Prepare to Launch Guide Congratulations on deciding to prepare for your next launch! I m happy to walk you through the core areas so you can begin your preparations and formulate a timeline based on the elements you will be putting in place. Launching can be overwhelming, but I invite you to use this Prepare to Launch Guide to help you breakdown each area one part at a time. Launching has been the path to growing my business since I got started over 7 years ago. I didn t have a network, a list or anyone that I knew who needed help. I learned how to launch and 3 months later, with a partner, my first program was filled and we had a community of over 3000 who were interested in learning more. Experiencing the growth of my business quickly with launches, is what made me passionate to share this strategy with others! I want YOU to win at launching too and reach the people who need you. This guide is meant to prepare you with the core elements so you understand where to start. It s meant to give you clarity in what is needed so you can move forward and start. 1
If you ve never launched before, use the guide to move you forward and when you are ready to do a launch - I invite you to take next steps to go through step-by-step training in implementing on each core element. If you have already had training, use this guide to uplevel your results by improving on each section. Wherever you are in your journey, my intention is to help you - YOU CAN DO THIS! People need your solution right now, so take next steps to get your work out there to make the difference you are here to make! Let s get started! The 8 core elements I will be guiding you on include: 1. Inner Game preparation - prepare your mindset to win 2. Your Launch Roadmap - map out your target 3. Attract Your Right People - who are they and where do you find them 4. Your Offer - make it clear, and compelling 5. Your Launch Support - what support you need to be successful 6. Your Launch Materials - what elements need to be put in place 7. Your Launch Tracking - the data will help you make your goal 8. Maximize Your Launch & Wrap Up - How to maximize your launch and wrap up INNER GAME PREPARATION YOUR LAUNCH VISION - Having a vision is important to not only give you clarity as you create your roadmap, but to also inspire you on the days where things may feel hard. It is a big undertaking to do a launch, but it also comes with big rewards when you are focused on the right things. 2
Write out your vision for why you are launching, who will you help, what does success look like and what you want to accomplish overall. YOUR LAUNCH GOALS - Your goals are a necessary part of the planning process to be able to reverse-engineer the plan. If you want to reach a certain revenue number or number of enrollments, these need to be clear so your plan matches up and it sets you up to win. No guessing or hoping for the best - that s a recipe for failure, I want you to know what it takes and move forward with clarity so you can see how to win! Write out what your top 5-10 launch goals are. How many people do you want to serve? How much revenue do you want to make? How much support would you like? List out the areas that are important to you and create a goal for each so you can measure your success. 3
YOUR LAUNCH MINDSET MANTRA - Mantras are powerful in shifting your mindset and focus on what you want to create versus what you don t want. What mantra will you set to actually enjoy your launch and set yourself up to win? Write it out and read it every day. 4
YOUR LAUNCH ROADMAP ANNUAL LAUNCH ROADMAP - When you look ahead at your next 6-12 months, what events are on your calendar? When is it a good time to actually do your launch based on what you have going on already, and where there is space to fill in? If you are doing more than one launch, which one will be first and which one is second. Take a calendar out and pick some real dates and write those down. GOAL BREAKDOWN - Now it s time to break down your actual goals so you can reverse-engineer the numbers for what it will take to accomplish it. Here s an example table to use, and then write down what it would look like for you in the blank box. 5
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LAUNCH PHASES TO PLAN FOR. You will want to plan for pre-launch, during and after your launch. How will you nurture or begin to build a community before your launch? During your launch you will be implementing your roadmap. Then, how will you nurture your new community after your launch? Think about ways you can do that so you can plan for those to take care of all the new people who are interested in your work. 7
WHERE TO START? Daily action steps toward your vision and goals is what allows you to avoid overwhelm. Break your plan apart and begin building your action steps into your daily schedule. I recommend at 3 daily action steps toward your launch goals. What are 3 action steps you can take today? ATTRACT YOUR RIGHT PEOPLE WHO IS YOUR IDEAL CLIENT? Describe your ideal client in the box below. (Think about your favorite client and describe them) 8
WHAT IS THE PROBLEM THEY HAVE THAT YOU WILL BE SOLVING? The clarity around this question will help to keep your copy/message focused and lasered so you can really speak to it. Write it down below. WHERE DO THEY HANG OUT? I believe like attracts like, so often times we attract people like us, have things in common and you may find them in the exact places you hang out online. Take a few minutes to jot down where your ideal client hangs out online. If you aren t sure, do some google research. 9
SPEAK TO THEM WITH YOUR COPY. What are some of the words that your ideal client uses that you will want to weave into your copy. You want to use the language they say when describing their problem and not brochure speak that is general. YOUR OFFERS WHAT IS THE FREE OFFER? This is the free taste of your work to get your ideal client started in solving the problem they have that you know how to solve. 10
WHAT IS YOUR PAID OFFER? This is your product or program that fully solves the problem that your ideal client has. YOUR LAUNCH SUPPORT Take care of yourself and get the support you need so your launch re-energizes you rather than drains you. I recommend laying out a plan for internal (inside your business and household) and external support (outside of your business). Here s a list of support needs for your launch to consider: Internal Support o Virtual Assistant for administrative tasks (see full job description for details) o Web Assistant/Technical support - to set-up web pages and any online tools o Graphic Designer - for any graphic design on pages and materials o Copywriter - to craft your marketing materials o Social media/marketing support o Household support o Shopping cart to collect payment online o Project management tool to manage team and tasks o Clarity on timelines to manage team deadlines o Clear plan project manage team and ensure high communication 11
