Retailer Report September/October 2012 Let Your Players Know to Look for the Book! The new Lucky 7s Game Book with six $1 million top prizes debuted on August 31 The new Lucky 7s Game Book is the first of its kind for the Maryland Lottery. The $20 ticket, which is comprised of six $5 tickets, is loaded with over $18 million in cash prizes. This ticket is unique in many ways: players receive six tickets for the price of four; there are six $1 million top prizes; and there are no prizes on the ticket less than $20. While the Game Book provides a ton of prizes and a great playing experience for players, it also benefits our valued retailers. Just like every other $20 ticket, you will receive a $1 commission for every $20 Game Book sold and $30 for every Game Book pack ($600 worth of tickets) sold. Remember, the Lucky 7s Game Book is considered a single ticket so please make sure to tell your customers not to tear the individual scratch-offs out of the book; the game is VOID if separated! Also, remember that the validation code is on page six of the game book. Lucky 7s Game Book is already proving to be a big seller, so be sure to give it the real estate it deserves and keep the sample ticket on the zip cord your sales rep has provided. And, as always, contact your sales rep for questions they will be happy to help! 5 Card Cash is Coming to Maryland! The Lottery is expanding its portfolio! Details are currently being finalized for 5 Card Cash, a new draw game. 5 Card Cash is a 5-of-52 poker-style game with a $2 price point and prizes up to $100,000. It is a quick pick only game which issues five numbers/suits from a field of 52 numbers/suits. The game requires no skill or knowledge of poker or other card games. 5 Card Cash offers two ways to win: an instant win feature with prizes of up to $10,000 and the evening drawing, which will take place seven-days-a-week. Please encourage players to hold on to their tickets until the evening drawing even if they ve won instantly! The game is expected to go live in November; your sales rep will provide you with all of the information you need for a successful launch. Maryland Lottery 1800 Washington Blvd., Suite 330 Baltimore, MD 21230 mdlottery.com
Message from the Director: The days are a bit shorter, the air is a little cooler and things at the Lottery continue to get busier with the arrival of fall and its many new products and promotions. The Ravens Cash Fantasy scratch-off is on our roster once again with five $250,000 instant top prizes, plus the chance to win $1,000,000 cash, seats for life, away trips with the Ravens, and more in the Internet promotion. Exciting game changes include new monthly drawings and a Fan of the Game component. With all these great features, Ravens Cash Fantasy is already scoring a touchdown with players. We also have introduced the new Lucky 7s Game Book, which offers your Lottery customers six $5 tickets for only $20. Please stress to your Game Book players the importance of not detaching any of the Game Book tickets as the book must be intact in order to claim a prize. In other news, beginning September 17, Pick 4 fans have even more play options with the addition of our new combination wager. Then, on October 1, the Lottery s name will change to Maryland State Lottery and Gaming Control Agency (LGCA). The new name reflects our responsibilities in regulating Maryland s casino and other gaming activities. And, on January 1, 2013, there will be another significant change, which you will find of particular interest. Your current 5% Lottery commission will rise to 5.5%, giving you even more incentive to encourage Lottery sales. As always, I wish to express my appreciation to all of you for your ongoing efforts and hard work in promoting our many initiatives. Stephen Martino In the Spotlight... Marty, Murals & More Are a Winning Combination for Ridgely Wine & Spirits Ridgley Wine & Spirits, located at 1752 York Road in Lutherville, is a retailer that clearly values its Lottery business. From the moment you approach the store, you can see the efforts that owner Marty Kutlik has taken to create an atmosphere that is conducive to Lottery play and fun for Lottery players. There s an outdoor Lottery bench where customers can relax and the special neon and vinyl window signage reminds the public that this is a great place for Lottery fans. Once inside the store, there are three monitors for Keno and Racetrax at the front of the establishment along with theatre-style seating for the ultimate in comfortable accommodations. Follow the custom signage that Marty has installed throughout the store to arrive at the Lottery Café which is appointed with a 3-D café sign, designer lighting and colorful murals of Lottery games and graphics. The fun and festive setting includes two more monitors displaying Lottery games, along with tables and chairs where customers can relax and engage in their favorite Lottery play. There s also a player activated terminal (PAT) for even greater ease of purchasing Lottery games. In business since 1986, Marty s love for Lottery has proven profitable with his sales increasing significantly as a result of his additional features and remodeling endeavors. I invested in the Lottery, and the Lottery paid off, said Marty.
