EMERGE GAMING LAUNCHES ARCADE X EMERGE GAMING LAUNCHES ARCADE X : ASX MEDIA RELEASE 23 APRIL 2018 - PAGE 1
01 / IN T RODUC T I ON EMERGE G A MING L AUNCHE S A RC A DE X : A S X MEDI A R EL E A SE 2 3 A PR IL 2018 - PAGE 2
01/ INTRODUCTION Arcade X offers players a unique and mature gaming experience. A hybrid environment that offers access to both casual and esports gaming titles. With top of the line technological integrations and explored user experiences, it is without a doubt, going to change the way the corporate world and gaming world engage in the future. EMERGE GAMING LAUNCHES ARCADE X : ASX MEDIA RELEASE 23 APRIL 2018 - PAGE 3
01/ INTRODUCTION Arcade X Mobi Arcade X Mobi offers players anytime access to play up to 300 casual games on smartphones and tablet devices. These games are fully integrated and are played from the platform to enhance the seamless experience for the player. EMERGE GAMING LAUNCHES ARCADE X : ASX MEDIA RELEASE 23 APRIL 2018 - PAGE 4
01/ INTRODUCTION Arcade X esports Arcade X esports will offer users access to some of the most popular AAA gaming titles. Gamers are able to play in ongoing tournaments, create teams, use quick matching capabilities and win amazing prizes. The shift in gaming trends has created an ecosystem where Gamers no longer just play games from one location, but play onthe-go. Arcade X is completely compatible with this practice. EMERGE GAMING LAUNCHES ARCADE X : ASX MEDIA RELEASE 23 APRIL 2018 - PAGE 5
01 / INTRODUCTION esports Industry Growth EMERGE GAMING LAUNCHES ARCADE X : ASX MEDIA RELEASE 23 APRIL 2018 - PAGE 6
01 / INTRODUCTION The Gaming Community It is simple, Arcade X follows and contributes to the forever growing trend of building gaming communities. Playing games on the go, creating player profiles and teams, and of course competing for some of the best titles and prizes. Arcade X has become the bridge connecting two opposite entities - the Gaming Community and Corporate Advertisers and Sponsors. The platform is commercially designed to deliver revenue from both Corporate Customers and Gaming Users. A culturally driven platform, that allows Corporate Customers to target Gamers by country and Gamers to engage with content that is relevant to their country and culture. EMERGE GAMING LAUNCHES ARCADE X : ASX MEDIA RELEASE 23 APRIL 2018 - PAGE 7
02 / THE MOBILE MARKET Glancing at the Market While taking a look at the market and identifying the number of growing trends - the most obvious one is the need for gamers and the communities in general to have both the old school console, or home based PC systems, and the ability to move onto more mobile, on-the-go devices. Casual gaming is one of the most dynamic consumer facingmarkets. There is constant adaptation required, especially by the developers, who must master more complicated user ecosystems and the gaming context within that. There needs to be constant adaptation to include the latest trends, and the way the consumers enjoy and consume media. EMERGE GAMING LAUNCHES ARCADE X : ASX MEDIA RELEASE 23 APRIL 2018 - PAGE 8
02 / THE MOBILE MARKET Smartphone and Tablet Devices So what do Mobile devices look like? The platform needs to be entirely compatible with any smartphone or tablet device. The primary objective when designing, testing and improving the experience of the platform is to study the community and consumer technology used in the region the platform will be launched in and adapting to it. The Arcade X platform needs to be compatible with the unique and specific brands being used by the respective community. EMERGE GAMING LAUNCHES ARCADE X : ASX MEDIA RELEASE 23 APRIL 2018 - PAGE 9
02 / THE MOBILE MARKET Mobile Gaming Statistics EMERGE GAMING LAUNCHES ARCADE X : ASX MEDIA RELEASE 23 APRIL 2018 - PAGE 10
02 / THE MOBILE MARKET Global trends Complimentary global trends in the emerging markets include increasing smartphone and internet access. Market statistics demonstrate huge opportunity in the convergence of gaming trends, mobile culture trends and internet access trends. EMERGE GAMING LAUNCHES ARCADE X : ASX MEDIA RELEASE 23 APRIL 2018 - PAGE 11
03 / HOW IT WORKS Overview of Arcade X EMERGE GAMING LAUNCHES ARCADE X : ASX MEDIA RELEASE 23 APRIL 2018 - PAGE 12
04 / CORPORATE TELECOMMUNICATION PARTNERSHIPS How do we work together? Arcade X has the ability to partner with established Corporate Telecommunication Companies (Telco s), with integrated airtime subscription billing. There are two main user paths to the process: 1. Organic users are led to the Arcade X platform, will subscribe with Arcade X and then subscribe to the Telco when they want access to the available Telco tournaments. 2. Telco Specific Users subscribe via the Telco through an integrated airtime billing process. This will be in the form of a subscription link and once they are subscribed the user is redirected to the Arcade X platform. INTEGRATED BILLING SYSTEM GAMER EMERGE GAMING LAUNCHES ARCADE X : ASX MEDIA RELEASE 23 APRIL 2018 - PAGE 13
