DATA-DRIVEN. AUDIENCES. BROADCAST RADIO?!

AGENDA 1 AUDIO Best Practices 2 Data Driven Audiences 3 Strategy & Execution

AUDIO IS EXPLODING

are the top selling #1Headphones electronics item

SMART SPEAKERS ARE BOOMING are the top selling #1Headphones electronics item U.S. HH penetration will jump from 7% in Q1 17 to 75% in Q1 20. MILLENNIALS Sources: Headphones: 2017 Consumer Electronics Association CEA; Smart Speakers: Gartner Edison Research, 2017.

AUDIO IS EXPLODING! STREAMING PODCASTS CONCERTS & FESTIVALS BROADCAST RADIO +31 % +41 % +200 % +7 % Source: Broadcast Radio: 12+ PUR across all PPM markets (M-Sun 6a-12m) Jun17 L12M vs. Jun15 L12M; Streaming Audio: Digital based on Triton Digital Releases Monthly Internet Audio Top 20 Rankers YTD Jan-Jun 2015 vs. YTD Jan-Jun 2 017; Podcasts: Podtracs, Edison podcast Consumer 2017 Monthly Listeners 2017 vs. 2015; Music Festivals: Nielsen Music 360 2016 Music Festival Attendance 2014 vs. 2016

The Audio Universe is often misunderstood.

Broadcast Radio Is Bigger Than TV, The Traditional Reach Medium WEEKLY REACH (% OF POPULATION) 100% 95% 90% 85% 80% 75% 93% BROADCAST RADIO 89% TV Source: Nielsen Comparable Metrics Report, 4Q 2016

And Its Immense Reach Has Been Consistent Since The 1970s % OF POPULATION 12+ USING BROADCAST RADIO WEEKLY 93% 93% 1970 1975 1980 1985 1990 1995 2000 2005 2010 2016 Source: RADAR Time Spent Listening Per Week Report (c) Arbitron: Monday-Sunday 24 Hours / Persons 12+; Nielsen Audio Nationwide Fall 16.

But for listeners It s not about the channel, it s about the content.

And They Turn To Different Channels For Different Reasons 9 in 10 consumers say they listen to both live radio and music collections, but at different times, for different reasons Source: Role of Radio in Music Industry" Study; iheartmedia August 2015 Base: Americans, aged 18-44, who listen weekly to AM/FM radio via regular radio or streaming

Different Channels, Different Purposes Join the World LIVE RADIO Escape the World OWNED MUSIC, STREAMING Online Live Radio Streams Broadcast Radio Custom Radio Stations Playlists Live Satellite Radio Owned Music

100+ PLATFORMS INCLUDING: Mobile Automotive Virtual Assistant Smart TVs, OTT Boxes, and MSO Connected Speakers Retail Gaming Consoles Travel/Hospitality

Voice-Enabled Speaker Sales Are Skyrocketing 100 % USER SHARE 90 80 70 60 71% 50 40 30 20 10 0 24% 5% AMAZON ECHO GOOGLE HOME OTHER Source: emarketer, April/May 2017

TRUSTED DAILY COMPANIONS 86 % PERCEIVE A DEEP CONNECTION WITH A FAVORITE RADIO PERSONALITY Source: Power of Personality & State of Listening Study, iheartmedia, August 2017

These Relationships Translate To Deep Engagement DAILY TIME SPENT (MINUTES) 31 30 19 14 07 Source: (1) time spent: comscore, A18+, (feb 2017:facebook, google, snapchat); (2) ihm time spent: nielsen audio nationwide, fall 2016; (3) NBC: npower, feb 2017, R&F report, 6min qualifier, Live Viewing, P18+

Trust and engagement drives results.

Broadcast Radio Drives Better Results Across The Purchase Funnel Awareness Message Association Consideration Intent Take An Action RADIO EXPOSED VS. CONTROL +30% +44% +34% +21% +56% ON-AIR PERSONALITIES SUPERCHARGE RESULTS +57% +92% +76% Source: iheartmedia Proprietary Effectiveness Research 2013-2016. Average lift % based on 40 Studies; Individual Metrics based on studies where that metric was measured

WHAT S YOUR SOUND STRATEGY?

WHAT DOES YOUR BRAND SOUND LIKE? DO YOU HAVE AN AUDIO HOOK?

