BROADCAST AS A SERVICE a new business model for FM Radio & TV Signal Distribution

BROADCAST AS A SERVICE a new business model for FM Radio & TV Signal Distribution

OLD BROADCAST BUSINESS MODEL The FM and TV broadcast business until today THE BROADCASTING COMPANY IS ALSO THE OWNER OF THE DISTRIBUTION NETWORK (sole owner and user) AUDIENCE BROADCASTING distribution network widely-used broadcast system, but also expensive and not flexible High end-user demand, but new content-providers can't afford the CAPEX needed for this infrastructure NEEDED INFRASTRUCTURE (per TX station) High-power equipped TX tower High-power supply station Microwave links + frequency licences Highly-specialized technical personnel

BROADCAST AS A SERVICE The BaaS over IT network business model company 1 CELLULAR-LIKE BROADCAST DISTRIBUTION NETWORK AUDIENCE BaaS (Broadcast as a Service): - Cellular-like distribution network model - Low infrastructure CAPEX and OPEX - Modular and scalable design company 2 - Easy to install - Remote management and configuration company n - Flexible re-routing of broadcast signals This distribution model meets the demand of the s in a very cost-effective way. - Shared infrastructure for multiple broadcast signals NEEDED INFRASTRUCTURE (per TX station) with TECNOROLL technology Low-power all-in-one TX station High-power supply station Microwave links + frequency licences Highly-specialized technical personnel NOT NEEDED NOT NEEDED NOT NEEDED

OLD BROADCAST BUSINESS MODEL vs. BROADCAST AS A SERVICE Field coverage: different approaches AREA COVERAGE OPERATING WITH LOW-POWER TX (SAME TERRITORY) AREA COVERAGE OPERATING WITH HIGH-POWER TX TX 20KW Freq. 1 20W 50W 50W uwave link Power station ave uw nk li 20W 20W Power station TX 20KW Freq. 2 20W 50W 20W Example estimated costs Example of estimated costs Towers: 300K$ x 2 20KW Tx + cables, etc : 80K$ x 2 Microwave links + licences: 20K$ x 2 Towers: 0 Tx + cables, etc : 10K$ x 18 Microwave links + licences: 0 CAPEX: 800K$ OPEX: high (power, maintenance, links...) CAPEX: 180K$ OPEX: low

BROADCAST AS A SERVICE FOR RURAL AREAS FM radio & TV broadcasting as a service Satellite TELECOM CELLULAR NETWORK VSAT Return link UPLINK Remote Remotetelemetry telemetryand and management service management service

BROADCAST AS A SERVICE FOR CITIES FM radio & TV broadcasting as a service TELECOM CELLULAR NETWORK Remote Remotetelemetry telemetryand and management managementservice service

OLD BROADCAST BUSINESS MODEL vs. BROADCAST AS A SERVICE Benefits comparison Current high-power TX stations Cellular low-power TX stations NO NEED FOR MICROWAVE LINKS ES RVICIES SCALABLE INVESTMENTS E S E N H A T P OM ELL O S TING C T E NC CAS CHA ROAD D LOW PURCHASE AN TO B S ST CO G IN OPERAT PERFECT FIT W ITH TH INSTALLED TE E ALREADY LECOM IP DISTRIBU TION NETW O RK LARGE A SING COVERAGE W LE TRA NSMIT ITH TER NETW OR AND S K W ITH MOD CALAB LE DE ULAR SIGN LOW ENVIRONMENTAL IMPACT AND MINIMUM ELECTROMAGNETIC POLLUTION EXTR POW E EMELY LOW R CON SUMPT ION EASY AND FA ST MAINTENAN SIM CE EVE PLE IN S N IN HAR TALLATI D-TO O - ACC N PLAC ESS ES W IDES PREAD COVER AGE

BROADCAST AS A SERVICE vs. OLD BROADCAST BUSINESS MODEL CAPEX investments comparison NEW OLD Cellular low-power TX Broadcast high-power TX Tower Sharing the same cellular base-stations 10/20/50W transmitter Around 10K $ each Microwave links Tower Around 300K $ each 20KW transmitter Around 80K $ each Sharing the same cellular base-stations links Microwave links Around 20K $ each Technical personnel Same personnel used for the base-stations Technical personnel Highly specialized and skilled, at high costs Management Remote view and remote management Management Remote view On-site management (basic infrastructure only) (with cables & accessories) (with licences) (basic infrastructure only) (with cables & accessories) (with licences)

BROADCAST AS A SERVICE vs. OLD BROADCAST BUSINESS MODEL OPEX investments comparison NEW OLD Cellular low-power TX Broadcast High-power TX Maintenace costs $ Maintenance costs $$$ Microwave links licences 0 Microwaves link licences $$ per year Power consumption $ (0 if solar-powered) Power consumption $$$$$$$ Technical personnel $ Basic technical knowledge required Technical personnel $$$ Highly specialized for KW TX stations