It s a Wonderful Incentive to Sell It s a Wonderful Life the Lottery s new $2 holiday ticket is our latest venture into the licensed product world and offers great ways to win for Lottery fans and for you too! This scratch-off will offer your players 12 chances at instant cash up to $20,000 and a second-chance contest will offer them even more. Beginning October 15, players who mail in two non-winning It s a Wonderful Life tickets will be entered into weekly drawings for $500 gift cards and a grand prize $10,000 shopping spree will be awarded at the end of the promotion. Plus, not only does this ticket have a second-chance contest for your players, but you, the retailer, can win too! If we pick a winning entry that includes tickets sold at your store, you could win up to $500.? You Ask... We Answer! Retailer Question: How do I find out what books are available, sold out, or no longer available? Answer: From your Extrema terminal, you can pull up a report that shows books that are available to order, and books that are out of the warehouse, but, still cashable. Simply go to reports, then inventory reports, then game names, and print out the list. When we determine a last activation date for a game, we send an 07 message through the terminal, and we send another message through the terminal for last date to claim prizes. You can receive a list of books with a last activation date and last date to claim prizes from your district sales rep. Retailer Question: My shipping invoice is missing. How can I receive my books? Answer: You can scan the barcode on the UPS label attached to the outside of the bag in which your books came. If you do not have your bag, you can call the Tel-Sell department at 1-866-832-1477, and they will guide you through the process of manually entering your invoice number into the Extrema terminal. Retailer Question: I m trying to activate a book on the Extrema, and I am getting an error. What do I do? Answer: Before you can activate books, you must confirm the book. If the book is confirmed, then shut down the terminal, and bring it back up again. If you are still receiving an error trying to activate a book, call Tel-Sell, and they will help resolve the error. You should have the game number, and the book number available when calling Tel-Sell. Your Lottery Telephone Reference Guide Extrema Lottery Terminal & Player Activated Terminal (PAT) Vending Machine 888-427-7568 Instant Ticket Vending Machine (ITVM) 800-820-7406 Tel-Sell Scratch-Off Ticket Ordering 866-832-1477 Customer Service at Lottery Headquarters 410-230-8800 (ask for your sales rep) Also feel free to e-mail! Your sales rep s e-mail is their first initial, then last name @msla.state.md.us. Example: jsmith@msla.state.md.us
New Fall tickets Launching October 1 $3 Stacked with Cash $30,000 Top Prize $5 Cash Up Doubler $50,000 Top Prize $10 Double Cash $100,000 Top Prize $20 Money Multiplier $1,000,000 Top Prize Launching November 5 $1 Action Cash $2 Cashword $3 Hot Doubler $5 Money Talks Happy Holidays It s that time of year again time to tout your holiday tickets. Festive, fun and fast for those procrastinating shoppers, scratch-offs make the perfect gifts for your customers holiday lists! Launching October 15 $1 Stocking Stuffer Top Prize $1,000 $2 It s a Wonderful Life Top prize $20,000 $5 Sweet Riches Top Prize $50,000 $10 A Wreath of Franklins Top Prize $100,000
Products and Promotions More Ways to Win Big with Pick 4 Beginning September 17, players will have more ways than ever to win on Pick 4. A permanent addition to the Pick 4 lineup, the Pick 4 Combination Wager offers new bet types for the game. The minimum wager is $.25 and players can choose from a 4-way combo, a 6-way combo, a 12-way combo and a 24-way combo. Players can win anywhere from $1,250 to $5,000 WOW! See the new Pick 4 playslip and Pick 4 Combo Wager payout chart below. Let the Games Begin Redskins Mega Power Promotion Featuring the Redskins Montgomery and Prince George s Counties Pick 3/Pick 4 Double Pay for Box Play Now through December 27 October 15 through November 11 Prince George s and Montgomery County retailers: remind your customers that Powerball purchases that include the Power Play and Mega Millions tickets with the Megaplier added are eligible for the Redskins Mega Power promotion. Players making these purchases need to keep an eye out for a Redskins logo at the top of their ticket. Non-winning logo tickets can be entered online at mdlottery.com/redskins to put players in the running for great football prizes including 2013 season tickets. The popular Double Pay for Box Play promotion is back! Players who purchase the box play option on their Pick 3 and Pick 4 tickets may receive a BOX DOUBLER message at the top of their ticket. If the ticket is a winner, they will receive double the normal payout! Don t forget to encourage your players to try the box play option! 5
