the art of storyselling What I love most is making a difference in my Guests lives. Be transported to a faraway, exotic place simply by lighting a candle. My family knows that the scent of Cinnamon Sparkle means, Let s celebrate!
Storytelling is the most powerful way to put ideas into the world today. Robert McKee Everyone loves a good story Including your PartyLite guests! Human beings are natural storytellers. After all, we ve been telling stories and listening to stories since the beginning of language. In fact, our brains are actually hard-wired so that stories have a much stronger impact than a just the facts approach. As soon as we hear Once upon a time or Let me tell you a story, we relax because we don t have to make any decisions right away. We can allow ourselves to be taken away by the story, while still listening for what might be important. Good stories engage the senses and create a personal, emotional experience for the listener. Stories personalize our business and connect people. WHY TELL A GREAT STORY? Great stories compel action they make your Guests want to move forward with a purchase or a booking or a new PartyLite business! As a Consultant or Leader who wants to grow and be profitable, your goal is not simply to entertain with StoryTelling, your goal is to inspire Guests to action StorySelling. When you share a story about PartyLite products or business opportunity, you help others feel first-hand what PartyLite can do for them. 2 PARTYLITE.COM 3
HOW DO YOU SELL A GREAT STORY? IT S AS EASY AS 1,2,3. Here s what A partylite story might sound like: Sample stories about... 1. Invite Draw your Guests in Pose a question, share an interesting fact, introduce a problem something that everyone can relate to. Fragrance When you think about being relaxed and happy, what do you think of? Me, I imagine taking a walk on a summer night, just when the sun s going down and everything s quiet. It s almost magical. The first time I smelled Amber Wood & Vanilla, that s what it reminded me of. 2. 3. UNITE Create an emotional connection Bring the story to life by engaging all of the senses and using hand motions, facial expressions, even props. Let your Guests see the passion in your eye! Ignite Lead the way to action Reveal how PartyLite resolves the story. Show your Guests how they can capture that feeling for themselves with a PartyLite purchase, Party, or opportunity. TIP: Think of this as a love story you love PartyLite fragrance and home décor products, you love being a Consultant. You want to share this passion with your Guests. Home Décor Product/Hosting I m a big nature buff. Even though I live in the city, I still like to see the seasons change. And I have to have natural beauty in my home. Turns out, I m not the only one. Nature is the inspiration for many top home décor trends. Like our new Garden Sanctuary Collection. As a Host, you could earn it for less! Wouldn t you love to bring the outdoors into your home? Opportunity I m a stay-at-home mom who loves her kids. But I was starting to go a little stir crazy playing Chutes and Ladders day after day! Luckily, someone came to my rescue when she told me about her passion for PartyLite. Now I have my own PartyLite business and get to have fun with grown-ups while bringing in money for my family. So I m a lot happier and it s easier to be the mom I want to be! If you re wishing someone would rescue you, I d love to share more information. 4 PARTYLITE.COM 5
What people really want from their business conversations is a juicy love story. Peter Drucker Be a great story listener, too! There is only one rule for being a good talker learn to listen. Christopher Morley THE MOST EFFECTIVE STORIES MAY BE TOLD BY YOUR GUESTS Friends believe friends when they recommend a product or service it s the whole foundation of Facebook Likes. Encourage your Guests to share their stories by asking questions: What memory does this fragrance bring to mind? What is your favorite fragrance and why? What feeling do you like to create in your home? Tell me about a time when candles were part of a happy moment in your life. You hosted a great party last month, Nicole. How did you decorate with the Hurricane you got as a Host Special? Be the person who hears what your Guest is really saying. Read between the lines. What is her body language or tone of voice telling you that her words are not? Whatever you hear, PartyLite can help! TIP: To help build your own set of stories, check out the PartyLite fragrance stories and StorySelling ideas online at my.partylite.com. Now it s your turn! CREATE YOUR OWN BUSINESS STORIES Use the worksheet on the next page to help you frame your stories. Start by creating a story for each of the following questions: What fragrance takes me away? Why am I PartyLite Passionate? How can I help you? Write each story down, then practice telling it to yourself in the mirror, to your spouse, to your friends until it becomes comfortable and easy. Tweak the words until they sound just like you! Over time, you ll create an entire collection of powerful stories stories for every situation, stories that come from the heart. 6 PARTYLITE.COM 7
CREATE A GREAT STORY WORKSHEET Story Focus: Fragrance Home Décor/ Product Hosting Opportunity 1. Invite Ask a question, describe a situation, share an interesting idea. TIP: Feel free to use hand motions, facial expressions and props to bring a story to life. Let them see the passion in your eyes! 2. Unite Involve the senses feel, smell, taste, see, hear. 3. Ignite Encourage action a purchase, a Party or a business opportunity. Visit my.partylite.com for inspiring StorySelling ideas! PartyLite 2013 SSBFH13