Mobile Game & Entertainment Brands

53 Mobile Game & Entertainment Brands November 2016 Media Cycle: Oct 1-31, 2016 This free report provides media prominence metrics for the top 15 entities in the sector. For full analytics on all sector entities, subscribe to mediaquant dashboards via a free trial at mediaquant.net mediaquant The numbers behind the news Copyright 2016 mediaquant, Inc.

About mediaquant mediaquant, Inc. provides businesses with analytic insight into how their brands, competitors, and market influencers are trending in earned media. We represent earned media coverage as a simple, comparative metric and publish it across a growing catalog of thousands of business and consumer topics, trends, brands, and influencers discussed in traditional and social media. Using our online dashboards, companies can benchmark the media performance of their brands alongside competitors, track the key issues and influencers driving mindshare and market share, monitor and compare media momentum over time, within peer groups, and across multiple traditional and social media segments, and assign advertising value to earned media for their brand. For more information or a free 30-day trial subscription, visit www.mediaquant.net. Contact mediaquant Mary Senatori msenatori@mediaquant.net www.mediaquant.net Portland, OR 97212 License our Content For reprint permission for this report or its data elements, please contact Mary Senatori. To order full versions of this report in online or printed format, please visit www.mediaquant.net.

MOST ACTIVE, TOP GAINERS AND TOP LOSERS Mobile Game & Entertainment Brands Sector Sector Media Rating 53 - +7 Most Dynamic Sectors* Close Chg. NBA Teams Philanthropic Foundations NBA Players Children & Youth Advocacy Groups NHL Teams Quick Service Brands Financial Services Brands Teens and Children Trends Online Payment Brands Car Sharing Brands Ground Transportation Health & Wellness Advocacy Online Retailers Science Trends Groups Prior Change *Ranked by Prior % Change Prior Change Sector Total Listing 33 Advances 13 Declines 14 Game of War 57 +1 2% 267,515 Unchanged 6 Pokemon Go 88-6 -6% 50,670 % Chg 12 mo Chg YTD Chg New High (Media Rating) 20 MOST ACTIVE King Digital 59-5 -8% 44,466 Mobile Strike 55 +1 2% 42,351 EA Mobile 51 +3 6% 31,477 59 +5 +8% -7-12% Electronic Arts 77-4 -5% 28,189 39 +3 +8% +9 +15% Kim Kardashian: Hollywood 48 +0 0% 21,718 49 +3 +6% -2-4% Hay Day 53-2 -4% 17,247 56 +3 +5% +13 +12% Machine Zone 50 +0 0% 13,422 59 +2 +3% -4-8% Minecraft 74 +0 0% 7,639 61 +2 +3% +2 +5% Spotify 89 +1 1% 4,897 66 +2 +3% +3 +2% Rockstar Games 71 +18 34% 2,224 68 +2 +3% +7 +6% Clash of Clans 55-9 -14% 2,191 36 +1 +3% +2 +6% Angry Birds 58-6 -9% 1,932 38 +1 +3% +3-3% Candy Crush 64 +3 5% 1,860 39 +1 +3% +4 +3% Kendall & Kylie 47 +0 0% 1,757 46 +1 +2% +10 +15% FarmVille 73 +21 40% 1,117 48 +1 +2% -1 - Clash of Kings 43-1 -2% 733 49 +1 +2% +5 +4% Clash Royale 50-14 -22% 730 Close Rating Chg. % Chg. Mention Volume (100) 51 +1 +2% +8 +21% Niantic Labs 59-12 -17% 709 New High (Media Rating) Mentions Rating Rating Close % Chg. Close % Chg. Chg. (100) Chg. 20 TOP GAINERS 20 TOP LOSERS Mentions (100) FarmVille 73 +21 40% 1,117 Clash Royale 50-14 -22% 730 Rockstar Games 71 +18 34% 2,224 Niantic Labs 59-12 -17% 709 Zynga 58 +8 16% 623 Clash of Clans 55-9 -14% 2,191 Grand Theft Auto: San Andreas 37 +4 12% 375 Rovio 33-8 -20% 90 Candy Crush 64 +3 5% 1,860 Pokemon Go 88-6 -6% 50,670 EA Mobile 51 +3 6% 31,477 Angry Birds 58-6 -9% 1,932 SimCity 41 +3 8% 362 King Digital 59-5 -8% 44,466 Spotify 89 +1 1% 4,897 Electronic Arts 77-4 -5% 28,189 Game of War 57 +1 2% 267,515 Pandora 57-2 -3% 76 Mobile Strike 55 +1 2% 42,351 Hay Day 53-2 -4% 17,247 Glu Mobile 34 +1 3% 181 Supercell 52-2 -4% 314 FarmVille 2: Country Escape 26 +1 4% 22 Activision 67-1 -1% 537 Gamebasics 25 +1 4% 17 Clash of Kings 43-1 -2% 733 Minecraft 74 +0 0% 7,639 Mojang 43-1 -2% 237 Machine Zone 50 +0 0% 13,422 Minecraft 74 +0 0% 7,639 Kim Kardashian: Hollywood 48 +0 0% 21,718 Machine Zone 50 +0 0% 13,422 Kendall & Kylie 47 +0 0% 1,757 Kim Kardashian: Hollywood 48 +0 0% 21,718 Octro 25 +0 0% 2 Kendall & Kylie 47 +0 0% 1,757 Monopoly (video game) 24 +0 0% 0 Octro 25 +0 0% 2 Activision 67-1 -1% 537 Monopoly (video game) 24 +0 0% 0 2016 mediaquant, Inc., All rights reserved. info@mediaquant.net

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Table of Contents Mobile Game & Entertainment Brands Section and Summary Metrics* Page How to Read a Report i,ii Methodology 68-69 Mobile Game & Entertainment 53-1 Brands 89 + 1 Spotify 3 88-6 Pokemon Go 5 77-4 Electronic Arts 7 74 Minecraft 9 73 + 21 FarmVille 11 71 + 18 Rockstar Games 13 67-1 Activision 15 64 + 3 Candy Crush 17 59-5 King Digital 19 59-12 Niantic Labs 21 58 + 8 Zynga 23 58-6 Angry Birds 25 57-2 Pandora 27 57 + 1 Game of War 29 55-9 Clash of Clans 31 55 + 1 Mobile Strike 33 53-2 Hay Day 35 52-2 Supercell 37 51 + 3 EA Mobile 39 50-14 Clash Royale 41 50 Machine Zone 43 48 Kim Kardashian: Hollywood 45 47 Kendall & Kylie 47 43-1 Clash of Kings 49 43-1 Mojang 51 41 + 3 SimCity 53 37 + 4 Grand Theft Auto: San Andreas 55 34 + 1 Glu Mobile 57 33-8 Rovio 59 26 + 1 FarmVille 2: Country Escape 61 25 + 1 Gamebasics 63 25 Octro 65 24 Monopoly (video game) 67

How to Read a Report Report Layout - Each premium report includes a 2-page summary of the trend, brand or influencer sector (e.g., Luxury Brands), plus 2-page detail reports on each sector member (e.g., Chanel). We use the Luxury Brands sector as an example. All reports include a 2-page sector-level summary plus detailed 2-page sector member reports. Sector Report Two-page summary showing the topline media rating and featured segment-level ratings for the sector at large, and relativee rank positions for the top-15 sector members. Member Reports Supporting two-page reports detailing topline and segment-level media ratings, rankings, and growth dynamics for each sector member. Sectors may have 60+ members, with new members added each month. Sector Report Sections Page 2 Peer Group Growth Comparison - Who s leading, gaining, falling and lagging relative to their peers? This chart shows the short-term (30-day) versus long-term (12-month) topline media rating growth for each member within the sector. Which quadrant a member falls in is determined by its position against the sector average, i.e., below or above the sector averagee for short-term (horizontal axis) and long-term (vertical axis) growth respectively.. Geographic Performance - Shows segment-level media ratings for the sector across 3 key media regions: North America, Europe and Asia Pacific. Member reports show more granular geographic signal performance. Key-Segment Metrics and Rankings - Here we highlight segment-level media ratings for the sector as well as rank positions within four key media segments: All Global Print, Search Volume, Social Media and Online News. Significant rank movements are highlighted in green and red. Box Scores - Here's where you get a snapshot of overall media prominence for the trend, brand or influencer sector, including: - topline media rating for the month encircled in large font, - topline media rating growth metrics: prior month and year-over-year, and - topline media rating average metrics: trailing 12-months and year-to-date. Editorial Highlights - Provides commentary on noteworthy media rating movement over prior periods. Position - Illustrates the range of topline media ratings within the sector along a weak-to-strong 100-point scale, showing the high and low member endpoints (in gold) relative to the sector average (in black). Historical Performance - Shows the monthly movement and aggregate growth and decline of the sector topline media rating over the prior 4 years. All-time high and low for the time-period is denoted in green and red, respectively. Peer Group Rankings and Highs/Lows - Our Billboard Magazine-like ranking of sector members, showing current rank and movement from the prior month/year. Any member showing a significant increase or decrease in rank position is highlighted in green or red respectively, where significant is 10% or more of the total number of sector members. Next to the ranking is a snapshot of the member s current-month media rating within the high-low spread for the trailing 12-month period. A new high or low for the 12-month period is highlighted in green or red, r respectively. (Note we handle ties according to the standard competition "1224"" ranking method.) Member Performance Thumbnails - A condensed topline media rating summary of the top 15 sector members, a trailing 12-month performance chart, change from prior month, year and YTD averages.

Box Scores - Here's where you get a snapshot of overall media prominence for the sector member, including: Sentiment: Shows what percentage of media rating (green) vs. negative (red). line media rating metrics: - topline media rating for the month encircled in large font, - topline media rating growth metrics: prior month and year-over-year, - topline media rating average metrics: trailing 12-months and year-to- date. was positive Advertising Value Equivalent: Shows AVE for the current month and year-to-date (for brands only). Position - Shows member topline media rating (in gold) relative to sector average (in black) along a weak-to-strong 100-point scale. Historical Performance - Shows the monthly movement and aggregate growth and decline of the sector member topline media rating over time. All-time high and low for the time-period is denoted in green and red, respectively. Core Segment Metrics - Shows the fifteen (15) segment-level media ratings that comprise the topline media rating, along with their growth metrics. Expanded Segment Metrics - Shows 20+ segment-level media ratings along with their growth metrics to provide additional context and granularity. Member Report Sections Page 2 Peer Group Growth Comparison - Who s leading, gaining, falling and lagging relative to their peers? This chart shows the short-term (30-day) versus long-term (12-month) topline media rating growth metrics for each member in the sector. Which quadrant a member falls in is determined by its position against the sector average, i.e., below or above the sector average for short-term (horizontal axis) and long-term (vertical axis) growth respectively. Key Segment Highlights - While all 20+ media segments are highlighted on page 1, we break out six key segments to help graphically illustrate trending activity. Peer Group Ranking Breakout - Rank comparisons are provided in ascending order for each sector member's topline media rating (member highlighted in yellow). Detail includes prior month and prior year rank and prior month rank change. topline media rating and growth metrics are provided along with a trailing 12-month chart, with high and low media ratings denoted in green and red respectively. (Note we handle ties according to the standard competition "1224" ranking method.) For further information on report terms and methodology, see http://www.mediaquant.net/about/methodology/. For further information on report benefits, see our Benefits guide at http://www.mediaquant.net/downloads/pdfs/mediaquant-benefits.pdf How To Read a Report. Copyright 2015 mediaquant, Inc. All rights reserved.

