MILLION-DOLLAR WEBINAR TEMPLATE DAN LOK
MILLION-DOLLAR WEBINAR TEMPLATE My team tried to talk me out of giving this away. These are the exact templates from 3 of my top performing webinars, that have in total grossed over $3.4 million in revenue. Of course, I am not promising you these kinds of results. Obviously, they are not ordinary but rather extraordinary results. I am simply telling you what s possible. This checklist will help you create webinars and teleseminars that will help you make $$ and get clients anytime, anywhere. I have infused powerful psychological triggers to help your attendees be super excited to attend and make anything you offer practically irresistible. This has only been shared with a handful of my high-end clients and now you can be a part of the webinar revolution. This is a game changer.
THE 5 ELEMENTS ELEMENT I INTRO ELEMENT II STORY ELEMENT III BODY ELEMENT IV OFFER ELEMENT V CLOSE
ELEMENT I INTRO
SLIDE 1 - KILLER TITLE The introduction begins before you even start presenting your message & continues on to set the tone for your webinar. You need to have a compelling title that grabs your audience s attention. Ideally have someone else or an influencer introduce you because it will give you more credibility. ELEMENT I INTRO
SLIDE 2 ACKNOWLEDGE YOUR AUDIENCE Congratulate your audience for being on the webinar. Tell them why they are at the right place at the right time. Tell your audience WHO this webinar is for. ELEMENT I INTRO
SLIDE 3 WHAT YOUR AUDIENCE WILL GET Spell out what you will share during your webinar. Tell people what they will be listening to. I sometimes say, I am going to share the 3 most important secrets with you when it comes to This lets people know what is coming so they know exactly what you are going to share. Tell them why it s important. Tell them why they should stay till the end. Do you offer any of kind bonuses for staying till the end? This helps retention. ELEMENT I INTRO
Get Your Prospects From Pain Island To Pleasure Island: Stop Selling The Damn Boat! When a potential client asks you what you do, are you selling the boat? I know right now, you may be thinking, Dan, I m a consultant. I m not in boat sales. What the heck are you talking about, Dan? Stick with me, here. So here s the thing: If you re at an event or on a call, and someone asks you what you do, you may be making a big mistake with your answer.
That is, you may be explaining your packages, programs, and services (the boat), rather than showcasing the transformation you provide. So why is that a mistake? They buy a transformation. I want you to stop selling the boat! Instead, sell the transformation you provide. Sell the journey. Sell the trip from Pain Island to Pleasure Island.
SLIDE 4 SHOW THEM 3 SPECIFIC PAIN ISLAND POINTS YOUR IDEAL CLIENT IS FACING AND WANTS TO SOLVE. IN THEIR OWN WORDS Talk about their current Pain Island struggles. Agitate it by pointing out what it s costing them. So what are your client s biggest pain points? What day-today activity or experience stresses them out, wastes their time, and annoys them more than anything else? DO NOT talk about how amazing you are or your approach is. Nobody gives a damn! It should never be about you. It should always be about their problems! ELEMENT I INTRO
SLIDE 5 IDENTIFY THE TOP 3 PLEASURE ISLAND POINTS YOUR IDEAL CLIENTS WOULD LIKE TO ACHIEVE OR EXPERIENCE IN THEIR OWN WORDS Future pacing: Tell them how awesome things will be once those problems are solved. Remember, people don t care how much you know until they know how much you care. Important: If you take the time to understand your client s challenges, listen to their concerns, and address their priorities (instead of your own), you build trust and credibility. ELEMENT I INTRO
ELEMENT II STORY
SLIDE 6 - EXPLAIN HOW YOU GOT STARTED Your story allows you to connect with your audience on a deeper level. Don't be afraid to share your failures as well as your successes. Start with your compelling story. I started by saying, When I first got into business. I tell the audience my whole compelling story so they know what I went through and can relate to me. Paint vivid picture. Mirroring their current pains and struggles (inner and outer), only you had it MUCH WORSE than them. ELEMENT II STORY
SLIDE 7 - INCLUDE TURNING POINT What turned it all around (which is the solution YOU provide) Is it investing in a program? Is it hiring a coach or consultant? Is it attending a seminar? ELEMENT II STORY
