Atlanta 3340 Peachtree Road, NE Suite 1000 Atlanta, GA 30326 t: 404.842.6600 f: 404.842.6601 www.transwestern.net/atlanta
Overview of Transwestern Transwestern is a privately held, national commercial real estate firm focused on creating value for our clients in each local market we serve throughout the US. We have a unique business model that combines fully integrated services with investment opportunities and operates through six distinct functional lines of business: Agency Leasing Property & Facility Management Investment Development Research Since our founding in Houston, Texas in 1978, we have grown to become a leader in the commercial real estate services industry. Today, Transwestern is ranked by real estate publications Commercial Property News and National Real Estate Investor as one of the industry s top brokerage firms, property managers, and developers. National research firm Real Capital Analytics ranked us as one of the Top Three investment sales and financing companies in the country. We are also a leader when it comes to energy and sustainability Transwestern is leading the curve in terms of greening commercial real estate, and our portfolio of LEED certified properties is the largest in the country. We seek to create value from green practices and are confident that doing the right thing makes good business sense and can be profitable for us and our clients. As such, we ve been named the winner of the EPA s top accolade, the Energy Star Sustained Excellence award, for the past five years in a row. Today, Transwestern continues to grow, as we continue to strengthen our existing operations and seek opportunities to expand into other markets. Our vision is to be the Number One real estate value creator in America, and our mission is to consistently deliver unrivaled value to our clients by empowering our people and fostering an entrepreneurial environment.
Company Statistics As a private company, Transwestern has the ability to quickly adapt to the needs of clients and execute a broad array of commercial real estate services that are supported by national resources and coordinated delivery. As a result, the firm enjoys a positive track record of continual growth since its inception. Statistics for 2011 include: Grew our national leasing and management portfolio to a total of more than 258 million square feet of office, industrial, and retail space located across the US Completed more than 4,700 leasing transactions totaling 43 million square feet and valued in excess of $3.5 billion Sold 160 investment properties with an aggregate value of $3.0 billion Expanded our total team to 1,850 including 370 leasing and investment sales professionals US Office Locations Transwestern operates from a market-centric business model, empowering our local market leaders and producers and fostering the entrepreneurial thinking required to deliver the best results for our clients. Our 32 corporatelyowned US offices are organized into semi-autonomous geographic regions. Transwestern s headquarters in Houston provides both operational support and executive oversight to the regions, but allows Walnut Creek San Francisco Los Angeles Orange County San Diego Phoenix Salt Lake City strategic decisions to be made on a local level, in order to maximize flexibility and service to clients. International Market Coverage Recognizing the world today works on a global scale, Transwestern serves its clients in Europe, the Middle East, Africa, India and Latin America through alliance with BNP Paribas Real Estate. A leading global commercial real estate provider with more than 3,300 employees, BNP has 150 offices in 30 countries, manages 300 million square feet in of space, and recently transacted more than 70 million square feet of leases. Seattle Denver Ft. Worth Austin San Antonio Tulsa Dallas Houston Minneapolis St. Louis Milwaukee Chicago New Orleans Detroit Bethesda Northern Virginia Atlanta Orlando Baltimore Washington, DC Fort Lauderdale Miami Greenwich New York Morristown
Transwestern in Atlanta Transwestern established an Atlanta operation in 2002, initially focusing on providing owner clients with office leasing and property management services. Over the next few years, the firm selectively recruited top talent in the marketplace to add investment sales, tenant advisory, healthcare, and construction/project management expertise. Today, Transwestern is one of Atlanta s leading full-service commercial real estate firms, consistently among the top ten or better in the annual Atlanta Business Chronicle ranking of the city s top brokerages and property managers. Equally important, Transwestern has been named one of Atlanta s Top Workplaces two years in a row by the Atlanta Journal-Constitution. Atlanta Capabilities As a full-service location and the firm s Southeastern regional headquarters, Transwestern is able to provide clients with a comprehensive mix of experience and expertise. The following is a description of the firm s capabilities in Atlanta: Agency leasing and property marketing Property and facilities management Investment sales and financing Tenant advisory and corporate advisory services Construction and project management services Energy and sustainability services (Energy Star and LEED implementation and certification) Market research and financial analysis 2009 2011 Milestones Over the course of what were perhaps the three most difficult years ever for our industry, Transwestern grew significantly in Atlanta and the Southeast: Tripled the size of our property management portfolio Doubled the size of our overall leasing and management portfolio Doubled our number of brokerage professionals Doubled our overall employee headcount Doubled our number of regional offices
