless design, and a subtle platinum band adds an elegant touch. Love Tokens features a porcelain body blended with bone ash for superior strength. The five-piece place setting includes a dinner plate, a salad plate, a bread and butter plate, a teacup and a saucer for a suggested retail price of $49.99. Accessories include a soup bowl, a vegetable bowl, a 12-inch round platter, a 14-inch oval platter, a coffee server, a sugar bowl and a creamer.

Mikasa Love Birds Two tiny birds sit peacefully among scrolling platinum flower vines in Love Birds by Mikasa. Tiny flower blossoms are accented with an enamel center. Platinum banding and a delicate mica shadow add depth and elegance to the precious Love Birds pattern. Made of porcelain with bone ash, Love Birds is chip resistant and perfect for entertaining. Love Birds is offered as a five-piece place setting, which includes a dinner plate, a salad plate, a bread and butter plate, a teacup and a saucer for a suggested retail price of $59.99. Accessories include a round platter, an oval platter, a coffee server, a sugar bowl and a creamer.

Mikasa Color Studio Mikasa Color Studio is a fashion-forward, yet timeless collection. Start with a dazzling place setting in a favorite solid color elegantly banded with platinum or gold precious metal. Dress it up or dress it down for any occasion with decorative accent plates and mugs. From classic stripes and fun polka dots to geometric designs, there are endless ways to liven up the table to keep entertaining fun! The Color Studio collection is crafted from bone china, which offers superior quality with a light and fine body, high quality chip resistance, exceptional strength and durability. The five-piece place setting includes a dinner plate, a salad plate, a bread and butter plate, a teacup and a tea saucer for a suggested retail price of $59.99. The sets of four mugs and sets of four accent plates have a suggested retail price of $39.99 each. New sets of four include: small bowls, tidbit plates and espresso cups and saucers. Platinum banded color options include: Fuchsia, Turquoise, Blue, Black, Coral, Ivory, Gray, Brown, Orange, Lime Green and Light Blue. Gold banded color options include: Black, Brown, Blue, Orange. Accent patterns include: Polka Dots, Stripes, Zig Zag, new Animal Prints and Square designs.

Mikasa Color Studio Animal Prints Mikasa introduces Color Studio Animal Print Accents fashionforward statement pieces that mix-and-match with Color Studio dinnerware. Available as a set-of-four accent plates or set-of-four mugs, these bone china sets include a mix of four stylish prints: tiger, leopard, giraffe, and zebra. Color Studio animal print accents are available in blue with platinum, brown with platinum, turquoise with platinum, and black with platinum. These sets also make a great gift! The sets of four mugs and sets of four accent plates have a suggested retail price of $39.99 each.

Mikasa Stone Ridge Sleek and modern, Mikasa Stone Ridge adds understated sophistication to the table. The striking square shape on stoneware in a variety of contemporary colors is perfect for casual entertaining. This dishwasher and microwave safe collection is available in black, white, graphite and chocolate. The four-piece place setting includes a dinner plate, a salad plate, a soup bowl and a mug for a suggested retail price of $39.99. Accessory pieces include a vegetable bowl and a rectangular platter.

Mikasa Crisscross Grey & Crisscross Tan Stylish yet understated, Mikasa Crisscross is a fusion of modern design and timeless tones. The unique, geometric design in a mix of matte and shiny finishes is featured in an array of cool, distinct hues that are perfect for everyday and casual entertaining. Made of high quality stoneware, Crisscross is dishwasher and microwave safe. Available in tan and grey, the four-piece place setting comes with a dinner plate, a salad plate, a soup bowl an a mug for a suggested retail price of $39.99. Accessory pieces include a vegetable bowl and a round platter.

Mikasa Italian Countryside Square Mikasa adds a new square shape to its popular Italian Countryside collection. The fluted bands of this stoneware collection and column-like detailing recall classical Italian architecture. Accessories include a rectangular platter and a vegetable bowl. Dishwasher and microwave safe, a four-piece place setting includes a dinner plate, a salad plate, a soup bowl and a mug for a suggested retail price of $39.99.

