SPONSORSHIP GUIDE Organized By: TOKYO RAINBOW PRIDE http://www.tokyorainbowpride.com
Contents Greetings TRP2016: Looking Back TRP2016: Main Sponsors TRP2017: Event Outline TRP2017: Ways to Participate (Venue Booths - 1) TRP2017: Ways to Participate (Venue Booths 2) TRP2017: Ways to Participate (Venue) TRP2017: Ways to Participate (Website) TRP2017: Ways to Participate (Printed Material - 1) TRP2017: Ways to Participate (Printed Material - 2) TRP2017: Ways to Participate (Other Options) TRP2017: Ways to Participate (Featured Article) TRP2017: Sponsorship Plans A Request for Donations Inquiries Translation Note 2 3 4 5 7 8 9 10 11 12 13 14 15 16 17 18 1
GREETINGS TRP2016 was a large success thanks to the help of the many companies, organizations, government entities, embassies, and other supporters. Over the 2-days of the Parade and Festa, TRP2016 saw a record turnout of over 70,000 people! We are truly thankful for the participation and support of everyone in making this happen. Since the start of the LGBT Boom in 2015, LGBT issues have seen increased prominence across all forms of media, ranging from TV and magazines to newspapers and the internet. Many companies and local governments have also started to create and engage with policies regarding LGBT issues. While this is an undeniably welcome development, awareness and knowledge regarding LGBT issues remains lacking, and little has been done to address issues through the type of legal reform which we have seen in North America and Europe. Yet Tokyo is now gearing up to host the Olympics in four years. The Olympic Charter now banning discrimination on the basis of sexual orientation is just one indication of the global focus and awareness of LGBT rights. Combined with the increased excitement generated by the Olympics, TRP is sure to experience an ever growing number of participants as 2020 approaches. We see TRP2017 as the first step towards 2020 and as the opportunity to build an even stronger foundation for success. More than ever, we are counting on the help of our many supporters to make this another amazing year. Tokyo and Japan are already seeing increased focus from around the world in the build-up to 2020. It s our sincere hope that, with your help, we will be able to hold a pride enjoyed by participants from around the world. Without your generous support, TRP would not be possible. Thank you. Shinya Yamagata Fumino Sugiyama Co-Chairs, Board of Directors / Executive Committee, TOKYO RAINBOW PRIDE 2
TRP2016: LOOKING BACK Total Participants: Approx. 70,500 (20% increase over TRP2016) Held from April 29 (Fri.) May 8 (Sun.), 2016 Participants in the Parade and Festa at Yoyogi Park May 7 (Sat.): 23,000 May 8 (Sun.): 43,000 (Participants at the event and roadside supporters) 4,500 (Parade participants) Other Events 61 Rainbow Week events Approx. 200 participants in TRP2016 s opening ceremony (April 30). Media Mentions: 56 (44% increase over TRP2016) Television : 8+ stations (NHK, Fuji Television, NTV, etc.) Newspapers : 17+ articles (Asahi, Sankei, The Nikkei, etc.) Radio : 2+ stations (TBS, J-Wave, etc.) Web : 29+ articles (Yahoo News, Abema TV, CNN, etc.) *Please note: all figures are approximate 3
TRP2016 MAIN SPONSORS Rainbow Sponsor Platinum Sponsor Financial Support Gold Sponsors Silver Sponsor Silver Sponsors Bronze Sponsors In total, TRP2016 received support from 130 companies and organizations 4
TRP2017: EVENT OUTLINE PARADE & FESTA Dates FESTA: May 6 (Sat.), 2017 PARADE: May 7 (Sun.), 2017 Location Participants 100,000 (est.) Festa: 40,000 Parade: 60,000 RAINBOW WEEK Dates April 29 (Sat.) - May 7 (Sun.) Location Various location in Tokyo and around Japan Participants 5,000 / over 60 events (est.) Yoyogi Park Event Space and Outdoor Stage 5
Ways to Participate 6
TRP2017: WAYS TO PARTICIPATE (VENUE BOOTHS - 1) Standard Booth Large Booth Food Booth / Catering Car Features Next to other participants Open to public on 1 side (Some units may have different configurations) Included Amenities *1 1 table, 2 chairs, night cover Featured Sponsorship Plans (P15) Gold (2 standard booths) Silver, Bronze (1 standard booth) *Booth Categories When applying, please select an appropriate booth category. Similar booths will be grouped together. Features Open to participants on all 4 sides Large amount of foot traffic, located near stage/food booths/etc. Included Amenities *1 4 tables, 8 chairs, night cover Featured Sponsorship Plans (P15) Rainbow, Platinum (1 large booth) Included Amenities (food booths)*2 2 tables, 2 chairs, 1.5KW electrical hookup, fire extinguisher, lights, water/drainage, double-sink, hand-washing facility, waterheater, refrigerator, (dimentions: 3.6m x 3.6m) Included Amenities (catering cars) *2 Parking space for catering care, 1.5KW electrical hookup *1 *2 : Subject to change. Additions are possible. Please see the Standard Booth Guide and Food Booth Guide for more details. 7
