EXPIRED SCRIPT Hi (name), my name is with The Now Agency. I m sure you ve figured out that your home came up on our computer as an expired listing and I was calling to see. 1. When do you plan on putting your house back on the market? (THEIR RESPONSE) Terrific! (name), did you say (days, weeks, months)? 2. If you sold this home where would you go next? (THEIR RESPONSE) That s exciting! (name), did you realize that the ADOM for homes like yours is about 30 to 45 days, then there s another 30-45 days to get the transaction closed. (THEIR RESPONSE) 3. How soon do you have to be there? (THEIR RESPONSE) Based on that new information, can you see that we need to get your home re-listed IMMEDIATELY in order to get you to in? Isn t that what your family needs? (THEIR RESPONSE) And you need to be in by, right? (THEIR RESPONSE) Great! I m available NOW or again at, which is best for you? 4. (NAME). what do you think stopped your home from selling? (THEIR RESPONSE) (NAME)..while your agent was making excuses for the past 6 months, our company sold homes Isn t that what you really
need? You do want to be in by don t you? (THEIR RESPONSE) That s exactly why you and I need to meet IMMEDIATELY! I m available NOW.or, which is best for you? 5. How did you happen to pick the last agent you listed with? (THEIR RESPONSE) Ok, let s see if we can fix that. (NAME), would you agree that the sale of your home is a very important business transaction? (THEIR RESPONSE) Then would you also agree that the marketing and negotiations should be handled by the best qualified agent with a proven record of sales performance? (THEIR RESPONSE) (NAME), that s exactly why people like you hire me! I specialize in getting my listings shown and sold quickly. Isn t that what you really need? (their response) And you said you need to be in by, didn t you? Great! I m available NOW or again at. Which is best for you? 6. What did that agent do that you liked best? (THEIR RESPONSE) I understand perfectly and that s exactly why you and I need to meet immediately! (NAME).If I can get your home sold in the next (days/months) and get you to on time, will you re-list your home with me today? Wouldn t that be the best for you? I m available NOW or. How soon can we meet? 7. What do you feel the last agent SHOULD have done? (THEIR RESPONSE) I agree (NAME). How much money were you paying the last agent to sell your home? (response) Wow, they couldn t get it done in 6 months for? (NAME) thats exactly why people like you hire me! (NAME).I d like to earn your business by getting your home sold quickly for the most a buyer is willing to pay. Isn t that what you really need? (response) And you need to be in by, don t you? Great! I m available NOW or. Which is best for you?
8. What will you expect from the next agent you choose? (THEIR RESPONSE) (NAME).again, we re in perfect agreement. That s exactly why you and I need to meet IMMEDIATELY. I specialize in (their response) and getting my listings sold quickly. You want to be in in. Don t you? We could meet NOW or at. Which is most convenient for you? 9. Have you already chosen an agent to work with? (THEIR RESPONSE) (NAME) that s exactly why people like you hire me. If I could show you a proven marketing plan that has shown more homes over the past 40 years than any other plan, would it be worth 10 minutes of your time to find about how to get your family to by? Isn t that what you really need? Great! I m anxious to share it with you. I m available NOW or again at. What would be best for you? 10. I would like to apply for the job of selling your home. Are you familiar with the techniques I use to sell homes? (THEIR RESPONSE) 11. What would be the best time to show you? NOW or at? Great..I m excited about meeting with you today at (TRANSITION TO PREQUAL SCRIPT) Before I come out, there are a few questions I need to ask, OK? If what I say makes sense, and you feel comfortable and confident that I can sell your home
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1. Before you get yourself tied up in a multi\month contract for thousands of dollars don t you think you owe it to yourself to get just one more opinion? All I need is 15 minutes Let s set an appointment today. 2. Why did your last agent say your home didn t sell? That s funny while your agent was making excuses I sold homes all I need is 15 minutes of your time to show you how I do it Which would be better or? 3. Why do you think some agents sell a lot of houses while others don t? That s exactly why we need to get together I ll show you exactly why I sold homes while yours was on the market. Let s set an appointment today. 4. Are you familiar with the definition of insanity? Doing the same thing over and over but each time expecting a different result Your home didn t sell the first time did it? 5. (Name) I sold homes while yours was on the market Do you want to sell your home? Then you need a different approach Let s set an appointment today. The Mike Ferry Organization