Cinema Advertisers: Top Spenders by Parent Company & Category

Cinema Advertisers: Top Spenders by Parent Company & Category

Top 50 National Cinema Advertisers Total Over $450 Million Top 50 National Cinema Advertisers Top Top 1 ANSCHUTZ CORP $52,347 26 AMAZON.COM INC $6,182 2 MARS INC $37,054 27 TOYOTA MOTOR CORP $6,003 3 GENERAL MOTORS CO $32,301 28 PROGRESSIVE CORP $5,379 4 BERKSHIRE HATHAWAY INC $26,163 29 FORD MOTOR CO $5,357 5 ALPHABET INC $21,898 30 FIAT CHRYSLER AUTOMOBILES NV $5,103 6 UNILEVER $20,846 31 PROCTER & GAMBLE CO $4,908 7 MAZDA MOTOR CORP $16,178 32 LENOVO GROUP LTD $4,856 8 TWENTY-FIRST CENTURY FOX INC $10,988 33 BEBE REXHA $4,830 9 WALT DISNEY CO $10,793 34 SOFTBANK CORP $4,775 10 NISSAN MOTOR CO LTD $10,385 35 KIA MOTORS CORP $4,761 11 SAMSUNG ELECTRONICS CO LTD $9,909 36 ANHEUSER-BUSCH INBEV SA/NV $4,384 12 COMCAST CORP $8,168 37 HULU LLC $4,327 13 AT&T INC $7,810 38 A&E TELEVISION NETWORKS LLC $4,301 14 MICROSOFT CORP $7,729 39 NETFLIX INC $4,214 15 TIME WARNER INC $7,656 40 TARGET CORP $4,065 16 AMERICAN EXPRESS CO $7,506 41 SONY CORP $3,935 17 YUM! BRANDS INC $7,499 42 VERIZON COMMUNICATIONS INC $3,832 18 YAHOO! INC $7,441 43 ACTIVISION BLIZZARD INC $3,310 19 UNITED STATES GOVERNMENT $7,355 44 BANK OF AMERICA CORP $3,271 20 NINTENDO CO LTD $7,308 45 NIKON CORP $3,126 21 UNITED STATES GOVERNMENT $7,249 46 DEUTSCHE TELEKOM AG $3,062 22 NATIONAL AMUSEMENTS INC $7,238 47 DENALI HOLDINGS INC $2,843 23 HYUNDAI MOTOR CO $7,089 48 TURNER HOLDINGS LLC $2,458 24 STATE FARM MUTUAL AUTOMBL INSRNC CO $6,457 49 AMC NETWORKS INC $2,263 25 CHIPOTLE MEXICAN GRILL INC $6,245 50 MONDELEZ INTL INC $2,186 TOTAL $455,346 Source: Nielsen Adintel

Top 25 Cinema Gainers Increased Their Spending by Over $108 Million Top 25 National Cinema Advertiser Gainers v. 2015 2015 Absolute Change (+/-) % Change 1 GENERAL MOTORS CO $1,929.69 $32,301.07 30,371.4 1574% 2 UNILEVER $7,533.06 $20,846.21 13,313.2 177% 3 ALPHABET INC $9,794.17 $21,898.07 12,103.9 124% 4 NISSAN MOTOR CO LTD $3,723.42 $10,385.09 6,661.7 179% 5 AT&T INC $1,537.42 $7,810.46 6,273.0 408% 6 CHIPOTLE MEXICAN GRILL INC $2.85 $6,245.47 6,242.6 219270% 7 AMAZON.COM INC $1,059.77 $6,181.58 5,121.8 483% 8 FIAT CHRYSLER AUTOMOBILES NV $2,001.28 $5,102.86 3,101.6 155% 9 DEUTSCHE TELEKOM AG $76.84 $3,062.43 2,985.6 3886% 10 ANHEUSER-BUSCH INBEV SA/NV $1,562.61 $4,384.09 2,821.5 181% 11 SOFTBANK CORP $2,056.17 $4,775.36 2,719.2 132% 12 NINTENDO CO LTD $4,968.02 $7,308.39 2,340.4 47% 13 AIRBNB INC $570.82 $2,117.46 1,546.6 271% 14 COX ENTERPRISES INC $21.68 $1,337.78 1,316.1 6069% 15 ACTIVISION BLIZZARD INC $2,006.65 $3,309.73 1,303.1 65% 16 SONY CORP $2,634.15 $3,935.40 1,301.2 49% 17 GARMIN LTD $903.30 $2,175.70 1,272.4 141% 18 PROCTER & GAMBLE CO $3,720.13 $4,908.38 1,188.3 32% 19 TOYOTA MOTOR CORP $4,883.27 $6,002.51 1,119.2 23% 20 KIA MOTORS CORP $34.19 $1,047.87 1,013.7 2965% 21 DENALI HOLDINGS INC $1,946.65 $2,843.11 896.5 46% 22 HULU LLC $3,438.59 $4,326.64 888.1 26% 23 AT&T INC $76.70 $885.17 808.5 1054% 24 TURNER HOLDINGS LLC $1,692.92 $2,458.27 765.3 45% 25 SC JOHNSON & SON INC $943.42 $1,627.27 683.9 72% Total $59,117.74 $167,276.34 108,158.6 183% Source: Nielsen Adintel

