IN COLLABORATION WITH
Distribution San Diego Magazine is pleased to partner with San Diego Humane Society to publish San Diego Pets Magazine, the city s premiere, quarterly consumer magazine focused on all things pets. Every issue features compelling content on pet wellness, nutrition, activities, local events, training and trends. 25,000 copies reach elite San Diego Humane Society donors 25,000 copies mailed to loyal San Diego Magazine subscribers REACH 50,000+ LOCAL PET LOVERS Our readers are active, affluent, and deeply engaged with the community.
MEET OUR PET-OBSESSED READERS 77% 41% HAVE DOGS HAVE CATS 28% Spend between $501-$1,000 at the vet annually 1 coin = $20 Keep their copy of San Diego 50% Pets Magazine for one month 37% ATTEND HUMANE SOCIETY EVENTS 66% Eat out with their pets once per month PET FRIENDLY 82% ADOPTED THEIR PET 49% TRAVEL WITH THEIR PETS 61% Buy "natural food"
HUMANE SOCIETY PRESENTS Editorial Lineup Summer 2017 Vol.3 No.4 Summer From the border to the beach, how to have petfriendly fun in the sun this season Guide! EVERY ISSUE INCLUDES Heartwarming adoption stories Three-month long event calendar Bark: trends, news, DIY toys, must-have apps Giveaways Community initiatives Dear Tabby training tips Go into the wild with Project Wildlife Warmweather tips for a healthy pet SPRING (Baby Season Issue) Pet health 101 for every stage Spring activities for pets Wildlife animal care SUMMER (The Ultimate Summer Guide) Ultimate summer guide Compassion awards Seasonal health and safety tips FALL (The Resource on Wellness Issue) Mexico/Baja animal rescues Inside look at working animals Therapy, service, and support animals WINTER (The Behavior Issue) Proper training techniques Breaking bad behavior Health concerns of bad habits A-Z resource guide DEADLINES SPRING 2018 Issues Distributed: April Sales Close: February 22 Materials Due: February 23 Polybagged with: May issue of San Diego Magazine SUMMER 2018 Issues Distributed: July Sales Close: May 21 Materials Due: May 25 Polybagged with: August issue of San Diego Magazine FALL 2018 Issues Distributed: October Sales Close: August 27 Materials Due: August 30 Polybagged with: November issue of San Diego Magazine WINTER 2019 Issues Distributed: January Sales Close: November 20 Materials Due: November 27 Polybagged with: February issue of San Diego Magazine
Rates PRINT AD SIZE 4X 2X 1X Full-page $2,395 $2,695 $2,995 Half-page $1,555 $1,750 $1,945 Quarter-page $795 $895 $995 Small Display $500 $550 $600 WEB AD RATE 600x250 $400/Month TWO PAGE SPREADS AVAILABLE please contact us for pricing PREMIUM POSITIONS OFFERED WITH A 15% RATE INCREASE* *Based on availability
Page Requirements PAGE REQUIREMENTS SPACE WIDTH X HEIGHT (IN.) Two-Page Spread Bleed 16.75 x 11 (create as two separate full-page bleed ads) Full-Page Non-Bleed 7.25 x 9.875 Full-Page Bleed Bleed 8.4375 x 11 Trim 8.187 x 10.75 Live 7 x 9.875 Half Horizontal-Page 7.25 x 4.875 Half Vertical-Page 3.5x9.875 Quarter-Page 3.5 x 4.875 Small Display 2.2895 x 3.15 INSERTS A sample or prototype of insert must be submitted to publisher in advance of desired publication date. 1/4-page 1/2-page Full Page Bleed Full Page Trim Full Page Non-Bleed Small Display Ad DELIVERY PDFs, as well as fully packaged files, including the InDesign CC or lower document, and all supporting files (fonts, images, ect...) can be uploaded to sdmag.us/sdmdropbox or emailed to art@sandiegomagazine.com. Please compress all files before uploading. FILE FORMATS PDF/X-1 or press ready PDF documents with crop marks indicating trim and bleed. Files must be native Macintosh. InDesign CC or lower; Illustrator CC or lower; or Photoshop CC or lower. RESOLUTION All images and logos must have a resolution of 300dpi at 100% print size. COLOR All colors must be CMYK. Total ink density should not exceed 300%. Pantone colors and metallic ink can be purchased at an additional cost. BLEED Full-page files must include.125 bleed on all sides. Text and logos must be within.25 from the trim to avoid live matter trimming off. PROOFS To ensure exact colors, a high-quality color-match print accompanying all print-ready digital files is recommended when submitting files. San Diego Magazine is not responsible for reproduction quality if color match proof is not provided. PRODUCTION FEES* Stock photos or graphics purchased for ad creation $25 each (client to approve purchase) Proofs beyond the third revision $50 each Packaged files for use outside of San Diego Pets Magazine $150 *Applies to ads created/edited by the San Diego Pets Magazine design team DISCLAIMER: San Diego Humane Society reserves the right to refuse any ads due to our exclusive partners or philosophies that do not align with our policies.