Rank Brokerage Firm Atlanta s top 25 Commercial Real Estate Brokerages Ranked by Gross Dollar Volume of Sales and Leasing Transactions Generated Out of the Atlanta Office 2011 Gross Dollar Volume of Sales and Leasing Transactions Out of Atlanta Office No. of Full-Time Licensed Brokers in Atlanta / Total Atlanta Staff Number of Offices in Atlanta / Companywide Headquarters 1 CB Richard Ellis $3,832,511,897 106 / 705 1 / 438 Los Angeles 1973 2 Hodges Ward Elliot $3,202,309,000 11 / 26 1 / 2 Atlanta 1975 3 Jones Lang LaSalle $2,967,751,850 72 / 633 2 / 200 Chicago 1999 4 Cushman & Wakefield $2,286,642,363 51 / 119 1 / 230 New York 1977 5 Colliers International $1,399,735,672 57 / 150 3 / 512 Seattle 1967 6 Shopping Center Group $845,954,663 31 / 67 1 / 20 Atlanta 1983 Year Est. in Atlanta 7 Transwestern $764,755,469 25 / 100 1 / 30 Houston 2002 8 Marcus & Millichap $593,238,769 28 / 45 1 / 76 Encino, CA 1995 9 NAI Brannen Goddard $565,128,726 54 / 95 1 / 350 Atlanta 1978 10 Studley $515,578,814 16 / 25 1 / 19 New York 1997 11 Engler Financial $495,592,125 3 / 5 1 / 2 Alpharetta, GA 2003 12 Grubb & Ellis $435,233,236 50 / 95 2 / 109 Santa Ana, CA 1905 13 Newmark Knight Frank $433,000,000 30 / 38 1 / 240 New York 2002 14 Holiday Fengilo Fowler $427,000,000 7 / 14 1 / 20 Houston 1995 15 Apartment Realty Advisors $371,298,000 6 / 7 1 / 25 Atlanta 1993 16 Southeast Apartment Partners $340,143,230 3 / 8 2 / 5 Atlanta 2002 17 Resource Real Estate Partners $301,443,256 15 / 56 1 / 1 Atlanta 1999 18 CresaPartners $269,000,000 25 / 30 1 / 55 Boston 1998 19 Bull Realty $191,422,522 30 / 39 3 / 3 Atlanta 1998 20 Lavista Associates $190,000,000 19 / 29 1 / 1 Atlanta 1972 21 Lee & Associates $189,750,000 31 / 38 1 / 47 Atlanta 2004 22 Bullock Mannelly Partners $185,023,221 12 / 20 1 / 1 Atlanta 1984 23 Ackerman & Co. $140,000,000 40 / 120 1 / 1 Atlanta 1967 24 Richard Bowers & Co. $90,601,640 37 / 50 1 / 1 Atlanta 1982 25 PM Realty Group $81,578,892 7 / 36 8 / 29 Houston 1990 As seen in the April 6, 2012 issue of the Atlanta Business Chronicle
Transwestern s professionals represent the interests of space users and provide strategic services designed to secure efficient space that meets their operating needs while controlling real estate expenses and maximizing future flexibility. Much like a corporate attorney or CPA in that we provide specific expertise in an area that affects all companies of all sizes, we act as our clients real estate advocate. In this role, we exclusively focus on providing unbiased and professional analysis and recommendations that balance real estate requirements with a client s overall corporate goals and objectives. Our clients range from start-up entrepreneurs to established small businesses, and from regional and national firms to multinational conglomerates. We provide assistance with single locations, regional sales offices, and corporate headquarters. We have represented companies in nearly every industry segment imaginable, and understand the nuances associated with the real estate needs of law firms, technology companies, government agencies, manufacturers and distributors, and retailers, just to name a few. Representative Transwestern s professionals routinely provide the following services for relocations, expansions, consolidations, subleases, acquisitions and dispositions: Leasing of new space and subleasing of existing space Exhaustive financial analysis, including lease vs. buy scenarios, synthetic leases, property comparisons, and comparative deal structuring with detailed cost analyses (not only rent but telecommunications, power, labor, and all other costs) Comprehensive market and site analysis and site selection we offer a strong working knowledge of any and all potential availabilities in any given market area Demographic analyses to determine availability of qualified labor, potential customers, fiber optic routes in candidate cities, and future trends that could affect any real estate decision such as traffic infrastructure, migration trends, infrastructure, and more Municipal incentive identification and negotiation Transaction negotiation and management for single or multiple locations Project management and space planning / programming coordination
Representative Transwestern s experts offer their clients with a comprehensive menu of services: Brokerage Transaction management Tenant representation Lease acquisition/disposition Property acquisitions and dispositions Portfolio marketing Market research and analysis Appraisal/valuation Opinions of value Financing services Consolidations Needs assessment Analysis of alternatives Negotiation Documentation Consulting Portfolio analysis Demographic research Workplace design planning Review of best practices relating to real estate use Benchmarking Process review/design Organizational assessment Market feasibility studies M&A real estate due diligence Strategic recommendations Green strategies (analyzing sustainability and energy options) and build-out of space to achieve LEED CI (Commercial Interior) designation Lease Administration Database development Portfolio management Critical date management Lease audits: desk audit, full scope audits Custom reporting Project Management Design management Development services Build-to-suit services Project management Construction coordination Move management
