UNIVERSIDAD ANAHUAC UNIVERSITY AUTHORIZED NAME INTERNATIONAL DOCTORATE OF TOURISM LEVEL AND NAME OF THE CURRICULAR PLAN VALIDITY Master s Degree in any area of knowledge, preferably in tourism, entertainment or similar areas, or with professional experience in the area of tourism, considered by the admission committee as sufficient to guarantee a successful integration to the program. Proof documentation with two year validity: FCE with an A or B grade; CAE with an A, B or C grade; CPE with any passing grade; TOEFL Ibt, minimum score of 89. ACADEMIC BACKGROUND FOR ADMISSION MODALITY COURSE LENGTH IN-CLASS 15 WEEKS CODE 2013 GENERAL OBJECTIVES OF THE CURRICULAR PLAN Graduates of the International PhD Tourism are people with integrity, with an extensive and profound human and moral formation, inspired in the perennial values of Christian humanism, respectful of the different cultures and of the environment, with initiative, motivation, and critical sense and with geographic mobility. Shall acquire knowledge, skills and abilities required for the professional practice in tourism companies and organizations, with a deep personal and collective conscience. He/she shall apply epistemological, theoretical, ethical and methodological criteria to the exercise of his/her profession, with a global, local or regional perspective, aiming for the generation of wealth and social wellbeing. 1
General Objectives 1. Contribute to the formation of human talent in tourism research, education and management, including the strategic planning of tourism companies and organizations and related activities. 2. Shall study contributions to the scientific knowledge and the practical resolution of professional issues, based on the application of interdisciplinary and multidisciplinary tourism sciences, quantitative and qualitative methodologies, and analytical research tools. 3. Shall develop a global and strategic vision of tourism, its organization and structure its changing and competitive market determinants and the respective profiles, diagnosis, therapies, trends and expectations, He or she shall also focus on tourism education and formation, in tourism management and strategic planning of companies and institutions linked to the tourism area. 4. Shall develop research skills and capacities (transversal and specific) in order to produce innovative knowledge (pedagogical, managerial and didactic) applicable to national and international tourism. 5. Will work in teams and individually, with commitment, flexibility, versatility, systematic, and critical spirit, aiming toward the achievement of quality, universality, transdisciplinarity, creativity and recognition. 6. Shall collaborate with universities, advisory firms, research centers and tourist companies and organization to perform research. 7. Shall value ethical principles and human rights, aiming towards the promotion of peace and dialogue, social corporate responsibility, seeking effective equality between men and women, and the promotion of non-discrimination (based on disabilities, race, national origin, economic or social status), among others. 8. Shall interact with professional chiefs and peers, clients, suppliers, politicians, social agents, properly using relationship tools to achieve results (teamwork, empathy, emotional intelligence, oral, written or gestural communication, negotiation, networking, among others). 9. Systematically and creatively, shall perform analysis, synthesis and assessments on unpredictable and complex circumstances. Address The Code issues, assuming risks involved, making decisions and communicating decisions to the various audiences. GRADUATE PROFILE Academic Area. Theoretic of tourism 1. Understand tourism theories in order to introduce positive changes and develop efficient tools for sustainability, competitiveness, profitability and productivity 2. Create a solid theoretical argumentation on private and public tourism issues; analysis magnitudes, interconnections, and transversality of the sector, with a holistic approach to the phenomena its methods and techniques, including leisure culture and its economy. 3. Analyze the implementation of tourism theories and adjacent disciplines or trans disciplines en la in the perception and explanation of reality, and will understand the existence of the various level of reality, of the element conforming new realities and the current complex structure of tourism, and its connection with other fields of science. 4. From a theoretical, methodological and critical standpoint, assess the inter-disciplinary nature of tourism. 5. Implement principles, fundamentals and laws of tourism to overcome difficulties faced in tourist 2
