Selling
Selling NEED WANT Manufacturing Components Testing Logistics Durability Made in USA Color Image Style Aspiration Design Made in USA LOGIC EMOTION Trend Satisfies Both
Why Stories Selling requires the ability of the sales person or design consultant to stimulate both sides of the clients mind. Depending on the client you are working with the percentage of right and left side brain stimulation, may vary. However, as a general rule if you sell or consult based on a 60% right sided presentation (emotional) and a 40% left sided presentation (logical) in general terms you will see success. Stories are the catalyst that pull it all together and leave a lasting imprint on the client. Consider the story of the Three Pigs, if it was a bullet point presentation, all you might remember is the number of pigs, a wolf full of hot air and a construction project, but in the form of a story, we can huff and puff and tell it today. Our goals is to give you the information you can combine with your own skill and expertise to help you achieve your goals. Trend is different, in fact it is one of the most unique, versatile and amazing lines in the market today; especially as it relates to glass and engineered surfaces. Trend has a compelling story to tell and with a little effort it will bring you great success. This presentation is designed to help you turn bullet points into selling points. We highly recommend you use the new My Passion Catalogue and the I-Trend App as tools. We are 100% committed to your success! Good Selling, Paul J Lane Vice President Trend USA
The Story The Company Trend is an incredible company, with manufacturing facilities all over the world, the largest being in the US. Trend combines distinct Italian heritage, advanced technology and imaginative design together to create the worlds finest decorative glass and engineered surfaces. With a never ending commitment to Sustainability and Responsible Manufacturing, Trend is built for today and for the future. Trends goal is to find ways to make you more successful, by constantly refining our products, our processes and our proactive management and thinking. We would never compromise the quality of material in order to be more price competitive or gain profitability like our competitors. In a time when so many companies say No, Trend is a Yes company, doing everything we can to empower our staff to have a whatever it takes attitude. We don t believe in out of the box thinking; we send our boxes to the recycle companies!
Trend Q Flooring Rectified Tile (51 x 120 Slab) Maintenance Free NSF 51 / Non Porous ¼ Thick, Lightweight Flexible Impact Resistant Scratch Resistant Up to 72% Recycled Tile Over Option Made in USA Contemporary Look Unique Style Italian Design High End Recycled Glass 33% - 72% Beautiful Color Selection Large Custom Sizes Up to 72% Recycled Made in USA
The Story Trend Q Trend Q, is one of the few glass tiles and it is made in the US. Trend Q gives you all the benefits of the most durable tile, such as impact and scratch resistance, non-absorption and its flexibility gives it a high tensile strength. Its hard to believe that such a beautiful Italian designed engineered tile can be so durable. In a time when many tiles seem to blend together Trends utilization of different agglomerates, such as natural granite, mosaic glass, quartz, porcelain and of course recycled glass, allows you to create a look like no other. Trend Q rectified tile starts out as a 51 x 120 slab. We offer all of the standard sizes, but because we cut our tile to size it gives you the ability to explore your own imagination and creativity to create unique patterns and designs. Trend Q uses up to 72% recycled content, which makes it the perfect LEED project material. Trend Q has few limitations and is suitable for hospitality, intuitions, such as hospitals, schools, airports and of course residential. Our commitment to sustainability means your buying a product that promises to reduce its impact on the environment. Tend Q is not a typical Breton Stone, Trend uses its own proprietary manufacturing process, unique only to Trend. Trend is the only ¼: engineered tile. Our use of Lime Stone as a backing with a layer of fiberglass sandwiched in between, means is amazingly strong and your installer will have no problems installing your new floor. Compared to the competition such as, Quartz, Cementous Terrazzo tile or poured in place Terrazzo, nothing combines durability, beauty and versatility like Trend Q. You can take comfort in knowing your gorgeous floor, requires low maintenance and will stand the test of time.