Strategic, Proven Approach Over the past 30 years, Transwestern has developed a successful methodology to helping our clients reduce their real estate costs, mitigate risk, and provide flexibility in their leases. All of our tenant advisory assignments relocation or renewal, large or small requirement, local or national scope align our client s real estate strategy with their overall business goals and operational objectives. We offer a strong track record achieving the following goals for our clients: Minimizing occupancy costs, capital outlays, and lease liabilities Achieving operational and image/identity requirements Ensuring infrastructure flexibility to accommodate future changes in technology and communications Retaining flexibility to adapt to expansion/contraction requirements that are needed due to continual changes in the economic environment Achieving an efficient, creative work environment/layout that supports operations and aids in the hiring and retention of employees Transwestern s five-phased process is designed to not only meet key real estate objectives but ensure smooth communication, proper documentation, and most importantly that your expectations are exceeded by the level of our service throughout the assignment. Situation Analysis Perform Due Diligence Interviews Establish Team and Communication Plan Abstract Existing Lease Define Requirements Document Balanced Space Needs OPTION development Review Market Conditions Provide Market Comparables Assess and Narrow Options Tour Qualified Candidates FINANCIAL ANALYSIS Analyze Occupancy Costs Perform Real Time Financial Modeling Create Economic Impact Study of Alternatives Develop Comparative Alternative Matrix strategy negotiation Request Proposals Begin Space Planning and Pricing Documents Negotiate with Landlords Present Final Analysis and Make Recommendation project implementation Prepare Letter of Intent Negotiate Final Lease Document Assist with Build-Out and Move-In Provide On-Going Support Determine Critical Path
Typical Timeline Below is a representative critical path for a typical tenant advisory assignment. It is important to note that this is an example for illustrative purposes only for every assignment, Transwestern develops and continually updates a timeline based on actual dates, specific variables, and real life schedule requirements needed to successfully represent our client with their upcoming real estate decision. MONTH 1 MONTH 2 MONTH 3 MONTH 4 MONTH 5 MONTH 6 MONTH 7 MONTH 8 MONTH 9 PHASE I SITUATION ANALYSIS Perform Due Diligence Interviews Establish Team and Communication Plan Abstract Existing Lease Define Requirements Document Balanced Space Needs Determine Critical Path PHASE II OPTION DEVELOPMENT Review Market Conditions Provide Market Comparables Assess and Narrow Options Tour Qualified Candidates PHASE III FINANCIAL ANALYSIS Analyze Occupancy Costs Perform Real Time Financial Modeling Create Economic Impact Study of Alternatives Develop Comparative Alternative Matrix PHASE IV STRATEGY NEGOTIATION Request Proposals Begin Space Planning and Pricing Documents Negotiate with Landlords Present Final Analysis and Make Recommendation PHASE V PROJECT IMPLEMENTATION Prepare Letter of Intent Negotiate Final Lease Document Assist with Build-Out and Move-In
Representative Tenant Clients The following are just a few of the satisfied tenant clients that Transwestern s Atlanta team has represented during their careers. As shown, our team has experience with a diverse selection of industry groups and is experienced with all sizes of space requirements, from a start-up office to corporate headquarters. Johnstone Supply
Legal Industry expertise Transwestern s Law Firm Advisory Group is a specialized practice within our firm, comprised of select team members with a industry-leading track record representing law firms of all sizes. The Law Firm Advisory Group draws on years of experience working all around the country with major national and multi-national law firms, regional and local legal practices, and smaller law firms. We help craft longterm real estate strategies aligned with each law firm s business plan, building long-term relationships in the process. Beyond providing transactional expertise, we maximize the real estate investment value, skillfully handle negotiations, address technology changes, increase productivity for support staff and leverage market intelligence. Anticipating growth and expansion opportunities, we deliver market knowledge that moves the needle forward for our clients whether it means owning or leasing. Ensuring profitability, identifying opportunities and providing effective solutions for our clients is at the forefront. With research and market studies provided by our unbiased third party research partner, Delta Associates, we leverage market timing and uncover opportunities that may have before seemed hidden. Building on the solid reputation of our professionals and flexible full-service capabilities, Transwestern consistently delivers savings for each law firm client we serve. Through regular communication, Transwestern s Law Firm Advisory Group maintains information on what the legal industry considers best practices as it relates to their space. We then leverage this knowledge and experience in the legal industry to assist our law firm clients.
