Unit 35: The Entertainment Industry and Venue Management Unit code: H/601/1828 QCF level: 5 Credit value: 15 Aim This unit enables learners to gain an understanding of the entertainment industry, the activities offered, the management and operation of venues and trends in the industry. Unit abstract This unit is designed to give an over-arching view of the entertainment industry with a particular emphasis on venue management, operation and funding of live performance, conference/banqueting and on-licenced trade. The unit explores the industry s dynamic structure through an identification of trends in the public, private and voluntary sectors involvement in the world of entertainment. A range of activities and venues and the corresponding levels of public usage and support are explored. This will provide learners with an insight into the management and operation of a range of activities and venues; the influence of contrasting financial practices and the underlying trends within the entertainment industry. The impact of large-scale venues needs to be considered in the wider context of leisure management given the vast range of possible entertainment opportunities offered by multipurpose arena and stadia offering venues for major sporting events, popular music concerts, opera, ice shows, televised events and the attendant venue management problems relating to licensing, health, safety and security. Learners must ensure that their evidence relates to the hospitality industry. Learning outcomes On successful completion of this unit a learner will: 1 Understand the contribution of the entertainment industry to the economy 2 Understand types of activities offered by the entertainment industry 3 Understand the management and operation of different types of venues 4 Understand trends in the entertainment and venue industries. 197
Unit content 1 Understand the contribution of the entertainment industry to the economy Data: analysis of data from the entertainment and venue industry eg Department for Culture, Media and Sport (DCMS) Annual Reports, Leisure Tracking Survey; the Henley Centre; Target Group Index, BMRB International; General Household Survey Economy: ways the entertainment and venue industries have contributed to the national economy; the development and distribution of different activities Agencies: comparison of funding agencies (local, regional and national); their impact on the entertainment and venue industries 2 Understand types of activities offered by the entertainment industry Activity: by performers eg professional, semi-professional, amateur; by venue eg venuespecific, touring, festivals; by art forms eg live music, opera, theatre, dance, cabaret, comedy, visual arts (exhibitions, film and video) Audiences: national data usage figures; age and socio-economic breakdown; spectator and participatory activity; widening choice Venues: major entertainment venues eg arenas, stadia, exhibition centres; dedicated spaces eg theatres, concert halls, arts centres, clubs, cinemas, galleries; non-dedicated spaces eg streets, schools, pubs, homes, outdoor spaces, community halls; urban/rural provision For-profit sector: provision eg concerts, festivals, cinema, theatre, popular music and recording industry, bingo, television, clubs; opportunity-led provision; space to sell concept; commercial sponsorship Not-for-profit sector: public and voluntary sectors; role of Government and funding agencies; non statutory provision; Arts Council; regional arts boards; local authorities; voluntary organisations eg Friends ; principles of revenue and capital subsidy; National Lottery; arts sponsorship; direct and indirect economic benefits 198 BH027242 Edexcel BTEC Levels 4 and 5 Higher Nationals specification in Hospitality Management
3 Understand the management and operation of different types of venues Strategies: management and operational strategies of organisations within the industry Income generation: revenue generation and procedures within the industry; front of house operations; box office Influences: status eg for-profit, not-for-profit; direction eg programming, scheduling; administration eg licensing, staffing, budgeting, resource planning Audience and performance needs: health, safety and security; cleaning and maintenance; catering and bars; technical and production staff; performers Marketing needs: publicity; promotion; merchandising and point-of-sale; media relations Employment: managerial and supervisory levels in each sector Staffing: work and responsibilities for selected venues commenting on current practices; deployment of staff to ensure a smooth and effective organisation 4 Understand trends in the entertainment and venue industries Opportunities: current opportunities in the entertainment industry Future trends: trends eg purpose built, multi-purpose facilities, partnership funding, commercial approach to management; cultural provision as part of major international sports events Technological influences: technical; production; new technologies; effect of technological changes 199
Learning outcomes and assessment criteria Learning outcomes On successful completion of this unit a learner will: LO1 Understand the contribution of the entertainment industry to the economy Assessment criteria for pass The learner can: 1.1 analyse the contribution of the entertainment industry to the economy and the development and distribution of different activities 1.2 compare local, regional and national funding agencies and their impact on the entertainment and venue industry LO2 Understand types of activities offered by the entertainment industry LO3 Understand the management and operation of different types of venues 2.1 compare the scope of the entertainment and venue industry and the range of activities offered 2.2 classify entertainment activities using audience profiles and venues 3.1 compare management and operational strategies for selected venues, commenting on their revenue generation and procedures 3.2 evaluate different areas of work and responsibilities for selected venues, commenting on current practices, deployment of staff to ensure a smooth and effective organisation LO4 Understand trends in the entertainment and venue industries 4.1 analyse current trends in the entertainment and venue industries 4.2 discuss the effect of current funding arrangements in the entertainment industry and future potential developments 4.3 analyse the impact of technological changes in the management and operation of entertainment activities and venues 200 BH027242 Edexcel BTEC Levels 4 and 5 Higher Nationals specification in Hospitality Management
Guidance Links This unit links to: Unit 4: Research Project Unit 8: Marketing in Hospitality. Essential requirements Learners must be given access to a wide range of publications to reflect the diverse nature of this subject area. Employer engagement and vocational contexts Employer engagement should be encouraged. Presentations and talks from the industry, including event managers should be included in this unit. 201