COMPETITIVE GAMING DIVISION PETER MOORE CHIEF COMPETITION OFFICER

SAFE HARBOR STATEMENT This presentation contains forward-looking statements that are subject to change. Statements including words such as anticipate, "believe, estimate or expect and statements in the future tense are forward-looking statements. These forward-looking statements are preliminary estimates and expectations based on current information and are subject to business and economic risks and uncertainties that could cause actual events or actual future results to differ materially from the expectations set forth in the forward-looking statements. Some of the factors which could cause the Company s results to differ materially from its expectations include the following: sales of the Company s titles; the Company s ability to manage expenses; the competition in the interactive entertainment industry; the effectiveness of the Company s sales and marketing programs; timely development and release of the Company s products; the Company s ability to realize the anticipated benefits of acquisitions; the consumer demand for, and the availability of an adequate supply of console hardware units; the Company s ability to predict consumer preferences among competing platforms; the Company s ability to service and support digital product offerings, including managing online security; general economic conditions; and other factors described in the Company s Quarterly Report on Form 10-Q for the fiscal quarter ended December 31, 2015. These forward-looking statements are valid only as of May 17, 2016. Electronic Arts assumes no obligation to update these forward-looking statements or information.

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THIS IS ESPORTS

THIS IS NOT COMPETITIVE GAMING

COMPETITIVE GAMING STRUCTURE CHAMPIONSHIP TIER EVENT ARENAS

COMPETITIVE GAMING STRUCTURE CHAMPIONSHIP TIER EVENT ARENAS PROFESSIONAL TIER PRO/AM TIER ORGANIZED PLAY MATCH MAKING STUDIO SCALE LIVE EVENTS PUBLISHER RUN ONLINE / LIVE EVENT COMMUNITY RUN ONLINE COMMUNITY / LIVE EVENT RUN ONLINE / LIVE EVENT COMPETITION ORIENTED GAME EXPERIENCE

COMPETITIVE GAMING STRUCTURE

COMPETITIVE GAMING STRUCTURE CHAMPIONSHIP TIER PROFESSIONAL TIER PRO/AM TIER ORGANIZED PLAY MATCH MAKING EVENT ARENAS STUDIO SCALE LIVE EVENTS PUBLISHER RUN ONLINE / LIVE EVENT COMMUNITY RUN ONLINE COMMUNITY / LIVE EVENT RUN ONLINE / LIVE EVENT COMPETITION ORIENTED GAME EXPERIENCE

COMPETITIVE GAMING STRUCTURE

VISION MAKE STARS OF ALL OF OUR PLAYERS

GOALS INCREASE SESSION DAYS FOR ALL PLAYERS GLOBALLY Update photo INCREASE ENGAGEMENT OUT OF GAME INCREASE ACQUISITION OF NEW PLAYERS INTO OUR GAMES INCREASE NPS OF OUR BRANDS

TWO WAYS TO ENGAGE 1. PLAYING MAKE COMPETITIVE GAMING MEANINGFUL NO MATTER YOUR SKILL LEVEL 2. SPECTATING TO ENTERTAIN AND TO TEACH

EA S COMPETITIVE GAMING 3 YEAR OVERVIEW FY17 FY18 FY19 FOCUSED FRANCHISE PARTICIPATION BUILD A LARGE COMMUNITY; MONETIZE LARGE SCALE SPECTATING; GREATER MONETIZATION ORGANIZE UNDER DEDICATED LEADER BUILD CG FEATURES AND PLATFORM ESTABLISH PARTNERSHIPS SCALE AUDIENCE SELECT ADDITIONAL FRANCHISES WHITE LABEL CAPABILITIES PLAYERS COMPETE, SPECTATE AND SHARE PAY TO SPECTATE

Source: NewZoo and EA Estimates RELATIVE REVENUE OPPORTUNITY AD REVENUE CONTENT RIGHTS FULL GAMES SALES MERCHANDISE CONCESSIONS PLAYER ENTRY FEE SPONSORSHIPS CORE GAME COMMUNITY LIVE EVENT ENTRANCE FEE WAGERING CG GAMING MTX & CROWD FUNDING IN-GAME MTX LIFT LEAGUES & EVENTS MEDIA DISTRIBUTION SPONSORS & ADS

Source: NewZoo and EA Estimates RELATIVE REVENUE OPPORTUNITY AD REVENUE EA PARTICIPATION CONTENT RIGHTS FULL GAMES SALES NEXT 18 MONTHS MERCHANDISE CONCESSIONS PLAYER ENTRY FEE SPONSORSHIPS CORE GAME COMMUNITY LIVE EVENT ENTRANCE FEE WAGERING CG GAMING MTX & CROWD FUNDING IN-GAME MTX LIFT LEAGUES & EVENTS MEDIA DISTRIBUTION SPONSORS & ADS