MONEY MINDSET MASTERY PART 2:

MONEY MINDSET MASTERY PART 2: How to Transform Your Money Mindset to Make Millions I HEART MY LIFE

Hi, It s Emily Williams, founder of I Heart My Life and 7-figure Success Coach for female entrepreneurs. I m so excited to be back with you as a part of my Money Mindset Mastery series. In Money Mindset Mastery Part 1: Uncovering The Money Story that s Keeping You Broke (And what to do about it), we talked about what your Money Mindset actually is by dialing in on your money story. I shared how this was going to immediately help you get clear on what you need to transform today in order to get the level of financial success you re craving. So if you haven t seen that video or looked at the workbook, go back and check it out now. Today, I m going to share what it takes to go from a woman who s finally clear on her Money Mindset and money story (that s you!), to transforming both of those things so you can create more money and wealth in your business and life. Part 2 is going to show you how to: TRANSFORM YOUR MONEY MINDSET TO MAKE MILLIONS. The truth is, making money doesn t have to be difficult, but you have to have the right foundation in order to make that happen. Let s look at it this way, in Part 1, you surveyed the land and now in Part 2, it s time to make sure that you transform it so it s ready to be built upon. (Hey, I grew up with a father who owned a construction business so this analogy resonates with me!) Think of it like weight loss you know that your cookie dough habit (a.k.a. your old money story) isn t serving you. So now it s time to learn to make the changes necessary to hit your weight loss (a.k.a. money) goals. GOT IT? Copyright I Heart I Heart My Life My 2017 Life 2017 2

What you ll learn I m going to teach you some incredible and totally doable steps to take to start to transform your relationship with money so you can make more money and create the financial freedom you re longing for for you and your family. So if you re just getting started as an entrepreneur and you know there are some steps you need to take in order to start your business and bring on clients, this is for you. And if you re already an entrepreneur and looking to go to the next financial level but seem to be capping out at $2k or $3k months or can t seem to raise your prices, this is for you too. YOU LL DISCOVER WHY 6, 7, AND 8-FIGURE ENTREPRENEURS CAN HIT THOSE MEGA MONEY GOALS. And why it s critical that you focus on this right now in order to hit those milestones in your own business. I m going to build on what we discussed in Part 1 and share how to transform your money story so that you can start making money in your business. For you, this may be an entirely new way of thinking about money, so pay attention. Today, you re going to learn how, despite growing up with great parents, getting a formal education, being poised for success and achievement, some of us end up in tons of debt, barely getting by. Maybe that s you today. (I know it was me when I graduated at the top of my class yet still found myself working at Starbucks!) You ll see how some people take the fast-track to financial success while others struggle year after year to gain traction and momentum. You ll learn some very simple steps to take starting today, to shift yourself from broke and struggling to literally becoming a money magnet. I m also going to share my own simple Money Mindset practices that I do daily to make sure that I m consistent with bringing in money and clients in my business. After coaching hundreds of women around the world over the past few years and watching thousands go through my self-study courses, I ve learned a lot about what makes someone financially successful, and it all starts with knowing what you want and then deciding how you re going to think about it. Copyright I Heart I Heart My Life My 2017 Life 2017 3

THE KEY TO GETTING WHAT YOU WANT Want to know the secret to getting what you want? It s knowing what you want. Yes, it s that simple. Take my story for example when I was $100k in debt, I had to decide that I was going to be in a different place. I had to know what I wanted and believe that it was possible for me. (More on the belief in a second.) I meet so many women who don t actually know what they want, but, to put it bluntly, you have to know. In Secrets of a Millionaire Mind, the author says The reason why most people don t get what they want is because they don t know what they want. And for most women, they may know what they want, but they don t believe they can have it. If that sounds like you, I want you to hear me loud and clear: You have to start believing. YOU RE CAPABLE OF MORE THAN YOU KNOW. You just have to start thinking, Yeah, this is my current reality now. This is my family history, but it doesn t mean that s an indication of my future. We have to realize that oftentimes the mind lies to us. It pulls from the past and from the present to predict the future. And that s not actually the reality you re capable of so much more than you know. You just have to believe that and you have to just take that first step, and it all becomes easier after that after you start to build the momentum but you have to... Take that first step. Copyright I Heart I Heart My Life My 2017 Life 2017 4