Trend Q Counter Tops No Tear Out Option No Maintenance NSF 51 Non Porous ¼ Thick, Lightweight Flexible ASTM Testing Up to 72% Recycled Made in USA Contemporary Look Unique Style Italian Design High End Beautiful Color Selection Large Custom Sizes Gorgeous Edging Up to 72% Recycled Made in USA
The Story Trend Q Counter Tops To begin, you should talk about all of the selling features in the Trend Q tile. Rather then to cutting the 51 x 120 slab into tiles Trend produces well over 1 million square feet of slabs and they are sold all over the world to our Sister Company Granite Transformations. Now these slabs are available to you through our program Trend Solutions. Trend Solutions provides you with the opportunity to specify counter top and other fabricated applications for any of your projects. The no demolition process, means no collateral damage and a much faster and easier scope of work process. OF course the tops are also available with a substrate for new construction. The program is simple by utilizing our Certified Fabricator network; Granite Transformations Franchise, they can fabricate and or install your next project, all you need o do is specify and sell the slab material. We will deliver the material directly to our fabricator. Now you can offer the same matching engineered surface, you use foe flooring in a matching counter top or other fabricated product. The Trend Q counter tops are scratch, stain, heat and impact resistant. The Forever Seal, nonporous, NSF51 rating means the material is perfect for the hospitality, food preparation and institutional environments, such as hospitals, schools and Doctors offices. Trend Q for counter tops is available through our Trend Solutions program.
Selling Karma UV Resistant Epoxy Coated Backing ASTM Testing Plus System Backing Up to 72% Recycled 3 standard sizes 3 distinctive patterns Liberty Subway Metropolis Hand made Hand Cut Glass Natural Glass Veining Thru Body Color Unique Style Distinctive Italian Design High End Unique Color Selection Up to 72% Recycled
The Story Karma In a market saturated with cheap back painted Chinese glass, Karma sets itself apart by offering the client distinctive design created by hand. Karma is a true through bodied colored glass. Reminiscent of the stained glass we see in churches and other historical monuments, Karma offers a look like no other. Karma is created by hand in either solid deep light penetrating colors or in a hand blended method that produces a natural veining look that is simply amazing. The surface is either flat or corrugated, further separating Karma from other less distinctive glass. On the back of the glass is an Epoxy coating. This coating serves two purposes, the first to create a mechanical bond between the glass and bonding material. The second purpose is to act as a reflecting component. As light penetrates the deep, through body colors, the coating reflects the light back through creating a luminescence metallic effect. Karma is formed by hand into large sheets. This process of folding and forming these sheets is demonstrated by deep lines (that can sometimes be confused as cracks) within the body of the glass, these folds (lines) are created naturally during the tempering process and are part of its inherent beauty. The final step in the process which is Karma, is the Karma is HAND CUT, by expert glass cutters. This hand cutting means that no two pieces are never the same. This final step produces perhaps the most unique glass in the market today. Karma comes in 3 standard sizes and in our other Karma collections, Liberty, Subway and Metropolis. As in our other glass products we use only the finest ingredients which means Karma will stand the test of time in nearly any environment. That said, we do not recommend Karma for pools. This is not The fault of the Karma, but rather improper installation can lead to grout failure and allowing the high Alkaline water to seep into the back of the Epoxy coating and potentially causing delamination. Karma can be cut into many different special order sizes, speak with your rep for details.
Liberty Karma UV Resistant Epoxy Coated Backing ASTM Testing Plus System Backing Up to 72% Recycled Plus System Mounted Hand Made Karma Hand Cut Glass Natural Glass Veining Thru Body Color Unique Style Italian Distinctive Design High End Unique Color Selection Up to 72% Recycled
The Story Karma - Liberty Liberty is born of Karma and has all the same selling features as our Karma glass. Liberty is also Hand Cut, into a very distinctive, interlocking pattern. Each color is a combination of different colored Karma Glass. You will notice that some of the colors have a higher level of light reflection or luminescence. This is created by our Mirage finish (only in Liberty 2.0). Additionally we combine our two different surface finishes, to further create the distinctive look of the New Liberty. If you think about all the work that goes into making each tile, you get a true appreciation for the Italian craftsmanship. Karma Liberty tells a story, that offers a pride in ownership like no other glass. Your clients will Love having a glass that has story to tell. Now Liberty is offered in 7 new amazing Karma color combinations. Liberty can be classic or contemporary, it can be installed as a horizontal pattern or vertically to create a geometry that will make people stop to admire. Liberty can also be ordered in customized color patterns, using any of the available Karma colors. Of course there is minimum requirements. Speak with your rep for details.