SLIDE 8 - FINISH WITH SOMETHING POSITIVE People like a tough beginning and a happily ever after. Represent how amazing your life is. Another way of crafting your story is to reveal why you re an expert or an authority on the topic. A good story will connect you to your audience and begin the like, know and trust that needs to occur before any sale can happen. ELEMENT II STORY
SLIDE 9 EXPLAIN YOUR WHY People need to know you re not just doing it for the money. There s nothing wrong with making a lot of money, but motive DOES matter. I always explain WHY I dedicate my life to helping entrepreneurs to live a life of significance via high-ticket sales. This helps the audience know exactly what I am all about. As Simon Sinek puts it, "People don't buy what you do. They buy why you do it." ELEMENT II STORY
ELEMENT III BODY
SLIDE 10 TELL THEM WHAT YOU RE GOING TO TELL THEM Many people believe that they must over-give to an audience for them to really walk away with useful information. This is NOT true. Over-giving leads to overwhelm. An overwhelmed person doesn t buy! Stick to three core content or teaching pieces to convey to your audience. Stick to three of the most urgent problems, with solutions to those problems. You don t need to give them everything for them to find it useful. ELEMENT III BODY
SLIDE 11 CORE CONTENT PIECE 1. Show the commonly held misconception about it. (The Problem) ELEMENT III BODY
SLIDE 12 - CORE CONTENT PIECE 1. Show them the truth. (The Solution) ELEMENT III BODY
SLIDE 13 - CORE CONTENT PIECE 1. Back-up evidence for the solutions. ELEMENT III BODY
SLIDE 14 CORE CONTENT PIECE 2. Show the commonly held misconception about it. (The Problem) ELEMENT III BODY
SLIDE 15 - CORE CONTENT PIECE 2. Show them the truth. (The Solution) ELEMENT III BODY
SLIDE 16 - CORE CONTENT PIECE 2. Back-up evidence for the solutions. ELEMENT III BODY
SLIDE 17 CORE CONTENT PIECE 3. Show the commonly held misconception about it. (The Problem) ELEMENT III BODY
SLIDE 18 - CORE CONTENT PIECE 3. Show them the truth. (The Solution) ELEMENT III BODY
SLIDE 19 - CORE CONTENT PIECE 3. Back-up evidence for the solutions. ELEMENT III BODY
ELEMENT IV OFFER
SLIDE 20 TRANSITION TO OFFER Let the cat out of the bag early. Don't try to hide your offer. Let your audience know that you're going to be offering a product or service. Make sure the gap between where they are right now and where they want to be is huge and evident, creating a clear need to take action now. ELEMENT IV OFFER
SLIDE 21 TURN UP THE PAIN If you don t get support after today, I know it can be very easy to do nothing with this information. You won t learn our Signature System. And life will pretty much go on the same as it always has (give specifics) ELEMENT IV OFFER
SLIDE 22 SHARE THE FASTEST & EASIEST WAY TO PLEASURE ISLAND This is how it becomes real. Shave off years and tens of thousands of dollars in the process. Get to that place of success, joy, and fulfillment much faster. The most important part (and the quickest part) of your presentation is the close. We've engineered it so it doesn't require any heavy lifting on your part. ELEMENT IV OFFER
ELEMENT V CLOSE
SLIDE 23 PROVIDE A SOLUTION NOT A PRODUCT Share your offer in general and highly-beneficial terms. This is also a good time to explain the reasons why you built the system or created the solution. DO NOT say the price. ELEMENT V CLOSE
SLIDE 24 EXPLAIN WHO THIS IS NOT FOR Don t try to sell to everyone. Tell them who should not buy your offer. ELEMENT V CLOSE
SLIDE 25 INVITATION & CALL TO ACTION You could sell your offer right on the webinar. For high-ticket offers, I recommend my students to drive the prospects to an application page. To find out if you and your prospects are a good fit, you ll have a 1-on-1 session in which you ll customize the highticket offer to your prospect. It s one thing to get it in group, it s more effective to get it in a powerful 1-on-1 session. Make benefits powerful and compelling. ELEMENT V CLOSE
SLIDE 26 SHOW MORE SOCIAL PROOF Share stories of how you helped other people overcome their struggles. These examples help the audience relate personally to what you are talking about. Plus, the client stories may include people who had some of the same problems listeners want to resolve. ELEMENT V CLOSE
