The #1 Media Choice for delivering South Florida s Diverse Consumer Market
Imagine speaking to CMG Miami Radio stations reach 2.1 million South Floridians each week Nielsen Weekly Cume 2.122 Million Listeners April/May/ June h 2014 12+ M-Sun 6am-12mid
CMG Miami is the #1 Local Media in the Miami Fort Lauderdale Market CMG/Miami Radio Clear Channel Radio WSVN-TV WPLG-TV WFOR-TV Lincoln Financial Radio Beasley Radio Univision Radio WLTV-TV WSCV-TV WPBT-TV Miami Herald WLRN-TV Sun Sentinel WSFL-TV WAMI-TV Sirius XM 9% 8% 12% 13% 15% 19% 20% 25% 24% 33% 35% 42% 46% 53% 52% 52% 57% SCARBOROUGH FE 13-JA 14 Miami Fort LauderdaleA18+Target Persons 3,489,700 % of Target indicated
One in every 5 South Floridian radio listeners, listen to a Cox Media Group radio station each week Nielsen 20.6 Av 12+ Share M-Sun 6am-12mid
Premium Properties Perfectly Paired to deliver your 18-34 and 25-54 Demos 18 25 34 45 54
CMG Miami has a full range of properties delivering South Florida s diverse consumer marketplace. Every demographic is covered, making the CMG Miami cluster a perfect fit your advertising needs. WEDR-FM Urban Contemporary South Florida s #1 for Hip Hop and R&B Nationally recognized market leader Consistently #1 18-34 WFLC-FM Contemporary Hits Where You Pick The Hits Designed by South Florida Adults 18-34 WFEZ-FM Adult Contemporary Relaxing and Refreshing Music Dominant market AC Top rated 35-54 (#2 Adults 35-54) WHQT-FM Urban Adult Contemporary Today s R&B Hits and Oldies Market Leader 25-54 since Winter 2004 Consistently #1 Adults 25-54 and Adults 35-54 (37 books in a row #1)
CMG Miami is the #1 Radio Group in the market. 70,000 60,000 AVERAGE PERSONS 18+ Monday-Sunday 6am -12mid 50,000 40,000 30,000 Cox beats Clear Channel with 4 stations 20,000 10,000 0 CMG CMG Miami Clear Channel Clear Chan Miami Univision Linc Linc Fin Fin SBS Beasley Nielsen Ap/May/June 2014 18+ M-Sun 6am-12mid
South Florida Ethnic Composition CMG Miami Ethnic Composition CMG Miami Ethnic Composition Anglo 37% Black 29% Hispanic 44% Black 20% Hispanic 43% Anglo 27% South Florida Market Ethnic Composition WEDR, WHQT, WFEZ, WFLC Weekly Cume Ethnic Composition April/May/June 2014 18+ M-Sun 6am-12mid
Station Ethnic Compositions Black 44 % General Market 19.5% Hispanic 36.5% Black 15.6% General Market 31.2% Hispanic 53.2% Black 11.8% General Market 34.5% Hispanic 53.6% Black 67,3% General Market 12.5% Hispanic 20.2% Nielsen April May June 2014 23.6 12+ Weekly Cume Ethnic Composition
CMG Miami Radio reaches consumers you can t get anywhere else 140,000 120,000 100,000 EXCLUSIVE CUME 12+ Monday-Sunday 6am -12mid Based on Weekly Cume 80,000 60,000 40,000 20,000 0 CMG CMG CLEAR ClearCH Lincoln Linc. Fin. Beasley Beasley Univision Univision SBS Miami Channel Financial Miami Miami Arb Jan/Feb/Mar 2014 M-Sun 6am-12mid
You DON T need Spanish language Radio to reach Hispanic Consumers Clear Channel Univision SBS Beasley Lincoln Fin
You DON T need Spanish language Radio to reach Hispanic Consumers Miami s Latin Community Is represented by 20 Different Countries 98% of South Florida s 3 rd Generation Hispanics report that their English is better than their Spanish nearly half of all South Florida Hispanics are under 40 40% of US 2 nd Generation Hispanics are English dominant median age of Miami- Dade Hispanics is 37 2012 Pew Research Center on Hispanic Identity 2010 Census
You DO need Cox Media Group to reach Black Consumers Clear Channel Lincoln Fin Beasley Univision SBS
You DO need Cox Media Group to reach Black Consumers South Florida has the largest number of Jamaican and Haitian immigrants in the US Fort Lauderdale 31% Black 13.7% Hispanic Broward County 27.4% Black 25.8% Hispanic 94% of Black consumers aged 12 years and over listen to the radio each week at home. 99 JAMZ and HOT 105 are the only stations in the country to celebrate Caribbean Heritage Month Miami Dade County 19.3% Black 64.5% Hispanic 2008 Black America Today, the future the past and the present. yankelovich consumer research/radio one 2010 Census Arbitron Black Radio Today 2012
CMG Miami is the answer for marketing to women in South Florida 20,000 18,000 16,000 14,000 12,000 10,000 8,000 6,000 4,000 2,000 0 AVERAGE PERSONS WOMEN 25-54 Monday-Sunday 6am -12mid CMG CLEAR CH Univision Linc Fin Beasley SBS Nielsen Ap/May/June 2014 M-Sun 6am-12mid
CMG Miami has WHQT-FM AM Drive WFEZ-FM Evenings WEDR-FM AM Drive
CMG Miami has live and local personalities Benji Brown AM Drive Kimmy Bell AM Drive Lorenzo Thomas PM Drive Felicia Monet Evenings Shelby Rushin Middays
CMG Miami has live and local personalities Ken James Weekends Susan Wise AM Drive Gary Williams Middays Jeanne Ashley PM Drive Denny Miller Weekends
CMG Miami has live and local personalities Mike Kruz PM Drive Ashley O Weekends Toni Gonzalez Middays Nikki Ramirez Traffic Mornings
CMG Miami has live and local personalities Rodney Baltimore AM Drive Traci Cloyd AM Drive Rick Party PM Drive James T Middays Freddie Cruz Evenings