PRINT BUSINESS OUTLOOK CONFERENCE 2016

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C R E A T I N G F U T U R E P R I N T T H R O U G H T E C H N O L O G Y A N D I N N O VA T I O N PRINT BUSINESS OUTLOOK CONFERENCE 2016 March 15, 2016 Mumbai, India

Building an ISO and ICC compliant workflow By: Elie Khoury 2

Matching colors any product, any printing process ISO TC130: Standards Alwan Color Expertise: Software KEE Consultants: Services 3

What is the purpose of a printing business? To meet customer expectations: «I just want my color right» 4

Universal Printing WORkflows Job Process Product 5

Ideal Printing Workflow Job Process Product APC RPC Reference Printing Conditions = Actual Printing Conditions = Product Color Match CMYK, Spot Colors, n-color match process capabilities 6

Actual Printing Workflows RPC APC 7

Actual Printing Workflows RPC APC Reference Printing Conditions Actual Printing Conditions = Product Mismatch 8

Universal Printing WORkflows Job Process Product Identify Customer expectations Choose actual printing process Required reproduction accuracy 9

Color Definition: Inaccurate Brand owner, designer choose, proof and approve colors Brand Colors:?RGB?CMYK?Named color ink Process Colors:?RGB?CMYK Printer can not identify customer colors 10

Color Definition: Accurate Brand Colors: CIELAB: commercial printing Spectral, CxF/X-4 (ISO 17972-4): packaging, label, speciality printing Solids and Tints Process Colors: Defined RGB, CMYK and OutputIntent ICC profiles and Color Data Sets: ISO 15339 PDF/X: ISO 15930 Printer can identify customer colors 11

Color Reproduction No Color Management Printing process matches job color definition: APC = RPC process and spot inks match Process control Solids TVI Gray balance (CMYK) Printing process does not match job color definition: APC RPC Process colors are not predictable 12

Color Reproduction Accurate Color Management Printing process does not match job color definition: APC RPC Process inks /spot inks / substrate do not match RPC and APC colors do not match Process control is not enough Color Management: ISO 19302 Composite colors (Device Color Builds) Spot Colors (IFS, multicolor printing) + Process Control Process colors are predictable and accurate 13

Color Reproduction Inaccurate Process Control Visual assessment Solid densities in production TRC*: TVI/GB off production Process is unstable and inconsistent *TRC = Tone Reproduction Curve 14

Process Color Reproduction Accurate Process Control Solid Aims and Tolerances: ISO 12647, ISO 15339 TRC calibration: ISO 10128 TRC Adjustment file format: ISO 18620 Automated closed-loop: measurement > correction > device -> measurement solid colourants TRC ICC Profile Process is stable and consistent 15

Color Conformance Inaccurate assessment Brand Colors: Visual, Density, CIEAB Process Colors: Process inks, Density, Solids only Mismatch between - printer assessment - customer assessment 16

Color Conformance Accurate Assessment Brand Colors: Spectral measurement: ISO 17972 (CxF) E 00, h : ISO 12647-6, ISO 19302 Metameric index: CIE 15 Publication Process Colors: E ab, E 00, CRF ISO 15339 data sets, Fogra Match between - printer assessment - customer assessment 17

Ideal = Actual Printing Workflow Job Process Product 18

Standardized Workflows ISO 19302 Printing Workflows Definition, Requirements and Testing Color Conformity Assessment of Printed Products Commercial, packaging, label, special applications 19

Standardized Workflows Benefits Feedback from more than 150 PSO and G7 sites worldwide Realistic figures (up to) Ink < E < MI Color Preflight -50% Process Control 50% Color Problems - - - Print < E Proof Mismatch -50% Ink Saving -30% Customer Satisfaction +++ 20

Standardized Workflows: Bottom Line Non quality issues cost printers 5%+ net profit (Observatoire des medias, UNIC France) Automation and Education are Key to profitability. 21

Thank You! 22