Authentic Follow-up that s Fast, Fun, and Effective 5 simple emails THAT GET YOU CLIENTS by Kim Avery
Welcome to 5 simple emails THAT GET YOU CLIENTS You must be wondering why THESE EMAILS WORK. In this age of technology and efficiency, why send personal emails? You ve heard it before, but it bears repeating. People do business with people they know, like, and trust. If you demonstrate genuine concern for someone their life, their business, their ministry, and you have the skills and expertise to help them, which as a coach, you do, they ll want to work with you. People don t like to be sold to. In other words, growing your business is all about growing key relationships. Whether you meet qualified prospects through LinkedIn, networking meetings, speaking engagements or somewhere else, this short series of personal emails will help you deepen those relationships in simple, value-added ways. Don t let the simplicity of this system fool you. High-touch, high-value relationship marketing really works! As you get the word out about your business, you ll be meeting people from four primary categories: Who to email IDEAL CLIENTS POTENTIAL CLIENTS REFERRAL PARTNERS {OTHER
This series of emails works best with those who fall into the ideal client category. The Ideal Client are those people who: you ve met at least once (in person or online) fit your niche struggle with the primary problem that your coaching addresses, and are willing and able to pay your fees The Philosophy : Serve Don t Sell People don t like to be sold to. It makes them defensive, and they ll try to avoid you or push you away. On the other hand, people love to be served. To count. For others to care. These simple emails demonstrate your sincere desire to build a relationship and contribute meaningfully to their lives. They work because they lead with generosity and leave any potential sales conversation to the end.
JUST BE YOURSELF While these email templates are a relationship-deepening guide, they aren t magic. The specific words I ve chosen work for me because they are a genuine reflection of who I am and how I express my heart. Your words will probably be different. That s good. Adapt, shape, and use these templates to express your authentic concern in a style that fits you. SO HOW OFTEN These emails take you from an initial follow-up to enrolling a new client. The suggested length of time between touch points is two weeks. Feel free to adapt the time intervals depending on the responses you receive. HELPFUL HINTS > > > > Use your professional email address Include a professional signature line with a link to your website Make it personal Keep it short and sweet ONE LAST POINT While these short notes won t convert every ideal prospect into a client, they will help qualify your leads, nurture relationships, and of course, get you new clients. Keep in mind, that this high-touch series of emails address just one piece of building a successful coaching business. Be sure to integrate these into your well-rounded business plan.
# 1 SUBJECT LINE: I enjoyed meeting you TEMPLATE Hi [First Name], EXAMPLE Hi Bill, I enjoyed meeting you [or getting connected through] yesterday at [location or online venue], and hearing about your passion for [love of, concern for, etc.] [their primary passion or concern]. That s [descriptive adjective]. Thanks so much for taking the time to share with me. I m looking forward to hearing more in the future. All the best, [Your Name] * EXTRA I enjoyed meeting you yesterday at the Orlando Chamber of Commerce meeting and hearing about your passion for building a sustainable business doing what you love. That s exciting! Thanks so much for taking the time to share with me. I m looking forward to hearing more in the future. All the best, Kim Avery CREDIT Write a physical note and send it via USPS
# 2 SUBJECT LINE: Thought you might enjoy this TEMPLATE Hi [First Name], EXAMPLE Hi Bill, You came to my mind today when I saw this article on [article that addresses their primary passion or concern]. [include any personal ways it may help them]. You can find it here: [include name and link]. If there s any way that I can serve you, don t hesitate to let me know. I hope you have a great week. Enjoy, [Your Name] You came to my mind today when I saw this article in Entrepreneurship on 50 Tips for Starting Your Own Company. I thought it might be helpful to you in your new adventure. You can find it here: https://www.entrepreneur.com/ article/235903 If there s any way that I can serve you, don t hesitate to let me know. I hope you have a great week. Enjoy Kim Avery
# 3 SUBJECT LINE: Just Checking In TEMPLATE Hi [First Name], EXAMPLE Hi Bill, You came to my mind today, and I thought I d take a minute to check in. You came to my mind today, and I thought I d take a minute to check in. I hope all is going well with you. If there s any particular way that I can pray for you today, [If I can support or encourage you in any way today,] please let me know. All the best, I hope all is going well with you. If there s any particular way that I can pray for you today, please let me know. All the best, Kim Avery [Your Name]
# 4 SUBJECT LINE: Thought you might enjoy this TEMPLATE Hi [First Name], EXAMPLE Hi Bill, Today I ran across [applicable statistic, industry news, cool developments, helpful apps, etc.] and I immediately thought of you. If you re interested, you can learn more here [link]. I hope things are going well for you. Enjoy, [Your Name] The 2016 Deloitte Millennial Survey was published this week, and I immediately thought of you. You mentioned that your company was struggling with employee retention amongst your Millennial employees, and apparently, you aren t the only one. The lead quote said, Two-thirds of Millennials express a desire to leave their organizations by 2020. Businesses must adjust how they nurture loyalty among Millennials or risk losing a large percentage of their workforces. If you re interested, you can find the full survey here: http:// www2.deloitte.com/global/en/pages/about-deloitte/articles/ millennialsurvey.html. Tip: Repeat email types 2-4 as many times as necessary until the time is right to suggest a phone call or in-person meeting. If the other party doesn t respond after four emails, assume that they re not interested in pursuing the relationship and take them off your follow-up list. I hope things are going well for you. Enjoy, Kim Avery
# 5 SUBJECT LINE: Just Checking In TEMPLATE Hi [First Name], I ve been thinking about you and would love to catchup. I d also like to see if there s any way that we can support each other going forward. Can you meet for a quick call next week on either [two potential days and times]? If not, what days and times do you have available? I m really looking forward to reconnecting! Warmly, EXAMPLE Hi Bill, I ve been thinking about you and would love to catch-up. I d also like to see if there s any way that we can support each going forward. Can you meet for a quick call next week on either Tuesday, June 16th at 2:00 ET or Wednesday, June 17th at 10:00 ET? If not, what days and times do you have available? I m really looking forward to reconnecting! Warmly, Kim Avery [Your Name]
Congratulations NOW IT S TIME People love served. to be That s it! You ve read through the system, NOW IT S TIME TO WRITE YOUR FIRST EMAIL. I hope you ll drop me an email to let me know how it goes. Be sure to add Kim@KimAveryCoaching.com to your email contacts.