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MEGA Lead Generator Special Report By Jackie Lange www.cashflowdepot.com 2
MEGA LEAD GENERATOR Part I The life blood of your real estate business is getting leads. Without leads, you can t put any deals together. But you need a cost effective way to generate leads. The Mega Lead Generator will show you how you can get a lot of leads for FREE or almost free. The best part is, it s so simply you ll say, why didn t I think of that! There are several free classified advertising places on the Internet. The most popular are www.craiglist.com and www.backpage.com At www.craigslist.com or www.backpage.com you can post free classified ads for just about anything. They have a real estate section where you can put up ads to sell houses or ads that say We Buy Houses. You can also advertise your rentals for free. Have a house full of junk that you want to get hauled off, you can advertise that for free on either of these sites too. Just about anything you need, you can advertise on one of these free classified sites. You can take advantage of this FREE advertising to recruit bird dogs to find houses for you. Some people will take an active approach and aggressively look for homes for you. But other people will want a more passive approach so you need to provide a way for them to get the word out that you are looking for homes to buy too! So, you need to post two different ads to attract both the active and the passive bird dogs. On the following page is my ACTIVE bird dog ad. It s designed for people who will actively go out looking for properties for you. 3
Active Bird Dog Ad: ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Help us find houses we can buy in the (your town) area and you can make a QUICK $500 - $1000 We are looking for TWO types of properties: (1) Run down, ugly or vacant houses (2) Sellers who have a nice house but need to sell NOW! and don't want to use a realtor Please provide your contact information and the information about the house and the seller at www.makecashin9days.com The more information you provide about the property and the seller, the faster we can determine if the deal will work. However, even if you just have an address for the property, we will track down the owner to make an offer so you can get paid if we buy. To save us both time and energy, we are NOT looking for houses where the seller wants full price. If we can't buy at a SIGNIFICANT discount, we won't buy and unfortunately, you won't make any money. Start Looking for houses today, then email the information to me at (your email or fax) We will email you as soon as we have a contract on a property and you will be paid the day we close at the title company. Please indicate whether you would prefer to receive a check or have the money wired into your account. Go to www.makecashin9days.com for more details. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 4
If you don t have a web site for the leads to go to, you can just have the bird dogs call you or email or fax in the leads. This system alone is generating hundreds and hundreds of leads for our group each week and it does not cost a penny! If Craigslist or Backpage is not available in your area, you can run a similar ad in a weekly newspaper like the Thrifty Nickel or Greensheet in the part time jobs section. It s important for you to follow up with your bird dogs and let them know what s going on with the leads they generate. They will get frustrated and stop looking if they don t hear from you or if none of their leads turn in to deals. Any additional guidance you provide them on specific types of houses you are looking for or a certain part of town you want to buy in will be tremendously helpful to them and make it more productive for you. MEGA LEAD GENERATOR Part II Part I is a great system for those who are willing to take an ACTIVE approach to helping you find houses. But let s face it, most people are LAZY and don t really want to do any work. So, you need a LOW COST generic PASSIVE marketing campaign to bring in leads too. This is similar to a lead generation system I heard about at Walter Wofford s seminar I just added a few twist of my own to make it work easier and faster. The objective is to get as many people as possible to put magnetic signs on their car. It will allow you to have 20, 30 or 100 MOVING ( and 5
stationary) BILLBOARDS all around town with very minimal cost compared to traditional billboard advertising. It also allows you to have signs all over town without worrying about Code Enforcement fining you because the signs are not in the ground on city property. The good thing about these moving billboards - besides the low cost is that they get right in to neighborhoods where you want to buy, they are seen at sporting events, at shopping malls, in junky neighborhoods, at Walmart all over town. When the car is parked, it s much easier for Sellers to see the billboard and write down the information. Compare that to billboards along the highway that people see when they are traveling 60+ miles an hour. Even with a memorable web site or telephone number, it s hard to attract attention to the billboards when drivers are paying close attention to traffic especially during rush hours. But how to you get 100 people to put your (moving billboard) magnetic signs on their car? I offer to pay $25 a month for each month that the signs are on the car. You could pay less or even try it without offering any monthly payment. The bird dog also gets an additional $500 for each house that I m able to buy because of their marketing efforts. Once again, go to www.craigslist.com, click on your city, then click on the part time jobs ETC section. Post the job on the next page: 6
Ad for PASSIVE Bird dogs: ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Subject Line Put Sign on Car for $25 per Month We need cars to put our magnetic signs on. We will pay $25 a month for you to place our "Sell Your House This Week" sign on your car. Opportunity for additional $500 - $1000 for each house we buy because of your signs see www.makecashin9days.com or call Call 972-496-6000 for more details. Limited to the first 20 people who call. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ When we posted this ad, we literally had calls and emails coming in within 5 minutes! Our Chicago office had to take the ad down because he had 145 calls in the first day. With that in mind, you need to be prepared to get an avalanche of calls the day you run your ad so don t make any other plans for a few hours. The amazing thing about both of these ads is that some of the leads were from people who saw the ad in the part time jobs section but THEY have a house for sale or were behind on payments. 7
Putting ads in unlikely places, like part time jobs, is a good way to find sellers who might not go looking for you first! You need to be ready with a rapid response when you run the ad because the calls and emails will come in almost instantly. My basic reply to people who ask for more information in on the next page. Hi Sam, Thanks for your interest in my unusual business opportunity. This is how it works You ll get 2 magnetic signs to put on your car of truck. The signs are 12 x 24 and yellow with black and red lettering. They will say: Sell Your House This Week Any Condition Fast Cash 888-SOLD NOW x## www.sellyourhousethisweek.com The objective is that house sellers will see your sign, then call the toll free number or go to the web site. Once I determine that it s a good deal, I will buy their house. When the seller calls, we will ask the extension on the sign ( that's how I know it's you) Just in case they don t remember the extension, I ll 8
also get the make and color of your car because they will usually remember what the car looked like if nothing else. For each house I buy from your signs, you get a check for at least $500 in addition to the $25 per month If I don't get any calls from your signs for 30 days, then I'll assume you decided to drop out of the program and you will not be paid $25 the next month. However, if you return the sign, I ll pay you $15. If you would like to sign up, I just need to know where to send the magnetic signs to or you can come by my office to pick up your set. ( NOTE that you could have a central day and time for sign pick up too) There's no charge for the signs. I will give you a written agreement that says I ll pay you $25 per month for each month that calls come in from your signs and that you ll get at least $500 for each house I buy because of your signs. Have more questions? Call me anytime at 972-496-6000 Thanks again for your interest! 9
Think about this.your signs could say, STOP FORECLOSURE or OWNER FINANCED HOMES or HAVE AN UGLY HOUSE? You can get hundreds of moving billboards advertising anything that you need. So, attracting bird dogs and using LOW COST magnetic signs as billboards is the way to get a lot of leads fast. There is absolutely no need to spend thousands of dollars on television advertising, classified ads or blanketing neighborhoods with postcards when you can get free or low cost leads this way. I get my magnetic signs from Signs and Screenprinting in Rowlett Texas for about $40 -$50 a set depending on the size and layout. Call Louis Cephus at 972-475-4345 or by email at SignMan22@earthlink.net Or order from www.witnessdesigns.com 10