Metropolis Karma UV Resistant Epoxy Coated Backing ASTM Testing Plus System Backing Up to 72% Recycled Plus System Mounted Hand Made Karma Hand Cut Glass Natural Glass Veining Thru Body Color Unique Style Italian Distinctive Design High End Unique Color Selection Up to 72% Recycled
The Story Karma - Metropolis Metropolis is born of Karma and has all the same selling features as our Karma glass. In a market filled with horizontal pencil patterns of glass, limestone and poor quality metals, we wanted to create a horizontal pattern that would stand out from all the others; se we created Metropolis. Metropolis is also Hand Cut, into a very distinctive, interlocking pattern. Each color is a combination of different colored Karma Glass. You will notice that some of the colors have a higher level of light reflection or luminescence. This is created by our Mirage finish. Additionally we combine our two different surface finishes, to further create the distinctive look we call Metropolis. Metropolis can be easily cut into 3 different 4 sections to create an interlocking border. If you think about all the work that goes into making each tile, you get a true appreciation for the Italian craftsmanship. Karma Metropolis tells a story, that offers a pride in ownership like no other glass. Your clients will Love having a glass that has story to tell. Metropolis is offered in 7 new amazing Karma color combinations. Metropolis can be classic or contemporary, it can be installed as a horizontal pattern or vertically to create a geometry that will make people stop to admire. Metropolis can also be ordered in customized color patterns, using any of the available Karma colors. Of course there is minimum requirements. Speak with your rep for details.
Subway Karma UV Resistant Epoxy Coated Backing ASTM Testing Plus System Backing Up to 72% Recycled Hand Made Karma Hand Cut Glass Natural Glass Veining Thru Body Color Unique Style Italian Design High End Unique Color Selection Up to 72% Recycled
The Story Karma - Subway Subway is born of Karma and has all the same selling features as our Karma glass. Due to its larger size 3 x 6, perhaps no other pattern demonstrates the amazing beauty Karma offers. Karma Subway is also Hand Cut, tile. Which enables you to create you own amazing patterns. Each color is a combination of different colored Karma Glass. Four of the subway colors have a higher level of light reflection or luminescence. This is created by our Mirage finish. Mirage is sold as accent tiles. The Subway tiles come individually 22 individual tiles, 2.75 square feet per box. The mirage tile come 10 to a box of 1.25 square feet. Both the standard Subway and the Mirage Subway are a 50/50 combination of our flat and corrugated finishes, giving the glass an even more distinctive look. If you think about all the work that goes into making each tile, you get a true appreciation for the Italian craftsmanship. Karma tells a story, that offers a pride in ownership like no other glass. Your clients will Love having a glass that has story to tell. Subway is only offered in our 7 new amazing Karma color combinations. Subway can be classic or contemporary. Since the tiles are individual they can be installed as a horizontal pattern, vertically or any other pattern you can create that will make people stop to admire. Subway can also be ordered in our other Karma colors as a special orders. Of course there is minimum requirements. Speak with your rep for details.