Brands Mobile Game & Entertainment B 53 Prior Pt. Chg. - Prior Pt. Chg. + 7 Trailing 12-Mo Avg 49 YTD Avg. Rating 49 Sector topline media rating from October, 2012 through October, 2016 Sector Rankings For the Mobile Game & Entertainment Brands sector (comprising 33 brands), the topline media rating for November 2016 is 53, a zero point change change over the prior month and a +7 change over the prior year. The media rating maximum and minimum within the sector are held by Spotify (89) and Monopoly (video game) (24) respectively. The trailing 12-month average is 49, while the current YTD average is 49. For regional media rating metrics (and prior month change): North America reports 37 (-3 pts.) compared to Europe's 49 (+3 pts.) and Asia Pacific's 48 (+1 pts.). Weak... (0) 2012 2013 2014 2015 2016-15 Media Rating 24 Min Moderate... 53 Strong... Sector Average High 56 Max Low 42 89 Extreme (100) Trailing 12-month Charts Rank* Spotify Pokemon Go Electronic Arts Minecraft FarmVille 12- Rating Range / Trending Up/Down Low Close High 89 88 77 74 73 1 +1 89 Spotify 85 90 2-1 88 Pokemon Go 55 98 3-77 Electronic Arts 61 81 4-74 Minecraft 74 81 +1-6 -4 +0 +21 5 +13 73 FarmVille 44 73 + + 30 + 8-4 + 15 6 +11 71 Rockstar Games 46 71 12- Avg. 87 12- Avg. 70 12- Avg. 71 12- Avg. 77 12- Avg. 52 7-1 67 Activision 65 80 YTD Avg. 87 YTD Avg. 73 YTD Avg. 71 YTD Avg. 77 YTD Avg. 52 8 +3 64 Candy Crush 51 76 9-2 59 King Digital 49 76 Rockstar Games Activision Candy Crush King Digital Niantic Labs 9-4 59 Niantic Labs 47 87 11 +8 58 Zynga 50 65 11-4 58 Angry Birds 57 73 71 67 64 59 59 13-1 57 Pandora 51 83 13-57 Game of War 32 57 15-8 55 Clash of Clans 38 65 15-55 Mobile Strike 26 55 +18-1 +3-5 -12 17-3 53 Hay Day 34 55 + 21-3 +2 + 14 + 1 18-3 52 Supercell 52 72 12- Avg. 52 12- Avg. 70 12- Avg. 62 12- Avg. 57 12- Avg. 61 19 +2 51 EA Mobile 26 51 YTD Avg. 52 YTD Avg. 69 YTD Avg. 61 YTD Avg. 56 YTD Avg. 63 20-13 50 Clash Royale 48 64 20-1 50 Machine Zone 28 55 Zynga Angry Birds Pandora Game of War Clash of Clans 22-1 48 Kim Kardashian: Hollywood 31 54 23-47 Kendall & Kylie 27 50 24-43 Clash of Kings 29 44 58 58 57 57 55 24-43 Mojang 43 62 26 +1 41 SimCity 37 43 27 +1 37 Grand Theft Auto: San Andrea 28 37 28-34 Glu Mobile 32 43 +8-6 -2 +1-9 29-3 33 Rovio 33 51 +3-2 - 23 + 21 + 18 30-26 FarmVille 2: Country Escape 25 28 12- Avg. 57 12- Avg. 64 12- Avg. 57 12- Avg. 40 12- Avg. 48 31 +1 25 Gamebasics 24 28 YTD Avg. 56 YTD Avg. 64 YTD Avg. 55 YTD Avg. 41 YTD Avg. 50 Change 1 2016 mediaquant, All rights reserved. info@mediaquant.net *A positive or negative rank change of +/- 4 positions or greater is highlighted in green or red. 59 54 49 44 39 34

Media Cycle: Oct 1-31, 2016 NOVEMBER 2016 Long (12-) Media Rating Growth +24 +14 Short (30 day) vs. Long Term (12-mo.) Comparison Clash of Clans Pokemon Go Mobile Strike Hay Game Day of War King Digital Clash Royale Category Avg: +9 Electronic Arts Category Avg: +9 +4-6 -16-26 Falling Lagging Rank ( Prior ) Niantic Labs Supercell Angry Birds Pandora Category Avg: 0 EA Mobile Zynga Candy Crush Spotify Activision Minecraft Category Avg: 0 Global Print Search Volume Social Media YTD Avg. Rating 54 YTD Avg. Rating 61 YTD Avg. Rating Prior Growth +0.1 Prior Growth +0.2 Prior Growth Rank ( Prior ) Rank ( Prior ) Mobile Game & Entertainment Brands Leading Rockstar Games FarmVille Gaining -16-11 -6-1 +4 +9 +14 +19 +24 Losing Momentum Short (30-day) Media Rating Growth Segment-Level Media Rating Metrics and Rankings Online News 53 63 59 Prior Pt. Chg. -1 Prior Pt. Chg. -1 Prior Pt. Chg. +2 Prior Pt. Chg. Regional Media Rating Coverage Distribution (%) 51% North America 37 Europe 49 Asia -3 40 +3 50 +1 51 34% 15% Pt. Chg. YTD Avg. Pt. Chg. YTD Avg. Pt. Chg. YTD Avg. 41 YTD Avg. Rating 41 +0.3 Prior Growth +0.4 Rank ( Prior ) 1 +1 Spotify 1 - Minecraft 1 +1 Game of War 1 - Game of War 2-1 Pokemon Go 2 - Spotify 2 +5 EA Mobile 2 +1 Mobile Strike 3 - Electronic Arts 3 +2 FarmVille 3 +6 Electronic Arts 2 +1 Pokemon Go 4 +1 Pandora 4 +2 Clash of Clans 3 +14 Kim Kardashian: Hollywood 4-3 King Digital 5-1 Activision 4-2 Pokemon Go 3-1 King Digital 5 - Spotify 5 +10 FarmVille 6 +2 Zynga 6-2 Hay Day 6 - Electronic Arts 7 - Minecraft 6-4 Clash Royale 7-1 Mobile Strike 7-1 EA Mobile 8 +6 Zynga 8 +1 SimCity 8-7 Pokemon Go 8 - Hay Day 8 +10 Rockstar Games 9 +4 Game of War 9 +1 Machine Zone 8 +1 Kim Kardashian: Hollywood 10-4 Niantic Labs 10-1 Candy Crush 10-6 Minecraft 10 +1 Kendall & Kylie 10-1 Supercell 11 +1 Pandora 11 +1 Rockstar Games 11 +2 Machine Zone 12-2 Candy Crush 12-3 Clash of Kings 12-4 Spotify 12-1 Angry Birds 13-5 Angry Birds 13 +1 Rockstar Games 13 +3 Candy Crush 13-3 Minecraft 14-4 King Digital 14 - Mobile Strike 13 - Kendall & Kylie 14 - Candy Crush 15-5 Clash of Clans 15 +1 Mojang 15-1 Clash of Clans 15 +1 Activision 16-3 Clash Royale 16-9 Hay Day 15-1 Angry Birds 16 +2 Clash of Kings 17 +5 EA Mobile 17 +1 Machine Zone 17 +2 Clash of Kings 17 +3 FarmVille 17 - Glu Mobile 18-2 Electronic Arts 18 - Niantic Labs 18-1 Niantic Labs 19 +3 Mobile Strike 19 - Niantic Labs 19 +7 Zynga 18 +3 Rockstar Games 20 +1 Game of War 20 - Kendall & Kylie 19 +3 FarmVille 20-5 Clash of Clans A positive or negative rank change of +/- 4 positions or greater is highlighted in green or red. 2016 mediaquant, All rights reserved. info@mediaquant.net 2 48 54 +0

Brands Spotify 89 +0 Prior Rating Chg. +1 Trailing 12- Avg. 87 YTD Avg. Rating 87 Prior Rating Chg. Spotify's topline media rating for November 2016 is 89, a +1 change over the prior month value of 88 and no measurable change over the prior-year media rating of 89. This compares favorably to the Mobile Game & Entertainment Brands sector media rating average of 53. Spotify's media rating max and min for the trailing 12-month period are 90 in October 2016 and 85 in September 2016. Advertising Value: Spotify's media rating of 89 translates into a current month AVE of $7,704,969, with a trailing 12-month total of $130,713,121. Ranking: Within the Mobile Game & Entertainment Brands sector, Spotify is currently ranked no.1, showing a negligible +1 rank change over the prior month. Year-over-year, Spotify experienced no change in the Sector ranking. Sentiment Breakout Advertising Value Equivalents AVE Trailing 12- AVE $7,704,969 $130,713,121 90 100% 0% Growth Quadrant: For the November 2016 reporting period, Spotify is in the Lagging quadrant vis-à-vis its peers, showing a +1 change in short term (prior month) growth and no measurable long term (prior year) growth, versus the sector average. Weak... (0) Moderate... Sector Average 2012 100 2013 2014 2015 2016 80 70 53 Strong... 89 Extreme (100) Spotify 60 Prior Prior Year Trailing 4-year topline media rating through 2016 High 91 line Media Rating Segments Regional Prominence Editorial Prominence Online / Viral Prominence North Europe America Asia WW US Cons. Bus. Trade Global Web Search Vol. Online News Groups Forums 89 88 83 88 91 91 91 88 90 98 90 78-79 89 95 77 87 90 88 93 88 91 96 89 82-78 87 89 76 86 88 89 89 85 95 97 84 94-89 Blogs Low 76 Twitter 97 97 98 Segment-Level Media Rating Metrics 12- Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources 87 95 89 - -4% Media Sources 86 92 90 +1 # Global Web # Online News # Search Volume # # Blogs - Twitter # Forums Regional Print Metrics # Asia # Europe # South America 88 96 90-1 -5% - Global Print 84 88 88-86 94 90 +1 7% # US Newspapers 86 92 91 +1 95 98 98 +2 1% # WW Newspapers 84 92 88 +1 # Business 80 94 91-2 63 93 78-4 -17% - Industry 82 88 88-97 98 97 - -1% # Broadcast 80 92 88 +3 66 92 79 +1-11% Industry-Specific Media 82 88 88 - - Healthcare 55 78 76-80 89 86-3 2% # Industrial 68 86 83-3 72 83 83 +6 9% # Services 83 90 90 +2 86 95 88-7 -1% - Technology 96 98 97-0% 74 95 84-11 -2% # Consumer 87 92 91 +3 - North America 84 90 89-2% # Business 80 94 91-2 2% 3 2016 mediaquant, All rights reserved. info@mediaquant.net Year Chg. 3% 4% 3% 2% 2% 4% 0% 4% 10% 6% 2% 2%

Short (30 day) vs. Long Term (12-mo.) Sector Comparison Spotify within the Mobile Game & Entertainment Brands Sector +24 +14 Falling Media Cycle: Oct 1-31, 2016 Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s -1% -5% 90 Long (12-) Media Rating Growth +4-6 -16 Spotify Social Media Online News Mo -1% -10% 85 Mo +1% +7% Lagging Gaining -26 Losing -16-11 -6-1 +4 +9 +14 +19 +24 Momentum Short (30-day) Media Raing Growth Prior Prior Rank Comparisons Rank Chg. 1 2 1 Spotify +1 89 Mobile Game & Entertainment Brands Sector Metrics Prior Growth Trailing 12 YTD YOY Global Print 1 2 1 Spotify +1 89 +1 87 0% 2 1 8 Pokemon Go -1 88-6 73 52% 3 3 5 Electronic Arts - 77-4 71 12% 4 4 3 Minecraft - 74 +0 77-5% 5 18 8 FarmVille +13 73 +21 52 26% Search Volume 6 17 14 Rockstar Games +11 71 +18 52 42% 7 6 4 Activision -1 67-1 69-4% 8 11 6 Candy Crush +3 64 +3 61 3% 9 7 15 King Digital -2 59-5 56 31% 9 5 8 Niantic Labs -4 59-12 63 2% 11 19 12 Zynga +8 58 +8 56 5% 11 7 7 Angry Birds -4 58-6 64-3% 13 12 2 Pandora -1 57-2 55-29% Broadcast 13 13 20 Game of War - 57 +1 41 58% 15 7 19 Clash of Clans -8 55-9 50 49% 15 15 27 Mobile Strike - 55 +1 36 104% 17 14 23 Hay Day -3 53-2 44 66% 18 15 13 Supercell -3 52-2 60 0% 19 21 27 EA Mobile +2 51 +3 34 89% 20 7 18 Clash Royale -13 50-14 57 28% +1 87 53-0 49 0% 15% Mo +0% +4% r 90 88 98 88 +2% +1% +3% +0% 2016 mediaquant, All rights reserved. info@mediaquant.net 4