05 / CORPORATE BRAND CUSTOMERS How do we work together? Arcade X has the capability to capture relationships and provide tournament services. These will be in the form of brand sponsored tournaments. There is dedicated digital real estate on the platform that will be presented to the brands to use as advertising. This is in the form of a brand pages, branded banners and tournaments, and gaming reskins or lead generation within the games. The Corporate Customer engages in digital amplification Marketing using its marketing budgets to drive users to the platform. EMERGE GAMING LAUNCHES ARCADE X : ASX MEDIA RELEASE 23 APRIL 2018 - PAGE 14
06 / KEY FEATURES 6.1 Automated Brackets and Leaderboards Arcade X has the ability to feature two types of Leaderboards. 1. Game Leaderboard Each individual game has a Leaderboard that updates automatically when a player earns any battle points. The Game Leaderboard is related only to that game and presents players in order from highest to lowest points score. 2. Brand Leaderboard Each brand has their own page with it s very own Leaderboard. This Brand Leaderboard is a bit different to the Game Leaderboard, as it is not linked to one specific game title, but tallies the scores from all game titles / tournaments / challenges from each game held by the brand. Battle points will still be tallied for each user individually. Both Leaderboards can be viewed by Gamers on all devices. EMERGE GAMING LAUNCHES ARCADE X : ASX MEDIA RELEASE 23 APRIL 2018 - PAGE 15
06 / KEY FEATURES 6.2 Player profiles and Battle points Player profiles A Player profile allows users to set a unique player username and add a personalised profile picture. They can set favourite games, link to their social media and gaming profiles, track their own statistics, teams and make any payments linking to subscription games and tournaments. Battle points Battle points are rewarded to players while playing games. These Battle points are different to points earned in the games, can be viewed on the Player s profile and can be used to enter into raffles to win prizes. EMERGE GAMING LAUNCHES ARCADE X : ASX MEDIA RELEASE 23 APRIL 2018 - PAGE 16
06 / KEY FEATURES 6.3 Raffles Raffles can be held at any time on the platform. They are set up by tournament managers or by the brand using their brand profile. Players not only earn game points while playing games, but can also be rewarded Battle points. Battle points are displayed on the Player s profile and can be used to enter these raffles. Each raffle card has an enter now button, and will cost the player a specified number of Battle points. The winner of the raffle will be chosen at random at the end of the raffle time period. It is important to note that raffles are built up of product prizes to a specific value and that raffles are not used to give away cash. EMERGE GAMING LAUNCHES ARCADE X : ASX MEDIA RELEASE 23 APRIL 2018 - PAGE 17
06 / KEY FEATURES 6.4 Rewards Rewards are co-ordinated ahead of time according to planned projections and corporate brand structures. They are then set up by the tournament manager and won by gamers on the platform. There is space for presenting Rules of winning, along with the T&Cs. These can be adapted per brand and corporate agreement - but the general goal is for players to achieve the highest score, players with the highest score after a specified amount of time, are named the winner. There is no lucky draw or chance, but it purely based on gamers skill and playing ability. Rewards can be in the form of cash prizes or products. EMERGE GAMING LAUNCHES ARCADE X : ASX MEDIA RELEASE 23 APRIL 2018 - PAGE 18
06 / KEY FEATURES 6.5 Notifications The Arcade X notification system provides players with automated messages - these notifications can range from prize notifications, gamer score, or inform the players when a tournament is about to begin or end. Every time a player finishes a game, not only does their score automatically update, but they receive an instant notification that redirects them to a form for the tournament manager - collecting a players details to ensure the prize is delivered to them personally, and for tournament managers to ensure the player is real and not machine. There is a notification icon that appears on each players profiles, with visual representation when something has been triggered. EMERGE GAMING LAUNCHES ARCADE X : ASX MEDIA RELEASE 23 APRIL 2018 - PAGE 19
06 / KEY FEATURES 6.6 Game and Third Party Platform Integration Arcade X is based on third party platform integration. The capability to add and adapt games on the platform is based on the foundation of having third party integrations. Using an API or SDK allows developers to create the platform that gives users the ultimate experience - no more being redirected or having to download a game to play it. AAA gaming titles, HTML5 casual game integrations. As well as marketing and social analytic, Google Analytic and live streaming capabilities contributes to creating the best experience for the gamers as well as the most reliable and integrated results for Corporates. EMERGE GAMING LAUNCHES ARCADE X : ASX MEDIA RELEASE 23 APRIL 2018 - PAGE 20
