Tuesday Thursday 7 Animated Logo Development
Aims & Outcomes: Aims: To understand the animated logo development process, and how this relates to a time-based task. To use understanding of the principles of animation gained during animation lessons, and relate this to a time-based task. To develop ideas for creative solutions in time-based animated logo design. Outcomes: Bronze: Develop time-based animated design ideas on paper (sketch ideas for content, production schedule, script, storyboard) and relate this to your design intentions. Silver: Explore the development of digital animated sequences in preparation for final design ideas (animatics, animated sequences). Analyse the success of your ideas. Gold: Develop time-based animated sequences to final design and production, relating this to your assessment criteria and evaluating the success of your outcomes.
Design Task 12: Once you have developed packaging materials, the next step is to: Add all your work your have done with Lee to your sketchbook and blog. Carry out further research into the creation of animated logos relevant to your theme. Develop and plan animated logo ideas on paper before you go into the digital environment. production plan, script, storyboard, animatics. Develop your ideas experimentally in the digital environment, noting your findings from you development, using screen shots. Develop your final animated sequence using Photoshop and/or Flash. Keep a journal of everything you do. Check that you are achieving the assessment criteria at regular intervals.
Research - Find out about Different types of animated logo How animated logos are designed How they link to the brand A wide range of different examples add to sketchbook and blog The planning and development processes e.g. storyboards, used in animated sequence design The digital techniques used to create animated logos The file types animated logos exist in and where they are used
Develop skills in Writing scripts Production planning Creating storyboards Working with animatics Developing animations using Photoshop Animating in Flash Exporting animation to appropriate file types
Produce Research: Which supports your intentions Planning: Extensive paper based planning, including, initial ideas, script, production plan, storyboards, animatics, etc. Development: Sketch out your ideas on paper Develop production plan and scripts Create detailed storyboards Experiment with animatics Create final animation Analysis: Use your journal, sketchbook and screen prints to record the developmental process Peer feedback Overall reflection and evaluation.
You are communication with a customer Remember: You must use your existing branding and the logo(s) must reflect your brand You must show your digital development via annotated screen shots showing your use of tools and techniques, elements ands principles etc.
The Animation Development Process:
Initial Animated Logo Idea Sketches
Create a Production Plan of the duration of the animation development
Write a script outline including action etc.
Develop a storyboard of action
Explore Animatics
Create and test your animation
Get feedback
Analyse Suitability of Final Solution
Design Task 12: Once you have developed packaging materials, the next step is to: Add all your work your have done with Lee to your sketchbook and blog. Carry out further research into the creation of animated logos relevant to your theme. Develop and plan animated logo ideas on paper before you go into the digital environment. production plan, script, storyboard, animatics. Develop your ideas experimentally in the digital environment, noting your findings from you development, using screen shots. Develop your final animated sequence using Photoshop and/or Flash. Keep a journal of everything you do. Check that you are achieving the assessment criteria at regular intervals.
Plenary: I feel the most important thing I learnt today was? With the information I learnt today, I will now be able to After today s lesson I can now explain. Today I was able to make progress because The part of the lesson I found easiest was If I was to set homework to build on today s lesson I would I am proud of myself today because. I think it is important to remember what I learnt today because One thing I think I did really well was Next time I would like to learn