Mikasa Swirl & Swirl Square Mikasa Swirl is available in two new colors Sage and Chocolate and a new Square shape. Swirl features clean lines rendered in a rustic, earthy pattern. Swirl s rich double finish smooth and glossy on the inside, ribbed and matted on the outside sets a striking and original table. The soft rib on the outside of each piece offers a handmade look. Generous serving pieces and unique organic shapes make laying out any meal a treat for host and guest alike. Available in sage, chocolate, white, black or tan, Swirl is available in round or square place settings. Dishwasher and microwave safe, a four-piece place setting contains a dinner plate, a salad plate, a soup bowl and a mug for a suggested retail price of $39.99. Accessories include a square platter, a vegetable bowl and a fruit bowl.

Mikasa Infinity Band Dinnerware & Stanton Flatware Mikasa Infinity Band is timeless in meaning and design. The scrolling band of linked infinity symbols signifies continuity and unity. Infinity is crafted from a special blend of porcelain and bone ash, which creates superior quality china with a light and fine body, high quality chip resistance, exceptional strength and durability. Metallic accents of platinum and gold and hints of texture create an extraordinary look for the table. Perfect for formal entertaining, the Infinity Band five-piece place setting includes a dinner plate, a salad plate, a bread and butter plate, a teacup and a tea saucer for a suggested retail price of $49.99. Accessories include: a soup bowl, a tea server, a vegetable bowl, a round platter, an oval platter, a sugar bowl, a creamer, a crystal vase, a crystal bowl and a crystal frame. Stemware is also available, including goblets, wine glasses, flutes, highballs, double oldfashioneds, iced beverage glasses and toasting flutes.

Mikasa Love Story Mikasa Love Story features delicate hearts intertwining gracefully across each piece, bringing joy and romance into each and every day. Graceful ribbons of platinum wind their way across each porcelain plate and feature delicate hearts on accent pieces, making Mikasa Love Story a classic dinnerware pattern to be treasured for anniversaries to come. The five-piece place setting includes a dinner plate, salad plate, bread and butter plate, teacup and saucer for a suggested retail price of $49.99. Accessory pieces include a vegetable bowl, oval platter, tea server, coffee server, covered sugar bowl, creamer, soup bowl, charger, fruit bowl, set of four heart plates, and a set of four mugs. The accessories range in price from $9.99 for the fruit bowl to $99.99 for the coffee and tea servers. Gift items include a covered butter dish, a small bowl, a vase, a gravy boat and stand, frames and a cake pedestal.

Mikasa Simplicity Gold & Simplicity Platinum Simple, sleek, and sophisticated, Mikasa Simplicity Gold and Simplicity Platinum offer a sweet yet elegant look in tabletop. Made of bone china, these patterns feature a modern coupe shape with delicate precious metal bands in gold or platinum. With an updated coupe mug shape, Simplicity Gold and Simplicity Platinum add a touch of pure elegance to any table. The classic design works well for any occasion and will last for years to come. Simplicity Gold and Simplicity Platinum have a suggested retail price of $49.99 per place setting. Accessory Pieces Available: a soup bowl, a teapot, a vegetable bowl, a 16 platter, a 12 platter, a sugar bowl, a creamer, and a fruit bowl.

Mikasa Platinum Links A fresh and exciting take on formal dinnerware, Mikasa Platinum Links features a mix of classic bands and bold circles to create a truly distinct look for the table. The pure white bone china dinnerware is adorned with platinum and mica detailing, allowing you to set your table with style and sophistication. The Platinum Links four-piece place setting includes a dinner plate, a salad plate, a mug and a soup bowl for a suggested retail price of $79.99. The five-piece place setting includes a dinner plate, a salad plate, a teacup and a saucer, and a bread and butter plate for a suggested retail price of $89.99.

Mikasa Modernist Red & Modernist Black Mikasa Modernist is defined by sleek lines and a contemporary silhouette. The square bone china shape and an updated design create a stylish addition to the table. This transitional pattern works well for both formal and casual entertaining and comes in black/platinum (Modernist Black) or red/gold (Modernist Red) combinations. The Modernist four-piece place setting contains a dinner plate, a salad plate, a soup bowl and a mug for a suggested retail price of $79.99. Accessory pieces in Modernist include a vegetable bowl, a rectangular platter, a sugar bowl, a creamer, a tea server and a coffee server.

