GAMEs begin SEPTEMBER 24! retail product plan FEATURING SCRATCHERS PLACEMENT GUIDES OCT 2014 CALOTTERY.COM

GAMEs begin SEPTEMBER 24! retail product plan FEATURING SCRATCHERS PLACEMENT GUIDES OCT 2014 CALOTTERY.COM

quick reference guide draw games JACKPOT STARTS AT $ 40M JACKPOT STARTS AT $ 15M JACKPOT STARTS AT $ 7M GAMES MON TUES WED THU FRI SAT SUN DRAw entry closes 7:00 p.m. 7:45 p.m. 7:45 p.m. ESTIMATED TOP PRIZE STARTS AT 0K 6:30 p.m. 6:30 p.m. 1:00 p.m. & 6:30 p.m. 6:30 p.m. Every 4 minutes starting at 6:00 a.m. and ending at 2:00 a.m. 2 go to calottery.com for draw times & more

20X The Money $ 5 Game #1140 Top Prize of $200,000! 19 Chances to Win! Chance to Win 5, 10 or 20 Times Your Prize! PRIZE PAYOUT 68% After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers. How to play Match any of YOUR NUMBERS to any of the five WINNING NUMBERS, win that prize. Uncover a symbol to automatically win 5 times that prize. Uncover a symbol to automatically win 10 times that prize. Uncover a symbol to automatically win 20 times that prize! Uncover a in the Fast 0 SPOT win 0 instantly! Odds & winners * Prize level: Odds: Total Winners: TICKET $6 $15 $20 0 0 0 00 $1,000,000 $200,000 13 16 18 33 40 92 185 400 3,000 13,333 600,000 1,200,000 1,710,000 1,425,000 1,254,000 684,000 570,000 247,000 123,120 57,000 7,600 1,710 38 19 Overall odds: 1 in 3.75 Total Winners: 6,079,487 *Odds and winners are estimated. For final game odds and winners, please visit calottery.com. UPC Code Retailer Cost of Pack: $400 Less 6% Commission/Handling Fee: $24 Final Cost per Pack 76 3

$ 3Game #1139 Blackout Bingo Win Up to $20,000! Fast $25 Spot! Two Free Spaces! PRIZE PAYOUT 62% After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers. How to play 1. Scratch off the CALLER S CARD to reveal 25 Bingo Numbers and 5 Bonus Numbers. 2. Scratch off the corresponding numbers on each of the four YOUR CARDS. 3. Scratch off the two FREE spaces in each of the four YOUR CARDS. 4. If on any one of the four YOUR CARDS you match all numbers in a complete horizontal, vertical or diagonal line; four corners; an X (includes eight numbers + FREE space) or a BLACKOUT (includes all twenty-three numbers + two FREE spaces), you win prize in the prize box corresponding to that card. 5. Scratch MULTIPLIER area. Multiply your winning Bingo prize by the number revealed in the Multiplier box to determine your WINNING BINGO PRIZE! 6. FAST $25 SPOT: Uncover a in the FAST $25 SPOT, win $25 instantly. The FAST $25 SPOT symbols are not to be used to play the Bingo game. Odds & winners * Prize level: Odds: Total Winners: TICKET $4 $9 $15 $20 $25 0 $40 0 0 00 $1,000 $20,000 13 13 17 45 83 125 125 194 316 600 600 1,091 60,000 300,000 600,000 1,632,000 1,591,200 1,183,200 448,800 244,800 163,200 163,200 105,400 64,600 34,000 34,000 18,700 340 68 34 Overall odds: 1 in 3.59 Total Winners: 5,683,542 *Odds and winners are estimated. For final game odds and winners, please visit calottery.com. UPC Code Retailer Cost of Pack: 00 Less 6% Commission/Handling Fee: $18 Final Cost per Pack $282 4