Brands Pokemon Go 88 +30 Prior Rating Chg. -6 Trailing 12- Avg. 70 YTD Avg. Rating 73 Prior Rating Chg. Pokemon Go's topline media rating for November 2016 is 88, a notable -6 change over the prior month value of 94 and a significant +30 change over the prior-year media rating of 58. This compares favorably to the Mobile Game & Entertainment Brands sector media rating average of 53. Pokemon Go's media rating max and min for the trailing 12- month period are 98 in September 2016 and 55 in May 2016. Advertising Value: Pokemon Go's media rating of 88 translates into a current month AVE of $33,629,405, with a trailing 12-month total of $838,454,047. Ranking: Within the Mobile Game & Entertainment Brands sector, Pokemon Go is currently ranked no.2, showing a negligible -1 rank change over the prior month. Yearover-year, Pokemon Go experienced a notable gain of +6 in the Sector ranking. Sentiment Breakout Advertising Value Equivalents AVE Trailing 12- AVE $33,629,405 $838,454,047 95 93% 7% Growth Quadrant: For the November 2016 reporting period, Pokemon Go is in the Falling quadrant vis-à-vis its peers, showing a notable -6 change in short term (prior month) growth and a significant +30 change in long term (prior year) growth, versus the sector average. Weak... (0) Moderate... Sector Average 2012 115 2013 2014 2015 2016 75 55 53 Strong... 88 Extreme (100) Pokemon Go 35 Prior Prior Year Trailing 4-year topline media rating through 2016 High 98 line Media Rating Segments Regional Prominence Editorial Prominence Online / Viral Prominence North Europe America Asia WW US Cons. Bus. Trade Global Web Search Vol. Online News Groups Forums 76 90 87 90 83 92 87 84 94 95 95 91-95 90 91 93 93 92 96 93 91 95 96 94 96-97 32 47 45 36 40 71 43 58 93 8 97 99-99 Blogs Low 44 Twitter 98 98 92 Segment-Level Media Rating Metrics 12- Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources 79 98 95-1 17% Media Sources 52 99 86-8 # Global Web # Online News # Search Volume # # Blogs - Twitter # Forums Regional Print Metrics # Asia # Europe # South America 88 98 94-1 1% # Global Print 49 98 84-7 94 98 95 +1-2% # US Newspapers 34 99 83-9 7 98 95-1 1088% # WW Newspapers 29 99 90-3 # Business 33 98 87-6 91 99 91-5 -8% # Industry 49 96 84-7 84 100 98-7% # Broadcast 48 99 67-27 94 99 95-2 -4% Industry-Specific Media 49 96 84-7 # Healthcare 54 91 74-7 37 98 84-5 87% # Industrial 37 95 78-11 30 98 87-6 93% # Services 30 98 76-15 33 99 90-1 91% # Technology 64 99 94-4 21% 56 98 81-2 45% # Consumer 58 99 92-4 # North America 18 99 76-14 138% # Business 33 98 87-6 102% 5 2016 mediaquant, All rights reserved. info@mediaquant.net Year Chg. 54% 56% 108% 150% 102% 45% 34% 45% 42% 30% 62% 30%

Short (30 day) vs. Long Term (12-mo.) Sector Comparison Pokemon Go within the Mobile Game & Entertainment Brands Sector Falling Pokemon Go +24 +14 Media Cycle: Oct 1-31, 2016 Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s -1% +1% 94 Long (12-) Media Rating Growth +4-6 -16 Social Media Online News Mo -2% -2% 95 Mo +1% -2% Lagging Gaining -26 Losing -16-11 -6-1 +4 +9 +14 +19 +24 Momentum Short (30-day) Media Raing Growth Prior Prior Rank Comparisons Rank Chg. 2 1 8 Pokemon Go -1 88 Mobile Game & Entertainment Brands Sector Metrics Prior Growth Trailing 12 YTD YOY Global Print 1 2 1 Spotify +1 89 +1 87 0% 2 1 8 Pokemon Go -1 88-6 73 52% 3 3 5 Electronic Arts - 77-4 71 12% 4 4 3 Minecraft - 74 +0 77-5% 5 18 8 FarmVille +13 73 +21 52 26% Search Volume 6 17 14 Rockstar Games +11 71 +18 52 42% 7 6 4 Activision -1 67-1 69-4% 8 11 6 Candy Crush +3 64 +3 61 3% 9 7 15 King Digital -2 59-5 56 31% 9 5 8 Niantic Labs -4 59-12 63 2% 11 19 12 Zynga +8 58 +8 56 5% 11 7 7 Angry Birds -4 58-6 64-3% 13 12 2 Pandora -1 57-2 55-29% Broadcast 13 13 20 Game of War - 57 +1 41 58% 15 7 19 Clash of Clans -8 55-9 50 49% 15 15 27 Mobile Strike - 55 +1 36 104% 17 14 23 Hay Day -3 53-2 44 66% 18 15 13 Supercell -3 52-2 60 0% 19 21 27 EA Mobile +2 51 +3 34 89% 20 7 18 Clash Royale -13 50-14 57 28% -6 73 53-0 49 52% 15% Mo -8% +56% r 95 84-1% +1088% 95 67-40% +34% 2016 mediaquant, All rights reserved. info@mediaquant.net 6

Brands Electronic Arts 77 +8 Prior Rating Chg. -4 Trailing 12- Avg. 71 YTD Avg. Rating 71 Prior Rating Chg. Electronic Arts' topline media rating for November 2016 is 77, a moderate -4 change over the prior month value of 81 and a notable +8 change over the prior-year media rating of 69. This compares favorably to the Mobile Game & Entertainment Brands sector media rating average of 53. Electronic Arts' media rating max and min for the trailing 12- month period are 81 in October 2016 and 61 in November 2015. Advertising Value: Electronic Arts' media rating of 77 translates into a current month AVE of $4,867,940, with a trailing 12-month total of $17,066,409. Ranking: Within the Mobile Game & Entertainment Brands sector, Electronic Arts is currently ranked no.3, showing no measurable rank change over the prior month. Yearover-year, Electronic Arts experienced a moderate gain of +2 in the Sector ranking. Sentiment Breakout Advertising Value Equivalents AVE Trailing 12- AVE $4,867,940 $17,066,409 78 100% 0% Growth Quadrant: For the November 2016 reporting period, Electronic Arts are in the Lagging quadrant vis-à-vis its peers, showing a moderate -4 change in short term (prior month) growth and a notable +8 change in long term (prior year) growth, versus the sector average. Weak... (0) Moderate... Sector Average 2012 88 2013 2014 2015 2016 68 58 53 Strong... 77 Electronic Arts Extreme (100) 48 Prior Prior Year Trailing 4-year topline media rating through 2016 High 81 line Media Rating Segments Regional Prominence Editorial Prominence Online / Viral Prominence North Europe America Asia WW US Cons. Bus. Trade Global Web Search Vol. Online News Groups Forums 76 79 65 75 70 88 84 82 92 67 88 93-91 79 90 72 72 74 90 89 87 91 73 87 94-91 80 79 70 72 78 91 89 87 67 8 61 78-75 Blogs Low 61 Twitter 73 71 44 Segment-Level Media Rating Metrics 12- Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources 42 84 84-50% Media Sources 70 84 77-4 # Global Web # Online News # Search Volume # # Blogs # Twitter - Forums Regional Print Metrics # Asia # Europe # South America 54 93 92 +1 37% # Global Print 74 83 77-5 54 89 88 +1 44% # US Newspapers 58 88 70-4 7 74 67-6 738% # WW Newspapers 70 81 75 +3 # Business 75 89 84-5 46 94 93-1 19% # Industry 78 88 82-5 24 73 73 +2 66% # Broadcast 56 83 56-20 57 91 91-21% Industry-Specific Media 78 88 82-5 # Healthcare 57 86 66-20 72 80 74-5 -4% # Industrial 74 88 83-2 61 81 65-7 -7% # Services 70 87 77-3 73 90 79-11 0% # Technology 93 95 93-1 -1% 68 86 78 +4-1% # Consumer 80 92 88-2 # North America 75 83 76-3 -5% # Business 75 89 84-5 -6% 7 2016 mediaquant, All rights reserved. info@mediaquant.net Year Chg. 0% -3% -10% 4% -6% -6% -19% -6% -22% 1% -7% -3%

Media Cycle: Oct 1-31, 2016 Short (30 day) vs. Long Term (12-mo.) Sector Comparison Electronic Arts within the Mobile Game & Entertainment Brands Sector +24 Falling Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s +1% +37% 92 Long (12-) Media Rating Growth +14 Prior +4-6 -16 Prior Rank Comparisons Electronic Arts Lagging Gaining -26 Losing -16-11 -6-1 +4 +9 +14 +19 +24 Momentum Short (30-day) Media Raing Growth Rank Chg. 3 3 5 Electronic Arts +0 77 Mobile Game & Entertainment Brands Sector Metrics Social Media Online News Prior Growth Trailing 12 YTD YOY Global Print 1 2 1 Spotify +1 89 +1 87 0% 2 1 8 Pokemon Go -1 88-6 73 52% 3 3 5 Electronic Arts - 77-4 71 12% 4 4 3 Minecraft - 74 +0 77-5% 5 18 8 FarmVille +13 73 +21 52 26% Search Volume 6 17 14 Rockstar Games +11 71 +18 52 42% 7 6 4 Activision -1 67-1 69-4% 8 11 6 Candy Crush +3 64 +3 61 3% 9 7 15 King Digital -2 59-5 56 31% 9 5 8 Niantic Labs -4 59-12 63 2% 11 19 12 Zynga +8 58 +8 56 5% 11 7 7 Angry Birds -4 58-6 64-3% 13 12 2 Pandora -1 57-2 55-29% Broadcast 13 13 20 Game of War - 57 +1 41 58% 15 7 19 Clash of Clans -8 55-9 50 49% 15 15 27 Mobile Strike - 55 +1 36 104% 17 14 23 Hay Day -3 53-2 44 66% 18 15 13 Supercell -3 52-2 60 0% 19 21 27 EA Mobile +2 51 +3 34 89% 20 7 18 Clash Royale -13 50-14 57 28% -4 71 53-0 49 12% 15% Mo +1% +30% 86 Mo +1% +44% r 88 Mo -6% -3% 77 67-9% +738% 56-36% -19% 2016 mediaquant, All rights reserved. info@mediaquant.net 8

Brands Minecraft 74-4 Prior Rating Chg. Trailing 12- Avg. 77 YTD Avg. Rating 77 Prior Rating Chg. Minecraft's topline media rating for November 2016 is 74, no measurable change over the prior month value of 74 and a moderate -4 change over the prior-year media rating of 78. This compares favorably to the Mobile Game & Entertainment Brands sector media rating average of 53. Minecraft's media rating max and min for the trailing 12- month period are 81 in June 2016 and 74 in August 2016. Advertising Value: Minecraft's media rating of 74 translates into a current month AVE of $2,242,234, with a trailing 12-month total of $29,942,596. Ranking: Within the Mobile Game & Entertainment Brands sector, Minecraft is currently ranked no.4, showing no measurable rank change over the prior month. Year-over-year, Minecraft experienced a loss of -1 in the Sector ranking. Sentiment Breakout Advertising Value Equivalents AVE Trailing 12- AVE $2,242,234 $29,942,596 88 82% 18% Growth Quadrant: For the November 2016 reporting period, Minecraft is in the Lagging quadrant vis-à-vis its peers, showing no measurable short term (prior month) growth and a moderate -4 change in long term (prior year) growth, versus the sector average. Weak... (0) Moderate... Sector Average 2012 98 2013 2014 2015 2016 78 68 58 48 Prior Prior Year 53 Strong... 74 Minecraft Extreme (100) Trailing 4-year topline media rating through 2016 High 87 Low 61 line Media Rating Segments Segment-Level Media Rating Metrics Regional Prominence Editorial Prominence Online / Viral Prominence US 51 77 62 74 71 79 54 66 84 99 72 82-90 57 68 64 68 67 76 59 69 88 99 81 88-93 66 80 54 75 69 83 58 67 85 99 78 95-91 12- Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources 85 92 87-3 -2% Media Sources 65 78 68 - # Global Web # Online News - # Search Volume # Blogs # Twitter # Forums Regional Print Metrics # Asia # Europe # South America North Europe America Asia WW 77 91 84-4 -1% - Global Print 65 75 66-72 83 72-9 -8% # US Newspapers 46 77 71 +4 99 100 99-0% # WW Newspapers 68 82 74 +6 # Business 34 79 54-5 75 96 82-6 -14% # Industry 60 77 66-3 79 94 94 +1 8% # Broadcast 55 77 56 +1 85 95 90-3 Cons. -1% Bus. Trade Search Vol. 60 77 66-3 # Healthcare 54 69 66-1 62 74 62 - -6% # Industrial 49 69 57-6 50 73 62-2 15% # Services 54 74 54-5 68 84 77 +9-4% # Technology 88 94 89 +1-2% Global Web Industry-Specific Media Online News Groups 57 83 60 +1-9% # Consumer 73 90 79 +3 # North America 51 70 51-6 -23% # Business 34 79 54-5 -7% 9 2016 mediaquant, All rights reserved. info@mediaquant.net Blogs Forums Twitter 94 93 87 Year Chg. -7% -4% 3% -1% -7% -1% -27% -1% 27% 2% -11% -5%