Brand New Cinema Advertisers Added Over $67 Million Source: Nielsen AdIntel New National Cinema Advertisers in (Ranked on $$$) Parent Company Parent Company AMERICAN EXPRESS CO $7,505.89 BLEECKER STREET MEDIA LLC $353.64 LENOVO GROUP LTD $4,856.48 WELLS FARGO & CO $340.20 BEBE REXHA $4,829.65 BARTER NEWS WEEKLY $328.14 NIKON CORP $3,125.89 BLUE PLATE MEDIA SVCS LLC $308.72 MONDELEZ INTL INC $2,186.22 COLGATE-PALMOLIVE CO $308.55 HONDA MOTOR CO LTD $2,147.03 CAMPBELL SOUP CO $291.55 WHOLE FOODS ASSN-WH-OC-TL $1,692.21 SOUTH CAROLINA STATE OF $283.93 AMERICA MOVIL SA DE CV $1,508.45 US BANCORP $283.34 FACEBOOK INC $1,390.02 IMPERIAL TOBACCO GROUP PLC $283.34 WELLS ENTERPRISES INC $1,370.58 WILTON BRADLEY LTD $277.35 WENDYS CO $1,357.79 HOUSE FOODS CORP $251.99 POST HOLDINGS INC $1,171.48 KUMON INST OF EDUCATION CO LTD $240.71 KRAFT HEINZ CO $1,153.74 LIBERTY MUTUAL HOLDING CO INC $231.65 BEST WESTERN INTL INC $1,135.35 RETAIL BRAND ALLIANCE INC $223.08 SCOTTS MIRACLE-GRO CO $1,129.36 PROPANE EDUCATION & RESRCH CNCL INC $215.64 KAISER FNDN HEALTH PLAN INC $1,128.63 NAVY FEDERAL CREDIT UNION INC $214.00 ANKI INC $1,122.90 NOVARTIS AG $212.77 UNDER ARMOUR INC $939.09 HY-VEE INC $212.42 ICICI BANK LTD $870.15 RANDOLPH-BROOKS FEDERAL CREDIT UNIN $212.19 CHANEL SA $836.03 LIONS GATE ENTERTAINMENT INC $211.77 BLUE APRON INC $774.00 RADIO ONE INC $210.30 EVANS AG GP INC $754.05 BURBERRY GROUP PLC $195.79 ROOFTOP BRANDS $736.93 SOFI LENDING CORP $193.35 CW NETWORK LLC $728.96 STX FINANCING LLC $191.73 COLONIAL WILLIAMSBURG FNDN INC $685.68 CALIFORNIA ENDOWMENT $190.31 APOLLO GLOBAL MANAGEMENT LLC $660.61 G2A.COM LTD $185.39 NORDSTROM INC $635.85 CRH PLC $182.36 SONOS INC $629.94 HARLEM EAT UP $177.02 HTC INC $628.10 TOMORROW SHOW $161.41 SUPERCELL-CH $627.19 SERIOUSLY DIGITAL ENTERTAINMENT INC $160.92 WORLD VISION INTL $617.68 TRIBUNE PUBLISHING CO LLC $159.65 PRINCIPAL FINANCIAL GROUP INC $596.71 BEEPI INC-SF $156.72 CONSTELLATION BRANDS INC $582.42 E HARMONY INC $150.26 CANARY CONNECT INC $503.28 AMERICAN ELECTRIC POWER CO INC $145.82 B&G FOODS INC $480.77 NCM $144.03 BED BATH & BEYOND INC $480.39 PURE FLIX ENTERTAINMENT LLC $141.82 SIDELINE $460.78 IDEAVILLAGE PRODUCTS CORP $139.53 NATIONAL CINEMEDIA LLC $459.00 CASIO COMPUTER CO LTD $130.35 ZTE CORP $458.17 AMERICAN ACADEMY OF FAMILY PHYSCNS $127.62 GRUPO FINANCIERO SERFIN SA DE CV $452.50 SPOTIFY AB $122.75 LOWES COS INC $448.82 ANTHEM INC $122.70 CREDIT KARMA INC $444.48 SUNTRUST BANKS INC-AT $120.38 TIME INC $415.70 GRUPO FINANCIERO SERFIN SA DE CV $120.05 MJR THEATRE SVC INC $414.46 BERTELSMANN SE & CO KGAA $119.41 VF CORP $401.62 PINGER INC $119.27 STUDIO 3 PARTNERS LLC $395.72 NORTHWELL HEALTH INC $116.85 TURKISH AIRLINES INC $385.17 FRESNO PACIFIC UNIVERSITY $115.90 CHERNIN GROUP LLC $378.98 US BANCORP $111.43 RALLY HEALTH INC $372.64 NEW JERSEY STATE OF $104.52 VEPRO USA LTD $360.35 Top New Advertisers $67,030.47

