NEW BOOTH PACKAGE SPECS + DECOR RULES

NEW BOOTH PACKAGE SPECS + DECOR RULES

THE NEW PROJECT BOOTH PACKAGE LAUNCHING AUGUST 2014 We are excited to announce the new PROJECT booth package, presenting a clean, updated look and feel on the PROJECT floor. Our new look takes inspiration from the creative spaces our brands master their works in. With an emphasis on raw wood and clean white accents, the new package incorporates functionality and design, created to heighten your display and draw focus to the product. THERE ARE 3 WAYS TO PRESENT YOUR BOOTH: STANDARD BOOTH PACKAGE A standard booth package includes everything you need to showcase your product at no additional cost. Just steam and hang your product for a clean and inspired display. Customization is not permitted, and you ll need to use our booth package walls, but feel free to bring table accents, area rugs, decor and florals to make the space your own. Just remember to run them by your sales representative first. LARGE BOOTH PACKAGE A large booth package includes everything a standard booth package does, but in a 20 x25 configuration. Wall graphics are permitted in the large booth package, so speak to your sales representative to take advantage of this great marketing opportunity. RAW SPACE BOOTH A raw space booth is the perfect way to fully customize your booth from the ground up. You ll need to provide everything to create your space including tables, chairs, racks and shelves. Make sure to keep your sales representative in the loop during this process. Head to the PROJECT blog for inspiration on what brands have done in the past, and how to make your space look all your own.

STANDARD BOOTH PACKAGE 10 x 10 STANDARD BOOTH INCLUDES:» 3 Accessories» 3 Chairs» 1 Table» 1 Booth ID Sign» 1 Wastebasket» 8 high Fabric Walls» 9 8 1/4 wide x 8 3/4 deep Working Space Multiples of such booths, no matter what the final combined square footage, are considered Standard booths and are subject to Standard booth rules and regulations. All Corner Booths will have default setup with the side wall down. Endcap Booths default setup will have walls down on three sides. 10 x 20 STANDARD BOOTH 20 x 20 STANDARD ENDCAP BOOTH

FURNITURE & ACCESSORIES: STANDARD BOOTH PACKAGE To order your Furniture and Accessories, visit https://ordering.ges.com/011600497 You may begin placing orders July 14. All package exhibitors must log in and place orders or opt out. *As booth size increases, your booth package items/contents are multiplied accordingly. FURNITURE TABLE CHAIR Qty: 01 Height: 30 Width: 42 Depth: 30 Qty: 03 ACCESSORIES (Choice of 3 total) ROLLING RACK Height: 60 Width: 72 Depth: 21 SHELF UNIT Height: 72 Width: 54 Depth: 14 Floor to 1st Shelf 21.125 Top Shelf to Bar 11.625 Between Shelf 11.25 BOOTH ID SIGN Booth ID Signs will be Brand Name #1 through Brand Name #6 in the Brand Name/Product Information section of your contract, plus your twitter handle, entered under EXHIBITING COMPANY INFORMATION. More than FIVE lines (including twitter handle) and EIGHT characters per line will result in a smaller font. No logos or symbols may be used One ID Sign will be provided per booth number Twitter handle format must be @twittername