IHEARTMEDIA IS A DATA-DRIVEN, MULTI-PLATFORM COMPANY ON-AIR DIGITAL SOCIAL EVENTS DATA

INNOVATIONS

MAKING IT ALL SMARTER THROUGH DATA

LEVERAGE AUDIENCE DATA LIKE DIGITAL WITH THE SCALE OF BROADCAST

RYAN SEACREST BIG BOY ELVIS DURAN THE BREAKFAST CLUB

At 850+ Stations In 160+ Markets

RADIO STATIONS Organic Growth Built On Radio

LISTENERS Organic Growth Built On Radio

SOCIAL Organic Growth Built On Radio

EVENTS Organic Growth Built On Radio

1 ST PARTY DATA. 107 MILLION REGISTERED USERS. Organic Growth Built On Radio

1P DATA 3P DATA

MEET JESS 1 ST PARTY DATA SINGLE SOCIAL PARTNERS NO KIDS 29 YRS 3 RD PARTY DATA AM

2 S I N G L E N O K I D S 9 Y R S AUDIENCE A M

LUXURY CAR NEXT 60 DAYS GROCERY SHOPPERS HEAVY QSR AUDIENCE 700 PRESET AUDIENCES AUTO FINANCE INSURANCE POLITICAL RETAIL TELCO LIFE STAGES & CAREER MOM S

CUSTOM CLIENT S 1P DATA DMP DMP IHEART S 1P DATA Build Your Own Audience CLIENT S CRM DATABASE

1 DEMO Standard Radio Plan TWO WAYS TO TRANSACT

MARKET FORMAT DAYPART STATION STATION 1 AM DRIVE STATION 2 MID DAY STATION 3 PM DRIVE STATION 4 OVER NIGHT URBAN COUNTRY POP NEWS NY NJ CT TX DEMO PLAN WOMEN 25-54 HHI $50K+ SELECT MARKETS STATION RANKERS

2 AUDIENCE Targeted Radio Plan

STATION STATION 1 STATION 2 STATION 3 STATION 4 DAYPART AM DRIVE MID DAY PM DRIVE OVER NIGHT AUDIENCE FORMAT URBAN COUNTRY POP NEWS 858/6/22/160 MARKET NY NJ CT TX

PLAN DETAILS ADVERTISER & AGENCY INFORMATION DATA SET DATA BOOK AUDIENCE US POPULATION WEEKS SELLER BUDGET IMPRESSIONS GRPS CPM CPP SPOT DURATION Details Here Details Here Details Here Details Here Details Here Details Here Details Here Details Here Details Here Details Here Details Here Details Here URBAN OLDIES URBAN AC CLSC ROCK CLSC HITS CHR/URCTP CHR/RHYMC ALTERNATIVE ADULT HITS FORMAT IMPRESSIONS UBRAN SPORTS ROCK RELIGION HOT AC GOSPEL COUNTRY COMEDY CHR AC IN MILLIONS 0.08 0.01 0.00 0.14 0.01 0.78 0.95 0.75 0.53 1.43 1.18 1.19 2.15 1.74 2.29 3.41 3.46 4.10 0 1 2 3 4 5 DAYPARTS IMPRESSIONS SA-SU PRIME MO-FR AM DRIVE 18% 17% SA-SU OVERNIGHT 2% SA-SU EVENING 11% MO-FR EVENING 6% 16% MO-FR PM DRIVE MO-FR MID DAY 24% 6% MO-FR OVERNIGHT MARKET TIER INDEXING TOP 150 MARKETS MARKETS 151+ MARKETS 1-10 7% 20% 6% MARKETS 11-20 7% MARKETS 21-30 4% 8% MARKETS 31-40 MARKETS 101-150 21% 10% MARKETS 41-50 10% 7% MARKETS 76-100 MARKETS 51-75

NATIONAL REACH WITH LOCAL ENGAGEMENT 45

DYNAMIC CREATIVE DECISION TREE

Is it snowing in Chicago? YES NO WEATHER

Did the Packers win? SPORTS SCORES YES NO

Did the Packers win? YES NO GAS PRICES

Did the Packers win? YES NO STOCK MARKET

SCALE TARGET AUDIENCES INFLUENCERS ENGAGEMENT RESULTS

KEY TAKEAWAYS 1 Sound Strategy 2 Data-Driven Audiences 3 Smart Audio

THANK YOU ROSSGEIER@IHEARTMEDIA.COM @ROSSGEIER