Credit Cards, Amusements, Auto and Hair Products Experienced Significant Gains Top 20 Cinema Categories v. YAG Rank Major Category 2015 Absolute Change % Change 1 AUTOS,TRUCKS & MISC VEHICLES - FACTORY $66,939.98 $91,714.87 24,774.9 37% 2 TELEVISION & CABLE TELEVISION STATIONS $69,033.80 $60,454.98-8,578.8-12% 3 COMMUNICATIONS & PUBLIC UTILITIES $49,018.31 $49,857.41 839.1 2% 4 ENGINEERING & PROFESSIONAL SERVICES $112,887.48 $37,778.57-75,108.9-67% 5 FIRE, CASUALTY, & OTHER INSURANCE $59,034.00 $37,663.42-21,370.6-36% 6 CONFECTIONERY & SNACKS $48,961.73 $36,641.07-12,320.7-25% 7 AMUSEMENTS, EVENTS & MISCELLANEOUS $9,021.02 $34,728.44 25,707.4 285% ENTERTAINMENT 8 GAMES, TOYS, & HOBBYCRAFT $26,050.80 $22,385.34-3,665.5-14% 9 GOVERNMENT ADVERTISING $36,501.42 $20,733.01-15,768.4-43% 10 RESTAURANTS, HOTEL DINING & NIGHT CLUBS $19,506.03 $20,400.18 894.1 5% 11 RETAIL STORES $20,014.61 $19,423.55-591.1-3% 12 ELECTRONIC ENTERTAINMENT EQUIPMENT $20,088.83 $16,305.19-3,783.6-19% 13 COMB. COPY FOOD & FOOD PRODUCTS & GEN. PROMO. $3,288.54 $9,928.09 6,639.5 202% 14 HAIR PRODUCTS $2,390.66 $9,473.30 7,082.6 296% 15 PERSONAL HYGIENE & HEALTH $5,356.23 $8,965.28 3,609.0 67% 16 COMPUTER SOFTWARE $13,030.14 $8,483.32-4,546.8-35% 17 TRAVEL SERVICES & TOURS $8,163.69 $8,201.29 37.6 0% 18 FINANCIAL $5,201.96 $7,781.00 2,579.0 50% 19 HOTELS & RESORTS $13,526.12 $7,630.05-5,896.1-44% 20 CREDIT CARDS & TRAVELERS CHECKS $1,251.88 $7,505.89 6,254.0 500% Source: Nielsen Adintel.