Facebook Fan Page Secrets... 3 Section 1 Social Media Optimization... 4 Set Up Your Facebook Page... 4 Section 2 Fan Page Customization... 6 Legitimize Your URL... 6 Customize the Look of Your Page... 7 Get More Likes... 7 Install the Static HTML iframes App... 8 Build Your List... 9 Tell Your Story... 9 Promoting on Your FB Page... 10 Section 3 Fan Page Integration... 11 FB Developer Plugins... 11 Setting Up Your Site... 12 Getting Your Domain... 12 Get Your Hosting Plan... 13 Updating Your Name Servers in NameCheap... 14 Using Your Hosting Account... 14 Adding WordPress to Your Website... 15 Wordpress FB Plugin... 16 Configure Your Plugin... 18 Social Posting... 19 Section 4 Facebook Apps... 20 Fan Appz... 20 Discussions for Pages... 20 YouTube for Pages... 20 1
SlideShare... 20 Easy Promos... 20 Facebook Insights... 21 Take Your Social Networking to the Next Level... 21 2
Facebook Fan Page Secrets Facebook is a great way to reach your audience. This training will teach you how to get the most out of your Facebook account. The training consists of four sections. Section 1 covers social media optimization. Section 2 goes over fan page customization and Section 3 explains fan page integration. Then, Section 4 covers Facebook apps. Let s begin with Section 1. 3
Section 1 Social Media Optimization Social media is a great, free, word of mouth advertising platform. Your posts can get shared or liked, and people can interact directly with you. You can use this platform to have a conversation with your audience. Just remember that it shouldn t be a one sided conversation. You should use social media to learn what your market wants. Social media can also help you with link building. That being said, social media isn t a substitute for your email list. Your email list will continue to be your most profitable marketing platform. It s also not a substitute for search engine optimization. You ll need to continue to optimize your blog and website. Additionally, it s not a substitute for your website. You ll still need your website to collect email addresses, provide content and sell products. Now that you now the basics of social media, you need to create a Facebook page. Set Up Your Facebook Page Go to Facebook.com and scroll to the bottom of the page. Click Create a Page. Then, you ll have to select the type of page you want. If you re doing affiliate marketing, you should select Brand or Product. Then you ll have to select the specific brand or product type. In this example, let s say you chose Health and Beauty. Once you select your category, you ll need to agree to the terms. Then, you ll enter the name of the brand or product and click Get Started. You ll need to create a Facebook account or log in with your current account. Then, you ll be ready to set up your page. First, you ll be prompted to upload your picture. Skip this step for now. 4
Next, you ll be prompted to fill out the About section. Enter some information about your brand or product. Also, include your website information, along with information for your other social media accounts. After you finish that, your page will be set up and ready to use. You ll be taken back to your page. If you signed in with your Facebook account, you ll be invited to Like your page. Go ahead and like it so your friends can see it. You ll also be prompted to invite your email contacts to like your page. You can skip this for now. Now, let s move on to Section 2. 5
Section 2 Fan Page Customization In this section, I m going to show you how to customize your fan page. Legitimize Your URL Right now, your URL includes a long string of numbers. You can personalize your URL by creating a username. Go to the top of the page and click Edit Page. You ll see a drop down menu with lots of other options. Select Update Info. You ll be directed to a new page. The page will have a menu on the left. Make sure Basic Information is selected. Scroll down to Username and click Create a username for this page. 6
Customize the Look of Your Page Now, you ll need to customize your Facebook page. The first thing you ll want to do is change the profile image. You need to choose an image that s 180x180 pixels. Just put your mouse over the profile picture and then click Edit Profile Picture. Then, click Upload Photo. Select the photo you want and upload it to Facebook. Then, go to the right of your profile picture and click Add a Cover. Upload your cover photo. Then, go to the top of the page and click Edit Page. Select Update Info. Make sure Basic Information is selected on the left hand side of the page. Then, fill out your business information. You already put some information in the About section, but now you can go into more detail. Once you do that, you ll be ready to get some Likes for your Facebook page. Get More Likes The Static HTML iframes App will help you get more likes. This app lets you display different content to people who have and haven t liked your page. It s referred to as a like gate because you can use it to give people an incentive to like 7
your page. For example, you can use the app to offer a free gift to people who like your page and sign up for your email list. I recommend that you hire a web designer to create your templates for this. Just tell the designer what type of incentive you want to offer and then let him get to work. Install the Static HTML iframes App Go up to the search bar and type Static HTML. Select the app. Then, you ll get a message that says you re using Facebook as your page and you have to continue as your profile. Go ahead and continue. You ll be redirected to the static HTML page. Click Add Static HTML to a Page. Next, you ll have to choose the page. Then, the app will install. Go back to your Facebook page. Go underneath your cover photo. Once there, you ll see a list of applications. Click on the arrow to expand the list. Go to a blank box, click the plus sign and select Static HTML iframe tabs. 8