You need this information and to take these steps in order to start your business, grow and go to the next level, otherwise you may never reach your full potential, and we definitely don t want that to happen! I just want you to recognize that this stuff is seriously important and once you get it, your life will never be the same. Not paying attention to this will virtually guarantee that you stay in the same place you are today, and neither of us wants that. YOU AND I BOTH KNOW WHAT YOU RE CAPABLE OF, AND NOW IT S TIME TO SHOW THE WORLD. You don t need to redo your sales page for the millionth time or create another challenge or Facebook ad all of that is important of course, but it s not going to get you the results you want unless you put everything I m about to teach you into place. I ve been where you are, and I know what works. Most of my clients come to me with some form of money stuff that needs sorting massive debt from student loans, fear of sales, undercharging for their services, anxiety over money so if you re in any of those camps, you re in great company. And I myself have been through this process, too. But you don t have to stay in any of those camps. THIS CAN BE THE MOMENT WHERE EVERYTHING CHANGES. I promise I m going to share what s worked for me in my 7-figure business and what s currently working for my clients in their own successful businesses. I won t hold back. I want you to have this seriously life-changing information so you can start living the life of your dreams and creating that thriving business you re craving. Your life will never be the same. Copyright I Heart I Heart My Life My 2017 Life 2017 5

Let s just think about it like those periods of time when you re trying to lose weight, get in better shape or become healthier. Just like in the morning when you don t feel like going to the gym, you have to focus on what you do want instead. Maybe you want that bikini body, to have more energy, or be healthier for your kids whatever the goal is, you have to focus on that in order to see the transformation. It s the same as transforming your Money Mindset and money story. I m sure you ve heard the phrase nothing s going to change unless you do? That s what we re talking about here. I VE BUILT MY BUSINESS FROM $442 A MONTH TO 7-FIGURES IN MY FIRST 18 MONTHS. Everything I m going to teach you today is simple, but you have to take the steps and move forward in order to see the results, and that starts with knowing what you want. But, I want to warn you about something so please hear me out. Not to be a Debbie Downer, but if you don t pay attention to what I m about to teach you, you aren t going to make as much money in your business or reach the level of success I know you re craving. You won t make as big of an impact on the world or on the lives of your friends and family. You won t have that transformation we re talking about here. I know, harsh, right? It s crucial that you learn what I have to teach you right now, otherwise that financial transformation isn t going to happen. Copyright I Heart I Heart My Life My 2017 Life 2017 6

CHANGE YOUR THINKING, CHANGE YOUR LIFE IT ALL STARTS WITH TRANSFORMING YOUR MONEY STORY. A few years ago when I first moved to London, I wasn t in a good place. I was lonely, unsure of my path, and broke. I lived in an apartment the size of a closet for the first year, racked up tons of credit card debt, and had to ask my dad for a $5000 loan. I was sick of my seemingly never-ending quarter-life crisis. I knew I was meant for something big, but I didn t know how to make it happen. Maybe that s you today. If so, just know that things can change and quickly. They did for me, especially when I started to change the way I was thinking about my life and where I put my focus. There are the three concepts I want you to share with you before we go any further: YOU HAVE THE POWER TO CONTROL YOUR THOUGHTS. YOU HAVE A MIND, BUT YOU ARE NOT YOUR MIND. YOUR THOUGHTS AND WORDS CREATE YOUR REALITY. How does this pertain to you and money? Let s dive into what I want you to really understand today Your brain likes to optimize itself (meaning make things easy) as much as possible, so when recurring thoughts become a habit it decides to make those thoughts automatic. This means that the brain will no longer have to reassess every situation; it will just pull up whatever you normally think about/have thought about in similar situations in order to make decisions in the present. Copyright I Heart I Heart My Life My 2017 Life 2017 7

TRANSFORM YOUR MONEY STORY In his book How Rich People Think, Steve Siebold says: The average person has been programmed in childhood by well-meaning parents, teachers, clergy, and others of influence to believe rich people acquire wealth through dishonesty and deceit. THINK ABOUT WHAT ELSE WE WERE TAUGHT TO BELIEVE ABOUT MONEY? Maybe your life experiences have also taught you a thing or two or created fear or worry around money. Maybe some of these scenarios pertain to you: Or Maybe your student loans still haunt you and you wonder how you re going to be able to pay them off. Maybe you feel guilty and hear your parents disappointment every time you talk to them. You wonder when you ll ever get the weight of that debt off your shoulders. Maybe you re worried about investing in help as you start your business, even though you know you need it. You feel like a fraud because your finances aren t in order and wonder if clients will really take you seriously. Maybe when you were little, your parents told you that spending money is bad. They said you should only spend the minimum and just be happy with what you have. So as you grew up, you ve never strived for more than what was necessary to get by. You never paid attention to what you really want or considered what s really possible for you. Now, as an entrepreneur, you know you re playing it safe and that you re capable of so much more, yet it s not happening. Make sense? We ll go deeper with this in a second Copyright I Heart I Heart My Life My 2017 Life 2017 8