STANDARD BOOTH PACKAGE DECOR RULES 1. NO CUSTOM BOOTHS: A Standard booth package is defined as a fabric wall booth package that is 10 deep x 10 wide x 8 high back and side walls. Standard booths have a working space of 9 8 1/4 wide x 8 3/4 deep. Multiples of such booths, no matter what the final combined square footage, are considered Standard booths and are subject to Standard booth rules and regulations. 2. NO CUSTOM BOOTHS: All Standard booths are package booths. Standard booth package exhibitors may not build out or bring custom booth. See below for custom fixture/furniture rules. 3. FIXTURE ORDER DEADLINE: Standard booth packages will receive a link via email from GES to order furniture and accessories online or using the link below. The deadline to place your order is August 4, 2014. Accessories are either rolling racks or shelves. If you neglect to submit your order by August 4, 2014, the fixture choice will revert to default set up and any changes must be made on site at exhibitor s expense. DEFAULT SET-UP: Apparel companies: all rolling racks Accessory/shoes/jewelry companies: all shelves To order your Furniture and Accessories, visit https:// ordering.ges.com/011600497. You may begin placing orders JULY 14th. All package exhibitors must log in and place orders or Opt out. 4. HEIGHT LIMIT: Nothing may extend above 8 from the floor including product, décor, display items, accessories, furniture or lighting. Hanging anything above the booth is prohibited. 5. LIGHTING: If exhibitor requires lighting, a light bar can be purchased through GES, please see information in exhibitor manual. Lighting may not be attached to booth equipment. Neon and other decorative lighting are prohibited. 6. CARPET & AREA RUGS: No wall to wall carpet may be used with this booth package. Area rugs may be used and not present a tripping or safety hazard, must be finished with no raw edges, may cover no more than 75% of the booth floor. 7. ATTACHED ITEMS: Exhibitors may not affix, apply, hang or attach any item (including, but not limited to, lighting, flyers, banners or other signage, stickers, decals or other items) on/ to any furniture provided by Show Management. Show Management furniture refers to fabric walls, metal frames, shelves, rolling racks, tables, chairs, etc If stickers or other items are found attached to Project furniture or signage, Exhibitor will be billed for full replacement costs. 8. GRAPHICS & SIGNAGE: Signage must be free-standing and not attached to booth equipment. Pop-up, retractable and blinking signage is not permitted. Wall graphics may be printed on the interior of the booth only. Standard package booths will receive a link via email from GES to order wall graphics. Discount applies to orders received with artwork approved for production no later than 11:59PM, August 4th, 2014. Prices increase after this date. Graphics may not have a solid black or dark background. No Nudity will be allowed on graphics or signage. If you choose to use an outside printer, you must rent graphics clip and hire GES to install the graphics. Please refer to the Walls Graphics Link. This will be sent by GES to all booth package companies. 9. FLORAL & SMALL PROPS: Are permitted. 10. MANNEQUINS: Must be headless, half or full-size, minimalist in design with no custom, lifelike or distinguishing features.

STANDARD BOOTH PACKAGE DECOR RULES CONTINUED 11. AUDIO/VISUAL: Laptops and computer screens may not exceed 19 and must be in the interior of the booth. Screens are permitted for business purposes only and may not be used to run marketing video loop. Sound is not permitted no exceptions. 12. MODELS: Must stay within the booth. 13. CUSTOM ACCESSORIES/FURNITURE & PROPS: All custom accessories/furniture must be approved by show management in writing and may be submitted to the exhibitor s Sales Representative for approval. Submissions must include a color rendering or pictures of walls, props, accessories or furniture and must including dimensions (height and width; depth when applicable.) Please send your submissions to your sales representative 30 days prior to the first day of the show July 18, 2014. 14. CURTAINS & DRAPES: Are not permitted. 14. MUSIC & SOUND: Show Management provides music for the show. Music & sound amplifying devices, other than those provided by Show Management, are prohibited. 16. BOOTH OPENINGS: All corner booths will have the default set up with the entrance/opening on the 10 side of the booth structure and the side wall down. If you do not want your side wall down, please contact your customer service representative for alternate placement. Please email your sales representative with your alternate request by 8/5 PLEASE NOTE: A 1/2 meter return is on the front of all booths to hold a booth id sign. 1 FT RETURN FOR I.D. SIGN NO SIDE WALL ON END CAPS 1/2M RETURN AT THE END 17. ADDITIONAL BRAND(S) IN BOOTH: No Exhibitor shall assign, sublet or share any part of its assigned space without the written consent of Show Management. Any Exhibitor who wishes to display additional brand(s) in its booth must submit the additional brand(s) to Show Management for approval. Upon Show Management s written approval, Exhibitor will be required to pay an additional fee per brand. If unapproved brands are found in Exhibitor s booth, exhibitor s booth will be closed down. All monies paid by exhibitor will be forfeited. I,, as a representative of (PRINT NAME) (PRINT COMPANY NAME) have read and fully understand and agree to the above rules. Signature: Date: Please sign above and fax back to: 212-918-7959 or operations@projectshow.com

LARGE BOOTH PACKAGE 25 x 20 LARGE BOOTH INCLUDES:» 12 Accessories» 12 Chairs» 4 Tables» 1 Booth ID Sign» 4 Wastebasket» 8 high Fabric Walls» 24 6 3/8 wide x 17 11 deep Working Space Multiples of such booths, no matter what the final combined square footage, areconsidered Large Booth Packages and are subject to Large Booth Package rules and regulations.