Short (30 day) vs. Long Term (12-mo.) Sector Comparison Minecraft within the Mobile Game & Entertainment Brands Sector +24 +14 Falling Media Cycle: Oct 1-31, 2016 Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s -5% -1% 84 Long (12-) Media Rating Growth +4-6 -16 Minecraft Social Media Online News Mo -2% -2% 89 Mo -13% -8% Lagging Gaining -26 Losing -16-11 -6-1 +4 +9 +14 +19 +24 Momentum Short (30-day) Media Raing Growth Prior Prior Rank Comparisons Rank Chg. 4 4 3 Minecraft +0 74 Mobile Game & Entertainment Brands Sector Metrics Prior Growth Trailing 12 YTD YOY Global Print 1 2 1 Spotify +1 89 +1 87 0% 2 1 8 Pokemon Go -1 88-6 73 52% 3 3 5 Electronic Arts - 77-4 71 12% 4 4 3 Minecraft - 74 +0 77-5% 5 18 8 FarmVille +13 73 +21 52 26% Search Volume 6 17 14 Rockstar Games +11 71 +18 52 42% 7 6 4 Activision -1 67-1 69-4% 8 11 6 Candy Crush +3 64 +3 61 3% 9 7 15 King Digital -2 59-5 56 31% 9 5 8 Niantic Labs -4 59-12 63 2% 11 19 12 Zynga +8 58 +8 56 5% 11 7 7 Angry Birds -4 58-6 64-3% 13 12 2 Pandora -1 57-2 55-29% Broadcast 13 13 20 Game of War - 57 +1 41 58% 15 7 19 Clash of Clans -8 55-9 50 49% 15 15 27 Mobile Strike - 55 +1 36 104% 17 14 23 Hay Day -3 53-2 44 66% 18 15 13 Supercell -3 52-2 60 0% 19 21 27 EA Mobile +2 51 +3 34 89% 20 7 18 Clash Royale -13 50-14 57 28% +0 77 53-0 49-5% 15% Mo +0% -4% r 72 66 99 56 +0% +0% +2% -27% 2016 mediaquant, All rights reserved. info@mediaquant.net 10

Brands FarmVille 73 +15 Prior Rating Chg. +21 Trailing 12- Avg. 52 YTD Avg. Rating 52 Prior Rating Chg. FarmVille's topline media rating for November 2016 is 73, a significant +21 change over the prior month value of 52 and a large +15 change over the prior-year media rating of 58. This compares favorably to the Mobile Game & Entertainment Brands sector media rating average of 53. FarmVille's media rating max and min for the trailing 12-month period are 73 in October 2016 and 44 in September 2016. Advertising Value: FarmVille's media rating of 73 translates into a current month AVE of $2,140,344, with a trailing 12-month total of $4,054,347. Ranking: Within the Mobile Game & Entertainment Brands sector, FarmVille is currently ranked no.5, showing a large +13 rank change over the prior month. Year-over-year, FarmVille experienced a moderate gain of +3 in the Sector ranking. Sentiment Breakout Advertising Value Equivalents AVE Trailing 12- AVE $2,140,344 $4,054,347 75 88% 13% Growth Quadrant: For the November 2016 reporting period, FarmVille is in the Falling quadrant vis-à-vis its peers, showing a significant +21 change in short term (prior month) growth and a large +15 change in long term (prior year) growth, versus the sector average. Weak... (0) Moderate... Sector Average 2012 85 2013 2014 2015 2016 65 55 45 35 Prior Prior Year 53 Strong... 73 FarmVille Extreme (100) Trailing 4-year topline media rating through 2016 High 79 Low 44 line Media Rating Segments Segment-Level Media Rating Metrics Regional Prominence Editorial Prominence Online / Viral Prominence US 87 75 79 76 92 64 66 62 52 96 57 54-57 69 33 52 40 51 50 49 56 48 95 45 43-45 73 45 50 38 56 59 38 56 64 92 56 63-62 12- Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources 50 64 62 +8-7% Media Sources 39 75 75 +27 # Global Web # Online News # Search Volume # # Blogs # Twitter # Forums Regional Print Metrics # Asia # Europe # South America North Europe America Asia WW 48 61 52 +4-19% # Global Print 44 73 73 +20 38 57 57 +12 2% # US Newspapers 34 92 92 +41 87 96 96 +1 4% # WW Newspapers 23 76 76 +36 # Business 33 69 66 +17 35 64 54 +11-14% # Industry 47 67 62 +6 49 64 53 +3-20% # Broadcast 48 95 95 +40 33 57 57 +12 Cons. -8% Bus. Trade Search Vol. 47 67 62 +6 - Healthcare 54 70 58-39 83 83 +30 48% # Industrial 38 64 52-5 29 79 79 +27 58% # Services 35 65 65 +11 26 75 75 +42 67% # Technology 56 83 70 +3-13% Global Web Industry-Specific Media Online News Groups 49 92 92 +33 64% # Consumer 49 73 64 +14 # North America 28 87 87 +18 19% # Business 33 69 66 +17 74% 11 2016 mediaquant, All rights reserved. info@mediaquant.net Blogs Forums Twitter 53 50 66 Year Chg. 50% 35% 64% 100% 74% 11% 90% 11% 12% 13% 8% 8%

Short (30 day) vs. Long Term (12-mo.) Sector Comparison FarmVille within the Mobile Game & Entertainment Brands Sector +24 Falling Media Cycle: Oct 1-31, 2016 Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s +8% -19% 52 Long (12-) Media Rating Growth +14 +4-6 -16 FarmVille Social Media Online News Mo +16% -14% 55 Mo +21% +2% Lagging Gaining -26 Losing -16-11 -6-1 +4 +9 +14 +19 +24 Momentum Short (30-day) Media Raing Growth Prior Prior Rank Comparisons Rank Chg. 5 18 8 FarmVille +13 73 Mobile Game & Entertainment Brands Sector Metrics Prior Growth Trailing 12 YTD YOY Global Print 1 2 1 Spotify +1 89 +1 87 0% 2 1 8 Pokemon Go -1 88-6 73 52% 3 3 5 Electronic Arts - 77-4 71 12% 4 4 3 Minecraft - 74 +0 77-5% 5 18 8 FarmVille +13 73 +21 52 26% Search Volume 6 17 14 Rockstar Games +11 71 +18 52 42% 7 6 4 Activision -1 67-1 69-4% 8 11 6 Candy Crush +3 64 +3 61 3% 9 7 15 King Digital -2 59-5 56 31% 9 5 8 Niantic Labs -4 59-12 63 2% 11 19 12 Zynga +8 58 +8 56 5% 11 7 7 Angry Birds -4 58-6 64-3% 13 12 2 Pandora -1 57-2 55-29% Broadcast 13 13 20 Game of War - 57 +1 41 58% 15 7 19 Clash of Clans -8 55-9 50 49% 15 15 27 Mobile Strike - 55 +1 36 104% 17 14 23 Hay Day -3 53-2 44 66% 18 15 13 Supercell -3 52-2 60 0% 19 21 27 EA Mobile +2 51 +3 34 89% 20 7 18 Clash Royale -13 50-14 57 28% +21 52 53-0 49 26% 15% Mo +27% +35% r 57 73 96 95 +1% +4% +42% +90% 2016 mediaquant, All rights reserved. info@mediaquant.net 12

Brands Rockstar Games 71 +21 Prior Rating Chg. +18 Trailing 12- Avg. 52 YTD Avg. Rating 52 Prior Rating Chg. Rockstar Games' topline media rating for November 2016 is 71, a large +18 change over the prior month value of 53 and a significant +21 change over the prior-year media rating of 50. This compares favorably to the Mobile Game & Entertainment Brands sector media rating average of 53. Rockstar Games' media rating max and min for the trailing 12-month period are 71 in October 2016 and 46 in August 2016. Advertising Value: Rockstar Games' media rating of 71 translates into a current month AVE of $1,334,602, with a trailing 12-month total of $3,133,723. Ranking: Within the Mobile Game & Entertainment Brands sector, Rockstar Games is currently ranked no.6, showing a large +11 rank change over the prior month. Year-overyear, Rockstar Games experienced a notable gain of +8 in the Sector ranking. Sentiment Breakout Advertising Value Equivalents AVE Trailing 12- AVE $1,334,602 $3,133,723 66 100% 0% Growth Quadrant: For the November 2016 reporting period, Rockstar Games are in the Falling quadrant vis-à-vis its peers, showing a large +18 change in short term (prior month) growth and a significant +21 change in long term (prior year) growth, versus the sector average. Weak... (0) Moderate... Sector Average 2012 76 2013 2014 2015 2016 56 46 53 Strong... 71 Rockstar Games Extreme (100) 36 Prior Prior Year Trailing 4-year topline media rating through 2016 High 71 line Media Rating Segments Regional Prominence Editorial Prominence Online / Viral Prominence North Europe America Asia WW US Cons. Bus. Trade Global Web Search Vol. Online News Groups Forums 50 79 65 74 66 81 65 62 70 82 56 80-70 25 60 31 48 37 41 44 49 72 80 42 78-76 26 64 45 51 32 56 38 52 49 64 41 58-56 Blogs Low 46 Twitter 93 71 57 Segment-Level Media Rating Metrics 12- Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources 38 75 75 +5 39% Media Sources 44 66 66 +22 # Global Web # Online News # Search Volume # # Blogs # Twitter # Forums Regional Print Metrics # Asia # Europe # South America 33 72 70-2 43% # Global Print 46 63 63 +17 31 56 56 +14 37% # US Newspapers 34 66 66 +29 64 82 82 +2 28% # WW Newspapers 48 74 74 +26 # Business 43 65 65 +21 25 80 80 +2 38% # Industry 49 63 62 +13 28 93 93 +22 63% # Broadcast 54 73 56 +1 34 76 70-6 25% Industry-Specific Media 49 63 62 +13 - Healthcare 54 65 58-44 64 64 +20 33% - Industrial 42 66 42-31 65 65 +34 44% # Services 34 58 36 +2 58 79 79 +19 23% # Technology 70 90 90 +17 23% 49 68 60 +1 7% # Consumer 41 81 81 +40 # North America 18 50 50 +25 92% # Business 43 65 65 +21 71% 13 2016 mediaquant, All rights reserved. info@mediaquant.net Year Chg. 40% 29% 106% 45% 71% 19% -10% 19% 12% -9% -28% 45%