Mikasa Platinum Petals Mikasa Platinum Petals features delicate flowers on a striking, contemporary flat rim shape, making for a stylish and elegant formal table. The platinum flowers adorn bone china for a look that is both updated, yet timeless. The Shimmer Vine five-piece place setting includes a dinner plate, a salad plate, a teacup and a saucer, and a bread and butter plate for a suggested retail price of $99.99.

Mikasa Shimmer Vine Mikasa Shimmer Vine features delicate platinum and mica leaves winding across a contemporary coupe silhouette, making for a chic and sophisticated look for the table. This striking bone china pattern is graceful yet modern, making for a unique formal dining statement. The Shimmer Vine five-piece place setting includes a dinner plate, a salad plate, a teacup and a saucer, and a bread and butter plate for a suggested retail price of $89.99.

Mikasa Floral Silhouette Fresh designs and a modern shape make Mikasa Floral Silhouette the perfect combination for formal and casual entertaining alike. Bold florals are featured on a unique square shape of high quality bone china, and are accompanied by a mica background. Makes for an updated, sophisticated statement on your table. Dishwasher safe, the Floral Silhouette four-piece place setting includes a dinner plate, a salad plate, a mug and a soup bowl for a suggested retail price of $89.99.

Mikasa Takaya Platinum and grey vines on bone china in a sleek coupe shape give Mikasa Takaya an understated yet striking look. Mica backgrounds on accent pieces further enhance the dining statement, bringing sophistication and modern elegance to the table. Takaya is the perfect collection for both upscale formal or casual entertaining. Dishwasher safe, the Takaya five-piece place setting includes a dinner plate, a salad plate, a teacup and a saucer, and a soup bowl for a suggested retail price of $79.99.

Mikasa Daylight Fresh and energetic, Mikasa Daylight brings the vibrancy of nature indoors. A wide array of distinctly designed porcelain accessories is adorned with lush leaves in a variety of rich green hues. Dishwasher and microwave safe, the Daylight five-piece place setting contains a dinner plate, a salad plate, a soup bowl, a teacup and a tea saucer for a suggested retail price of $69.99. The Mikasa Daylight collection also includes the following serving pieces to further enhance the tabletop: a tea server, a coffee server, a sugar bowl, a creamer, a round platter, a bread and butter plate, a cereal bowl, a mug, a charger, a large rice bowl, a small rice bowl, a small salad bowl, a pasta serving bowl, an oval vegetable bowl and an oval platter. Complete the look with mix-and-match drinkware available in goblets, wine glasses, flutes, martinis, highballs and double oldfashioneds for $12.99 to $14.99 per glass.

Mikasa Jazz Sleek and stylish, Mikasa Jazz features a coupe shape and an understated design. Jazz will create the perfect backdrop to any formal or casual gathering. Made of high-quality porcelain, Jazz is dishwasher and microwave safe. The Jazz five-piece place setting contains a dinner plate, a salad plate, a soup bowl, a teacup and a tea saucer for a suggested retail price of $69.99. Accessories include a bread and butter plate, a charger, an oval platter, a tea server, a coffee server, a sugar bowl, a creamer, an oval vegetable bowl, a mug, a cereal bowl, and both large and small rice bowls.

Mikasa Indigo Bloom A stylish, modern twist on the classic color blue, Mikasa Indigo Bloom features cool hues of blue in a sophisticated, floral design. The distinctive designs and rich colors come alive on white porcelain. This striking, versatile pattern is perfect for casual or formal entertaining. Dishwasher and microwave safe, the five-piece place setting includes a dinner plate, a salad plate, a soup bowl, a teacup and saucer for a suggested retail price of $69.99. The Indigo Bloom collection also includes a variety of serving pieces including: a bread and butter plate, a charger, a cappuccino cup and saucer, a mug, a coffee server, a sugar bowl, a creamer, salt and pepper shakers, a rectangular platter, a small rice bowl, a cereal bowl, an oval platter, a round bowl and a vegetable bowl.