Selling VBSF Vitreo Brillante Shinning Feel Aureo ¾ X ¾ Machine Cut UV Resistant Siliceous Lime Soda Sand Chemical resistant Plus System Backing Up to 80% Recycled Custom Blends Assembled in US Precise Machine Cut Glass Veining Thru Body Color Aventurina Semiprecious metals Unique Style Italian Distinctive Design High End Unique Color Selection Up to 80% Recycled Hand made striations Veined with enamels
The Story Vitreo Brillante Shining Feel ¾ x ¾ machine molded, is one the most common glass tiles in the market. However, Trend s VBSF is no common machine molded. Our Mosaic is the highest quality, most durable and versatile mosaic in the market today. To the naked eye most diamonds look the same, but under close inspection there are night and day differences, even if the size is the same. Trend mosaics are no difference, we use the finest ingredients such as flux, metal oxides,, enamels and Silicea Soda Lime Sand, which means nothing, unless you want your glass mosaic to stand the test of time and retain its beauty under any circumstances. And now some of VBSF colors are available in 3/8 x 3/8 micro-mosaic. The market is flooded with cheap imitations, but we embrace the Italian Heritage of making the worlds finest glass mosaic and the latest state of the art technology to provide you material like no other. All of our glass is through body color. We are also committed to always finding ways to increase the level of recycled content ingredients in our glass, some of which are over 70%! - Vitreo is our entry level mosaic, but you can see and feel the quality of this glass mosaic. The color pallet is amazing. All of our glass is incredibly durable, suitable for outdoor applications and pools. - Brillante is our glass made from hand blending glass during different stages of cooling to create a beautiful veining effect. The iridescent, sparkling or luminescent effect is created by adding Avventurina. - Shining is largely made from taking Vitreo and Brillante mosaics and mixing enamel. and oxides during the forming process. The iridescent effect is not a surface coating like most of our competitors. The last two numbers of the three digit product number in Shining correspond with the last two digits in Vitreo and Brillante. The 700 series umbers correspond with Vitreo and the 800 series correspond with Brillante. - Feel has the highest content of Post Consumer Recycled content of any of glass; with over 75%. Feel has a unique opaque look and a purposeful leathering finish. It is perfect as a solid or can really enhance a custom blend.
Selling LS Lux Sunshine 5/8 X 5/8 Machine molded UV Resistant Siliceous Lime Soda Sand Chemical resistant Plus System Backing Up to 70% Recycled Custom Blends Assembled in US Precise Machine Cut Thru Body Color Chromatic Finish Luminescent Tones Italian Distinctive Design High End Unique Color Selection Up to 70% Recycled Custom Blends Unique Colors
The Story Lux Sunshine What happens when artisan meets artist? You get the classic look of mosaic with a contemporary flair. Lux and Sunshine offers a unique color pallet in a unique 5/8 x 5/8 size. Lux offers distinguished colors come with a glossy finish. The Sunshine has the same characteristics of Lux but the colors are interwoven with iridescent effects, creating chromatic hues. Lux and Sunshine offer a unique beauty, but with all the durability and versatility of our VBSFA collection. Lux and Sunshine are available for Artistic, custom blends, shading blends, Wallpaper as well as in Aureo and Moderno, 24K Gold and White Gold. Lux and Sunshine are enamel based glass colors, so they carry a natural shade variation. We offer our Lux and Sunshine at a very aggressive price point.
Aureo Aureo Modern ¾ X ¾ Hand Cut or Molded UV Resistant Chemical resistant Plus System Backing Precise Machine Cut or Hand Cut Tile Layered between two pieces of glass Only The Finest Raw Ingredients 24K Gold Leaf 24K White Gold Leaf Flat Finish Wavy Finish Italian Distinctive Design High End Hand Cut Hand Layered
Aureo Aureo Modern Tile made of 24K Gold and White Gold, may seem impractical if not impossible. The making of gold leaf dates back to the Romans. However, by taking Gold leaf and hand layering then compressing it between two pieces of glass, we make the impossible, possible. The gold we use must be in the purest of forms to withstand the beating and firing process. Our gold tiles are then either hand cut or machine molded to give you a classic or contemporary design. The Aureo is available in either a flat or wavy finish. Our gold tile is so durable it is even suitable for pools! If you wish to give your custom blend, shading blend, wall paper or even your Artist design a look that is second to none, our gold collections can do just that at a surprisingly reasonable price. You may use as little as 4% or up to 10% gold in your custom blends, these tiles will be hand placed to help ensure the impact is spread evenly.