Media Cycle: Oct 1-31, 2016 Short (30 day) vs. Long Term (12-mo.) Sector Comparison Rockstar Games within the Mobile Game & Entertainment Brands Sector Falling Leading +24 Rockstar Games Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s -3% +43% 70 +14 Long (12-) Media Rating Growth +4-6 -16 Social Media Online News Mo +7% +42% 81 Mo +25% +37% Lagging Gaining -26 Losing -16-11 -6-1 +4 +9 +14 +19 +24 Momentum Short (30-day) Media Raing Growth Prior Prior Rank Comparisons Rank Chg. 6 17 14 Rockstar Games +11 71 Mobile Game & Entertainment Brands Sector Metrics Prior Growth Trailing 12 YTD YOY Global Print 1 2 1 Spotify +1 89 +1 87 0% 2 1 8 Pokemon Go -1 88-6 73 52% 3 3 5 Electronic Arts - 77-4 71 12% 4 4 3 Minecraft - 74 +0 77-5% 5 18 8 FarmVille +13 73 +21 52 26% Search Volume 6 17 14 Rockstar Games +11 71 +18 52 42% 7 6 4 Activision -1 67-1 69-4% 8 11 6 Candy Crush +3 64 +3 61 3% 9 7 15 King Digital -2 59-5 56 31% 9 5 8 Niantic Labs -4 59-12 63 2% 11 19 12 Zynga +8 58 +8 56 5% 11 7 7 Angry Birds -4 58-6 64-3% 13 12 2 Pandora -1 57-2 55-29% Broadcast 13 13 20 Game of War - 57 +1 41 58% 15 7 19 Clash of Clans -8 55-9 50 49% 15 15 27 Mobile Strike - 55 +1 36 104% 17 14 23 Hay Day -3 53-2 44 66% 18 15 13 Supercell -3 52-2 60 0% 19 21 27 EA Mobile +2 51 +3 34 89% 20 7 18 Clash Royale -13 50-14 57 28% +18 52 53-0 49 42% 15% Mo +27% +29% r 56 63 82 56 +2% +28% +2% -10% 2016 mediaquant, All rights reserved. info@mediaquant.net 14

Brands Activision 67-3 Prior Rating Chg. -1 Trailing 12- Avg. 70 YTD Avg. Rating 69 Prior Rating Chg. Activision's topline media rating for November 2016 is 67, a -1 change over the prior month value of 68 and a moderate -3 change over the prior-year media rating of 70. This compares favorably to the Mobile Game & Entertainment Brands sector media rating average of 53. Activision's media rating max and min for the trailing 12-month period are 80 in April 2016 and 65 in October 2016. Advertising Value: Activision's media rating of 67 translates into a current month AVE of $320,526, with a trailing 12-month total of $6,950,125. Ranking: Within the Mobile Game & Entertainment Brands sector, Activision is currently ranked no.7, showing a negligible -1 rank change over the prior month. Year-over-year, Activision experienced a moderate loss of -3 in the Sector ranking. Sentiment Breakout Advertising Value Equivalents AVE Trailing 12- AVE $320,526 $6,950,125 78 94% 6% Growth Quadrant: For the November 2016 reporting period, Activision is in the Lagging quadrant vis-à-vis its peers, showing a -1 change in short term (prior month) growth and a moderate -3 change in long term (prior year) growth, versus the sector average. Weak... (0) Moderate... Sector Average 2012 88 2013 2014 2015 2016 68 58 53 Strong... 67 Activision Extreme (100) 48 Prior Prior Year Trailing 4-year topline media rating through 2016 High 80 line Media Rating Segments Regional Prominence Editorial Prominence Online / Viral Prominence North Europe America Asia WW US Cons. Bus. Trade Global Web Search Vol. Online News Groups Forums 70 75 62 72 77 85 78 79 60 51 63 48-49 80 74 67 69 85 88 84 81 76 54 62 49-52 71 75 66 70 75 88 76 82 65 69 64 76-59 Blogs Low 60 Twitter 68 57 50 Segment-Level Media Rating Metrics 12- Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources 50 72 56-2 -13% Media Sources 68 85 74-2 # Global Web # Online News # Search Volume # # Blogs # Twitter # Forums Regional Print Metrics # Asia # Europe # South America 51 76 60-16 -8% # Global Print 73 86 73-4 53 72 63 +1-2% # US Newspapers 55 91 77-8 51 84 51-3 -26% # WW Newspapers 58 80 72 +3 # Business 74 92 78-6 37 83 48-1 -37% # Industry 79 93 79-2 30 68 68 +11 36% # Broadcast 55 90 67 +1 40 67 49-3 -17% Industry-Specific Media 79 93 79-2 # Healthcare 66 94 66-1 67 88 67-12 -4% # Industrial 75 91 75-2 54 85 62-5 -6% # Services 75 90 75-2 74 88 75 +1 0% # Technology 93 96 93-1 0% 57 95 60-34 -9% # Consumer 85 95 85-3 # North America 68 84 70-10 -1% # Business 74 92 78-6 3% 15 2016 mediaquant, All rights reserved. info@mediaquant.net Year Chg. 0% -3% 3% 3% 3% -4% -3% -4% -19% -3% -5% -3%

Short (30 day) vs. Long Term (12-mo.) Sector Comparison Activision within the Mobile Game & Entertainment Brands Sector +24 +14 Falling Media Cycle: Oct 1-31, 2016 Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s -27% -8% 60 Long (12-) Media Rating Growth +4-6 -16 Activision Social Media Online News Mo +4% -11% 55 Mo +2% -2% Lagging Gaining -26 Losing -16-11 -6-1 +4 +9 +14 +19 +24 Momentum Short (30-day) Media Raing Growth Prior Prior Rank Comparisons Rank Chg. 7 6 4 Activision -1 67 Mobile Game & Entertainment Brands Sector Metrics Prior Growth Trailing 12 YTD YOY Global Print 1 2 1 Spotify +1 89 +1 87 0% 2 1 8 Pokemon Go -1 88-6 73 52% 3 3 5 Electronic Arts - 77-4 71 12% 4 4 3 Minecraft - 74 +0 77-5% 5 18 8 FarmVille +13 73 +21 52 26% Search Volume 6 17 14 Rockstar Games +11 71 +18 52 42% 7 6 4 Activision -1 67-1 69-4% 8 11 6 Candy Crush +3 64 +3 61 3% 9 7 15 King Digital -2 59-5 56 31% 9 5 8 Niantic Labs -4 59-12 63 2% 11 19 12 Zynga +8 58 +8 56 5% 11 7 7 Angry Birds -4 58-6 64-3% 13 12 2 Pandora -1 57-2 55-29% Broadcast 13 13 20 Game of War - 57 +1 41 58% 15 7 19 Clash of Clans -8 55-9 50 49% 15 15 27 Mobile Strike - 55 +1 36 104% 17 14 23 Hay Day -3 53-2 44 66% 18 15 13 Supercell -3 52-2 60 0% 19 21 27 EA Mobile +2 51 +3 34 89% 20 7 18 Clash Royale -13 50-14 57 28% -1 69 53-0 49-4% 15% Mo -5% -3% r 63 73 51 67-6% -26% +1% -3% 2016 mediaquant, All rights reserved. info@mediaquant.net 16

Brands Candy Crush 64 +2 Prior Rating Chg. +3 Trailing 12- Avg. 62 YTD Avg. Rating 61 Prior Rating Chg. Candy Crush's topline media rating for November 2016 is 64, a moderate +3 change over the prior month value of 61 and a moderate +2 change over the prior-year media rating of 62. This compares favorably to the Mobile Game & Entertainment Brands sector media rating average of 53. Candy Crush's media rating max and min for the trailing 12- month period are 76 in February 2016 and 51 in April 2016. Advertising Value: Candy Crush's media rating of 64 translates into a current month AVE of $736,715, with a trailing 12-month total of $7,146,013. Ranking: Within the Mobile Game & Entertainment Brands sector, Candy Crush is currently ranked no.8, showing a moderate +3 rank change over the prior month. Yearover-year, Candy Crush experienced a moderate loss of -2 in the Sector ranking. Sentiment Breakout Advertising Value Equivalents AVE Trailing 12- AVE $736,715 $7,146,013 73 80% 20% Growth Quadrant: For the November 2016 reporting period, Candy Crush is in the Lagging quadrant vis-à-vis its peers, showing a moderate +3 change in short term (prior month) growth and a moderate +2 change in long term (prior year) growth, versus the sector average. Weak... (0) Moderate... Sector Average 2012 83 2013 2014 2015 2016 63 53 43 33 Prior Prior Year 53 64 Strong... Candy Crush Extreme (100) Trailing 4-year topline media rating through 2016 High 78 Low 42 line Media Rating Segments Segment-Level Media Rating Metrics Regional Prominence Editorial Prominence Online / Viral Prominence US 48 62 58 60 57 60 50 58 72 85 70 75-69 44 54 56 56 51 67 49 61 74 86 66 68-60 28 60 81 67 47 80 38 62 61 94 71 75-52 12- Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources 52 75 75 +3 15% Media Sources 53 83 59 - # Global Web # Online News # Search Volume # # Blogs # Twitter # Forums Regional Print Metrics # Asia # Europe # South America North Europe America Asia WW 48 74 72-2 18% - Global Print 58 80 59-63 75 70 +4-1% # US Newspapers 43 85 57 +6 85 95 85-1 -10% # WW Newspapers 52 71 60 +4 # Business 42 88 50 +1 44 82 75 +7 0% # Industry 58 86 58-3 15 78 77 +2 103% # Broadcast 56 89 56-10 37 69 69 +9 Cons. 33% Bus. Trade Search Vol. 58 86 58-3 - Healthcare 55 79 58-53 72 60 +7 7% # Industrial 42 86 42-15 54 78 58 +2-28% # Services 50 81 54-2 48 76 62 +8 3% # Technology 77 92 82 +1-7% Global Web Industry-Specific Media Online News Groups 57 76 70 +11 25% # Consumer 49 90 60-7 # North America 28 60 48 +4 71% # Business 42 88 50 +1 32% 17 2016 mediaquant, All rights reserved. info@mediaquant.net Blogs Forums Twitter 77 75 38 Year Chg. -5% -3% 21% -10% 32% -6% -19% -6% -22% -9% 15% -25%

Short (30 day) vs. Long Term (12-mo.) Sector Comparison Candy Crush within the Mobile Game & Entertainment Brands Sector +24 +14 Falling Media Cycle: Oct 1-31, 2016 Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s -3% +18% 72 Long (12-) Media Rating Growth +4-6 -16 Candy Crush Social Media Online News Mo +8% +35% 74 Mo +6% -1% Lagging Gaining -26 Losing -16-11 -6-1 +4 +9 +14 +19 +24 Momentum Short (30-day) Media Raing Growth Prior Prior Rank Comparisons Rank Chg. 8 11 6 Candy Crush +3 64 Mobile Game & Entertainment Brands Sector Metrics Prior Growth Trailing 12 YTD YOY Global Print 1 2 1 Spotify +1 89 +1 87 0% 2 1 8 Pokemon Go -1 88-6 73 52% 3 3 5 Electronic Arts - 77-4 71 12% 4 4 3 Minecraft - 74 +0 77-5% 5 18 8 FarmVille +13 73 +21 52 26% Search Volume 6 17 14 Rockstar Games +11 71 +18 52 42% 7 6 4 Activision -1 67-1 69-4% 8 11 6 Candy Crush +3 64 +3 61 3% 9 7 15 King Digital -2 59-5 56 31% 9 5 8 Niantic Labs -4 59-12 63 2% 11 19 12 Zynga +8 58 +8 56 5% 11 7 7 Angry Birds -4 58-6 64-3% 13 12 2 Pandora -1 57-2 55-29% Broadcast 13 13 20 Game of War - 57 +1 41 58% 15 7 19 Clash of Clans -8 55-9 50 49% 15 15 27 Mobile Strike - 55 +1 36 104% 17 14 23 Hay Day -3 53-2 44 66% 18 15 13 Supercell -3 52-2 60 0% 19 21 27 EA Mobile +2 51 +3 34 89% 20 7 18 Clash Royale -13 50-14 57 28% +3 61 53-0 49 3% 15% r 70 Mo +0% -3% 59 85 56-1% -10% -18% -19% 2016 mediaquant, All rights reserved. info@mediaquant.net 18