1. Do you have a team of support inside your business to help with technical aspects of launch and customer support? 2. Where in your business could you use additional support during your launch? 3. Do you have extra support at home during your launch? External Support o Joint Venture partners o Affiliate partners o A plan to invite more support from partners to my launch o Affiliate marketing tools & packet to make it easy to support my partners o Affiliate partner tracking system to give tracking links o Affiliate partner tracking sheet o Clear plan to ensure partners follow through on support o Leaderboard 1. How many affiliate partners do you plan to invite to support you? 2. What is your current reach (list/community size)? INTERNAL SUPPORT INSIDE YOUR BUSINESS: What do you want your team support to be? 12
INTERNAL SUPPORT IN YOUR HOUSEHOLD: Who can you get extra support from in your household during your launch? EXTERNAL SUPPORT: List the affiliate or joint venture partner support you would like to secure for your launch. 13
EXTERNAL SUPPORT: List out any paid advertising you will be budgeting to help reach your ideal audience. YOUR LAUNCH MATERIALS Now it s time to assess the marketing materials you will need for your launch. What materials do you have in place already? What do you still need to create? Here s a listing of elements needed for your launch: o Email customer relations management tool to capture emails in place o A free talk, gift, video series, etc. to share a taste of what you provide in your work o Capture page for your ideal clients to register/optin for your free gift o Thank you page o Email series to nurture new optins o Email series to invite people in your community to your event o Email series for those who register for your course o Sales Page that describes your program offering o Thank you page for those who register for your program o Affiliate partner marketing materials so they can share your event o Email series to nurture Affiliate partners 14
o Launch tracking tool to measure results o Launch Breakdown sheet to monitor activities What materials do you still need to craft or uplevel? YOUR LAUNCH TRACKING Be prepared to monitor launch activity to make sure you meet or exceed your goals, and can course correct along the way. o Create a launch breakdown sheet to track results before event, during event and after your event. o Review best methods to incorporate into your launch real time o Review copywriting best methods as needed to improve upon your conversion o Monitor all elements of your launch to ensure you improve results where necessary o Use your conversion table to break down your numbers for registration 1. What is your goal for how many people you want in your program? 15
2. How much outreach/people do you need to connect with to meet your goals? 3. How many opt-ins are needed to reach your program registration goal? 4. What next steps are needed to reach your overall goal? (braindump below) MAXIMIZE YOUR LAUNCH & WRAP UP Reap the rewards of your launch! Keep moving forward on the steps in your launch. 80% of sales happen during the last stretch, don t stop too soon. o Email series to continue encouraging sales o Use course correction strategies to improve upon any areas of weakness o Conduct team meetings to look for areas of improvement o Monitor results with your breakdown sheet o Review best methods audio training for more strategies to fill your program o Celebrate your wins - use team debrief worksheet to capture wins/improvements o Incorporate evergreen adjustments to keep making sales after your event. What support or accountability can you put in place to stay focused on your goals and keep moving forward? How will you celebrate your wins? 16
Now that you understand all the elements to put in place, this will help you to map out a timeline so you know how long to allow so you can do a great job with your launch. I believe when you take the time to put each piece in place and make them great, you will be excited to share it with the world! Your timeline will vary depending on marketing you have in place already and what needs to be created. A good rule of thumb is to allow yourself a little more time than you think you will need. Launch timelines range from 8 weeks to over 6 months in preparation depending on the elements you are putting in place. I recommend that you begin with a simple launch and add layers (new strategies or elements such as professional videos) with each new launch. This guide is divided in the 8 core areas I recommend you prepare for that I teach as part of my Dream Launch Formula - my step-by-step system to confidently creating your first (or most successful) online launch without overwhelm. 17
I've taken from what I've learned in the study of marketing for over 20 years and specifically online launches for the past 7 years, and chunked it out into this step-by-step system to apply it in your own launch so you feel confident and can have fun connecting to your ideal clients while inviting them to take a step further to invest in your solution (products and programs). For full program details click here. If you re going to launch, why not make it the best that you can with guidance, best method templates, checklists, and examples. Maribel Jimenez, known as the Dream Launch Mentor. I m passionate about helping entrepreneurs just like you, create your own dream launch so you can share your expertise with the people who need it effectively, efficiently, and profitably! I've created a multi-6-figure business, surrounded by clients I love, and have so much FUN helping people like you launch programs, books, services and summits! But it wasn't always this way. I spent 15 years creating marketing campaigns for all different kinds of businesses and finished my degree in marketing and business management. Although I dreamed of being an entrepreneur all along, I was afraid to let go of what I thought was security. Then I received a blessing in disguise when my work situation got worse and I just couldn t handle the thought of continuing. I knew there would never be a perfect time to go out and live my dream. I m here to tell you that your entrepreneurial dreams are possible, no matter where you are today. More importantly, you don't have to give up the important, fulfilling parts of your personal life to successfully grow your business. 18
I didn t create success right out of the gate. In fact I struggled quite a bit my first year in business trying to replace the 6-figure income I had before leaving my job to become an entrepreneur. I didn t know how to launch or fill my programs online. Heck, the first time I did a launch I had 12 people on my list and no one invested in the program! It was a big failure that led me on a mission to figure it out. I had to learn how, making mistakes along the way, but now you can skip past those as I share what works. Let me help you get there faster with The Dream Launch Formula, click here to learn more. 19