Arrangement of Your Page What does the user see first? Videos Photos Reviews Posts How is your page presented to the viewer? If videos are first are they current? What you want the viewer to see first? To change the arrangement of your page go in the left column of the page and chose Manage Tabs. Drag the order to how you would like it to appear on your page. What is your Facebook url? It should be simple like: Facebook.com/bikehelena *Some of you have numbers let s get rid of those!* Under your profile picture you can set your username and this will change your URL to a simple address. Click on the light gray text that says Create Page @Username. How often should I post? It s an experiment. Don t post any more than once a day and I would argue that once a day can be too much. You ll get more out of posts organically if you only post 2-3 a week. Too many posts in too short a timeframe and Facebook s algorithm will group your posts together, rendering the hidden post near-useless. (Exception: businesses that post daily specials where customers rely on post.) The best thing to do is to see what works best for your business. Experiment with different things. What s the best for your audience? What time should I post? No one can tell you a specific time. It s individual. Chose the insights tap from the top of the page. Go to posts. When Are Your Fans Online Post Types Top Posts from Pages You Watch Schedule a Post You can easily schedule posts. But, remember, posts that feel in the moment will perform better. Type in the post as normal. Instead of hitting Publish chose the down arrow next to the Publish Button. This will bring you to a pop up that will let you schedule the post day and time. Invite People to Like your Page This is the easiest (and free) way to get new likes Click on the people who reacted to the post. You ll get a list of everyone who liked the post. They ll have a box to the right of their name. If they don t already like your page click Invite. (FB will only allow so many invites per day, but it s a lot!)
Creating a Like Campaign Advanced: If you d really like to explore advertising more see Facebook.com/powereditor Facebook recently made some changes to this and it s more user friendly than it used to be. I prefer to use Facebook.com/ads/manager Insights Likes Promote Page Button Add video, images or slide show (chose video, then slideshow to make slideshow) If you chose several photos, FB will optimize with the photo that is performing the best. Now you can add in your audience information: - Gender, Location, Interests, Budget, Duration Run a FB like campaign during a time you know your page will have good, unique momentum. Do not invite someone to a page that has nothing going on with it. Sweepstakes Be aware of the rules. Facebook promos that say share run the risk of being reported for violating the FB rules. If you use a service like Woobox you can create Quizzes, Sweepstakes, Contests, etc. within their framework so you are more likely to be following the rules. The legal stuff from FB re the page and contests: Personal Timelines and friend connections must not be used to administer promotions (ex: share on your Timeline to enter or share on your friend's Timeline to get additional entries, and "tag your friends in this post to enter" are not permitted). See https://www.facebook.com/page_guidelines.php for all the rules, etc. When do you boost a post? Two different thoughts. Promote something amazing and cool because it might just go viral if you put some money behind it. Promote something boring but important so that people see it. Are you promoting for a like or do you want a click to your site, email sign up? Promoting an Event Chose: Promote Event Chose: Raise attendance at your event. (via ads manager) Send your audience, budget, etc.
Do you have an email list? You can create a FB audience that matches the interests of your email audience, but it s not your email list. Yes, creepy. - Export your email list as a CSV file. If you have Mail Chimp you don t need to take this step. - https://www.facebook.com/ads/manager/audiences/ Create Audience Create a Custom Audience Chose Customer File or chose login in with Mail Chimp if you use Mail Chimp. Now you will walk through the steps to create that custom audience. Then Go Audiences (https://www.facebook.com/ads/manager/audiences/) Select your Newsletter List Then Actions Create a Lookalike Audience Select United States Facebook will then create an audience for you that has similar interests as your existing audience, but is not your existing audience. This will take a bit to generate. Note: My email list of just over 4,000 was too small to be a FB audience, but from my newsletter audience, I was able to create a Lookalike audience that will reach 1% of the US 2 million people who share the same interests on FB as those who have signed up for my newsletter previously. An Explanation on Audience Types:
SOCIAL MEDIA TIPS When doing a Facebook post, put all the relevant information in the first two lines of text. Every post is a chance for you to put your brand out there. Example: I try to be sure that Helena, Montana appears in the first couple lines of all my posts. Cover photos should be that - photos don t get to text heavy. It s not visually appealing. Remember a photo can speak 1,000 words. In general, it s smart to keep photos as photos. If you re running a like campaign you ll get 90 characters of text, 25 characters for headline and 30 characters for the link. That should be enough to get your message across. Why? Facebook will lower your ads reach the more text you include. Really, they will! Maybe you don t want to promote your post or image, but maybe someone else does. Will they be able to? There are lots of great resources available at facebook.com/business/help Be a spy! What are others in your industry doing? Go to your Insights, then scroll down to Pages to Watch and add pages. Content: Facebook wants to be THE video source. Try going live. Tip: If you re going to make any sort of Facebook video, start with the camera horizontal and keep it horizontal for the entire video. Start with the camera vertical, keep the camera vertical. Rotating your device part way through will not rotate the video. If you have a newsletter, put a sign up form on your Facebook Page. If you do have a newsletter, post the link to your FB page. That s content ready to go! You should also add in your Instagram feed if you have one. The best way to tell if something will work is to TRY it. Check on your campaigns and promotions. If they are not working the way you expected stop or pause or delete. Sometimes we get so used to looking at our admin view. What does your page look like as a guest? Front the top of your Facebook page chose More directly under your cover photo then View as a Page Visitor.
Other marketing rants from the soap box of Heidi O Brien - How easy is it for your customer to find your contact number and email on your web site? - Creating a postcard or poster for an event don t forget it should be able to answer: Who? What? Where? When? Why? - Canva.com is my favorite site for creating flyers/email headers, etc. Check it out. Canva will saves your files where as Picmonkey does not. - If you are running a print ad in the paper don t use too much color because often the heavy color ads don t come through clearly in print. - Having a mobile web site is a must. - If you re a brewery you should celebrate Drink Beer Day (Sept 28), but you should not celebrate all the ridiculous days out there. It would be okay to skip Kite Flying Day, Moldy Cheese Day and International Underlings Day though that one (on Feb 29) might be a fun one. - Don t post irrelevant things that have nothing to do with your business in the thought that you better get something out there every day. I d rather go a week or two without a post better than forcing content. - Resist typing links into Instagram posts because people cannot click them or easily copy then. If you want people to go to a specific link, put it in your Instagram profile.