Zombies Game #1138 $ 2 Win Up to $20,000! 10 Chances to Win! PRIZE PAYOUT 62% After game start, some prizes, including top prizes, may have been claimed. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers. How to play Match any of YOUR NUMBERS to any of the three WINNING NUMBERS, win that prize. Uncover a symbol to automatically win that prize. Uncover a symbol to automatically win 4 times that prize. Odds & winners * Prize level: Odds: Total Winners: TICKET $4 $20 $40 0 $200 $1,000 $20,000 13 13 26 50 100 414 1,690 12,000 40,000 600,000 960,000 960,000 456,000 240,000 120,000 29,000 7,100 1,000 300 20 Overall odds: 1 in 4.33 Total Winners: 2,773,420 *Odds and winners are estimated. For final game odds and winners, please visit calottery.com. UPC Code Retailer Cost of Pack: $200 Less 6% Commission/Handling Fee: $12 Final Cost per Pack $188 5

display starting SEPTEMBER 24 th 24-bin placement guide Activate, Display, & Sell these Top-Selling Games! Order today! Call 1-855-EZLOTTO (1-855-395-6886), then when prompted press 1 to order Scratchers! retailer clerk-facing side Scratchers to remove* Please return these Scratchers to your Lottery Sales Representative. sales tip Double-facing key games will increase sales, reduce out-of-stock on highdemand game(s), and raise your profits. $20 Game # 1133 Game # 1136 Game # 1112 Game # 1119 Game # 1118 Game # 1114 Scratchers pricing Price Point Final Cost per Pack $20 64 $470 76 $282 $2 $188 $1 $235 ATTENTION RETAILERS Games may change based on available inventory and rate of sale *Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your bestselling Scratchers for your location. ** Please face Lucky Stars (1117). If inventory is not available, please face any Crossword. California Lucky Life Series! Game # 1123 Game # 1122 $2 Game # 1121 $1 Game # 1120 Game # 1129 Game # 1126 new Game # 1140 Game # 1125 Game # 1135 Game # 1115 Game # 1132 Game # 1131 new Game # 1137 Game # 1128 new Game # 1139 Game # 1117** $2 Game # 1113 Scratchers option If your location has strong $20 ticket sales, you have the option of continuing to face Million Jackpot (1100). It can replace any game, other than the NEW games and Million $$ Match (1133). $20 Game # 1100 2014 Califon Productions, Inc. Wheel of Fortune is a registered trademark of Califon Productions, Inc. All rights reserved. $1 Game # 1134 $2 Game # 1130 $2 Game # 1138 $2 Game # 1127 customer-facing side 6

display starting SEMPTEMBER 24 th 20-bin placement guide Activate, Display, & Sell these Top-Selling Games! Order today! Call 1-855-EZLOTTO (1-855-395-6886), then when prompted press 1 to order Scratchers! Scratchers to remove* Please return these Scratchers to your Lottery Sales Representative. Scratchers pricing Price Point Final Cost per Pack $20 64 $470 76 $282 $2 $188 $1 $235 $20 Game # 1133 Game # 1123 Game # 1129 new Game # 1140 Game # 1136 Game # 1128 Game # 1119 Game # 1137 Game # 1114 Game # 1117 ATTENTION RETAILERS Games may change based on available inventory and rate of sale Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your best-selling Scratchers for your location. **Please face Triple 777 (1126). If your location has strong Poker sales, please face High Roller Poker (1115). ***Based on rate of sale, please face either 24 Karat Cash (1130) or Wheel of Fortune (1127). 2014 Califon Productions, Inc. Wheel of Fortune is a registered trademark of Califon Productions, Inc. All rights reserved. California Lucky Life Series! Game # 1122 $2 Game # 1121 $1 Game # 1120 Game # 1132 new Game # 1139 $1 Game # 1134 Game # 1135 Game # 1131 new $2 Game # 1138 Game # 1126/1115** Game # 1125 $2 Game # 1130/1127*** Scratchers option If your location has strong $20 ticket sales, you have the option of continuing to face Million Jackpot (1100). It can replace any game, other than the NEW games and Million $$ Match (1133). $20 Game # 1100 Looking for the 16-Bin Placement Guide? The 16-Bin Guide has been discontinued from this publication due to the increased placement of equipment that supports higher ticket facings. If you still have 16 facings, we recommend a larger display! Facing at least 24 of the best-selling Scratchers will make your sales and profits grow. Contact your District Sales Representative or Lottery Ticket Sales Specialist today about the best mix of Scratchers for your location.