Mikasa Cocoa Blossom Mikasa Cocoa Blossom features a stylish combination of rich cocoa brown and an exotic floral motif. This fine porcelain collection includes elegantly styled dinnerware with dramatic center pieces and accessories that inspire delectable dining and home entertaining, whether it be elegant or casual. Dishwasher and microwave safe, the Cocoa Blossom five-piece place setting contains a dinner plate, a salad plate, a soup bowl, a teacup and a tea saucer for a suggested retail price of $69.99. The Cocoa Blossom collection also includes the following serving pieces: a tea server, a coffee server, a sugar bowl, a creamer, a round platter, a bread and butter plate, a cereal bowl, a mug, a charger, a large rice bowl, a small rice bowl, a large rice bowl, a small salad bowl, a pasta serving bowl, an oval vegetable bowl, an oval platter, accent plates, a gravy boat and saucer, casseroles, a rectangular platter, salt and pepper shakers, a roaster, a pie dish, a set of four ramekins, a centerpiece bowl. Complete the look with Cocoa Blossom stemware available in goblets, wine glasses and flutes $19.99 per glass. Coordinating flatware is also available.

Mikasa Pure Red Striking Mikasa Pure Red features an exotic maple leaf in graphic silhouettes and brilliant color. This fine china collection expresses individuality every bit as much as the menu. A variety of unique serving pieces and giftware and stunning crackle dinnerware further enhance the tabletop. Dishwasher and microwave safe, the Pure Red five-piece place setting contains a dinner plate, a salad plate, a soup bowl, a teacup and a tea saucer for a suggested retail price of $69.99. The Pure Red collection also includes the following serving pieces: a tea server, a coffee server, a sugar bowl, a creamer, a round platter, a bread and butter plate, a cereal bowl, a mug, a charger, a large rice bowl, a small rice bowl, a small salad bowl, a pasta serving bowl, a fruit bowl, a gravy boat and saucer, casseroles, a set of four ramekins, salt and pepper shakers, a rectangular platter, a centerpiece, an oval bowl, a round bowl, an oval vegetable bowl and an oval platter.

Mikasa Circle Chic Mikasa Circle Chic available in Red, Orange, Yellow and Black -- adds fresh, modern design and vibrant color to the table. The contemporary porcelain dinnerware will bring enjoyment to casual entertaining. Dishwasher and microwave safe, the Circle Chic four-piece place setting contains a dinner plate, a salad plate, a soup bowl and a mug for $39.99. Accessories include a teacup and saucer, a vegetable bowl, an oval platter, a sugar bowl, a creamer, a tea server, a fruit bowl and an espresso cup and saucer.

Mikasa Brushstroke A marriage of modern art and dining, Mikasa Brushstroke allows you to transform your table into a work of art. Each porcelain piece is adorned with a unique brushstroke and a solid black back to create a truly distinct look on your table, perfect for casual entertaining. Dishwasher and microwave safe, the Mikasa Brushstroke four-piece place setting contains a dinner plate, a salad plate, a soup bowl and a mug for a suggested retail price of $39.99. Accessories include a vegetable bowl, an oval platter, a charger, an accent plate, a coffee server, a sugar bowl, a creamer, a fruit bowl, a cereal bowl, and salt & pepper shakers.

Notes

About Mikasa Established in 1948 as an importer of dinnerware, Mikasa is recognized for cutting-edge design and distribution of luxury tabletop and home décor products at affordable prices. Mikasa joined the Lifetime Brands, Inc. family of brands in June 2008. Mikasa offers an unsurpassed assortment of dinnerware, stemware, flatware, barware, glassware, serveware, giftware and household accessories across its multiple brands that include Gourmet Basics by Mikasa and Celebrations by Mikasa. Mikasa is a tabletop staple in department and specialty stores throughout the United States. For more information, visit www.mikasa.com. About Lifetime Brands, Inc. Lifetime Brands is North America's leading resource for nationally branded kitchenware, tabletop and home décor products. The Company markets its products under many of the industry's best known brands, including Farberware, KitchenAid, Pfaltzgraff, Mikasa, Cuisinart, Calvin Klein, CasaModa, Gorham, Hoffritz, International Silver, Kirk Stieff, Nautica, Pedrini, Roshco, Sabatier, Sasaki, Towle TM Silversmiths, Tuttle, Wallace and Vasconia. Lifetime's products are distributed through most major retailers in North America. Contact: Lisa Lochner Public Relations Manager Lifetime Brands, Inc. 516-740-6723 lisa.lochner@lifetimebrands.com Follow us: www.facebook.com/lifetimebrands www.twitter.com/lifetimebrands www.youtube.com/lifetimebrandsvideos The trademarks and TM and logos appearing herein are the property of Lifetime Brands, Inc. and/or their respective owners. 2010. All rights reserved.