Our Story Mix 94.9 combines a variety of popular music from the last four decades with local personalities and community engagement to entertain the Cincinnati workforce. W R E W 1 M i x 9 4. 9
Capabilities Profile Connect with your target audience through a dynamic, multi-platform campaign with Hubbard Cincinnati. o Heritage brands o High-profile, live and local personalities o Unique content and promotional ideas o Award-winning production o In-depth market research o Industry experience High-Impact Media Traditional radio Streaming Listener rewards Social media integration Podcasts Custom video 2060 Digital Events Cause marketing Brand awareness Traffic driving Campaign Enhancements Influencer marketing Sampling programs Contests & sweepstakes Rewards integration 2
GENDER MARITAL STATUS HOME OWNERSHIP EDUCATION Own 57% Post-Grad Degree 10% Rent 42% 44% Male 56% Female 43% Never Married (Single) 48% Married/ Engaged 9% Divorced/ Separated/Widowed Other 1% College Grad 26% WREW Listener Profile Some College 29% 45-54 55-64 65+ 5% 1% 26% AGE 17% 18-24 29% 25-34 $ $100k+ $75-99k $50-75k $35-50k HOUSEHOLD INCOME 22% 15% 17% 25% 48% Have children at home CHILDREN AT HOME 9% 16% 21% 24% High School Grad 29% 35-44 24% $25-35k <$25k 10% 11% Under age 2 Age 2-5 Age 6-11 Age 12-17 Less than HS 6% 3 Scarborough r1 2018 Feb17-Feb18
Now Playing Nobody listens to just one kind of music, so Mix 94.9 plays a wide variety from the 80s, 90s, 2000s and today! From Journey and Matchbox 20 to Maroon 5 and Adele, Mix 94.9 combines the best sounds of pop, rock and dance to create a playlist unlike any other. 4
81,664 Monthly Page Views 68,153 Monthly Sessions 58,280 Monthly Streaming Sessions 33,672 Facebook Fans 3,795 Twitter Followers 3,140 Instagram Followers 7,180 Pinterest Followers 14,086 Email Database 1,819 Unique Mobile App Users 5 3-month avg as of 6/30/18 Source: Google Analytics; Triton Digital Streaming Analytics, Facebook.com; Twitter.com
The Power of Our Influencers Mix 94.9 works with brands to closely align messaging with paid content that inspires, informs and entertains. In a world of infinite choice, we believe authentic connections provide meaningful outcomes for our advertisers. Establish your brand and connect with customers utilizing some of the most influential voices in Greater Cincinnati. W R E W 6 M i x 9 4. 9
The Influence of Radio Personalities A study conducted by the University of Southern California's Annenberg School for Communication and Journalism examined the unique relationship between broadcast radio listeners and on-air personalities. It confirms that listeners feel they have a genuine relationship with their favorite radio personalities. More than 600 participants completed the Katz Group survey, the industry s dominant national rep firm. Findings from the study include: 75% respondents turn on the radio because they know their favorite personality is on air 70% of participants said they follow their favorite radio personalities and/or radio stations via social media 47% of respondents said they considered or purchased products recommended by their favorite radio personalities 51% considered or purchased a product advertised during their favorite personality s show 82% expressed feelings and exhibited behaviors consistent with parasocial identification or an interpersonal relationship in which one party feels as though they know a great deal about the other Our findings underscore the depth of the relationship, loyalty, and trust between listeners and radio personalities, Paula Patnoe Woodley USC-Annenberg School for Communication and Journalism professor Inside Radio 6/29/12
Holly The Mix Morning Show Monday Friday 5 10 am Back in 1991, Holly was working at Kmart and going to college when she was approached by the manager of a radio station in Donalsonville, GA. I had no idea that day would change my life forever, says Holly. The married mom of two lives with her two dogs, DJ and Benni, in Northern KY. Holly, affectionately nicknamed The Snack Queen, loves music, shopping for a deal and vacationing at the beach. Read More 8
Ray Monday Friday 10 3 pm As a kid, playing radio and recording himself was one of his favorite pastimes. But, it wasn t until he was in school pursuing a career in television that he realized radio was his true calling. As an animal lover (Ray owns two dogs and three cats), one of his favorite giving back moments on Mix 94.9 was loading a van with 700 pounds of pet food for the Thanksgiving Pet Project. Ray is also an avid runner and can be found around town training for his next marathon. Read More W R E W 9 M i x 9 4. 9
Jay Monday Friday 3 7 pm Jay Kruz has had the same pair of headphones for 13 years and still going strong. Whether good luck or just neurosis, the headphones have seen him through many radio experiences, most notably the birth of Mix 94.9. Jay serves on the board of Brighton Center in Newport and is President of the board at Music Resource Center. Jay s pastimes include golfing, traveling, playing guitar, spending time with family and treasure hunting for vintage radios, signs and antiques. Read More 10
Toria Traffic Director Toria discovered her love for being on air through her high school broadcasting class. After having an opportunity to shadow Fritsch on the Jeff & Jenn Morning Show, Toria realized radio was perfect for her! The Lawrenceburg, IN, native has been on-air handling traffic reports full-time for over three years now. When Toria isn t on air or spending time with her husband, Jon, she s spending time with her friends and cats. Read More 11
SIGNAL 468,000 Total FM Audience Reach 58,280 Total Streaming Audience 50,000 full market Wattage 1,999,400 Cincinnati Metro Population WREW-FM Coverage Area W R E W 12 M i x 9 4. 9 Apr/May/Jun 2018 Nielsen Audio, P6+ 3-month avg as of 6/30/18
Get in Touch To get started on your advertising, digital, creative, events, and/or social media marketing, reach out to us today! Lisa Thal WREW General Sales Manager 513.699.5119 lthal@hbi.com 2060 Reading Road, Cincinnati, Ohio 45202 W U B E 13 W Y G Y