Brands King Digital 59 +14 Prior Rating Chg. -5 Trailing 12- Avg. 57 YTD Avg. Rating 56 Prior Rating Chg. King Digital's topline media rating for November 2016 is 59, a notable -5 change over the prior month value of 64 and a large +14 change over the prior-year media rating of 45. This compares favorably to the Mobile Game & Entertainment Brands sector media rating average of 53. King Digital's media rating max and min for the trailing 12-month period are 76 in August 2016 and 45 in June 2016. Advertising Value: King Digital's media rating of 59 translates into a current month AVE of $7,309,159, with a trailing 12-month total of $30,497,878. Ranking: Within the Mobile Game & Entertainment Brands sector, King Digital is currently ranked no.9, showing a moderate -2 rank change over the prior month. Yearover-year, King Digital experienced a notable gain of +6 in the Sector ranking. Sentiment Breakout 100% 0% Advertising Value Equivalents AVE Trailing 12- AVE $7,309,159 $30,497,878 Growth Quadrant: For the November 2016 reporting period, King Digital is in the Falling quadrant vis-à-vis its peers, showing a notable -5 change in short term (prior month) growth and a large +14 change in long term (prior year) growth, versus the sector average. Weak... (0) Moderate... Sector Average 2012 88 2013 2014 2015 2016 78 68 58 48 38 28 Trailing 4-year topline media rating through 2016 High 76 Low 36 line Media Rating Segments Prior Prior Year Segment-Level Media Rating Metrics Regional Prominence Editorial Prominence Online / Viral Prominence US 53 59 Strong... King Digital 38 46 32 32 45 60 50 58 85 36 94 92-95 43 49 44 35 45 69 66 67 95 44 95 95-96 36 63 56 32 40 64 72 75 16 50 34 30-15 12- Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources 20 87 82-5 173% Media Sources 55 76 56-5 # Global Web # Online News # Search Volume # # Blogs # Twitter # Forums Regional Print Metrics # Asia # Europe # South America North Europe America Asia WW 11 95 85-10 431% # Global Print 54 79 54-5 20 95 94-1 176% - US Newspapers 43 88 45-36 57 36-8 -28% # WW Newspapers 30 61 32-3 # Business 50 93 50-16 8 95 92-3 207% # Industry 58 91 58-9 7 96 90-6 150% # Broadcast 54 85 56 +1 9 96 95-1 Cons. 533% Bus. Trade Search Vol. 58 91 58-9 - Healthcare 58 93 58-44 84 44-5 -17% # Industrial 52 92 52-13 32 84 32-12 -43% # Services 50 90 50-12 Extreme (100) 46 82 46-3 -27% # Technology 77 94 77-4 -4% Global Web Industry-Specific Media Online News Groups 57 95 60 +1 7% # Consumer 60 93 60-9 # North America 38 76 38-5 6% # Business 50 93 50-16 -31% 19 2016 mediaquant, All rights reserved. info@mediaquant.net Blogs Forums Twitter 90 96 36 Year Chg. 10% -8% 13% 0% -31% -23% -10% -23% -31% -33% -31% -6%

Short (30 day) vs. Long Term (12-mo.) Sector Comparison King Digital within the Mobile Game & Entertainment Brands Sector +24 Falling Media Cycle: Oct 1-31, 2016 Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s -12% +431% 85 Long (12-) Media Rating Growth +14 Prior +4-6 -16 Prior Rank Comparisons King Digital Lagging Gaining -26 Losing -16-11 -6-1 +4 +9 +14 +19 +24 Momentum Short (30-day) Media Raing Growth Rank Chg. 9 7 15 King Digital -2 59 Mobile Game & Entertainment Brands Sector Metrics Social Media Online News Prior Growth Trailing 12 YTD YOY Global Print 1 2 1 Spotify +1 89 +1 87 0% 2 1 8 Pokemon Go -1 88-6 73 52% 3 3 5 Electronic Arts - 77-4 71 12% 4 4 3 Minecraft - 74 +0 77-5% 5 18 8 FarmVille +13 73 +21 52 26% Search Volume 6 17 14 Rockstar Games +11 71 +18 52 42% 7 6 4 Activision -1 67-1 69-4% 8 11 6 Candy Crush +3 64 +3 61 3% 9 7 15 King Digital -2 59-5 56 31% 9 5 8 Niantic Labs -4 59-12 63 2% 11 19 12 Zynga +8 58 +8 56 5% 11 7 7 Angry Birds -4 58-6 64-3% 13 12 2 Pandora -1 57-2 55-29% Broadcast 13 13 20 Game of War - 57 +1 41 58% 15 7 19 Clash of Clans -8 55-9 50 49% 15 15 27 Mobile Strike - 55 +1 36 104% 17 14 23 Hay Day -3 53-2 44 66% 18 15 13 Supercell -3 52-2 60 0% 19 21 27 EA Mobile +2 51 +3 34 89% 20 7 18 Clash Royale -13 50-14 57 28% -5 56 53-0 49 31% 15% Mo -4% +241% 92 Mo -1% +176% r 94 Mo -9% -8% 54 36 56-22% -28% +2% -10% 2016 mediaquant, All rights reserved. info@mediaquant.net 20

Brands Niantic Labs 59 +1 Prior Rating Chg. -12 Trailing 12- Avg. 61 YTD Avg. Rating 63 Prior Rating Chg. Niantic Labs' topline media rating for November 2016 is 59, a large -12 change over the prior month value of 71 and a +1 change over the prior-year media rating of 58. This compares favorably to the Mobile Game & Entertainment Brands sector media rating average of 53. Niantic Labs' media rating max and min for the trailing 12-month period are 87 in July 2016 and 47 in February 2016. Advertising Value: Niantic Labs' media rating of 59 translates into a current month AVE of $257,498, with a trailing 12-month total of $5,958,732. Ranking: Within the Mobile Game & Entertainment Brands sector, Niantic Labs is currently ranked no.9, showing a moderate -4 rank change over the prior month. Yearover-year, Niantic Labs experienced a loss of -1 in the Sector ranking. Sentiment Breakout Advertising Value Equivalents AVE Trailing 12- AVE $257,498 $5,958,732 88 85% 15% Growth Quadrant: For the November 2016 reporting period, Niantic Labs are in the Lagging quadrant vis-à-vis its peers, showing a large -12 change in short term (prior month) growth and a +1 change in long term (prior year) growth, versus the sector average. Weak... (0) Moderate... Sector Average 2012 108 2013 2014 2015 2016 68 48 53 59 Strong... Niantic Labs Extreme (100) 28 Prior Prior Year Trailing 4-year topline media rating through 2016 High 87 line Media Rating Segments Regional Prominence Editorial Prominence Online / Viral Prominence North Europe America Asia WW US Cons. Bus. Trade Global Web Search Vol. Online News Groups Forums 45 66 71 57 37 71 57 68 52 64 56 55-60 73 69 83 76 76 88 81 79 60 62 57 65-69 38 49 56 45 56 78 61 68 63 23 74 79-79 Blogs Low 36 Twitter 60 65 61 Segment-Level Media Rating Metrics 12- Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources 55 78 58-5 -8% Media Sources 50 89 58-14 # Global Web # Online News # Search Volume # # Blogs # Twitter # Forums Regional Print Metrics # Asia # Europe # South America 52 72 52-8 -17% # Global Print 50 87 62-11 56 81 56-1 -24% # US Newspapers 37 94 37-39 22 66 64 +2 178% # WW Newspapers 23 90 57-19 # Business 43 94 57-24 51 87 55-10 -30% # Industry 54 88 68-11 52 84 60-5 -2% # Broadcast 48 84 67 +12 60 92 60-9 -24% Industry-Specific Media 54 88 68-11 - Healthcare 54 72 58-42 87 60-11 20% # Industrial 50 79 66-10 39 90 71-12 27% # Services 42 96 69-9 33 89 66-3 35% # Technology 60 97 87-7 4% 58 84 60 +1 7% # Consumer 53 96 71-17 # North America 22 87 45-28 18% # Business 43 94 57-24 -7% 21 2016 mediaquant, All rights reserved. info@mediaquant.net Year Chg. -5% 5% -34% 27% -7% 0% 34% 0% 12% 5% -1% -9%

Short (30 day) vs. Long Term (12-mo.) Sector Comparison Niantic Labs within the Mobile Game & Entertainment Brands Sector +24 +14 Falling Media Cycle: Oct 1-31, 2016 Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s -15% -17% 52 Long (12-) Media Rating Growth +4-6 -16 Niantic Labs Social Media Online News Mo -14% -21% 58 Mo -2% -24% Lagging Gaining -26 Losing -16-11 -6-1 +4 +9 +14 +19 +24 Momentum Short (30-day) Media Raing Growth Prior Prior Rank Comparisons Rank Chg. 9 5 8 Niantic Labs -4 59 Mobile Game & Entertainment Brands Sector Metrics Prior Growth Trailing 12 YTD YOY Global Print 1 2 1 Spotify +1 89 +1 87 0% 2 1 8 Pokemon Go -1 88-6 73 52% 3 3 5 Electronic Arts - 77-4 71 12% 4 4 3 Minecraft - 74 +0 77-5% 5 18 8 FarmVille +13 73 +21 52 26% Search Volume 6 17 14 Rockstar Games +11 71 +18 52 42% 7 6 4 Activision -1 67-1 69-4% 8 11 6 Candy Crush +3 64 +3 61 3% 9 7 15 King Digital -2 59-5 56 31% 9 5 8 Niantic Labs -4 59-12 63 2% 11 19 12 Zynga +8 58 +8 56 5% 11 7 7 Angry Birds -4 58-6 64-3% 13 12 2 Pandora -1 57-2 55-29% Broadcast 13 13 20 Game of War - 57 +1 41 58% 15 7 19 Clash of Clans -8 55-9 50 49% 15 15 27 Mobile Strike - 55 +1 36 104% 17 14 23 Hay Day -3 53-2 44 66% 18 15 13 Supercell -3 52-2 60 0% 19 21 27 EA Mobile +2 51 +3 34 89% 20 7 18 Clash Royale -13 50-14 57 28% -12 63 53-0 49 2% 15% Mo -18% +5% r 56 62 64 +3% +178% 67 +18% +34% 2016 mediaquant, All rights reserved. info@mediaquant.net 22

Brands Zynga 58 +3 Prior Rating Chg. +8 Trailing 12- Avg. 57 YTD Avg. Rating 56 Prior Rating Chg. Zynga's topline media rating for November 2016 is 58, a notable +8 change over the prior month value of 50 and a moderate +3 change over the prior-year media rating of 55. This compares favorably to the Mobile Game & Entertainment Brands sector media rating average of 53. Zynga's media rating max and min for the trailing 12-month period are 65 in March 2016 and 50 in September 2016. Advertising Value: Zynga's media rating of 58 translates into a current month AVE of $204,670, with a trailing 12-month total of $2,470,999. Ranking: Within the Mobile Game & Entertainment Brands sector, Zynga is currently ranked no.11, showing a large +8 rank change over the prior month. Year-over-year, Zynga experienced a gain of +1 in the Sector ranking. Sentiment Breakout Advertising Value Equivalents AVE Trailing 12- AVE $204,670 $2,470,999 80 100% 0% Growth Quadrant: For the November 2016 reporting period, Zynga is in the Lagging quadrant vis-à-vis its peers, showing a notable +8 change in short term (prior month) growth and a moderate +3 change in long term (prior year) growth, versus the sector average. Weak... (0) Moderate... Sector Average 2012 90 2013 2014 2015 2016 70 60 50 40 Prior Prior Year 53 58 Strong... Zynga Extreme (100) Trailing 4-year topline media rating through 2016 High 84 Low 50 line Media Rating Segments Segment-Level Media Rating Metrics Regional Prominence Editorial Prominence Online / Viral Prominence US 60 58 55 36 52 76 75 74 51 89 41 54-54 50 45 61 42 45 69 44 64 45 88 40 32-29 52 43 41 35 47 68 58 67 63 84 57 60-63 12- Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources 45 66 55 +10-14% Media Sources 50 66 58 +7 # Global Web # Online News # Search Volume # # Blogs # Twitter # Forums Regional Print Metrics # Asia # Europe # South America North Europe America Asia WW 45 67 51 +6-19% # Global Print 57 68 63 +6 37 57 41 +1-28% # US Newspapers 44 72 52 +7 82 89 89 +1 6% # WW Newspapers 32 52 36-6 # Business 44 83 75 +31 32 66 54 +22-10% # Industry 64 80 74 +10 37 63 41 +4-29% # Broadcast 52 76 67 +1 29 59 54 +25 Cons. -14% Bus. Trade Search Vol. 64 80 74 +10 - Healthcare 56 77 58-48 62 62 +8 29% # Industrial 63 77 75 +12 45 66 55-6 34% # Services 54 77 71 +3 38 58 58 +13 35% # Technology 85 92 87 +2 1% Global Web Industry-Specific Media Online News Groups 49 75 75 +16 34% # Consumer 64 84 76 +7 # North America 50 66 60 +10 15% # Business 44 83 75 +31 29% 23 2016 mediaquant, All rights reserved. info@mediaquant.net Blogs Forums Twitter 41 37 58 Year Chg. 12% 13% 11% 3% 29% 10% 34% 10% 12% 10% 1% 12%