Store city Prize Game Big Scratch-Off Winners! Store city Prize Game Royal Farm #031 Baltimore $1,000,000 Cash Spectacular 7-11 #33046 Frederick $250,000 Ravens Cash Fantasy J Convenience Baltimore $150,000 Diamond Dazzler Bingo Hoover s Liquors Baltimore $100,000 Big Money Bingo New Market Service Center Mechanicsville $100,000 Cash Blast The Store Baltimore $100,000 Big Money Bingo Woodyard Market Upper Marlboro $100,000 Wild 10s Iva s Market Silver Spring $100,000 Platinum Cash Dash In #10921 Owings $100,000 Hot Casino Cash 7-11 #33998 Baltimore $100,000 10X Payday Payout MVA Shell Glen Burnie $50,000 Extreme 8s Royal Farm #021 Baltimore $50,000 Monopoly 7-11 #23860 Baltimore $50,000 Cash Blowout Scotts II Welcome $50,000 Cash Spectacular Mountain Road Dash Inn Pasadena $50,000 Strike it Rich Corky s Liquors Inc. Baltimore $50,000 Extreme 8s Olney Shell Olney $50,000 Silver and Gold Super Save Mart Baltimore $50,000 Payday Doubler Pisgah General Store Indian Head $50,000 Lucky Streak Wheaton Winery Silver Spring $50,000 Triple Green Crossword My Hicks Cheltenham $50,000 Payday Doubler North Point Liquors & Bar Baltimore $50,000 Extreme 8s Shell Food Mart Baltimore $50,000 Amazing 8s 7-11 #23819 Ocean City $50,000 Players Club Royal Farm #148 Gambrills $50,000 Double Hot Bucks Repair World Randallstown $30,000 Bonus 3s 7-11 #34145A Baltimore $30,000 Casino Cash Tobacco Stop Baltimore $30,000 Blackout Bingo Sunoco A Plus North East $30,000 Crack the Code Executive Shell Rockville $30,000 Thrilling 3s 7-11 #21051 Baltimore $30,000 Blackout Bingo Xpress Mart Glen Burnie $30,000 World Championship Poker 7 Mart Baltimore $30,000 World Championship Poker Long Branch Beer & Wine Silver Spring $10,000 Triple Green Crossword Goody Pot Beer & Wine Germantown $10,000 Cash Blast AC&T Hagerstown $10,000 Triple Frenzy 24/7 Convenience Store Laurel $10,000 Fast Cash Giant #347 Upper Marlboro $10,000 Triple Green Crossword Royal Farm #011 Baltimore $10,000 Wild 10s Jiffy Mart #441 Westminster $10,000 Star Spangled Tripler ABD Liquors Prince Frederick $10,000 Cash Blast Fast Fuel #12 Damascus $10,000 Cash Blast Chesapeake Market Citgo Annapolis $10,000 Cash Blast Super Convenience Riverdale $10,000 Double Hot Bucks Fishpaws Liquors & Deli Arnold $10,000 10X Payday Payout Liquor Barn Taneytown $10,000 Big Money Bingo Rosedale Liquors Baltimore $10,000 Wild 10s Giant #131 Baltimore $10,000 Cash Blast 7-11 #11570 Gaithersburg $10,000 Lucky Streak Norfolk Mini Mart Bethesda $10,000 Lucky Streak 7-11 #20096 Silver Spring $10,000 Hot Casino Cash Rodmans Discount Stores Silver Spring $10,000 Fast Cash Compass - BP Middle River $10,000 Xs and Os The Greene Turtle Ocean City $10,000 Triple Payout Eastern Liquors Baltimore $10,000 Blackout Bingo 7-11 #11681 Forestville $10,000 Wild Cherries 7-11 #26753 Baltimore $10,000 Maximum Jackpot Riggs Grocery Riverdale $10,000 Hot Casino Cash GP Liquors Baltimore $10,000 Fruit Twist Crossword Washington Bar & Liquor Baltimore $10,000 Green Bucks The Arcade Baltimore $10,000 Platinum Cash Whitey s Newsstand Baltimore $10,000 Wild 10s To To Mini Mart Baltimore $10,000 Diamond Dazzler Bingo Riverdale BP Riverdale $10,000 Triple Green Crossword New Market Service Center Mechanicsville $10,000 Big Money Bingo Lexington Liquor Shop Baltimore $10,000 Cash Stash Sam s Super Market Edgewater $10,000 Platinum Cash Giant #347 Upper Marlboro $10,000 Blackout Bingo EZ Quick Food Mart Pasadena $10,000 Triple Payout 7-11 #22154 Baltimore $10,000 Lucky Streak 7-11 #11634B Forest Hill $10,000 Diamonds 7-11 #19926 Baltimore $10,000 Ravens Cash Fantasy Sunflower Shell Pasadena $10,000 Hot Casino Cash 8 Days a Week Baltimore $10,000 Diamonds Sunoco A Plus Baltimore $10,000 Wild 10s Erdman BP Baltimore $10,000 Triple Green Crossword 7-11 #11663 Mt. Ranier $10,000 Aces Osborne Liquors Upper Marlboro $10,000 Super Gems Speedy Mart Baltimore $10,000 Fast Cash Ray Convenience Store Brooklyn $10,000 Money Match Traders Steak and Chesapeake Seafood Beach $10,000 Double Jackpot Food Lion #1324 Sykesville $10,000 Fruit Twist Crossword 7-11 #23860 Baltimore $10,000 Spring Green