RADIO Rate Card RATE CARD (SA) EFFECTIVE 01 JULY 2017
MEDIAMARK RADIO REPRESENTS: Mediamark s stations reach an unduplicated audience of 5.1 million, and strong representation across the country s Golden Triangle, namely Gauteng, KwaZulu-Natal and Western Cape. Kaya FM 95.9 FM Adult Contemporary Gauteng Gauteng Plus 2 021 000 Jacaranda FM 94.2 FM Adult Contemporary Gauteng, Limpopo, Mpumalanga, North West, Lowveld Heart FM 104.9 FM Adult Contemporary Greater Western Cape East Coast Radio 94-95 FM Hot Adult Contemporary KwaZulu-Natal Western Cape 859 000 KwaZulu- Natal 2 262 000 Smile 90.4FM 90.4 FM Adult Contemporary Cape Town Gagasi FM 99.5 FM Hot Urban KwaZulu-Natal Source: BRC RAM (Oct 2016 - March 2017)
SMILE 90.4FM 90.4 FM Adult Contemporary Cape Town MON-FRI* SMILE 90.4FM 00:00-04:00 185 04:00-06:00 280 06:00-09:00 4 150 09:00-12:00 2 770 12:00-15:00 2 770 15:00-19:00 3 230 19:00-22:00 280 22:00-24:00 185 00:00-06:00 185 06:00-09:00 1 850 09:00-12:00 1 850 12:00-15:00 1 390 15:00-19:00 1 390 19:00-24:00 185 SUNDAY* 00:00-06:00 185 06:00-09:00 1 850 09:00-12:00 1 850 12:00-15:00 1 390 15:00-19:00 1 390 19:00-24:00 185
EAST COAST RADIO 94-95 FM Hot Adult Contemporary KwaZulu-Natal MON-FRI* EAST COAST RADIO 00:00-04:00 270 04:00-06:00 1 170 06:00-09:00 13 890 09:00-12:00 5 070 12:00-15:00 5 070 15:00-19:00 7 290 19:00-22:00 1 500 22:00-24:00 270 00:00-06:00 270 06:00-09:00 4 290 09:00-12:00 4 380 12:00-15:00 1 560 15:00-19:00 1 560 19:00-24:00 540 SUNDAY* 00:00-06:00 270 06:00-09:00 1 680 09:00-12:00 1 740 12:00-15:00 1 050 15:00-19:00 1 050 19:00-24:00 330
KAYA FM 95.9 FM Adult Contemporary Gauteng Weekday Mon-Thurs* Friday* 00:00-05:00 420 420 05:00-06:00 1 800 1 800 06:00-09:00 11 310 11 310 09:00-12:00 5 430 5 430 12:00-15:00 5 430 5 430 15:00-17:00 6 870 6 870 17:00-19:00 9 360 6 870 19:00-22:00 1 920 1 920 22:00-24:00 480 480 WEEKEND SUNDAY* 00:00-05:00 420 420 05:00-06:00 810 570 06:00-10:00 4 710 1 920 10:00-14:00 5 670 3 270 14:00-18:00 6 390 3 330 18:00-22:00 1 500 2 190 22:00-24:00 600 450 *Please note: Kaya Biz and Today shows, only broadcast Mon-Thurs 17:00-19:00. Please note Friday afternoon time channel is 15:00-19:00 at a rate of R 6 870
JACARANDA FM 94.2 FM Adult Contemporary Gauteng, Limpopo, Mpumalanga, North West, Lowveld MON-FRI* JACARANDA FM 00:00-04:00 420 04:00-06:00 3 240 06:00-09:00 16 710 09:00-12:00 7 590 12:00-15:00 7 740 15:00-19:00 9 300 19:00-22:00 1 260 22:00-24:00 420 * 00:00-06:00 420 06:00-09:00 4 950 09:00-12:00 5 400 12:00-15:00 1 890 15:00-19:00 1 920 19:00-24:00 840 SUNDAY* 00:00-06:00 420 06:00-09:00 2 340 09:00-12:00 2 520 12:00-15:00 1 620 15:00-19:00 1 590 19:00-24:00 630
JACARANDA FM REGIONAL Jacaranda FM splits refer to Gauteng, Limpopo and Mpumalanga (including Lowveld). Jacaranda FM split broadcast conditions: No live reads No preferred time spots No features or sponsorships Spots are placed by time channel Only 1 ad break per hour No broadcast on Sundays n/a = not available on splits but it is available on Jacaranda FM s full footprint Material deadline is 5 working days prior to broadcast Jacaranda Regional (previously known as rmfm) refers to a combined Limpopo and Lowveld broadcast area. GAUTENG (INCL. NORTH WEST) LIMPOPO MPUMALANGA (INCL. LOWVELD) TIME CHANNEL RATE RATE RATE Monday - Friday* 00:00-04:00 n/a n/a n/a 04:00-06:00 2 620 540 540 06:00-09:00 13 230 2 640 2 880 09:00-12:00 5 730 1 140 1 800 JACARANDA REGIONAL n/a 12:00-15:00 5 880 Part n/a of 1 830 1 110 Jacaranda 1 110 Regional 15:00-16:00 Broadcast 1 110 6 840 1 710 16:00-19:00 1 710 19:00-22:00 n/a n/a n/a 22:00-00:00 n/a n/a n/a Jacaranda Regional broadcasting times: Monday - Friday: 12:00-16:00 Saturday: 10:00-14:00 Jacaranda Regional broadcasting conditions: No broadcast on Sundays Additional notes: The time channels have been split to accommodate specific broadcasting times. Standard time channels remain the same Standard time channels are: Monday - Friday: 15:00-19:00 Saturday: 09:00-12:00 and 12:00-15:00 00:00-05:00 n/a n/a n/a 05:00-09:00 3 510 600 1 290 09:00-10:00 3 780 630 1 440 10:00-12:00 n/a 660 Part of Jacaranda 660 12:00-14:00 Regional 660 1 350 600 Broadcast 14:00-15:00 570 15:00-19:00 1 410 570 570 19:00-00:00 n/a n/a n/a Features on Jacaranda FM are only available on full footprint including Jacaranda Regional.