COMING SOON NOVEMBER GAMES Look for these exciting Scratchers games coming to your store October 27 th! 8

2ND CHANCE SuperLotto Plus 2nd Chance Every SuperLotto Plus ticket winning and non-winning gives your customers another chance to win! SuperLotto Plus tickets offer players a chance to win $15,000 each week through 2nd Chance Total weekly prizes of $75,000, with five (5) weekly winners Each SuperLotto Plus ticket has a 2nd Chance code printed directly on the bottom of the ticket for submission Tell your customers about this exciting way to win with California Lottery 2nd Chance! 9

LOTTERY NEWS Hot Spot Promotion COMING SOON Hot Spot /Bulls-eye STATEWIDE Promotion 10

ebiz account details Get an ebiz Account Today! Want details on your sales, commissions and inventory? Get an Ebiz account today! Signing up is EASY! An Ebiz account allows you access to a number of useful tools that will help make your retail location(s) as successful as possible! Benefits of an Ebiz account: See yearly total sales and commissions for your retail location(s) Manage your Scratchers with inventory pack status search and through tracking reports View detailed sales transaction information Check out your top selling Scratchers Games Find tips from top retailers spotlighting how they built a successful lottery business Establish your individual account today. It s simple! Go to calottery.com, click on the Retailers tab on the top toolbar, look in the Current Retailers Login area and click Get Username and Password. Access information will be emailed to you within the hour once you have completed the process. 11

connect Social Media Connect with the California Lottery on Social Media! By liking or following the California Lottery s social media sites, your customers can see new winners & products and enter promotional contests. Plus, they ll get the latest lottery news. facebook.com/calottery twitter.com/calottery instagram.com/calottery youtube.com/user/californialottery 12

2014 A&b Week scratchers order schedule My week (circle yours) orange is A blue is B My LTSS Phone 1.855.EZLOTTO (1.855.395.6886). When prompted, press 1 to order Scratchers! If you call before 3:00 pm, Monday through Friday, your order will usually be shipped out the same day! SEPTEMBER s m t w t f s 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 OCTOBER s m t w t f s 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 NOVEMBER s m t w t f s 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Additional information Be sure to check the Summary Inventory Report from your Lottery terminal to review your upcoming Scratchers order. Need more details? Go to Scratchers Reports Scratchers Inventory Summary by Price to access this report! Lottery offices closed (state holiday) new game launch Additional retailer resources are available at calottery.com, click on the Retailer s tab to be directed to login or contact your District Sales Representative. 13

quick reference guide DSR/Retailer Checklist Successful Scratchers Sales Checklist: Need more Scratchers? Call 1-855-EZLOTTO (1-855-395-6886), then when prompted press 1 to order Scratchers! See Placement Guides for which games to replace with new games when they arrive. Removed games can be returned to your Lottery Sales Representative for credit. Review key features for each new game. Use the inserts (perforated on back cover) in Scratchers displays. Ask your DSR for additional inserts if needed. Maximize Sales by displaying and/or double-facing best-selling games! Suggested game(s) to spotlight for Plus $elling Next visit DSR tips 14 After game start, some prizes, including top prizes may have been claimed. Product Plan is published twelve times a year in California by The California Lottery, 700 North Tenth Street, Sacramento, CA 95811. Although every effort is made to ensure the accuracy of the information in the Product Plan, mistakes can occur. In the event of any discrepancies, federal law, state law and Lottery rules and regulations prevail. Keep it fun. Play responsibly. Must be 18 or older to play. 2014 California Lottery 42,450 8/14

Tip: Use in Scratchers displays. Tip: Use in Scratchers displays. Introducing our new Play Responsibly logo, a reminder to players and retailers that you must be 18 or older to purchase and play. You will begin to see this logo on our future point-of-sale materials and other communications. Additional information can be found at www.californialottery.com Tip: Use in Scratchers displays.

Introducing our new Play Responsibly logo, a reminder to players and retailers that you must be 18 or older to purchase and play. You will begin to see this logo on our future point-of-sale materials and other communications. Additional information can be found at www.californialottery.com