Short (30 day) vs. Long Term (12-mo.) Sector Comparison Zynga within the Mobile Game & Entertainment Brands Sector +24 +14 Falling Media Cycle: Oct 1-31, 2016 Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s +12% -19% 51 Long (12-) Media Rating Growth +4-6 -16 Zynga Social Media Online News Mo +34% -17% 50 Mo +2% -28% Lagging Gaining -26 Losing -16-11 -6-1 +4 +9 +14 +19 +24 Momentum Short (30-day) Media Raing Growth Prior Prior Rank Comparisons Rank Chg. 11 19 12 Zynga +8 58 Mobile Game & Entertainment Brands Sector Metrics Prior Growth Trailing 12 YTD YOY Global Print 1 2 1 Spotify +1 89 +1 87 0% 2 1 8 Pokemon Go -1 88-6 73 52% 3 3 5 Electronic Arts - 77-4 71 12% 4 4 3 Minecraft - 74 +0 77-5% 5 18 8 FarmVille +13 73 +21 52 26% Search Volume 6 17 14 Rockstar Games +11 71 +18 52 42% 7 6 4 Activision -1 67-1 69-4% 8 11 6 Candy Crush +3 64 +3 61 3% 9 7 15 King Digital -2 59-5 56 31% 9 5 8 Niantic Labs -4 59-12 63 2% 11 19 12 Zynga +8 58 +8 56 5% 11 7 7 Angry Birds -4 58-6 64-3% 13 12 2 Pandora -1 57-2 55-29% Broadcast 13 13 20 Game of War - 57 +1 41 58% 15 7 19 Clash of Clans -8 55-9 50 49% 15 15 27 Mobile Strike - 55 +1 36 104% 17 14 23 Hay Day -3 53-2 44 66% 18 15 13 Supercell -3 52-2 60 0% 19 21 27 EA Mobile +2 51 +3 34 89% 20 7 18 Clash Royale -13 50-14 57 28% +8 56 53-0 49 5% 15% Mo +10% +13% r 41 63 89 67 +1% +6% +1% +34% 2016 mediaquant, All rights reserved. info@mediaquant.net 24

Brands Angry Birds 58-2 Prior Rating Chg. -6 Trailing 12- Avg. 64 YTD Avg. Rating 64 Prior Rating Chg. Angry Birds' topline media rating for November 2016 is 58, a notable -6 change over the prior month value of 64 and a moderate -2 change over the prior-year media rating of 60. This compares favorably to the Mobile Game & Entertainment Brands sector media rating average of 53. Angry Birds' media rating max and min for the trailing 12-month period are 73 in May 2016 and 57 in October 2016. Advertising Value: Angry Birds' media rating of 58 translates into a current month AVE of $191,923, with a trailing 12-month total of $2,302,656. Ranking: Within the Mobile Game & Entertainment Brands sector, Angry Birds is currently ranked no.11, showing a moderate -4 rank change over the prior month. Yearover-year, Angry Birds experienced a moderate loss of -4 in the Sector ranking. Sentiment Breakout 25% 75% Advertising Value Equivalents AVE Trailing 12- AVE $191,923 $2,302,656 Growth Quadrant: For the November 2016 reporting period, Angry Birds are in the Lagging quadrant vis-à-vis its peers, showing a notable -6 change in short term (prior month) growth and a moderate -2 change in long term (prior year) growth, versus the sector average. Weak... (0) Moderate... Sector Average 2012 75 2013 2014 2015 2016 70 65 60 55 50 45 Trailing 4-year topline media rating through 2016 High 73 Low 57 line Media Rating Segments Prior Prior Year Segment-Level Media Rating Metrics Regional Prominence Editorial Prominence Online / Viral Prominence US 53 58 Strong... Angry Birds 48 76 58 69 52 41 36 49 74 21 75 69-78 51 71 67 63 62 72 57 64 74 28 77 74-73 51 64 58 54 56 71 64 67 76 8 82 92-63 12- Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources 55 71 65-1 2% Media Sources 55 86 55-11 - # Global Web # Online News # Search Volume # Blogs # Twitter # Forums Regional Print Metrics # Asia # Europe # South America North Europe America Asia WW 65 80 74 - -3% # Global Print 56 83 56-8 75 86 75-2 -9% # US Newspapers 43 90 52-10 7 28 21-7 163% # WW Newspapers 62 89 69 +6 # Business 36 86 36-21 65 93 69-5 -25% # Industry 49 81 49-15 43 78 72 +1 18% # Broadcast 56 80 56-10 48 82 78 +5 Cons. 24% Bus. Trade Search Vol. 49 81 49-15 # Healthcare 57 70 58-9 56 85 60-2 5% # Industrial 42 73 42-10 55 89 58-9 0% # Services 36 79 36-20 Extreme (100) 55 89 76 +5 19% # Technology 78 94 82 +1-8% Global Web Industry-Specific Media Online News Groups 59 87 60 +1 7% # Consumer 41 88 41-31 # North America 39 78 48-3 -6% # Business 36 86 36-21 -44% 25 2016 mediaquant, All rights reserved. info@mediaquant.net Blogs Forums Twitter 72 71 61 Year Chg. -15% -11% -7% 28% -44% -27% -10% -27% -6% -25% -41% -42%

Short (30 day) vs. Long Term (12-mo.) Sector Comparison Angry Birds within the Mobile Game & Entertainment Brands Sector +24 +14 Falling Media Cycle: Oct 1-31, 2016 Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s +0% -3% 74 Long (12-) Media Rating Growth +4-6 -16 Angry Birds Social Media Online News Mo +0% +1% 73 Mo -3% -9% Lagging Gaining -26 Losing -16-11 -6-1 +4 +9 +14 +19 +24 Momentum Short (30-day) Media Raing Growth Prior Prior Rank Comparisons Rank Chg. 11 7 7 Angry Birds -4 58 Mobile Game & Entertainment Brands Sector Metrics Prior Growth Trailing 12 YTD YOY Global Print 1 2 1 Spotify +1 89 +1 87 0% 2 1 8 Pokemon Go -1 88-6 73 52% 3 3 5 Electronic Arts - 77-4 71 12% 4 4 3 Minecraft - 74 +0 77-5% 5 18 8 FarmVille +13 73 +21 52 26% Search Volume 6 17 14 Rockstar Games +11 71 +18 52 42% 7 6 4 Activision -1 67-1 69-4% 8 11 6 Candy Crush +3 64 +3 61 3% 9 7 15 King Digital -2 59-5 56 31% 9 5 8 Niantic Labs -4 59-12 63 2% 11 19 12 Zynga +8 58 +8 56 5% 11 7 7 Angry Birds -4 58-6 64-3% 13 12 2 Pandora -1 57-2 55-29% Broadcast 13 13 20 Game of War - 57 +1 41 58% 15 7 19 Clash of Clans -8 55-9 50 49% 15 15 27 Mobile Strike - 55 +1 36 104% 17 14 23 Hay Day -3 53-2 44 66% 18 15 13 Supercell -3 52-2 60 0% 19 21 27 EA Mobile +2 51 +3 34 89% 20 7 18 Clash Royale -13 50-14 57 28% -6 64 53-0 49-3% 15% Mo -14% -11% r 75 56 21-33% +163% 56-18% -10% 2016 mediaquant, All rights reserved. info@mediaquant.net 26

Brands Pandora 57-23 Prior Rating Chg. -2 Trailing 12- Avg. 57 YTD Avg. Rating 55 Prior Rating Chg. Pandora's topline media rating for November 2016 is 57, a moderate -2 change over the prior month value of 59 and a significant -23 change over the prior-year media rating of 80. This compares favorably to the Mobile Game & Entertainment Brands sector media rating average of 53. Pandora's media rating max and min for the trailing 12-month period are 83 in November 2015 and 51 in August 2016. Advertising Value: Pandora's media rating of 57 translates into a current month AVE of $330,966, with a trailing 12-month total of $6,533,371. Ranking: Within the Mobile Game & Entertainment Brands sector, Pandora is currently ranked no.13, showing a negligible -1 rank change over the prior month. Year-over-year, Pandora experienced a large loss of -11 in the Sector ranking. Sentiment Breakout 100% 0% Advertising Value Equivalents AVE Trailing 12- AVE $330,966 $6,533,371 Growth Quadrant: For the November 2016 reporting period, Pandora is in the Lagging quadrant vis-à-vis its peers, showing a moderate -2 change in short term (prior month) growth and a significant -23 change in long term (prior year) growth, versus the sector average. Sector Average 2012 100 2013 2014 2015 2016 90 80 70 60 50 40 Trailing 4-year topline media rating through 2016 High 88 Low 51 line Media Rating Segments Prior Prior Year Segment-Level Media Rating Metrics Weak... (0) Moderate... Regional Prominence Editorial Prominence Online / Viral Prominence US 53 57 Strong... Pandora 79 74 66 65 81 89 91 88 7 84 4 12-12 83 74 71 71 83 90 90 88 9 84 4 8-8 84 68 66 73 84 90 88 87 79 90 85 82-69 12- Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources 19 83 21 +1-75% Media Sources 59 84 68-3 # Global Web - - # Online News # Blogs # Twitter # Forums Regional Print Metrics # Asia - Search Volume Europe # South America North Europe America Asia WW 6 82 7-2 -91% # Global Print 68 82 74-2 4 83 4 - -95% # US Newspapers 63 88 81-2 76 87 84 - -7% # WW Newspapers 61 75 65-6 # Business 72 93 91 +1 5 81 12 +4-85% - Industry 80 89 88-4 95 6-2 -94% # Broadcast 53 88 81-6 7 72 12 +4 Cons. -83% Bus. Trade Search Vol. 80 89 88 - # Healthcare 69 85 83-1 66 78 70-2 -4% # Industrial 76 88 87 +5 51 75 66-5 0% # Services 77 87 84-2 Extreme (100) 61 74 74-9% - Technology 91 96 94 - -1% Global Web Industry-Specific Media Online News Groups 59 87 60 +1-20% # Consumer 81 90 89-1 # North America 72 88 79-4 -6% # Business 72 93 91 +1 3% 27 2016 mediaquant, All rights reserved. info@mediaquant.net Blogs Forums Twitter Year Chg. -9% -4% -1% 6 8 94-17% -11% 3% 1% 17% 1% 1% 5% -2%