Representative Law Firm Clients The following are just a few of the legal industry clients that Transwestern has helped in Atlanta and around the country: Representative Atlanta Assignments DLA Piper 50,000-SF, 15-year lease at One Atlantic Center Leveraged fact building was in process of being sold and transaction would boost value at sale Benefits to client: Expansion, contraction, termination, and Year 6 reset of base year Inflated work letter converted to abated rent Lewis Brisbois Bisgaard & Smith 25,000-SF sublease at 1180 Peachtree Capitalized on King & Spalding s situation before sublease was put on the market Low rental rate, great lease terms, and improvement dollars for reception and board room No partner liability No partner liability
healthcare Industry expertise A leader in healthcare advisory, Transwestern s client portfolio lists among its members some of the country s most advanced medical and healthcare facilities and institutions. Our specialty group has in-depth knowledge and expertise for producing results for clients in the healthcare sector. Transwestern develops and executes specialized strategies that anticipate upcoming space needs for our clients, meaning cost savings later. Transwestern s healthcare advisory professionals understand the healthcare industry and possess extensive experience working with healthcare systems, physician groups, and owners and investors of medical office buildings. This industry expertise enables Transwestern to deliver optimal real estate services to its healthcare clients. Representative Our healthcare advisory experts provide the following services to the top healthcare institutions across the country: Strategic consulting Portfolio management Asset acquisition Asset dispositions Lease administration Facility management Leasing services Development services Healthcare Real Estate Strategies Transwestern s seasoned team of real estate and healthcare management professionals empowers physician groups and medical office building owners to respond to healthcare real estate issues with maximum efficiency. We assist healthcare clients in developing and executing a tangible strategy to: Ensure that applicable regulatory requirements are addressed Conserve human and capital resources Allow senior management to focus on core delivery strategies through the transfer of responsibilities by the landlord or tenant to an independent third party Lower occupancy costs
Representative Healthcare Clients The following are just a few of the healthcare clients that Transwestern has helped in Atlanta and around the country: GA Dermatology GA Baptist Health Care Foundation Medical Asset Management, Inc. Psychiatric Associates of Atlanta
Construction and Project Management Construction and project management is the art and science of getting our client s real estate construction requirement completed on time and on budget. We re experienced helping clients with a wide variety of projects, including: Planning and building out new office space Coordinating a company s relocation from one building or city to another Implementing capital improvement programs such as lobby renovations or building system upgrades Designing and developing a new property that meets the specific needs of the new occupant No matter the size or scope of the project, Transwestern offers extensive experience overseeing and completing construction and move projects for our clients. We leverage our value engineering and best practices capabilities, our excellent vendor relationships, and our strategic management oversight to ensure we get the job done right with minimal disruption to your business. Transwestern s construction and project management team offers the following benefits: Greater Efficiency The entire process will be planned and managed by Transwestern s experienced team, allowing clients to remain focused on their primary business and not be distracted with the myriad details and decisions required over the course of the project. Acting as your advocate, we ensure a seamless delivery of services and strive to exceed expectations on every assignment. Minimized Costs By providing strategic planning in the earliest stages of a construction project, relocation, or renovation, we are able to identify opportunities to create significant savings in fact, 80% of the cost benefits of any project are found before the actual construction begins. Transwestern s experience and success completing projects totaling millions of square feet for hundreds of clients provides us with the skills necessary to maximize savings on your job. Reduced Risk In today s fast-paced business environment, down time has to be avoided at all costs. Transwestern s team helps eliminate surprises, by establishing the optimum budget, ensuring that each step along the critical path is completed to your satisfaction, avoiding liability issues through strict code compliance, and determining expectations and accountability in order guide the process through a smooth completion.