FURNITURE & ACCESSORIES: LARGE BOOTH PACKAGE To order your Furniture and Accessories, visit https://ordering.ges.com/011600497 You may begin placing orders July 14. All package exhibitors must log in and place orders or opt out. *As booth size increases, your booth package items/contents are multiplied accordingly. Furniture and accessories are not adjustable in height or width FURNITURE TABLE CHAIR Qty: 04 Height: 30 Width: 42 Depth: 30 Qty: 12 ACCESSORIES (Choice of 12 total) ROLLING RACK Height: 60 Width: 72 Depth: 21 SHELF UNIT Height: 72 Width: 54 Depth: 14 Floor to 1st Shelf 21.125 Top Shelf to Bar 11.625 Between Shelf 11.25 BOOTH ID SIGN Booth ID Signs will be Brand Name #1 through Brand Name #6 in the Brand Name/Product Information section of your contract, plus your twitter handle, entered under EXHIBITING COMPANY INFORMATION. More than FIVE lines (including twitter handle) and EIGHT characters per line will result in a smaller font. No logos or symbols may be used One ID Sign will be provided per booth number Twitter handle format must be @twittername

LARGE BOOTH PACKAGE DECOR RULES 1. DEFINITION: Large package booth is generally defined as an approximately 20 deep by 25 wide x 8 high booth (depending on equipment; sold as 500 sf booths) and is subject to large booth décor rules. Large package booths have a working space of 24 6 3/8 wide x 17 11 deep. 2. FIXTURE ORDER DEADLINE: Large Package Booths will receive a link via email from GES to order furniture and accessories online. This deadline to place your order is August 4, 2014. Accessories are either rolling racks or shelves. If you neglect to submit your order by August 4, 2014, the fixture choice will revert to default set up and any changes must be made on site at exhibitor s expense DEFAULT SET-UP: Apparel companies: all rolling racks Accessory/shoes/jewelry companies: all shelves To order your Furniture and Accessories, visit https:// ordering.ges.com/011600497. You may begin placing orders JULY 14th. All package exhibitors must log in and place orders or Opt out. 3. HEIGHT LIMIT: Nothing may extend above 8 from the floor including custom furniture and accessories, lighting, truss, A/V equipment or signage. If exhibitor requires supplemental light it must be ordered either from GES or can be ordered through the venue and installed in the ceiling. 4. GRAPHICS & SIGNAGE: Signage must be free-standing and not attached to booth equipment. Pop-up, retractable and blinking signage is not permitted. Wall graphics may be printed on the interior of the booth. If an exhibitor wishes to have exterior graphics they must be approved by show management, in writing, and may be submitted to the exhibitor s sales representative for approval. Please send your submissions to your sales representative 30 days prior to the first day of the show July 18, 2014. Large package booths will receive a link via email from GES to order wall graphics online. Discount applies to orders received with artwork approved for production no later than 11:59PM, August 4th, 2014. Prices increase after this date. Graphics may not have a solid black or dark background. No Nudity will be allowed on graphics or signage. If you choose to use and outside printer, you must rent graphics clips and hire GES to install the graphics. Please refer to the walls graphics order form in the exhibitor manual. 5. CUSTOM FURNITURE WITH BOOTH PACKAGE WALLS: Exhibitors may choose to use package walls and/or accessories, but bring in additional elements including, but not limited to furniture, lighting, décor, mannequins or special design elements & signage. Lighting may not be attached to package walls. Full package fee applies. Please see Exhibitor Manual for details. 6. NEON, OTHER DÉCORATIVE LIGHTING: Neon and other decorative lighting are prohibited on exterior of large package booths. No lighting may be attached to walls. If exhibitor requires supplemental lighting, light bar can be ordered either from GES or lighting can be ordered through the venue and installed in the ceiling. 7. MANNEQUINS: Must be headless, half or full-size, minimalist in design with no custom, lifelike or distinguishing features. 8. FLORAL & SMALL PROPS: Are permitted.