GAGASI FM 99.5 FM Hot Urban KwaZulu-Natal MON-FRI* GAGASI FM 00:00-04:00 510 04:00-06:00 1 590 06:00-09:00 8 190 09:00-12:00 3 870 12:00-15:00 4 170 15:00-19:00 5 760 19:00-22:00 1 590 22:00-24:00 660 00:00-06:00 510 06:00-09:00 2 100 09:00-12:00 2 100 12:00-15:00 1 350 15:00-19:00 1 500 19:00-24:00 720 SUNDAY* 00:00-06:00 510 06:00-09:00 1 470 09:00-12:00 1 500 12:00-15:00 810 15:00-19:00 870 19:00-24:00 570
HEART FM 104.9 FM Adult Contemporary Greater Western Cape MON-FRI* HEART FM 00:00-04:00 240 04:00-06:00 510 06:00-09:00 4 500 09:00-12:00 3 000 12:00-15:00 3 000 15:00-19:00 3 510 19:00-22:00 1 020 22:00-24:00 270 00:00-06:00 240 06:00-09:00 1 560 09:00-12:00 1 770 12:00-15:00 1 320 15:00-19:00 1 320 19:00-24:00 600 SUNDAY* 00:00-06:00 240 06:00-09:00 1 560 09:00-12:00 1 770 12:00-15:00 1 320 15:00-19:00 1 320 19:00-24:00 600
TERMS AND CONDITIONS Added Value is subject to availability at time of booking and broadcast. Added Value is calculated off the investment amount, excluding VAT and based on rate card value. All sponsorship rates are by negotiation, and are subject to change with the issuing of revised rate cards. Preferred spots, requested by advertising break or hour, carry a surcharge, and will be adjusted with revised rate cards. This is negotiable depending on duration of campaign. Live reads carry a surcharge. This is negotiable depending on duration of campaign. All rates quoted are in respect of 30 second commercials. The rates for other durations are calculated as per the table on the rate card, and rounded up to the nearest Rand. Feature Sponsorship Terms Consists of an Opening Billboard (OBB) and a generic spot. All OBB s allow for 10 words following the sponsors name. Live Read commercials, as part of a feature sponsorship, will carry an additional surcharge. Subject to availability at time of booking and broadcast. Broadcast sequence differs according to station programming format, e.g. OBB, Feature, Generic spot. Programming reserves the right to change the timing and format of a sponsorship. Programming reserves the right to cancel certain sponsorships on Public Holidays. Features on Jacaranda FM are only available on full footprint including Jacaranda Regional. Material Requirements The material deadline for advertising material is 3 working days prior to broadcast. Material deadline on the Jacaranda FM split is 5 working days prior to broadcast. Mediamark accepts material on CD, via e-mail, Adstream and MediaMove. Acceptable format for advertising material: a) Format: MPEG Layer 2 Bit Rate: 256kb/s Sample Rate: 44.1kHz No Padding No ID3 TAGS b) Format: WAV Stereo Bit Rate: 44.1kHz MP3 is NOT an acceptable broadcasting format. Acceptable Broadcast Language for Commercials East Coast Radio: English only Gagasi FM: English and Zulu only Heart FM: English and Afrikaans only Jacaranda FM: English and Afrikaans only Kaya FM: English only Smile 90.4FM: English and Afrikaans only Cancellation of Airtime Booked Cancellation must be submitted in writing to Mediamark no later than 28 days prior to broadcast, regardless of date of application. Failure to do so will result in a 100% cancellation penalty. Annual Commitment Incentives All annual volume incentives require the recipient s written approval. Should the client/agency not respond in writing within 10 working days of receipt of the incentive letter, it would be deemed accepted and implemented as proposed. General Rates quoted exclude VAT. Rate card effective from 01 July 2017 This rate card is issued for the information of advertisers and advertising agencies and does not constitute an offer by Mediamark. Confirmation of orders placed with Mediamark will be issued to verify the commercials booked. This will be deemed correct unless written notice contrary to such confirmation is received in writing within 2 working days after the confirmation has been issued. Compensation for spots not flighted on a station or stations will be given in airtime. No credits will be passed. Station and Mediamark liability for spots not flighted and/or incorrectly flighted is limited to the value of the spots not flighted and/or incorrectly flighted. The advertiser or advertising practitioner indemnifies Mediamark and the stations represented by Mediamark for damages resulting from any advertisements placed on any station within Mediamark s portfolio. The rates represented in this document are the sole rates applicable for the period and supersedes all previous rates. This is a nett rate card and excludes any negotiated incentives and/or discounts. E&OE.
Mediamark Johannesburg mediamark house. 36 homestead road. rivonia. po box 5981. rivonia. 2128. tel: +2711 235 7600. fax: +2711 803 5388. Mediamark Cape Town 9 parklane avenue. century city. tel: +2721 529 4140. www.mediamark.co.za