Creating a Fab Freebie THAT YOUR DREAM CLIENTS WILL GO WILD FOR
Hey Humble-ista... It's time to be a major giver and share some of the best content your pretty little heart can come up with for your ideal client. Your freebie is what gets you into your ideal clients' inboxes so you can share the love and change lives. Dig deep and be original with what you want to share. I know you have a unique twist on your message that ONLY YOU can tell in your special way so let it all hang out. I suggest updating your freebie every few months because your ideal client and her needs will likely change. You are continuously learning more and more to offer! Can't wait to share this info with you!
Connecting to your content YOUR OFFERINGS Think about your core message and exactly what you're trying to sell, whether it's an idea, a lifestyle, a specific result or a feeling. Describe your core message and what your intention is for getting into their inbox. What are you trying to make them feel? YOUR IDEAL CLIENT By now you should have a really good idea about your ideal clients' needs and how you can support them. What are your ideal clients' key fears and pain points Do the cry test! Imagine you're your ideal client and you're having a sh*tty day. What are you saying as you cry to your partner or your best friend? What are your ideal clients' key desires? How do they want to feel and how do they want their lives to look?
Connecting to your content CHOOSE YOUR TOPIC Look at all of the main pain points and desires and select what you really want to support your ideal client with. List your ideas here CHOOSE YOUR MEDIA TYPE What type of content does your ideal client like to receive? Video - Is she at her computer a lot? (I recommend 8 mins) Audio - Is she in her car a lot? (I recommend 12 mins) Fillable Guide - Is she introspective and looking to take action? E-book - Does she take the time to sit and learn? Checklist - Is she highly organized? If you are stuck on this, think about what you like to receive. List your ideas here
Connecting to your content NAME YOUR FREEBIE There are a few formulas that work really great that I learned from the lovely Melissa Pharr. Focus on the result they will receive from following all of your advice in the freebie. Don't focus on "how', focus on 'what'. 1 - "Stop (pain point), so you can finally (key desire)' Example: Stop hustling and finally have consistent 5 figure months in your business 2 - 'From (pain point), to (desire). Your Ultimate (media type) to finally (key desire Example: From Hot Mess to Major Success, Your Ultimate Guide to a Profitable MLM Business 3 - My 3 secrets on how to (desire) Example: My 3 Secrets to an International Jet Set Lifestyle What will you name your freebie? Feel free to pick a few names then do a Facebook poll to see which is the more well received!
Creating Your Freebie YOUR OUTLINE I always suggest creating an outline before you attempt to create the official content. People love things being broken out into steps to make it easier! Everyone is "busy" especially the people that need the most support! Don't be afraid of giving away too much content. People pay for implementation, not information. Write out some bullet points of an easy to digest structure for your content. Feel free to use this space for your script.
Creating Your Freebie HOW TO CREATE THE FINAL VERSION Here are my best tips for each media type: Video + A video can be recorded using and iphone or camera. + Be mindful of lighting, you don't want it to be too dark. If you face a window and prop the camera in front of the window facing you + imovie is great for editing for editing + Keep the video to 8-10 minutes. I also suggesting doing a video series and cutting them up into 2-3 shorter videos + You can host your videos on Vimeo or Youtube + If you use Squarespace for your website it's really easy to insert a video into your website. + At the end of the video you can pitch your products and tell them they have 3 days to get a special bonus. Your product is the answer to their problems. Audio + Record your audio in Audacity. You can easily edit out any "ums" or mistakes. Audacity is a free program you can download onto Mac or PC. + Keep this to 10-15 minutes. You can also break these up into 2-3 shorter clips. + You can pitch your products at the end and offer a limited time bonus. Make sure they know that your product is the answer to their problems. + You can insert audio clips into Squarespace or host them for free on Soundcloud and just send the link in an email.
Creating Your Freebie HOW TO CREATE THE FINAL VERSION Here are my best tips for each media type: Guide/Checklist + Create an outline of the content you want to include in your guide + Gather images you would like to use + Go to Canva and create a Magazine Template + Insert your content + Download it as a PDF + If you want to make form fields fillable or check boxes checkable, go to pdfescape.com, upload your document, and create the fields you want. Make sure you use "Text Paragraph" for longer answer questions. Challenge/Mini Course + Create the content and decide how you want to administer the challenge + I suggest having a Facebook group, creating videos for each day of the challenge/course, and sending daily emails about the objective for that day. + Mention a special fast action bonus half way through to create urgency (day 3 of the 5 day challenge or day 2 of a 3 day mini-course. + Only allow 3-5 days to get the bonus and the call to action is to buy now or book a discovery call/consultation call