SLIDE 27 ESTABLISH MASSIVE VALUE FOR THE STRATEGY SESSION OR CONSULTATION Never just say, I will offer you a free consultation. Always attach a value to it. Just because it s FREE, it doesn t mean you don t have to sell it. The value of this session is $XXX.00. Because your prospects came here tonight it s a complimentary gift when they book today. ELEMENT V CLOSE
SLIDE 28 GIVE THEM A REASON TO ACT NOW Time and spots are extremely limited, don t leave this webinar with a maybe. Be a hell yes or hell no. ELEMENT V CLOSE
SLIDE 29 TELL THEM EXACTLY WHERE TO GO Repeat the application URL multiple times. Don t just say visit my website. Spell the URL slowly and clearly. Have it on your slide. Don t leave anything to chance. ELEMENT V CLOSE
SLIDE 30 REPEAT CALL TO ACTION Repeat what they must do right now and where they can find you. One more tip: I personally don t like doing Q & A at the end. You ve done your job and delivered your webinar. If your prospects have questions, you should answer those questions on the phone. ELEMENT V CLOSE
DO YOU WANT MY MILLION-DOLLAR TEAM SET UP THE NEXT AUTOMATED WEBINAR FOR YOU? Statistically your chance of finish reading this document is about 30%, so congratulations, you ve made it this far! But let's be honest you and I both know the chance of implementing it is tiny. Let s face it Setting up your own automated webinar is tough as HELL. Setting one to sell a $5,000 ~ $10,000+ program is even HARDER.
What if your LANDING PAGE doesn t convert? What happens when someone signs up but doesn't show up? What emails should be going out to them? What happens when someone shows up but doesn t buy? How do you integrate all the tech so the webinar works the way it s supposed to? How do you make sure your webinar makes you money 24/7 so you can scale your business fast?
If you have ever tried to make money with webinars and failed OR if you know that you need to be using automated webinars to sell your high-ticket offers, but you re scared to make the effort, then I might be able to help you. For a limited time, I m offering a complete, start-to-finish, DONE-FOR-YOU webinar funnel service. There are only a VERY limited number of spaces available, so we're filling them on a first come, first served basis, by application only.
HERE S WHAT S INCLUDED IN OUR DONE- FOR-YOU WEBINAR FUNNEL 1) Done For You Webinar Script My world-class team will interview you, one-on-one. You tell us everything we need to know about your offer, testimonials, and anything else we can use to make your webinar convert like crazy. Then we will personally craft the webinar script for you from start-to-finish, using the SAME STRUCTURE that my clients and I have used to sell MILLIONS from our webinars. (We'll script your presentation out word-forword - all you have to do is fire up your webinar and READ the words. That s it)
2) Done For You Webinar Slides My team will personally create your webinar slides and visuals for maximum conversions and emotional impact. (Your slides will look as good as mine) ;-) Already have a webinar? If you dislike the TECH STUFF as much as I do You ll love this.
3) Done For You Webinar and Thank You Page My team will build a webinar registration page that will feature you. After years of testing, we ve figured out exactly how to build these registration pages so you get as many people on your webinar as possible.
4) Done For You Webinar Integration My team will handle all the technical stuff that goes into getting your webinar to air at the right time on people s computers. They will make sure the video plays, that everything works like a charm, etc. All you have to do is create an account with a webinar service (we ll recommend some services), and my team will take care of everything else.
We personally handle ANY integrations, Active Campaign, EverWebinar, OptimizePress, PayPal, Stripe, or ANY other utilities you want to use. My team will take your webinar and AUTOMATE it, so it makes sales for you again and again without you even being there we can set up the entire thing for you.
Most importantly, this is not just an automated webinar. This is a pipeline of consistent, high-end leads for your high-ticket programs! If you want to take advantage of this offer, click here: MillionDollarWebinarTemplate.com/Apply This isn't for everyone. You have to be willing to take a HUGE leap (as we can get you making some very high-ticket sales immediately) and you have to be cool with a massive increase in your income.
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