06 / KEY FEATURES 6.7 Multiple Billing Platforms Arcade X have fully integrated multiple billing platforms. There is capability to integrate all payment gateways, such as Pay Pal and other alternative payment methods. The platform is completely compatible with everyday banking systems, block chain tokens and airtime billing subscriptions. The use of multiple billing platforms allows gamers to feel secure and reassured, as well as allowing corporates to use already integrated systems that connect with their established companies. This helps to streamline the process in the most convenient way possible. EMERGE GAMING LAUNCHES ARCADE X : ASX MEDIA RELEASE 23 APRIL 2018 - PAGE 21
06 / KEY FEATURES 6.8 Corporate Branding and Advertising When it comes to Corporate brands and Telecommunication Partnerships, it is important to take into consideration the branding capabilities not only outside of the platform but within the platform as well. On the Arcade X platform, there is digital real estate for brands to promote not only their own products but the tournament or challenge they are running. There is a brand specific page, which links to any external social platforms, shows any old or new tournaments or challenges being run by the brand. All tournaments / challenges run by the brand are branded with their logo and link to the brand page. There are branded banners on each game as well as on the dashboard for promotional use. EMERGE GAMING LAUNCHES ARCADE X : ASX MEDIA RELEASE 23 APRIL 2018 - PAGE 22
06 / KEY FEATURES 6.9 Brand Widgets Widgets are great for click through lead generation and attracting players attention while they are looking at a page. Arcade X provides space on the platform for brands to have branded widgets across the platform. These branded widgets will have a click through to an external page decided by the brand, and click-through rate will be tracked and recorded by the development and marketing teams, then reported to the client. EMERGE GAMING LAUNCHES ARCADE X : ASX MEDIA RELEASE 23 APRIL 2018 - PAGE 23
06 / KEY FEATURES 6.10 Advergames and Lead generation Advertising within games is becoming more and more popular. Advergames and Lead generation can be achieved in the casual games. Advergames allow for brands to rebrand or reskin the game in order to create a stronger presence and resonate with the players. Based on the corporate needs we can add logos, exchange assets and sounds, implement new backgrounds and more. Original Game Reskins Lead gen within the games is often recommended, people can not only look at your brand or product, they will experience it and form an emotional bond through the extraordinary experience offered to them through the combination of existing games and the corporate brand. Part of lead gen would also be the ability to integrate contact forms after the game or in between levels. Use the games to reward coupons and discounts to players. Prompt users to your product website from the game. EMERGE GAMING LAUNCHES ARCADE X : ASX MEDIA RELEASE 23 APRIL 2018 - PAGE 24
06 / KEY FEATURES 6.11 Geofencing Geofencing means that if the platform has not been launched in a country, area, or region. With the help of GPS software and RFID technology, geographical boundaries have been put in place. Unfortunately, players will not be able to access any games or register on the platform if they are not from the country / area / region in which Arcade X has launched. Arcade X is based on creating individual experiences by directing a specific country and community with each new release. The idea behind geofencing is to help corporate brands promote directly to their target audiences and attract users that will prove their campaign a success and give gamers content and games that are directed at them specifically. Adaptability of the platform features and functions when launching in a region to meet all legal and compliance requirements within a specific country. EMERGE GAMING LAUNCHES ARCADE X : ASX MEDIA RELEASE 23 APRIL 2018 - PAGE 25
06 / KEY FEATURES 6.12 Social Engagement The platform is specifically designed for social engagement between not only Gamers on the Arcade X platform, but the community as well. With social media integrations, gaming profile integration, and the capability to send and receive messages with other players, this is just the beginning. Gamers are able to stream while gaming, can create teams as well as join teams to play in tournaments and connect with their AAA gaming profiles as well. Arcade X is about more than just social engagement, it is about building a casual and esports gaming community EMERGE GAMING LAUNCHES ARCADE X : ASX MEDIA RELEASE 23 APRIL 2018 - PAGE 26
07/ THE LINK Welcome to Arcade X Welcome to the world of Arcade X. To start your experience click the button below to be redirected to arcadex.co. Set up your profile, and start playing games. Play, Earn and Win. PLAY NOW Please note that Arcade X is only available in the countries and regions in which we have launched. EMERGE GAMING LAUNCHES ARCADE X : ASX MEDIA RELEASE 23 APRIL 2018 - PAGE 27
For any corporate or gaming enquiries Please contact CEO Greg Stevens greg@emergegaming.com.au www.emergegaming.com.au EMERGE GAMING LAUNCHES ARCADE X : ASX MEDIA RELEASE 23 APRIL 2018 - PAGE 28