Creative Design. Sarah Fdili Alaoui

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Creative Design Sarah Fdili Alaoui saralaoui@lri.fr

Outline A little bit about me A little bit about you What will this course be about? Organisation Deliverables Communication Readings

Who are you? Presentation (always a good exercise): Name Level of study (M.A. M.Sc.) Background: Academic, Professional, Performance and technology? One sentence description of your creative interest, What do you expect from the course (any special requests)? What do you want to do in the future (ideal or more realistic answer)? 5MIN

Who are you? Who knows: Isadora MaxMSP, Pd EyesWeb, OpenCV Processing, Open Framework Live Live coding, sound synthesis Electronics and sensors Arduino or micro- - controller DMX MIDI, OSC, and music making Quartz Composer Video capture and edimng AnimaMon, stop momon Photo, and graphic Design

What is this course? This is an experiential project-based course! The purpose is to develop an audience ready piece that involves interactive technology. To support the process, Every Class: 30% - > Reading 20% - > Design/Thinking/IdeaMng 30% - > Making 30% - > Deliverable: ReflecMng/WriMng/PresenMng TOTAL 110% Feedback and critics by Mai, myself Feedback from peers

Portfolio

Exercise Prepare a 3 mins portfolio presentation for next week (with 3 slides/photos/texts/links/examples): what you have done so far: List all the art projects you have been part of, as well as all the tools that you have used and or developed that can be of relevance here (video, weblinks,..). Up to three projects idea, or direction regarding what you would ideally like to end up doing (or being part of) in the class. Only if you have no ideas, then you can pitch projects of others that you find inspiring. 15MIN

Organisation 10 Groups of 3 people: Preferably 1 person from the Digital Fabrication Course + 2 people Make your groups! Get to know about each other s interest 5MIN

Readings All discussions are within the group then shared with the class!

This Week - Readings to discuss L. Manovich, The Language of New Media, Cambridge MA, MIT Press, 2001 [Chapter 1] W. Benjamin. The Work of Art in the Age of Mechanical Reproduction [pages. 319-333] from Photography in Print, Writings from 1816 to the Present, ed. Vicki Goldberg, Simon and Shuster, New York NY, 1991

What to Pay Attention to? Identify the key principles/ Arguments Goal: Apply these key principles in the design of interactive artifacts. Participate substantively in discussions across the range of texts included in the course readings.

Benjamin What is benjamin s argument? What are the notions that are introduced in the paper? 15MIN

Benjamin What are, give examples authenticity aura replica What does mechanical reproduction do to the work of art? What are the two values of traditional Arts versus the mechanical reproduction?

Benjamin "authenticity" and "aura" require the "presence of the original "aura... withers in the age of mechanical reproduction mechanical reproduction democratizes art by bringing it closer to the masses the conventional is uncritically enjoyed... the truly new is criticized with aversion mechanical reproduction replaces "cult value" with "exhibition value" or "politics"

Pushing the argument further. Interactive Arts Is Interactive Art, Art? How is an interactive work of art reproducible? What is the original and what is the replica? 15MIN

Manovich What is Manovich argument? What are the notions that are introduced in the paper? 15MIN

Numerical Representation New Media objects are described formally (mathematically), subject to algorithmic manipulation, can be digitized from analog objects.

Modularity New Media is made of discrete digital components that can be treated as "objects". These objects can be nested - a "fractal structure". Modularity supports the structural computer programming of these objects (using subroutines, functions, scripts, etc.)

Automation Numerical and modularized objects can benefit from the automation of processes - either at a low level (such as Photoshop filters) or at a high level (using artificial intelligence techniques).

Variability New Media elements can be stored, manipulated within a database, can be accessed through several interfaces for different purposes (including both menu-based or hyperlinked strategies), can be updated easily, and are potentially scalable to different sizes/levels of detail. Interaction models can be closed (structure/content based on fixed branches and links) or open (structure/ content is modified or even generated on-the-fly"). The hyperlink has led to a new form of hypermedia - which is capable of complex connections and can be networked across computers and systems.

Transcoding New Media technologies and experiences depend on the ability of systems to transcode from the "computer layer" to the "cultural layer". Transcoding also occurs at a variety of levels - computation is intrinsically capable of translating digital objects into other formats. New media calls for a new stage in media theory whose beginnings can be traced back to the revolutionary works or Harold Innis in the 1950s and Marshall McLuhan in the 1960s." He goes on to argue that we need to turn to computer science to find the implications of programmable media. He sees this as an extension of "media studies" into "software studies".

Pushing the argument further. Interactive Arts Apply manovich s principles to an example from existing Interactive Artworks. > choose an example you have seen or known! 15MIN

For Next Week - Reading Creativity Support Tools L. Candy, Z.Bilda, Understanding and evaluating creativity, Proceedings of the ACM conference on Creativity & Cognition, 2007. R. Wakkary, K. Tanenbaum, Sustainable identity: the creativity of an everyday designer, Proceedings of the ACM Conference on Human Factors in Computing Systems CHI '09

Projects

Making = Build your interactive creative artwork. The goal is to master the use of the theoretical principles in the design of interactive artworks.

Designing / Ideating Brainstorm some ideas in groups! WHY? WHAT? HOW? 30MIN

What you can use Platforms: -Max MSP -OpenFramework -Processing AND > Link with the Digital Fabrication - Arduino - Machines to build tangible objects

What you can use Hardware: - Ipads - (Integrated IU + Gyroscopes and Accelerometers) - Ipods - (Integrated IU + Gyroscopes and Accelerometers) - MYOs - (Integrated EMGs + Gyroscopes + Accelerometers) - Kinects - (Full body skeleton) AND > Link with the Digital Fabrication - Your own Sensors!

Deliverable Prepare and deliver a short oral presentation demonstrating your application in the design of the interactive artifact. You are expected to present your interactive artifact and analyze and describe your design decisions, specifying your use of the design concepts drawn from the weekly reading. Write 6 Pages in the form of an Interactivity paper about your hands-on demonstration. This will allow you to share novel interactive system, and stage your interactive experiences. Use the format here: http://saralaoui.com/wp-content/uploads/2015/11/ CHI2016ExtendedAbstractsFormat.docx