TRP2017: WAYS TO PARTICIPATE (VENUE BOOTHS - 2) Application Deadline: March 31 (Fri.) *Early-Bird Discount: Apply by January 31 Type Cost (2-days) Cost (1-day) Standard Booth *3 (*available for standard booths only, standard rates apply after February 1) Early-Bird: 50,000 Standard: 70,000 Early-Bird: 40,000 Standard: 56,000 Large Booth *3 250,000 200,000 Food Booth 200,000 + 10% of sales 150,000 + 10% of sales Catering Card 150,000 + 15% of sales 120,000 + 15% of sales Size *4 Standard Booth Large Booth *TRP2017 amounts do not include consumption tax. Food Both *3: Large booths and standard booths can be used as an open space to be set-up by the participant (no tent provided). *4: Subject to change. Please see the official booth guides for final details. 8
TRP2017: WAYS TO PARTICIPATE (VENUE) Interview Booth / Charity Photo Booth Details Interview Booth Can be used by the media for interviewing participants. (Features the logo of Rainbow sponsors) Charity Photo Booth Gives participants a change to take a photo with one of the many charity supporters at the event. (Features the logo of Rainbow and Platinum sponsors) Stage / Entrance Gate Details Stage Yoyogi Park s outdoor stage is the central venue for both the Parade and Festa. (Features the logo of Rainbow and Platinum sponsors) Entrance Gate The prominent main entrance to the event. (Features the Logo of Rainbow, Platinum, and Gold sponsors) Ambassador Kennedy being interviewed in the interview booth. Taking pictures with charity supporters at the photo booth Singer Chara performed in 2016. Expect another big act for 2017. The main entrance to the venue features the event s and sponsors logos. 9
TRP2017: WAYS TO PARTICIPATE (WEBSITE) Web Banner Details Feature your organization s logo and a link to your homepage on TRP s website. Website Launch: January, 2017 (est.) Website Live: January September 30, 2017 *2016 received 837,634 pageviews in the same period Banner Advertisemen Banner Size (*1) Cost Large(234px 60px) 200,000 Small(120px 60px) 100,000 *TRP2017 amounts do not include consumption tax. Application Deadline: Early April, 2017 Data Submission Deadline: Mid April, 2017 Featured Sponsorship Plans (P15) Banner (large): Rainbow, Platinum, Gold Banner (small): Silver, Bronze *1 The above image is of TRP2016 s site. TRP2017 s site will feature a renewed design. 10
TRP2017: WAYS TO PARTICIPATE (PRINTED MATERIAL - 1) BEYOND (TRP s Official Magazine) Spring 2017 Edition Details Latest LGBT topics Interviews with LGBT individuals and allies Introduction to international pride events, etc. No. of Copies:8,000 Format:A4 / saddle stitch / 4-color / 32 pages (est.) Distribution Period From early April through TRP2017 s events Distribution Locations Rainbow Week, Parade, and Festa event locations LGBT-related stores and bars in Nichome, Shibuya, and Shimbashi (etc.) Other locations around Tokyo also planned Inner Page Advertisements Location Color / Size Dimensions Cost Inner Page 4-colors / 1 page 260mm (H) x 205mm (W) 200,000 *TRP2017 amounts do not include consumption tax. Application Deadline: March 3 (Fri.), 2017 Data Submission Deadline: March 10 (Fri.), 2017 Featured Sponsorship Plans (P15) Cover 4: Rainbow Cover 2 or 3: Platinum Inner Page: Gold, Silver, (Bronze) *Bronze plans include a page in either Beyond or the Newspaper Guidebook. 11
TRP2017: WAYS TO PARTICIPATE (PRINTED MATERIAL - 2) TRP2017 Newspaper Guidebook Details Must-have Newspaper Guidebook for participants. Features supporter messages and relevant articles. Includes a map of the Parade and Festa venue Information on event booths, stage events, and floats. No. of Copies: 12,000 Format: B4 Newspaper / 4-color / 24-32 pages Distribution Period: Mid April through TRP2017 s events Distribution Locations Week, Parade, and Festa event locations LGBT-related stores and bars in Nichome, Shibuya, and Shimbashi (etc.) Other locations around Tokyo also planned Inner-Page Advertisements Placement Colors / Size Dimensions Cost Inner page 4-color / 1 page Inner page 4-color / 1/2 page Inner page 4-color / 1/4 page Inner page 4-color / 1/8 page 362mm (H) 253mm (W) 177mm (H) 253mm (W) 85mm (H) 253mm (W) 85mm (H) 123mm (W) *TRP2017 amounts do not include consumption tax. Application Deadline: March 24, 2017 (Fri.) Data Submission Deadline: March 31, 2017 (Fri.) 200,000 100,000 50,000 30,000 Featured Sponsorship Plans (P15) Cover 4: Rainbow Cover 2 or 3: Platinum Inner Page: Gold, Silver, (Bronze) *Bronze plans include a page in either Beyond or the Newspaper Guidebook. 12