actions. 6. Develop original and significant tourism theories based on social sciences, humanities and new technologies. Academic Area. Praxis and Poiesis in Tourism 7. With leadership, shall systematize the philosophical-touristic-technical dimension of companies, public institutions, public entities, educational centers, research centers social agents and other institutions linked with tourism. 8. Design public and private tourism policies, to achieve a competitive advantage, beneficial for actors in the tourism sector, especially for host communities, visitors, workers, businesspeople and public administrations. 9. Shall design and execute development and excellence plans and strategic programs, to promote local, state, federal or international travel. 10. Assess touristic plans and projects making special emphasis on execution, in doing these, he or she shall make the best optimization and maximization decisions. 11. Undertake the creation, remediation o expansion of tourism companies and organizations, including activities derived therein. 12. Design and manage tourism companies or organizations based on proven or new administration techniques available in the market. 13. Shall explain the performance characteristics of market factors of production (technological resources, intellectual capital, financial resources, work, organized production), and shall assess market structures and operations locally, regionally, nationally and worldwide. 14. Shall methodically collect data, communication, promotion and marketing material and other resources, in connection with companies, available products and tourist attractions, assessing strengths, weaknesses, opportunities and threats. 15. Use information and communication technologies and innovative industrial technologies available in the tourism market. Master technical and operative procedures such as travel agencies, tour operators, transportation, accommodations, restaurants, group meeting experts, incentives and events, etc. 16. Research and tourism education. 17. Shall manage operations of tourism activities and companies, including, elaboration of strategies, organization, finance, human resources, productive processes, marketing and maintenance. 18. Will supervise asset control, investment financing, company s valuation, business plans, sales forecast, costs and benefits, profitability, overhead, income, revenue and yield management. 19. Shall carry out CODE assessments, measurements and decision making as basis for planning and resource management, implementing new investment and financing techniques. 20. Shall manage and operate support system to research, teaching, management and strategic planning or tourism companies and organizations, activities and relevant instruments. Academic Area. Tourism research 21. Shall understand and comply with national or international applicable regulations, focusing on tourism research strategic objectives, financing mechanisms, and necessary approvals to begin operations or to access financial resources, comply with methodologies required for accountability with employers, funding sources companies, sponsors, supervisors and auditors. 22. Select and apply methodologies, concept tests, techniques, protocols, trends and strategies available in tourism research as basis for a research plan. 23. Select and apply research methods and techniques and tourism interdisciplinary theories. 24. Shall obtain, compile, select, index, and manage relevant research instruments. 25. Assess research and development and innovation and research methodologies for tourism planning, marketing, management, financing, human capital, among others. 26. Will collaborate in significant and original research projects, assessing complexities and effects. 27. Structure projects in the field of sustainable tourism with positive social, cultural, economical (micro 3
and macro), environmental and political impact. 28. Develop products and services contributing to tourism epistemology. 29. Shall monitor and assess, masters, doctoral and postdoctoral research on tourism. 30. Develop research reports (text books, thesis, articles, essays, speeches, patents, informative texts, etc.), showing rate of impact with absolute language correction. 31. Organize scientific meetings and technological exhibits or talks. 32. Promote homologation among the university and I+D+i tourism organizations, and contribute to sharing tourism knowledge nationally and internationally. 4