Selling VBSFA Custom Blends Shading Blends UV Resistant Only The Finest Raw Ingredients Chemical resistant Plus System Backing Up to 80% Recycled Custom Blends Assembled in US Precise Machine Cut Glass Veining Thru Body Color Aventurina Semiprecious metals Unique Style Italian Design High End Unique Color Selection Up to 80% Recycled Brillante Hand Mixed 24K Gold Leaf
The Story Custom Blends Shading Blends Born of Our VBSFA or LS our custom blends are assembled here in the US, which is another reason why Trend Mosaics are the most versatile glass tiles available. Unbelievably, samples are shipped within 24hours and the final selection is (typically) produced in 2 to 3 days. Trends custom blends allow you to utilize your own creativity to create and personalize your own unique designs. We offer you the ability to use up to 11 different colors per square foot, from 5different collections in your custom blend; including our 24K gold collections, Aureo and Modern. Trends Shading Blends create color illusions by gradually changing colors from light to dark or vice versa. We offer many standard designs or you may choose to utilize our Artistic department to assist you in creating your own distinctive design. Trends Shading Blends and Custom Blends will open the door to your imagination. No other company offers such out of the box possibilities in a such a practical manner.
Selling VBSFA & LS Wallpaper UV Resistant Only The Finest Raw Ingredients Chemical resistant Up to 80% Recycled Durable Suitable for pools Precise Machine Cut CAD Layout Amazing Patterns Unique Style Distinctive Italian Design High End Customizable Up to 80% Recycled Hand assembled Beautiful Color Selection Timeless Designs Timeless Quality
The Story Wallpaper Born of Our VBSFA or LS our custom shading blends are assembled here in the US, which is another reason why Trend Mosaics are the most versatile glass tiles available. Unbelievably, samples are shipped within 24hours and the final selection is (typically) produced in 2 to 3 days. Trends custom blends allow you to utilize your own creativity to create and personalize your own unique designs. We offer you the ability to use up to 11 different colors per square foot, from 5different collections in your custom blend; including our 24K gold collections, Aureo and Modern. Trends Shading Blends create color illusions by gradually changing colors from light to dark or vice versa. We offer many standard designs or you may choose to utilize our Artistic department to assist you in creating your own distinctive design. Trends Shading Blends and Custom Blends will open the door to your imagination. No other company offers such out of the box possibilities in a such a practical manner.
Artistic UV Resistant Only The Finest Raw Ingredients Chemical resistant Up to 80% Recycled Durable Suitable for pools Pixelated or Hand Cut Construction CAD Design Unlimited Creativity Hand Cut High End Centuries Old Art Up to 80% Recycled Art Captured in Time Prepared by Artisans Timeless Quality Design Assistance Timeless Quality Art For Any Environment
The Story Artistic Trends Artistics are the most unique product we offer. Imagine the ability to take any image you have and preserve it forever in time by creating the same image from any of our beautiful mosaic glass tiles. There is almost no limit to size or color. Our highly qualified Artistic design team will guide e you through and assist you during the design process at no charge. The image will come prepared by artisans either hand cut, pixelated or a combination of both depending on the size and detail. The design possibilities are limited only by your own imagination. Our US Artistic design department will collaborate with you to choose the color pallet and technique used to create your final design. They can even work directly with your client. Because you will be using the finest glass mosaic, you can create images for indoors or outdoors, in any environment. The reflective brilliance, and amazing color pallet, come together with the durability and versatility to make an extraordinary image. The use of recycled glass makes this product perfect for your LEED project or for any other project.
Trend Solutions Trend Website Trend App Tools
The Story Tools Trend has created a number of tools to help ensure your success! To further bring together right-side thinking and left-side practicality. We provide you with the ability to bring your ideas to life. The Trend Website gives you the ability to let your clients view the entire line from their home or office. With all of the Trend products available to view along with amazing images, your client is sure to find something they love. Trend Solutions This program gives you the ability to either specify (sell) our Trend Q slab material for counter tops or specify (sell) finished counter tops for your next project. With our network of fabricators in the US and Canada we are able to service almost any area. Our ITrend App, may be the most unique tool of its kind. It is the most interactive of all of our tools. You can either use our stock images to change and display any of the Trend products or even upload your own image to edit in any of our products. Your project will literally come to life before your very eyes. This tool is free to download and use for you and all of your clients. Imagine the ability for your next client to email you their image for you to edit and send back with their new custom designed look. Imagine Trend.