TRP2017: WAYS TO PARTICIPATE (FEATURED ARTICLE) Featured Article Details.Have your organizations LGBT / Diversity Initiatives (etc.) introduced in one of TRP s publications. TRP Publications Website / BEYOND (TRP s Official Magazine / Newspaper Guidebook Featured Sponsorship Plans (P15) Website: Rainbow, Platinum, Gold BEYOND: Rainbow (Platinum) Newspaper Guidebook: Rainbow (Platinum) *Platinum sponsors can be featured in either BEYOND or the Newspaper Guidebook Discussion (Website Article) Discussion (BEYOND Article) Interview (Newspaper Guidebook Article) 13
TRP2017: WAYS TO PARTICIPATE (OTHER OPTIONS) Posters / Flyers Number Posters: A3 / 500 (logo placement) Flyers: 5000 (logo placement) Display Locations Rainbow Week, Parade, and Festa event locations LGBT-related stores and bars in Nichome, Shibuya, and Shimbashi (etc.) Other locations around Tokyo also planned Featured Sponsorship Plans (P15) Rainbow, Platinum, Gold Pocket Tissue Number 5,000 (Distributed at Parade and Festa event locations) Type Pocket tissue in case / 4-color Water soluble type that is also suitable to be used as toilet paper Featured Sponsorship Plans (P15) Rainbow Poster Flyer (reverse), front features a design similar to the poster 14
TRP2017: WAYS TO PARTICIPATE (OTHER OPTIONS) Posters / Flyers Number Posters: A3 / 500 (logo placement) Flyers: 5000 (logo placement) Display Locations Rainbow Week, Parade, and Festa event locations LGBT-related stores and bars in Nichome, Shibuya, and Shimbashi (etc.) Other locations around Tokyo also planned Featured Sponsorship Plans (P15) Rainbow, Platinum, Gold Pocket Tissue Number 5,000 (Distributed at Parade and Festa event locations) Type Pocket tissue in case / 4-color Water soluble type that is also suitable to be used as toilet paper Featured Sponsorship Plans (P15) Rainbow Poster Flyer (reverse), front features a design similar to the poster 14
TRP2017 SPONSORSHIP PLANS Application Deadline: Feb. 28 (Wed.) Location / Venue (Details on Page) Rainbow レインボー Platinum Gold Silver Bronze Venue Booth (P. 7-8) Large Tent Large Tent 2 Standard Booths 1 Standard Booth 1 Standard Booth 100,000 PARTICI- PANTS Product Sampling - During parade registration At Information Booth From your booth At Information Booth From your booth From your booth From your booth From your booth Interview Booth / Charity Photo Booth (P. 9) Interview Booth Charity Photo Booth Charity Photo Booth Stage / Venue Entrance Web / Printed Material 1,000,000 PAGE VIEWS Website 8,000 COPIES 12,000 COPIES 500 / 5000 COPIES 5,000 PIECES BEYOND (TRP s Official Magazine) Newspaper Guidebook (P. 9) Stage (center) Entrance Stage (side) Entrance Entrance Banner (P. 10) (Large) (Large) (Large) (Small) (Small) Featured Article (P. 13) Advertisement (P. 11) Cover 4 Featured Article (P. 13) Advertisement (P. 12) Cover 4 Featured Article (P. 13) Cover 3 or Cover 2 BEYOND or Guidebook Cover 3 or Cover 2 BEYOND or Guidebook Inner page (1p) Inner page (1p) Poster / Flyer Logo Placement (P. 14) Pocket Tissue Logo Placement (P. 14) Inner page (1p) Inner page (1p) Inner page (1p) (BEYOND or Guidebook) Inner page (1p) (BEYOND or Guidebook) Support Amount 3,000,000 2,000,000 1,000,000 500,000 300,000 お問い合わせください *TRP2017 amounts do not include consumption tax. 15
A REQUEST FOR DONATIONS TOKYO RAINBOW PRIDE is thankful to the many organizations and individuals who show their support in the form of donations. We are always looking for new organizations to help us expand our donation base and continue our activities. It is thanks to the many organizations that provide not only sponsorships, but also donations, that we are able to remain active. We kindly ask that you consider donating as part of your sponsorship plan. 16
INQUIRIES Please let us know if there is any way we can help with your organization s diversity / LGBT initiatives. We are also here to offer support with CSR and marketing. Please contact us with any questions or ideas you may have. We further want to ensure that whatever plan you choose is a perfect fit for your organization, and are more than happy to create a unique plan that is tailored to your organization. If you have any questions, or would like any further information, please don t hesitate to contact us. Thank you from all of us in the TOKYO RAINBOW PRIDE Partner Outreach and Development division. E-mail: sponsor@tokyorainbowpride.com 17
TRANSLATION NOTE Every effort has been made to ensure that the English version of this material is an accurate translation of the Japanese. However, in the event that the English and Japanese versions of this document differ, the Japanese version shall be considered the accurate version. 18