Most of the time, these automatic thoughts that we ve developed aren t helpful; in fact they limit our true money making potential as adults and entrepreneurs. Want the good news? The brain has another system that controls the conscious thoughts. In other words, although it takes practice, we do have the ability to control, generate, and create thoughts and behaviors in the moment. IN DOING SO WE CAN CREATE NEW THOUGHT HABITS THAT HELP US, NOT HINDER US! Here s something you need to know from one of my mentors (New York Times Bestselling Author and Oprah s coach) Brendon Burchard: The most successful people in the world have disciplined their minds to support them when it comes to automatic and immediate thoughts. I m going to say that again: The most successful people in the world have disciplined their minds to support them when it comes to automatic and immediate thoughts. They make sure that their thoughts are positive, confident and strong because they know that anything else will make it very difficult to reach their goals. This is your chance to start to live the same way. Flipping your mental switch Clearly, if your thoughts and words are creating your reality then it s key that you flip the switch and create a much more positive playlist about money going forward. (Think about your mind like an itunes playlist on repeat if that helps you! What have you been playing over and over?) Copyright I Heart I Heart My Life My 2017 Life 2017 9

ONE OF THE TRICKS THAT FOREVER CHANGED MY LIFE WAS TO LEARN HOW TO IGNORE MY MIND CHATTER AND NOT LET MY MIND CONTROL ME. Whenever my mind tells me I can t make money, I m going to lose all of my money, or I suck at saving, I just simply say, not useful to myself and direct my attention elsewhere. And if those two words aren t enough, I treat my mind like it s a young child about to run into a busy street full of cars to retrieve her ball. I scream (sometimes out loud), NO! Not going there!. Here s the key though: Try not to make yourself wrong for your negative thoughts about money (or other things!). Newton s Third Law says For every action, there is an equal and opposite reaction so whatever we resist persists and comes back at us with the same amount of force. So if we resist and make ourselves wrong for our thoughts, they ll get stronger, and we ll just feel bad for having negative thoughts, and be in a constant cycle of beating ourselves up. I know you re wondering how to avoid resisting thoughts you don t want, right? Here s a simple way to think about it There are a lot of weight loss experts out there who don t focus on deprivation (eliminating food from your diet), they focus on adding in the good stuff. When you do that, you aren t as hungry for the bad stuff and the junk, so naturally you eat less of it. It s the same thing with our thoughts By putting my focus on the positive (instead of putting all my energy into avoiding the negative), I have less space in my mind for the negative thoughts because the positive have taken up all the room. I ve also found that by introducing new and positive thoughts, my mind doesn t have the time to go back to the negative. It starts to create a new default playlist that s much more powerful! I know this concept can be a bit heavy, but if you aren t currently living the life you desire or making money, what do you have to lose?! Give it a shot. Over the next few weeks, I predict that you ll become more aware of the thoughts about money that are running on a loop in your mind and definitely not serving you, and I promise you ll see huge results if you focus on the positive and fill your mind with goodness instead. Copyright I Heart I Heart My Life My 2017 Life 2017 10

Wondering how that s even possible? Good! Here are a few ways I ve transformed my old negative money thoughts into positive ones that have propelled me to a much happier place within, and skyrocketed my biz to 7-figures. In the I Heart Money program we go over ten ways to flip your money switch, but let me give you few of my favorites to get you started... WRITE DOWN FIVE OF YOUR TOP/MOST POWERFUL MONEY BELIEFS YOU CURRENTLY POSSESS BELOW AND THEN LITERALLY FLIP THE SWITCH. For example Wanting money means I m greedy. Life is too expensive. Wanting money means I m normal and fabulous. I always have enough money for all of my desires and the life I want. Your turn... Copyright I Heart I Heart My Life My 2017 Life 2017 11