LARGE BOOTH PACKAGE DECOR RULES CONTINUED 9. ATTACHED ITEMS: With the exception of Custom Wall Graphics rule above, exhibitors may not affix, apply or attach any item (including but not limited to lighting, flyers, banners or other signage, stickers, decals or other items) onto any furniture provided by Show Management including walls, metal frames, shelves, racks, tables, chairs, etc ( PROJECT Furniture ). If stickers or other items are found attached to PROJECT Furniture or signage, Exhibitor will be billed for full replacement costs. 10. CARPET: All Carpet must be ordered & installed through the official show contractor only, in approved colors only: Black, Gray, Cement, Dove, Lava Rock, Silver, Charcoal, Onyx, Silky Beige, and Snow. No exceptions. 11. MANNEQUINS: Must be headless, half or full-size, minimalist in design with no custom, lifelike or distinguishing features. 13. CURTAINS & DRAPES: Are not permitted. 14. MUSIC & SOUND: Show Management provides music for the show. Music & sound amplifying devices, other than those provided by Show Management, are prohibited. If a large booth exhibitor has A/V equipment, sound must be turned OFF. A/V equipment must be located on the interior of the booth. 15. ADDITIONAL BRAND(S) IN BOOTH: No Exhibitor shall assign, sublet or share any part of its assigned space without the written consent of Show Management. Any Exhibitor who wishes to display additional brand(s) in its booth must submit the additional brand(s) to Show Management for approval. Upon Show Management s written approval, Exhibitor will be required to pay an additional fee per brand. If unapproved brands are found in Exhibitor s booth, exhibitor s booth will be closed down. All monies paid by exhibitor will be forfeited. 12. FLORAL & SMALL PROPS: Are permitted I,, as a representative of (PRINT NAME) (PRINT COMPANY NAME) have read and fully understand and agree to the above rules. Signature: Date: Please sign above and fax back to: 212-918-7959 or operations@projectshow.com

RAW SPACE BOOTH DECOR RULES 1. DEFINITION: A large raw space booth is generally defined as an approximately 20 deep by 25 wide raw space (sold as 500 sf booth) wherein exhibitor brings their own custom booth, hard walls are required for all raw space booths, and is subject to large raw space booth rules and regulations. MULTIPLES of such booths, no matter what the final combined square footage, are considered RAW SPACE BOOTHS and are subject to large RAW SPACE booth rules & regulations. 2. RAW SPACE BOOTH APPROVAL: IMPORTANT NOTICE: Any exhibitor purchasing raw space is required to send to Show Management a booth design showing all important elements of the booth including the outside walls, materials used, entrances, doors and windows, length, width and height of booth, and any important features of the booth. Management will review this design and will send back approval or notice of changes required. Show Management will use the design as one factor in deciding on booth placements. These designs must be submitted to Show Management no later than 30 days prior (July 18, 2014) to the first show day. Please review the full show rules and regulation pages found in this kit when designing your booth. PLEASE NOTE: Approvals may take several weeks, so make sure to send in your documents with enough time to make changes to your booth if required. Be proactive: get your booth design approved before building! REQUIRED DOCUMENTS FOR RAW SPACE BOOTH APPROVAL: A. BOOTH RENDERING: a. Must show all important elements of your booth b. Must indicate materials used in your booth construction c. Must show front, sides and back views of your booth, including entrance(s), locations of graphics, graphics images, logos and any important feature, such as doors and windows etc. d. Must include width and height in feet and inches Please email your designs to: 50 operations@projectshow.com If you will be using the same booth as in the previous seasons please send an email to address above confirming the booth will be the same with no changes. Any changes to an existing booth must be approved by show management. B. EAC NOTIFICATION FORM: Notifies PROJECT of your EACs which include architects, designers, carpenters, trimmers and anyone else needed to construct your booth. C. EAC BADGE REQUEST FORM: Your EAC completes and submits this to get badges for their staff. Your EAC staff MUST request badges with this form. Exhibitors MAY NOT give their EACs exhibitor badges. Any EACs caught on show floor with an Exhibitor badge will have their badge confiscated and will be removed from the show floor. D. PROOF OF INSURANCE: Can be purchased through Wells Fargo. E. Signed Large Raw Space Booth Decor Rules F. VEHICLE DISPLAY WAIVER: Needed to display a car, motorcycle or other motor vehicle. Final booth must match approved documents. If booth does not match approved documents, exhibitor will be required to change booth to approved design before show opens or booth will be blocked. Any changes will be at exhibitors expense. 3. HEIGHT LIMIT: Nothing including booth walls may extend above 8 from the floor including custom furniture and accessories, lighting, truss, A/V equipment or signage. 4. LIGHTING: If exhibitor requires supplemental light it must be ordered through the venue and installed in the ceiling. 5. PERIMETER BOOTH WALLS AND HEIGHT LIMIT: A perimeter booth is a linear booth that backs to an outside wall of the exhibit facility rather than to another booth. Back walls are required for all perimeter booths. Booths that are on the perimeter of the show may build to a maximum height of 16 above the floor including lighting, truss or signage. Must have approval by show management. SAMPLE RENDERING: 8 20