research services Transwestern fully realizes the critical need for accurate and timely information in order to provide recommendations to our clients that are based on market realities. As such, we have made a company-wide commitment to systematically collect, organize, and analyze market data and other pertinent information. Proprietary databases combine our professionals personal market knowledge with information provided by third-party, subscription-based research gathered by firms such as CoStar, REIS, Real Capital Analytics, Moody s/economy.com, Hoover s, and others. The result is that Transwestern is able to accurately determine values, recognize trends, and make accurate predictions of where the market is heading. In Atlanta and the Southeast, we have a full-time market research professional who compiles research data into a wide variety of reports, white papers, and presentations. He is supported by the company s research affiliate, Delta Associates. Based in Washington, DC, Delta is recognized as one of the top national research firms and provides Transwestern s clients with key national and regional economic and demographic data as well as custom research studies for all commercial property types including office, industrial, retail, apartments, condominiums, hotels, and senior and student housing. Real Time Approach By systematically collecting, organizing, and analyzing market data from a street-level perspective provided by Transwestern s professionals and combining this information with constantly-updated data from national and local research subscription-based data providers, we offer clients a real-time snapshot of a property or market and the trends that can affect their bottom line. Our ability to truly add value comes from presenting clients with a number of creative alternatives to their unique real estate requirements, many of them hidden from cursory market research techniques. Research We offer both our owner and tenant clients the following research information: Current and future availabilities, both direct and sublease Comparison analyses of pricing, concession packages, property systems, amenities, and more Company finance and executive organization (Dun & Bradstreet, Hoover s, etc.) Demographic and locational analyses (drive time, employee locations, etc.) Property ownership and tax record reporting
Sustainability services Since Transwestern s inception, we have believed in doing what is right. Whether it is helping our clients make the right decision for their real estate investment, determining the best move for a tenant, or ensuring our team members have productive and rewarding careers doing the right thing is who we are. As our company evolved, we expanded that concept and began doing the right thing for the environment. An environmentally healthy building not only provides an improved bottom line, but it is the right thing to do. This is a philosophy which is not only closely held by our sustainability services group, but by each and every Transwestern team member. We are taking action to reduce our environmental footprint by educating the industry and providing clients with sustainable energy efficient solutions for their real estate. For nearly 15 years, our energy management practices have consistently reduced operating costs across the Transwestern managed portfolio by an average of 20%. Commitment To Energy Star Transwestern proactively embraces the ENERGY STAR benchmarking program as a way to reduce property operating costs and greenhouse gas emissions. Our integrated approach allows us to quickly evaluate buildings and enables us to make continuous improvements in the energy performance of the properties we manage, regardless of age or class of the building. Transwestern has benchmarked more than 1,700 buildings, totaling 45 million square feet, and has an average ENERGY STAR portfolio rating of 82. We are a multiple-year ENERGY STAR award winner and were the first third-party real estate services firm to win both the Partner of the Year and Sustained Excellence awards. Partnering With The USGBC The LEED (Leadership in Energy and Environmental Design) Green Building Rating System is the nationally accepted benchmark for the design, construction and operation of high performance Green buildings. Administered by the US Green Building Council (USGBC), the LEED rating system measures performance in five key areas of human and environmental health: site planning, water management, energy, material use and indoor environmental quality. The LEED rating system also recognizes and rewards innovative design and process. Our LEED certification of existing client projects totals one-third of all current national certifications. These efforts have saved more than 12 million gallons of water and reduced CO2 emissions by 166 million pounds. To date, the firm has LEED certified more than 38 properties across the U.S., totaling 14 million square feet, and is leading certification projects in such countries as China, Saudi Arabia and Brazil.