Then, place your mouse over the Static HTML icon. Click on the pencil icon and select Edit Settings. Then, change the name of the tab. I recommend changing it to Welcome or Learn More. Save your changes. Build Your List Now, you re ready to add your autoresponder to your Facebook page. Go back to the search bar and type AWeber into the box. Go to the AWeber Email Marketing app. C lick Continue and then select Add App to Page. Choose your page and click Add Page Tab. Then, go back to your page and click Edit Page. Select Update Info. Then, select Apps on the left hand side of the page. Scroll down to AWeber and click Go to App. Then you ll go to your AWeber account and customize your form. Once you do that, you can change the name if you want, just as you did with the iframe app. Just go through the same steps. You can also change the picture if you would like. Tell Your Story You can use milestones to tell your story. Scroll about halfway down the page, to the section where you can post status updates. Once there, you ll see a tab that says Event, Milestone +. Click on it. Select Milestone. Then, fill in the milestone and give the story behind it. For example, if you founded your business in March of 2010, you could add that as a milestone. Also, add a relevant picture. 9
Promoting on Your FB Page Once your page is set up, you ll be ready to use it to promote your products. You don t want to promote with every post. Promote a product every three or four posts. In between your promotion posts, send people to cool content and great videos. Now, you re ready to move on to the next section. 10
Section 3 Fan Page Integration In this section, I m going to show you how to integrate your Facebook page. Let s begin by looking at different developer plugins. FB Developer Plugins There are a couple of ways you can integrate Facebook with your website. First, go to developers.facebook.com/docs/plugins. Once there, you ll see a list of all the plugins Facebook offers. You can use these plugins for a variety of purposes. For instance, plugins allow people to: Like your page Like your content Share your content Comment on your content Click on the plugin you want to install. Then, scroll down and click Get Code. You ll need to place that code on your website. Unless you have experience with HTML code, you will probably need to hire someone to do it for you. You can find someone on Elance.com to put the code in for you. Your other option is to get the Wordpress Facebook plugin. First, I m going to show you how to create your website and Wordpress blog. Then, I ll talk about this plugin. 11
Setting Up Your Site In order to set up a website, you are going to need a domain address and a hosting plan. Your domain name will be your URL. Your hosting plan will keep your website up and running. Getting Your Domain While there are lots of places that sell domains, I recommend using NameCheap. Once there, you ll see a search box. Type an idea for your domain into the search box. The idea should be related to your business. For example, if you re in the weight loss niche, you can search for ideas like WeightLossSecrets. When you search for a phrase, you might notice that the.com extension isn t available, but.me or one of the other extensions is available. I recommend going with the.com. Thus, if the.com isn t available, look for a new domain name. Once you find a domain name you want, click Add to Cart and purchase the domain. Then, you ll be ready to sign up for hosting. 12
Get Your Hosting Plan You can host your website with a variety of companies. I recommend using HostZilla. Go to HostZilla and click Sign up Now. Then, you ll need to choose your plan. You can sign up for the Starter Plan. Just find the plan and click Order Now. Then, you ll be able to purchase or transfer your domain. You should already have a domain with NameCheap, so you will need to transfer your domain. Thus, you ll need to use the Transfer My Domain box. Select I ll Update my DNS Settings. Then, type the domain name in and click Continue. Next, you ll need to enter your billing information and select the payment plan. Look through the extras that are checked and remove the domain privacy, since you ll get it for free when you purchase a domain name from NameCheap. Finish filling the form out and then click Continue. Then, HostZilla will email you with your account information. The email will include your name servers. You ll need to input those servers into your NameCheap account. Once you do that, your domain name will point to your hosting account. 13
Updating Your Name Servers in NameCheap Sign into your NameCheap account and click on Domains. Then, select Manage Domains. Select the correct domain and then click Transfer DNS to Webhost. Then, put your hosting information into the boxes and save your changes. Once you do that, your NameCheap domain will point to your hosting account. Using Your Hosting Account Go to your cpanel and log into your hosting account. HostZilla will send you a link to the cpanel in your welcome email. Once you log into your hosting account, you can create an email account. Just click Email Accounts and create a professional account. After your email account is created, you can start adding files to your website. Go to File Manager and select the website. Then, you ll go to a new page, where you can upload files for your website. You can also go to your cpanel and click on the link that says Set up Your FTP. Once there, you will need to download and install FileZilla. Then you ll be able to log in remotely and transfer files. Once you install FileZilla, you will need to open it up and type in your website address, username and password. Next, you ll need to select Quick Connect. Then, it will pull up your website so you can add files. If you aren t comfortable adding files to your website, post a job on Elance. You can find someone to build your site for you. That will make the process much easier. 14
Adding WordPress to Your Website After your site is up and running, you can add a blog to it. You can use your blog for a variety of purposes. First, of course, you can use it as a traditional blog. You can also use it to create a Members area. Also, you can use your blog to get more Facebook fans. Just log into your cpanel and scroll down to the Fantastico De Luxe icon and click on it. Then, select WordPress and click New Installation. Next, select your website and add a new directory. That way, your blog will show up as a new page on your website. You can name the page anything you want, but make sure the name is related to the blog s purpose. For example, if you re going to use the blog as a member s area, name the page Members. Fill out the rest of the form and then click Install WordPress. Fantastico De Luxe will install Wordpress for you. Once it s competed, click Finish Installation. 15