Short (30 day) vs. Long Term (12-mo.) Sector Comparison Pandora within the Mobile Game & Entertainment Brands Sector Long (12-) Media Rating Growth +24 +14 +4-6 -16 Falling Media Cycle: Oct 1-31, 2016 Leading Global Web Social Media Online News NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s -29% -91% 7 Mo +20% -88% 10 Mo +0% -95% Lagging Gaining -26 Pandora Losing -16-11 -6-1 +4 +9 +14 +19 +24 Momentum Short (30-day) Media Raing Growth Prior Prior Rank Comparisons Rank Chg. 13 12 2 Pandora -1 57 Mobile Game & Entertainment Brands Sector Metrics Prior Growth Trailing 12 YTD YOY Global Print 1 2 1 Spotify +1 89 +1 87 0% 2 1 8 Pokemon Go -1 88-6 73 52% 3 3 5 Electronic Arts - 77-4 71 12% 4 4 3 Minecraft - 74 +0 77-5% 5 18 8 FarmVille +13 73 +21 52 26% Search Volume 6 17 14 Rockstar Games +11 71 +18 52 42% 7 6 4 Activision -1 67-1 69-4% 8 11 6 Candy Crush +3 64 +3 61 3% 9 7 15 King Digital -2 59-5 56 31% 9 5 8 Niantic Labs -4 59-12 63 2% 11 19 12 Zynga +8 58 +8 56 5% 11 7 7 Angry Birds -4 58-6 64-3% 13 12 2 Pandora -1 57-2 55-29% Broadcast 13 13 20 Game of War - 57 +1 41 58% 15 7 19 Clash of Clans -8 55-9 50 49% 15 15 27 Mobile Strike - 55 +1 36 104% 17 14 23 Hay Day -3 53-2 44 66% 18 15 13 Supercell -3 52-2 60 0% 19 21 27 EA Mobile +2 51 +3 34 89% 20 7 18 Clash Royale -13 50-14 57 28% -2 55 53-0 49-29% 15% Mo -3% -9% r 4 74 84 81 +0% -7% -7% +17% 2016 mediaquant, All rights reserved. info@mediaquant.net 28

Brands Game of War 57 +21 Prior Rating Chg. +1 Trailing 12- Avg. 40 YTD Avg. Rating 41 Prior Rating Chg. Game of War's topline media rating for November 2016 is 57, a +1 change over the prior month value of 56 and a significant +21 change over the prior-year media rating of 36. This compares favorably to the Mobile Game & Entertainment Brands sector media rating average of 53. Game of War's media rating max and min for the trailing 12-month period are 57 in October 2016 and 32 in July 2016. Advertising Value: Game of War's media rating of 57 translates into a current month AVE of $71,562,178, with a trailing 12-month total of $181,610,260. Ranking: Within the Mobile Game & Entertainment Brands sector, Game of War is currently ranked no.13, showing no measurable rank change over the prior month. Yearover-year, Game of War experienced a notable gain of +7 in the Sector ranking. Sentiment Breakout Advertising Value Equivalents AVE Trailing 12- AVE $71,562,178 $181,610,260 49 100% 0% Growth Quadrant: For the November 2016 reporting period, Game of War is in the Falling quadrant vis-à-vis its peers, showing a +1 change in short term (prior month) growth and a significant +21 change in long term (prior year) growth, versus the sector average. Weak... (0) Moderate... Sector Average 2012 59 2013 2014 2015 2016 39 29 53 57 Strong... Game of War Extreme (100) 19 Prior Prior Year Trailing 4-year topline media rating through 2016 High 57 line Media Rating Segments Regional Prominence Editorial Prominence Online / Viral Prominence North Europe America Asia WW US Cons. Bus. Trade Global Web Search Vol. Online News Groups Forums 14 28 32 19 37 41 36 43 97 86 97 98-98 19 26 31 19 37 41 36 43 97 81 95 96-97 22 32 41 25 40 46 38 47 29 70 20 37-22 Blogs Low 24 Twitter 95 96 21 Segment-Level Media Rating Metrics 12- Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources 24 95 95 +1 188% Media Sources 33 49 48 +1 - # Global Web # Online News # Search Volume # Blogs # Twitter # Forums Regional Print Metrics # Asia # Europe # South America 20 97 97-234% - Global Print 38 44 43-13 97 97 +2 385% - US Newspapers 34 52 37-69 86 86 +5 23% - WW Newspapers 19 33 19 - - Business 33 59 36-12 98 98 +2 165% - Industry 43 54 43-8 96 95-1 352% # Broadcast 48 56 56 +1 12 98 98 +1 345% Industry-Specific Media 43 54 43 - - Healthcare 54 58 58-33 40 34 - -11% - Industrial 37 43 42-30 38 32 +1-22% # Services 33 50 36 +2 25 43 28 +2-13% # Technology 46 70 47 +1-19% 49 61 60 +1 7% - Consumer 37 63 41 - # North America 14 29 14-5 -36% - Business 33 59 36 - -5% 29 2016 mediaquant, All rights reserved. info@mediaquant.net Year Chg. 33% 8% -8% -24% -5% -9% 12% -9% 12% -9% -10% -11%

Short (30 day) vs. Long Term (12-mo.) Sector Comparison Game of War within the Mobile Game & Entertainment Brands Sector Falling +24 Game of War +14 Media Cycle: Oct 1-31, 2016 Leading Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s +0% +234% 97 Long (12-) Media Rating Growth +4-6 -16 Social Media Online News Mo +1% +259% 97 Mo +2% +385% Lagging Gaining -26 Losing -16-11 -6-1 +4 +9 +14 +19 +24 Momentum Short (30-day) Media Raing Growth Prior Prior Rank Comparisons Rank Chg. 13 13 20 Game of War +0 57 Mobile Game & Entertainment Brands Sector Metrics Prior Growth Trailing 12 YTD YOY Global Print 1 2 1 Spotify +1 89 +1 87 0% 2 1 8 Pokemon Go -1 88-6 73 52% 3 3 5 Electronic Arts - 77-4 71 12% 4 4 3 Minecraft - 74 +0 77-5% 5 18 8 FarmVille +13 73 +21 52 26% Search Volume 6 17 14 Rockstar Games +11 71 +18 52 42% 7 6 4 Activision -1 67-1 69-4% 8 11 6 Candy Crush +3 64 +3 61 3% 9 7 15 King Digital -2 59-5 56 31% 9 5 8 Niantic Labs -4 59-12 63 2% 11 19 12 Zynga +8 58 +8 56 5% 11 7 7 Angry Birds -4 58-6 64-3% 13 12 2 Pandora -1 57-2 55-29% Broadcast 13 13 20 Game of War - 57 +1 41 58% 15 7 19 Clash of Clans -8 55-9 50 49% 15 15 27 Mobile Strike - 55 +1 36 104% 17 14 23 Hay Day -3 53-2 44 66% 18 15 13 Supercell -3 52-2 60 0% 19 21 27 EA Mobile +2 51 +3 34 89% 20 7 18 Clash Royale -13 50-14 57 28% +1 41 53-0 49 58% 15% Mo +0% +7% r 97 43 86 56 +6% +23% +2% +12% 2016 mediaquant, All rights reserved. info@mediaquant.net 30

Brands Clash of Clans 55 +18 Prior Rating Chg. -9 Trailing 12- Avg. 48 YTD Avg. Rating 50 Prior Rating Chg. Clash of Clans' topline media rating for November 2016 is 55, a notable -9 change over the prior month value of 64 and a large +18 change over the prior-year media rating of 37. This compares favorably to the Mobile Game & Entertainment Brands sector media rating average of 53. Clash of Clans' media rating max and min for the trailing 12-month period are 65 in September 2016 and 37 in February 2016. Advertising Value: Clash of Clans' media rating of 55 translates into a current month AVE of $429,539, with a trailing 12-month total of $1,922,082. Ranking: Within the Mobile Game & Entertainment Brands sector, Clash of Clans is currently ranked no.15, showing a large -8 rank change over the prior month. Year-overyear, Clash of Clans experienced a moderate gain of +4 in the Sector ranking. Sentiment Breakout Advertising Value Equivalents AVE Trailing 12- AVE $429,539 $1,922,082 62 100% 0% Growth Quadrant: For the November 2016 reporting period, Clash of Clans are in the Falling quadrant vis-à-vis its peers, showing a notable -9 change in short term (prior month) growth and a large +18 change in long term (prior year) growth, versus the sector average. Weak... (0) Moderate... Sector Average 2012 72 2013 2014 2015 2016 52 42 32 22 Prior Prior Year 55 53 Clash of Clans Strong... Extreme (100) Trailing 4-year topline media rating through 2016 High 65 Low 28 line Media Rating Segments Segment-Level Media Rating Metrics Regional Prominence Editorial Prominence Online / Viral Prominence US 26 40 50 34 45 60 36 50 63 95 53 71-80 44 54 59 52 51 76 70 64 66 92 65 75-78 19 32 48 30 32 52 38 51 17 97 7 53-19 12- Rating Range Year Segment-Level Media 12- Rating Range Low Close High Close Chg. Chg. Rating Metrics Low Close High Close Chg. Online Sources 24 74 72-2 118% Media Sources 38 64 47-15 # Global Web # Online News # Search Volume # # Blogs # Twitter # Forums Regional Print Metrics # Asia # Europe # South America North Europe America Asia WW 9 67 63-3 271% # Global Print 46 68 47-12 6 65 53-12 657% # US Newspapers 34 80 45-6 92 97 95 +3-2% # WW Newspapers 28 70 34-18 # Business 36 88 36-34 17 75 71-4 34% # Industry 50 76 50-14 4 71 71 +4 2267% # Broadcast 48 65 56 +1 8 80 80 +2 Cons. 321% Bus. Trade Search Vol. 50 76 50-14 - Healthcare 54 65 58-44 72 44-10 13% # Industrial 42 73 42-10 46 85 50-9 4% # Services 36 71 36-8 40 73 40-14 25% # Technology 65 91 65-19 -3% Global Web Industry-Specific Media Online News Groups 56 70 60 +1 7% # Consumer 49 80 60-16 # North America 23 60 26-18 37% # Business 36 88 36-34 -5% 31 2016 mediaquant, All rights reserved. info@mediaquant.net Blogs Forums Twitter 71 67 3 Year Chg. 34% 15% 41% 13% -5% -2% 12% -2% 12% -9% -28% 15%

Media Cycle: Oct 1-31, 2016 Short (30 day) vs. Long Term (12-mo.) Sector Comparison Clash of Clans within the Mobile Game & Entertainment Brands Sector Falling Leading +24 Clash of Clans +14 Global Web NOVEMBER 2016 Segment-Level Media Rating Metrics for Trailing 12-s -5% +271% 63 Long (12-) Media Rating Growth +4-6 -16 Social Media Online News Mo +1% +196% 74 Mo -23% +657% Lagging Gaining -26 Losing -16-11 -6-1 +4 +9 +14 +19 +24 Momentum Short (30-day) Media Raing Growth Prior Prior Rank Comparisons Rank Chg. 15 7 19 Clash of Clans -8 55 Mobile Game & Entertainment Brands Sector Metrics Prior Growth Trailing 12 YTD YOY Global Print 1 2 1 Spotify +1 89 +1 87 0% 2 1 8 Pokemon Go -1 88-6 73 52% 3 3 5 Electronic Arts - 77-4 71 12% 4 4 3 Minecraft - 74 +0 77-5% 5 18 8 FarmVille +13 73 +21 52 26% Search Volume 6 17 14 Rockstar Games +11 71 +18 52 42% 7 6 4 Activision -1 67-1 69-4% 8 11 6 Candy Crush +3 64 +3 61 3% 9 7 15 King Digital -2 59-5 56 31% 9 5 8 Niantic Labs -4 59-12 63 2% 11 19 12 Zynga +8 58 +8 56 5% 11 7 7 Angry Birds -4 58-6 64-3% 13 12 2 Pandora -1 57-2 55-29% Broadcast 13 13 20 Game of War - 57 +1 41 58% 15 7 19 Clash of Clans -8 55-9 50 49% 15 15 27 Mobile Strike - 55 +1 36 104% 17 14 23 Hay Day -3 53-2 44 66% 18 15 13 Supercell -3 52-2 60 0% 19 21 27 EA Mobile +2 51 +3 34 89% 20 7 18 Clash Royale -13 50-14 57 28% -9 50 53-0 49 49% 15% Mo -26% +15% r 53 47 95 56 +3% -2% +2% +12% 2016 mediaquant, All rights reserved. info@mediaquant.net 32