Atlanta Team Over the past few years, Transwestern has made a commitment in Atlanta and across the US to enhance its team with the recruitment of top brokerage professionals dedicated to exclusively representing the needs of users of office, medical, industrial, and retail space. As a result, the firm has grown to become one of the industry s leading tenant advisors, providing strategic consulting and negotiation services to multi-national corporations, government agencies and institutions, regional and local companies, entrepreneurial start-ups, and non-profits. We provide assistance with single locations, regional sales offices, and corporate headquarters. We have represented companies in nearly every industry segment imaginable, and understand the nuances associated with the real estate needs of law firms, technology companies, government agencies, manufacturers and distributors, and retailers, just to name a few. Armed with a proven methodology to uncover and analyze the bottom-line implications of all possible space alternatives, and backed up by in-house salaried support staff in the areas of financial due diligence and market research, Transwestern s experts provide solutions that allow our client s real estate perform for them. Name and Title Robert Poirier Senior Vice President, Area of Expertise Leader, Atlanta Tenant Advisory team Years of Experience Contact Information 11 robert.poirier@transwestern.net 404.842.6560 OFFICE Jeremy Adams Associate, Greg Baxendale Senior Vice President, Allen Brown Senior Vice President, Ed Easterlin Vice President, Bill Knight Vice President, Harrison Morris Senior Vice President, 2 jeremy.adams@transwestern.net 404.842.6562 20 greg.baxendale@transwestern.net 404.842.6555 43 allen.brown@transwestern.net 404.842.6540 30 ed.easterlin@transwestern.net 404.842.6592 10 bill.knight@transwestern.net 404.842.6522 16 harrison.morris@transwestern.net 404.842.6552
OFFICE Cont. Bo Riddle Vice President, Matt Roos Associate, Adam Simpson Associate Vice President, Jim Simpson Senior Vice President, Jeff Taylor Vice President, Max White Vice President, 14 bo.riddle@transwestern.net 404.842.6546 1 matt.roos@transwestern.net 404.842.6542 2 adam.simpson@transwestern.net 404.842.6536 37 jim.simpson@transwestern.net 404.842.6538 10 jeff.taylor@transwestern.net 404.842.6532 10 max.white@transwestern.net 404.842.6570 MEDICAL OFFICE Coleman O Gwynn Vice President, Healthcare Advisory Medical office leasing 7 coleman.ogwynn@transwestern.net 404.842.6614 Industrial Julian Brown Southeast Industrial Partner and Senior Vice President Industrial Advisory and Build-to-Suit Development 26 julian.brown@transwestern.net 404.842.6544 Brent Dutson Vice President, Industrial John A. (Buddy) Hill Senior Vice President, Industrial Industrial Advisory 7 brent.dutson@transwestern.net 404.842.6584 Industrial Advisory 36 buddy.hill@transwestern.net 404.842.6596
PROJECT/CONSTRUCTION MANAGEMENT George Cowgill Project and construction Director management 16 george.cowgill@transwestern.net 404.842.6558 Marketing, Research, and Financial Analysis Val Despard Financial due diligence Senior Financial Analyst and analysis 10 val.despard@transwestern.net 404.842.6514 Jonathan Majors Regional Market Research Analyst Alexandra Nathan Marketing Associate/ Graphic Designer Rob Stuart Vice President, Marketing and Research Ashley Wroblewski Regional Communications Manager Market research and analysis Graphic design and production Marketing, research, and business development Marketing and communications 5 jonathan.majors@transwestern.net 404.842.6534 3 alexandra.nathan@transwestern.net 404.842.6526 23 rob.stuart@transwestern.net 404.842.6516 5 ashley.wroblewski@transwestern.net 404.842.6518 executive oversight Bruce Ford President, Southeast Region Executive oversight 24 bruce.ford@transwestern.net 404.842.6586