Fujitsu Technology and Service Vision Copyright 2014 FUJITSU LIMITED

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Fujitsu Technology and Service Vision 2014

Table of Contents 1 People An emerging new world A Hyperconnected World and the things around us, all linked together, sharing information. More connectivity means more collaboration. 2 3 A new approach to innovation Human Centric Innovation The basis for innovation will come from the management of three key dimensions: people, information and infrastructure. Fujitsu s vision A Human Centric Intelligent Society Fujitsu wants to use the power of human centric ICT to build a safer, more prosperous and sustainable society.

The world is changing.

People and the things around us, all linked together,

It is a hyperconnected world. A Hyperconnected World A world where everything is connected, sharing information across boundaries, between people, organizations and entire industries. The World Economic Forum calls it a Hyperconnected World.

At the heart of this new world is a new generation of the internet, the Internet of Things (IoT). Internet of Things (IoT) A development of the Internet in which everyday objects have network connectivity, allowing them to send and receive data.

The digital world will connect an enormous variety of things, generating massive amounts of information. Things connected to the internet 2013 10 billion 2020 50+ billion Data generated from day to day 3.6TB/h A self-driving car 20TB/h - A jet engine in the air 0.1TB - An individual genome

By harnessing this information, we can create new services.

However, we will also face serious challenges of information security and privacy protection.

The potential of cyber threats to harm us grows ever more real.

What, then, is the key to success in this hyperconnected world?

Cutting-edge technologies on their own are not enough.

The answer is People. Fujitsu believes empowering people is the key driver for the future.

In a hyperconnected world, value is determined by how people can harness new technology.

How can we deliver innovation in this new world?

By combining resources in new ways. Joseph A. Schumpeter In his book The Theory of Economic Development, Schumpeter argued that internal factors such as innovation play the main role in economic development, rather than external factors such as population growth and climate change. He also argued that innovation is about producing new things or producing existing things by new methods and that production is about combining things together.

Fujitsu believes that three dimensions people, information and infrastructure are the key to enable innovation. People Information Infrastructure

Human Empowerment Empower employees, connect with individual customers, drive open innovation

Creative Intelligence Create knowledge, support decisions, span industries and break silos

Connected Infrastructure Connect everything with ICT, optimize the entire infrastructure

People, Information and Infrastructure Bringing together the three dimensions will realize business and social value. People Information Infrastructure

People, Information and Infrastructure Fujitsu calls this new approach Human Centric Innovation. People Information Infrastructure

Human Centric Innovation Human Centric Innovation means empowering people with human centric ICT to create business and social value. Human Empowerment Connect people and empower Connected Infrastructure Connect everything and optimize business and social infrastructure Creative Intelligence Create knowledge from information

Let s consider how the dimensions of people, information and infrastructure can come together to deliver valuable innovation, with a simple example.

In this way, in a future society, we can prevent accidents before they happen.

Here s how the innovation process works.

1. Sense data from a variety of ICT sources 2. Analyze the integrated information 3. Generate knowledge and deliver key insights 4. Lead to human empowerment

Let s look at the role people, information and infrastructure play in this example.

People, Information and Infrastructure Infrastructure Collect data from sensors and use cloud services to consolidate the integrated information.

People, Information and Infrastructure Information Analyze the collected information such as location, time and weather conditions, even how often the brake pedal is pushed. Infrastructure Collect data from sensors and use cloud services to consolidate the integrated information.

People, Information and Infrastructure People Alert drivers when they approach accident hot spots based on the knowledge created by analysis. Information Analyze the collected information such as location, time and weather conditions, even how often the brake pedal is pushed. Infrastructure Collect data from sensors and use cloud services to consolidate the integrated information.

Bringing together the three dimensions of people, information and infrastructure in this way... People Alert drivers when they approach accident hot spots based on the knowledge created by analysis. Information Analyze the collected information such as location, time and weather conditions, even how often the brake pedal is pushed. Infrastructure Collect data from sensors and use cloud services to consolidate the integrated information.

... is what we call Human Centric Innovation. Human Empowerment Connect people and empower Connected Infrastructure Connect everything and optimize business and social infrastructure Creative Intelligence Create knowledge from information

The scope of Human Centric Innovation is not limited to a single company or organization.

In future, innovation will transcend the boundaries of organizations and industries.

Information will underpin a new set of connections weaving a new kind of value chain.

Organizations will be connected through information, across industries, establishing these value chains in a digital ecosystem. Cloud Digital Ecosystem Hyperconnected World

For example, in a digital ecosystem of car manufactures, transport organizations, tourism and insurance companies, we can co-create value in the form of safer and more convenient transport. Restaurants Car manufactures Tourism Shopping Cloud Transport organizations Insurance companies

Equally, we could use co-creation to improve people s health, by bringing together hospitals, academic institutions and pharmaceutical companies into a digital ecosystem. Academic institutions Pharmaceutical companies Cloud Care facilities Regional healthcare Hospitals

We can even use co-created value to improve the food we eat, in collaboration with agriculture, the food industry and manufactures of home appliances. Food production (Agriculture) Food industry Cloud Manufactures of home appliances Distribution Retail

In this way, by co-creating value with our customers and leveraging the digital ecosystem across boundaries... Business Innovation Manufacturing innovation Social Innovation Education Marketing innovation Healthcare Collaboration Transportation Work style transformation Environment

We can realize a Human Centric Intelligent Society. Business Innovation Manufacturing innovation Social Innovation Education Marketing innovation Healthcare Collaboration Transportation Work style transformation Environment

A Human Centric Intelligent Society Fujitsu wants to use the power of human centric ICT to build a safer, more prosperous and sustainable society.

Values we provide Fujitsu provides an integrated portfolio of technologies and services globally to enable customers to innovate and deliver growth. Integration Big Data Mobility Security ヒューマンセントリック イノベーション Software-Defined Connected Infrastructure Cloud Computing

Values we provide Fujitsu is one of the only companies that can provide technology and services in all three dimensions of people, information and infrastructure.

shaping tomorrow with you Will you join a journey with us to a Human Centric Intelligent Society?

Fujitsu Technology and Service Vision 2014 In the Fujitsu Technology and Service Vision, we set out innovation scenarios for business and society and show how these are underpinned by technology and service concepts, and how these are embodied in our line up of offerings. Fujitsu vision site Global Japan : http://www.fujitsu.com/global/vision : http://jp.fujitsu.com/vision/