Emerging ingredients and impact on product innovation Steve Osborn, B.Sc. (Hons), M.Phil, C. Sci, FIFST Commercial Director, Technology Scout 22 nd November 2017
The Aurora Ceres Partnership Ltd. The alignment of over four decades of: Food and drink industry expertise Business process expertise NPD Project management Innovation management Food science and technology Open Innovation Network development Frontline consultancy across major industry sectors and significantly food and beverage The Aurora Ceres Partnership Ltd is uniquely placed to play a vital role in the growth of food and beverage companies
The Aurora Ceres Partnership Ltd Creating excellence and value in the food and beverage industry through informed innovation management Innovation opportunity Technology solutions Collaborative network development Technology scouting (ACTION) Open Innovation From Challenge to Prototype Expert technical advice Helping the global food and drink industry with the So what? to industry trends.
Trends and developments in ingredient innovation: what does this mean for the products and foods of the future?
Innovation is a process that adds value
Innovation adoption It s simply supply and demand There has to be a need The market creates demand The innovators react CC BY 2.5, https://en.wikipedia.org/w/index.php?curid=11484459
Innova Market Insights F&B Trends 2018 Mindful Choices. Consumers are more conscious than ever about making responsible food choices, and want to know what is in their food and how it is produced. Lighter Enjoyment. Consumers continue to look for ways to eat and drink more healthily. Positively Processed. Traditional processes such as fermentation and cold brew, are being revived. Going Full Circle. Developments such as tip-to-tail eating, innovative uses for food waste and more biodegradable and renewable packaging. Beyond the Coffeehouse. Coffee is clearly trending among Millennials and Generation Z, tea is also seeking to reinvent itself among the younger generations. Say it with Colour Dining Out, In From Snacks to Mini Meals Ocean Garden Bountiful Choice http://www.innovadatabase.com/
Mintel F&B Trends 2018 Full disclosure - In our new post-truth reality, consumers require complete and total transparency from food and drink companies Self fulfilling practices - As more consumers find modern life to be hectic and stressful, flexible and balanced diets will become integral elements of selfcare routines New sensation. Texture is the latest tool to engage the senses and deliver share-worthy experiences. Preferential treatment. A new era in personalisation is dawning due to the expansion of online and mobile food shopping Science fare. Technology is being used to engineer solutions for our stretched global food supply. http://www.mintel.com/global-food-and-drink-trends/
But there are still the other pre-existing Macro trends Clean (clear) Labelling Natural Health and Nutrition Sustainability Minimal processing Reduced waste Growing population This Photo by Unknown Author is licensed under CC BY-NC Global warming Rise of the robots/ai The demonised trio Fat, Salt and Sugar
There are Barriers (or Opportunities) Novel foods legislation Health and nutrition claims Urgh factor Beach combing Pond scum Bugs Mushy peas So what? This Photo by Unknown Author is licensed under CC BY-NC-ND
So its about balance. This Photo by Unknown Author is licensed under CC BY-NC-ND
What now? Meeting the trend gets attention Functionality adds value It has to deliver Taste wins Sex sells It can take time (and money) to reach the early and late majority adopters (main stream)
Thank you for your time. w: www.auroraceres.co.uk Tw: @Aurora_Ceres /@ACP_SteveO Linkedin : The Aurora Ceres Partnership Ltdcreating value and excellence in the food and beverage industry Steve Osborn B.Sc. (Hons), M.Phil, CSci, FIFST steve.osborn@auroraceres.co.uk 07956144188 @ACP_SteveO