Poverty Reduction Approaches in Thailand

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Poverty Reduction Approaches in Thailand 6 th ASEAN+3 Village Leaders Exchange Program 4-10 March, 2018 Yunnan, China Disclaimer The views expressed in this publication are those of the authors and do not necessarily reflect the views and policies of the Asian Development Bank (ADB) or its Board of Governors or the governments they represent. ADB does not guarantee the accuracy of the data included in this publication and accepts no responsibility for any consequence of their use. The mention of specific companies or products of manufacturers does not imply that they are endorsed or recommended by ADB in preference to others of a similar nature that are not mentioned. By making any designation of or reference to a particular territory or geographic area, or by using the term country in this document, ADB does not intend to make any judgments as to the legal or other status of any territory or area.

Thailand 4.0 (innovation-driven economy) - Thailand s vision [2015-2020] to be with SPS(Stability-Prosperity-Sustainability) - Work a little but make big gains approach - from simple commodities innovations - Tools : 1. Competitive Growth Engine : More for Less Less for More 2. Inclusive Growth Engine : Concentration of Distribution of Wealth -Stronger together + Leave no one behind 3. Green Growth Engine : Imbalanced Balanced Development -Economy, Social, Environment, HR

- Pracharat mechanism : The future of competition is collaboration ;Prof.CK Pahalad

Thailand 4.0 - What will be changed? traditional farming Smart farming traditional SMEs Smart SMEs traditional services High-value services Low-skill labor High-skill labor

CDD in poverty alleviation One Tambol One Product OTOP is one tool we use to promote Thai products and demonstration activities which will always be a part of promoting Thai tourism in order to gain visitors experience and exchange knowledge of Thai products. (entrepreneurs : 39,844 products : >80,000 value : 109,000 MB) as 2017 projection to 200,000 MB in 3 years Excellently, We can adapt OTOP to every aspect of poverty reduction through Tourism management(ovc) -Agricultural value chains(otop Trader) -Community Financial Institution(CFIs)

Creative OTOP village (Nawatvithi) OTOP + Tourism Creative OTOP village Enhance local economy/grassroots economy growth

Creative OTOP village (Nawatvithi) (2) -Tourists purchase OTOP products in village -OTOP Product Distribution in local tourism areas -OTOP Tourism Village (total 3,273 villages) (MUST-SEE 111 areas and CAN T-MISS 12 cities) -Thai OTOP authentic cuisine (77 provinces) + 5 main dishes and 1 dessert

Agricultural Value Chains and Community Development Supporting factors to be Smart Farming Smart Farming Information (for decision-making) Value added & Value creation Management - The Basic Minimum Need (BMN) is a household information (household members quality of life) - The Basic Minimum Need for village is a village information including geographic information -Sufficiency Economy Philosophy Village -Pracharat Sukjai Market - Occupational promoting - OTOP - Village Funds - Saving Groups - Women Empowerment Funds

Agricultural 4.0 Collaborative Farming Grouping/Working together From Producting to Providing strategy Objectives : -Reduce cost : -increase more output and competitiveness Support agent : Pracharat [ G+C+P ] Value Chain : Upstream > : Farmer - Gain technical knowledge via operations and management - Latest technology usage OUTCOME : reduce cost / gain more output Midstream > Downstream : Markets - Quality development - Private sector help farmers seek valued customers - Expand to industrial sector

OTOP Village from Thailand

Miss.Nareruch Uthaisangsakul Manager Director, OTOP Complex Saraburi Otop complex management model 1.Centralize Saraburi s OTOP activities in OTOP complex 2.Do R&D and monitor within entrepreneur network 3.Act as Contribution center 4.Be marketing agent for community entrepreneurs 5.Involve with 5P marketing mix 6.Implement business action plan 7.Government Supporting 8.Good governance of board members

Tourism village (Saraburi Trip) Utilize natural resources ( Waterfall, River,Dam) in village to be tourism attraction Also, cultural resources (art and culture, customs, traditions, temples) Promote agricultural farming to be tourism attraction Establish inspired tourism site via knowledge sharing by demonstrating OTOP, Handicraft, Handmade, Herbal products, Healthy food and drink producing activities Create village s unique valuation