#Instabusiness for Instagram

What is Instagram? Social network for taking photographs and posting them from your phone Tip: Secure your vanity URL before a cyber squatter gets it.

What is Instagram? Social network for taking photographs and posting them from your phone It s a rapidly growing social channel tailor made for the tourism industry: Tip: Secure your vanity URL before a cyber squatter gets it.

What is Instagram? Social network for taking photographs and posting them from your phone It s a rapidly growing social channel tailor made for the tourism industry: 90M monthly users Tip: Secure your vanity URL before a cyber squatter gets it.

What is Instagram? Social network for taking photographs and posting them from your phone It s a rapidly growing social channel tailor made for the tourism industry: 90M monthly users 40M photos posted daily Tip: Secure your vanity URL before a cyber squatter gets it.

Fact: Humans process images 60,000x faster than words.

Fact: Humans process images 60,000x faster than words. Circle

Image vs. Word cable guy

You have to tell a visual story

@VisitDetroit Images

@VisitDetroit Launched Spring 2012 Followers 1600+ Almost 700 photos on #DepictTheD

The # symbol, called a hashtag,, is used to mark keywords or topics. It was created to categorize messages. #Tour #Detroit #MetroDetroit #Travel #Idol #OpeningDayInTheD #Capricorn #JimmyBuffet#ParrotHeads #Skydiving #Sailing

Process Adjust Manipulate Filter Caption photo. Add #Hashtags. #DepictTheD

Pure Michigan Instagram

5 Do's and Don't's of Instagram

1. Dopay attention to detail.

1. Do pay attention to detail. Don t photograph wallpaper patterns.

2. Dotake behind the scene photos.

2. Dotake behind the scenes photos. Don'tgo overboard you re a credible organization. Ex: banquets setup (40+ tables), photo of tour bus at McDonald's drive thru

3. Dopromote your brand.

3. Dopromote your brand. Don'tpromote your brand. Example: show people what's great about you, but also show people what's great about your area and other businesses around you and funny signs or things they do.

4. Do participate in popular hashtags (#ThrowbackThursday) or #TGIF.

4. Do participate in popular hashtags (#ThrowbackThursday) or #TGIF. Don'tpost the ugly. There's a reason you forgot about your high school hair

5. Doencourage customer participation.

5. Doencourage customer participation. Don'tworry about negative feedback. Address it and move on. Keep calm and carry on. Example: Starbucks encourages pictures of people and coffee with a #Starbucks hashtag.

Ways to Be Found 1. Hashtagit.

Ways to Be Found #City, #overnight, #spa, #comfortable, #sleep, #conventions (#DELP) #bowling, #strike, #pins, #arcade, #lunch, #LeagueNight#GoodTimes #RideInStyle, #DesignatedDriver #GirlsNightOut#Anniversary

Ways to Be Found 1. Hashtagit. 2. Cross promotion on other channels

Ways to Be Found

Case Study Contests give people reasons to celebrate. lure participation.

Incentive

Opening Day Contest What? Photo contest on Instagram

Opening Day Contest What? Photo contest on Instagram Goal: Engage an active community; increase interaction and followers.

Opening Day Contest What? Photo contest on Instagram Goal: Engage an active community; increase interaction and followers. How: Create rules, hashtag, promotional schedule.

Contest Advice

Contest Advice eep t imple tupid

Contest Advice t eep imple tupid Does not have to be complex.

Rules Opening Day in The D Instagram Contest Show us whatchagot! We know you re celebrating the Detroit Tigers Opening Day at Comerica Park, and we want to see how. After all, great celebrations must be documented. Snap a picture that captures the essence of your Opening Day experience maybe you re dressed in Tiger apparel, or as a tiger or by the giant tiger. Attending the 97.1 The Ticket Detroit Tigers Opening Day Block Party in Grand Circus Park? Show us how it s going. Or maybe you re nowhere near Comerica Park but throw an awesome Tiger- or baseball-themed party. You don t strike out there. Upload your Instagramphotos using #OpeningDayInTheDfor a chance to win $50. The most spirited photo will be announced the winner Friday night, and we ll share some of our favoriterunners-up. You can enter as many times as you d like. Just do us a favorand keep it clean; only appropriate photos will be considered. We may give bonus points to submitters wearing Detroit Tigers beads and buttons from the Detroit Sports Commission, who will be in Grand Circus Park on the big day. Keep an eye out for the DSC s mascot, Champ, too! Enjoy the game, any way you decide to celebrate, and GO TIGERS!

Opening Day Contest Goal To increase followers Rules For sanity Incentive To encourage participation

Home Base

Opening Day Contest

Opening Day Contest 74 Likes 84 Likes 7 Comments

Contest Statistics

Celebrate the Losers Honorable Mentions Shows appreciation Showcase talent Builds contest credibility

Update the Blog Original blog post Update

3 rd Party Programs Analytics: Statigram Creating Photos: Snapseed Filterstorm Dynamic Light

A A photo is a frozen moment in time. It doesn t have to be amazing, but it should tell a story. Olympia Entertainment

You just Dan Fuoco 313-202-1955 dfuoco@visitdetroit.com Q & A Prizes