Great work! How did it feel? (P.S. If you re thinking it sounded like you were lying to yourself, that s totally normal. Of course it s going to sound like that because you ve been telling yourself the opposite for decades!) Keep going The goal is for you to no longer believe everything you think and to learn to naturally flip the switch. Of course, we are human so negative thoughts will creep in from time to time, but we don t have to believe them. You have a choice. You can learn to report on your thoughts about money instead of getting sucked into the drama of your thoughts. Something like: Hmmm isn t that interesting that this belief about me not being able to make money keeps coming up. Where s that coming from? That s what I m talking about. It s almost like you re on the outside looking in instead of taking on everything your mind thinks. YOU CAN DO THIS! START FLIPPING THE SWITCH ON YOUR MONEY BELIEFS TODAY. Copyright I Heart I Heart My Life My 2017 Life 2017 12

Here are a couple other strategies that helped me flip the switch and transform my money beliefs: 1. MONEY MANTRAS Pick a phrase that resonates with you. The idea is to saturate your mind in the phrase. Just like when you re starting to eat healthier you d fill your fridge with nutritious food, we re filling your mind with the good stuff, so there s less room for the negative to creep in. Here are a few examples: I always have enough money for all of my desires. I m a money magnet. I love money and it loves me. Making money is easy. I m wealthy. I see myself with (insert monetary amount). I am rich. Abundance is my natural state. Money flows easily to me. I feel good about money and deserve it in my life. Every day is a wealthy day. It s safe for me to have money. I choose wealth and abundance. And here are a few ways to saturate your mind pick what works for you: Post-It Notes around the house. Audio recording of you saying the phrase over and over. Journaling and writing down the mantra at least 20 times a day. Alarms on your phone with that phrase. YOUR MONEY MANTRA: Copyright I Heart I Heart My Life My 2017 Life 2017 13

2. REPLACE WORDS Pay attention to the words and phrases you are using in your own life. For me, as I went deeper with my own money story and money mindset, I realized there were a few words and phrases that evoked a negative feeling inside of me. A few were: Expensive Debt Budget I can t afford it That s not possible I chose to replace those words and phrases. For example, I don t use the word debt anymore -- I replaced it with investments. What that did for me was lessen the charge and create a more positive relationship with money. It also made me feel better which is key to you attracting money into your life. What words will you replace starting today? Copyright I Heart I Heart My Life My 2017 Life 2017 14

These are the first steps you need to take to transform your money mindset and make millions. Yes, you heard me, 7-figures is possible for you! If you re just starting out and feel like focusing on 6-figures or even those smaller money wins, be my guest. THIS IS YOUR PATH, AND YOU GET TO DECIDE. So to recap, today we learned how to go from the girl who knows what her money story is to transforming it and creating that healthy (and much more profitable) Money Mindset. You learned simple steps to take and do daily to start to attract more money, clients and the life you ve always desired so you can free up your energy to grow your business and make more impact on the world. Just imagine for a minute, how amazing your life would be if you didn t have to worry about money... Just imagine how deeply satisfied you would feel. THIS REALLY IS POSSIBLE FOR YOU, AND DON T EVER LET ANYONE TELL YOU OTHERWISE! But this doesn t happen by accident. This has to happen by you making a choice that this work matters. Copyright I Heart I Heart My Life My 2017 Life 2017 15

WHAT S NEXT? MONEY MINDSET MASTERY PART 3: The I Heart Money Blueprint for Mega Success is coming up soon. You might still have some questions about how all these things fit together, and we also haven t talked about my Living As If Philosophy -- stepping into your dream life today, learning to love and get intimate with money money, pricing, sales and charging your worth, and of course attracting your dream clients now. All of that is coming up. In the next workbook I m going to teach you the next steps to making more money and getting more success in your life and business. YOU LL GET FULL ACCESS TO THE I HEART MONEY BLUEPRINT. This is so huge and a game-changer in terms of wealth. I cannot wait to share it with you. Keep your eyes on your inbox for an email from me with the video and content. You don t want to miss it. The most important message I want to leave you with today is this that consistency is key here and just like the day when you don t want to go to the gym, taking small steps like putting on your tennis shoes will make all the difference. You can do this, and I m so excited to see your mega money transformation. I look forward to seeing you in our next training, Lovely. Emily xx Copyright I Heart I Heart My Life My 2017 Life 2017 16