You ll be taken to a new page. Enter your email address. Your installation information will be sent to this email address. You ll also receive a link to the control panel. Click on the link and log in to your blog s dashboard. Spend some time familiarizing yourself with the blog s features. Also, if you have experience with creating blogs, you can set your blog up. However, if you aren t familiar with the process, hire someone on Elance to do it for you. Wordpress FB Plugin After you create your blog, you ll be ready to install the WordPress Facebook plugin. First, log into your blog. Go to the Dashboard and select Plugins from the menu on the left. Select Add New. Type Simple Facebook Connect into the search box and then click Search Plugins. Go to the plugin and click Install Now. Then, click Activate Plugin. 16
A message will come up telling you that you need to configure the information on the Settings page. Click Settings. A new browser will open up. Be sure to leave the Wordpress page open as well, since you will have to go back to it. Click Facebook application list. Select Continue so you can go on to Facebook. Then, click Create new app. Name the app and leave the other boxes blank. Click Continue. Enter the CAPTCHA and click Submit. Scroll down to Website and click Log into my website using Facebook. Then, type in your site s URL and save your changes. Leave the Facebook page open. Now, go back to Wordpress. You ll see a spot for your app ID. Go back to Facebook and copy the application ID. You ll find it near the top of the page. Once you copy it, go back to WordPress and post it in the box. Then, you ll see a box for the application secret. Go back to Facebook and copy the code. Then, paste it into Wordpress. Next you ll need your Facebook fan page ID. Go to your Facebook page. Then, copy the numbers that are located in the URL. Paste those numbers into Wordpress. Then, save your changes. 17
Configure Your Plugin WordPress will pull up the SPC Modules. These are the different features you can activate with your plugin. I recommend selecting: Login with Facebook Like button Publisher Allow FB login to comment Integrate FB comments Photo posting Once you make your selections, click Save Changes. Then, you ll need to update a couple of settings. First, go to Login Settings and check the box so you ll be able to use Facebook avatars. Then, go to Like Button Settings and choose where you want to put the Like button. You ll also need to choose the like button layout. Then, enable the Send button so people can send your content to other people. Once you do that, go to Publish Listings and choose how you want your posts published. You can choose to have your posts automatically published to your Facebook page. I highly recommend you do that. Then, you need to click Grant SFC Permission. Select Login with Facebook and then click Allow. 18
Then, scroll to the bottom of the page and make sure it says: User ID and access token found Application access token found Fan Page access token found Click Save Changes. Social Posting Now, it s time to post on your blog so you can make sure it s integrated with Facebook. Go to your WordPress dashboard and click Posts. Select Add New. Enter the title of your post. Be sure to include a keyword in your post title. Then, go down to the body. That s where you ll actually add your blog post. Scroll down to the Excerpt section. If you don t see an excerpt section, scroll up to Screen Options and make sure the excerpt box is checked. Then, fill out the excerpt box. Keep in mind that if someone likes your post on Facebook, the excerpt will show up with the Like. Then, you can also add a picture. Once you re done, click Publish. Go to your Facebook fan page and make sure your post automatically updated to Facebook. Now, it s time to move on to the next section. 19
Section 4 Facebook Apps Applications serve several purposes. They can engage your fans, build trust and gather information. They can also be used to promote products. Let s take a look at some of the top Facebook apps. Fan Appz You can use Fan Appz to create polls, top 5 lists, quizzes and more. This app can really help you with your market research, and it will help you engage your audience. Go to the search bar and type Fan Appz. Click on the app and go through the steps to install the application. Then you can create your first poll or quiz. Discussions for Pages Discussions for Pages is another great app. You can find it by typing Discussions for Pages into the search bar. Then, follow the steps to install the application on your page. Once you install the app, go to it on your page and create a new topic. Then, you can start a discussion. YouTube for Pages You can use YouTube for Pages to post sales videos right on your Facebook page. This is a great way to promote for free. SlideShare You can use the SlideShare app to create presentations using Word documents, PDFs and other files. This is a great way to promote products. Easy Promos Finally, you can use Easy Promos. Then, you can run sweepstakes, photo contests, video contests and more. This is a really fun way to increase engagement while running promotions. 20
Now, let s take a look at Facebook Insights. Facebook Insights Once you have thirty fans, you can go to your page, click on Insights and get a lot of great information about your page s activity. You can look at: Likes Friends of fans Reach And more You can click on different statistics to get more information. For instance, you can click on Likes to look at Like demographics. You can also find out where the Likes are coming from. This information will help you determine if your posting strategy is working. Take Your Social Networking to the Next Level Now, you re ready to take your social networking to the next level. Use the tips and techniques in this guide to master Facebook. 21
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