UNIVERSIDAD ANAHUAC INTERNATIONAL DOCTORATE OF TOURISM LIST OF SUBJECTS OR LEARNING UNITS CODE SERIAL NUMBER THEORETICAL HOURS CREDITS FACILITIES PRACTICAL Hospitality ethics HUM5023 3 0 6 A Tourism system and phenomenon FIL5043 3 0 6 A Statistical methods for research INV5065 2 1 5 A* Research techniques seminar I INV5066 2 2 6 A / O Research techniques seminar II INV5067 INV5066 2 2 6 A / O Thesis Seminar I INV5068 1 2 4 A / O Thesis Seminar II INV5069 INV5068 1 2 4 A / O Thesis Seminar III INV5070 INV5069 1 2 4 A / O Thesis Seminar IV INV5071 INV5070 1 2 4 A / O Theory and epistemology of tourism FIL5045 3 0 6 A TOTAL CREDITS 51 A = Classroom A* = Didactic classroom O = Others LIST OF SUBJECTS OR LEARNING UNITS ELECTIVE BLOCK CODE SERIAL NUMBER THEORETICAL HOURS CREDITS FACILITIES PRACTICAL Innovation and competitiveness in the hospitality industry TUR5018 3 0 6 A Tourism sustainable development TUR5019 3 0 6 A Design and Assessment of Tourism Public Policies TUR5021 3 0 6 A Tourism economy ECO5024 3 0 6 A Current trends in tourism TUR5020 3 0 6 A A = Classroom O = Others MINIMUM NUMBER OF CREDITS FOR ELECTIVE SUBJECTS AND EDUCATIONAL EXPERIENCES CONTAINED IN THE GENERAL INSTITUTIONAL OFFER FOR THE PHD OR FOR ANY PHD OFFERED BY NATIONAL OR INTERNATIONAL HIGH LEVEL INSTITUTIONS. 6 5
Credits shall be covered as follows: TOTAL CREDITS COMPULSORY SUBJECTS 51 TOTAL CREDITS ELECTIVE SUBJECTS 24 TOTAL CREDITS 75 Credits in this curriculum can be susceptible for accreditation in national or foreign institutions as long as they respect the terms established by the Student Exchange Regulations and / or General Regulations provided by the SEP. The subjects in this curriculum can be susceptible for accreditation without any equivalency, as long as they have been passed by the student and are common to other curriculums of the National Education System in terms of the Agreement 286, guideline no. 21. Clock hours can be taught on a weekly or intensive basis according to the University s schedule. Once all credits are obtained, students need to follow the research aptitude procedures required to obtain the Advanced Studies Diploma (D. E. A.) 6
PROPOSAL FOR ASSESSMENT AND PERIODICAL UPDATE OF THE CURRICULAR PLAN Progressive evaluations will be performed on the curricular plan of the International PhD Tourism in order to gather sufficient and reliable information to ensure it is kept up to date, guaranteeing its continuous improvement. Objectives 1. Assess the curricular plan as the product of a design or planning phase by the academic personnel of the School or Faculty and institutionally by the Academic Vice-Rectory. 2. Assess the curriculum systematically in order to obtain objective information to identify its efficiency, relevance and effectiveness levels, which are essential for feedback purposes and modification of the educational process. 3. Identify precisely and objectively any changes in the students knowledge, skills, abilities and attitudes, from admission to the PHD to graduation to be able to assess the level of compliance with the learning outcomes in the curriculum and the corresponding competencies in accordance with the curricular plan. This is the assessment of student learning. 4. Identify the effectiveness of the teaching methodologies, according to the achievement of the learning outcomes, and if weaknesses are identified, the assessment will guide the modifications to be made to this methodology, in order to improve it. This is the assessment of faculty activity and administration regarding the teaching activity. Instruments 1. For the internal evaluation of the curricular plan, the technique used is on the basis of judgment by institutional experts and the Consultative Council, whom assess the congruency of the plan s elements, validity, sequence and content structure. 2. To measure the achievement of students competencies, all kinds of instruments will be used (tests, checklists, measurement scales, etc.), provided that they accurately assess the learning acquisition in terms of content and content usage. The assessment of student learning during the courses is the professors responsibility. 3. To measure the efficiency of teaching, the integrated system for professor evaluation, which has been established by the University, will be used. 4. To measure the efficiency of the teacher support services and the educational administration, the institution will design instruments to measure precisely the different ways in which the University supports and encourages university teaching. At the end of every academic cycle and at graduation of every student generation, the institution will apply instruments to obtain information about the professional profile achieved; instruments such as examinations of general knowledge, questionnaires for graduate follow-up and opinion surveys regarding organizations that graduates join for work. The information derived from this assessment process will be used as feedback and as a framework for the modification or renewal of the curricular plan. M.S. Mario Alejandro Olivares Porraz Assistant Director of Official Recognition 7