RAW SPACE BOOTH DECOR RULES CONTINUED 6. FIRE PROOFING: All materials used in construction and decoration of an exhibit must be flame retardant. Fabrics must be certified as flame retardant or a sample must be available for testing. Materials which cannot be treated to meet the requirements may not be used. Please review all Las Vegas fire safety regulations in the GES section of this kit. 7. ELECTRICAL ACCESS: PROJECT requires all in-line booths to provide a 9 electrical access behind each booth, for a total of 18. All Peninsula booths must provide 18 of electrical access behind each booth. Be sure to allow for power lines to go under the back wall to permit installation of service. If access is not readily available, electric power will be denied. Please submit a diagram to Edlen of where you would like your electrical outlet to be placed. 8. BOOTH OPENINGS: Number and location of booth openings is at Show Management s discretion. Once booth locations have been determined, Show Management will communicate the required number of booth openings and their location(s) to the exhibitor. Generally (but not always), main booth opening(s) must be on main aisle(s) Every 40 feet of wall or greater, must have a minimum of a 10 opening, when facing standard booths. Island and peninsula booths are required to have a minimum of two openings. Main aisles are designated as such by Show Management only 9. WALL CONSTRUCTION: Hard walls are required for all raw space booths. Must have a back wall and 2 side walls. Outside faces of all back walls and all walls neighboring other exhibitors must be finished (not raw), unbranded and white. In the case that Exhibitor has multiple contiguous in-line custom booths; there may be no holes or spaces between booths. Exterior of all booth walls should be clean and minimal in design. Unfinished wall will be covered by GES at Exhibitor s Expense. 10. NEON, LIGHTING: Neon and other decorative lighting are prohibited on exterior of large raw space booths unless pre-approved in writing by operations no later than 30 days prior to first day of show. Please send your requests to operations@ projectshow.com. If exhibitor requires supplemental lighting it must be ordered through the electrical contractor and installed in the ceiling. 11. ADDITIONAL BRAND(S) IN BOOTH: No Exhibitor shall assign, sublet or share any part of its assigned space without the written consent of Show Management. Any Exhibitor who wishes to display additional brand(s) in its booth must submit the additional brand(s) to Show Management for approval. Upon Show Management s written approval, Exhibitor will be required to pay an additional fee per brand. If unapproved brands are found in Exhibitor s booth, exhibitor s booth will be closed down. All monies paid by exhibitor will be forfeited. 12. MUSIC & SOUND: Show Management provides music for the show. Music & sound amplifying devices, other than those provided by Show Management, are prohibited. If a large booth exhibitor has A/V equipment, sound must be turned OFF. I,, as a representative of (PRINT NAME) (PRINT COMPANY NAME) have read and fully understand and agree to the above rules. Signature: Date: Please sign above and fax back to: 212-918-7959 or operations@projectshow.com