ADVERTISE IN CRAFTS Crafts, the UK s leading applied arts magazine, has built its reputation on ensuring its discerning audience of practitioners, buyers and leading industry figures is kept up-to-date with the latest developments in the contemporary craft world. Driven by a desire to champion craft as an art form, Crafts covers a wide range of disciplines including ceramics, textiles, jewellery, glass, metal and furniture. Crafts aims to showcase the very best of applied art; the most ingenious applications of craft in technology; and the infinite ways in which craft can be found in the practice of architecture, fashion, fine art and many more disciplines besides. At a time when people are crying out for individuality and emotion, Crafts focuses on the bespoke and the beautiful. With an estimated readership of 38,000, Crafts is essential reading for collectors, designer-makers, academic professionals and design enthusiasts. Crafts has a loyal subscriber base and a long shelf-life of two months, offering advertisers great value for money.
DISTRIBUTION Crafts is distributed and sold successfully in major art galleries and museums, specialist outlets, quality bookshops and newsagents, as well as high street chain WHSmith and supermarkets. Central Books and Comag Specialist Division distribute Crafts internationally to major bookshops, art spaces, museums and newsagents, including 400 USA outlets. Crafts has a long shelf life and is a collector s item, which has led to a considerable demand for back issues. Over half of Crafts circulation figure consists of core subscribers. This indicates a high degree of loyalty with significant renewal rates. Distribution: 12,000 Estimated readership: 38,000 BOOKINGS & COPY DELIVERY DISPLAY AND CLASSIFIED ADVERTS CRAFTS GUIDE ENTRIES Charlotte Hollingshead, Publishing Matters, Friston, Coreway, Sidford, Sidmouth, Devon EX 10 9SE Email: chollingshead@publishingmatters.co.uk Tel: 01395 576829 INSERTS Bookings should be made with Charlotte Hollingshead (see above). Copy with booking form should be sent to Liv Jones, Buxton Press Ltd, Palace Road, Buxton, Derbyshire SK17 6AE
DISPLAY ADVERTISING RATES AND SIZES FULL PAGE colour 1,385 mono 1,100 303 x 243mm (bleed) 297 x 237mm (trim) 259 x 199mm (type area) DOUBLE PAGE SPREAD colour 2,000 mono 1,700 303 x 480mm (bleed) 297 x 474mm (trim) Please call for details QUARTER PAGE colour 405 mono 335 126 x 96mm EIGHTH PAGE colour 240 mono 195 61 x 96mm (Vertical) colour 710 mono 575 259 x 96mm (Horizontal) colour 710 mono 575 126 x 199mm DISPLAY ADVERTISING Agency commission 10%. Special position guarantees: 10%. Series discounts available upon application. Gatefold rates and specifications available upon request. All rates are ex.vat Classified and display advertisement spaces and insert slots are available in each issue to promote auction sales, products, gallery exhibitions, craft shows, workshops and courses, new publications and professional services for craftspeople. Loose inserts Weight 10g 15g 20g 25g 30g Per 1000 55 61 66 73 78 Sample copy is required before booking. Bound insert prices available upon request.
CLASSIFIED ADVERTISING RATES AND SIZES CLASSIFIED FULL PAGE 1,100 268 x 196mm (type area) (Vertical) 570 268 x 96mm QUARTER PAGE 335 132 x 96mm CLASSIFIED EIGHTH PAGE (Horizontal) 190 64 x 96mm SIXTEENTH PAGE 95 64 x 46mm CLASSIFIED (Horizontal) 570 132 x 196mm LINEAGE 85p per word pre-paid, minimum 15 LISTING IN CRAFTS GUIDE SECTION 85p per word for all editorial information supplied including general description of the shop/gallery, dates, titles and information about forthcoming exhibitions (Minimum order 15+VAT) Images can be included for an additional 30 ARTWORK Artwork can be created for you by Crafts. Production artwork charges: Full Page 90 Half Page 60 Quarter Page 50 Eighth Page 30 Colour Proofs 35 each
ADVERTISING DEADLINES ISSUE CRAFTS GUIDE DISPLAY CLASSIFIED ON-SALE DATE 253 Mar/Apr 2015 28 Jan 10 Feb 05 Feb 26 Feb 254 May/June 2015 25 Mar 02 Apr 02 Apr 23 April Collect Supplement 03 Apr _ 23 Apr 255 July/Aug 2015 29 May 09 June 04 June 25 June Shops & Galleries Guide 15 May 29 May _ 25 June 256 Sept/Oct 2015 31 July 04 Aug 07 Aug 27 Aug 257 Nov/Dec 2015 25 Sept 06 Oct 02 Oct 29 Oct 258 Jan/Feb 2015 24 Nov 04 Dec 02 Dec 01 Jan 259 Mar/Apr 2015 09 Feb 05 Feb 02 Feb 04 Mar 260 May/June 2015 25 Mar 07 Apr 04 Apr 28 Apr TECHNICAL REQUIREMENTS Adverts may be supplied in QuarkXPress for Mac format, with all images (scanned to the size at which they will appear on the final advert and at a minimum resolution of 300dpi for colour or greyscale, 1200dpi for lineart/bitmap) and all fonts supplied. Adverts can also be supplied as EPS, TIFF or JPEG files. Please ensure the file is of correct size, sufficient resolution (as above) and with CMYK colours only. PDF files must be saved as press-optimised files and should conform to the standards above prior to the PDF being made. No passwords or security options should be allocated in the Distiller settings. Colour images used must be saved in CMYK (RGB is not acceptable for print). Pantone/spot colours should be converted to CMYK. All fonts must be embedded or converted to outlines if the artwork was originated on a PC. If the file is Mac originated, fonts should be supplied. In all cases True Type fonts should not be used unless they are converted to outlines. Adverts may be supplied on disk or via email. Please supply a colour proof at the correct size. Terms & Conditions will be issued upon booking.
WEB PORTFOLIO We ve expanded our portfolio to offer you a new opportunity to reach your audience. DID YOU KNOW? The Crafts Council website is seen by over 32,000 users per month. KEY BENEFITS Significantly boost awareness of your gallery or event Drive additional traffic to your site Reach an international audience of craft makers and collectors Be seen by over 32,000 unique users a month Combine with print advertising to increase the breadth and depth of your campaign Increase your visitor numbers and chances of selling more craft Use the flexibility and timeliness of online to create a buzz around your event Now you can boost your campaign s impact by using our online advertising service as well. We offer competitive print and web advertising combinations, call us today to find out more. www.craftscouncil.org.uk/magazine/issues/ BANNER 160 x 940 pixels 500pcm or 750 for 2 months BUTTON 120 x 199 pixels 350pcm or 600 for 2 months To book your banner placement or discuss further advertising opportunities, please contact: Charlotte Hollingshead: E: chollingshead@publishingmatters.co.uk T: +44(0)1395 576829