february2014 retail product plan FEATURING February PLACEMENT GUIDES NEW GAMEs begin 1/27/14!
quick reference guide draw games JACKPOT STARTS AT $ 40M JACKPOT STARTS AT $ 15M JACKPOT STARTS AT $ 7M GAMES MON TUES WED THU FRI SAT SUN DRAw entry closes 7:00 p.m. 7:45 p.m. 7:45 p.m. ESTIMATED TOP PRIZE STARTS AT 0K 6:30 p.m. 6:30 p.m. 1:00 p.m. & 6:30 p.m. 6:30 p.m. Every 4 minutes starting at 6:00 a.m. and ending at 2:00 a.m. go to calottery.com for draw times & more
Lottery s CALIFORNIA Black EXCLUSIVE Campaign campaign media/pos dates Display the POS in-store Outdoor and Digital Television and Radio 1/27 4/11 2/3 3/2 2/3 2/23
$ 10 #1112 $ 10Game CALIFORNIA Black Exclusive Win Up to $1,000,000! QR code on back! How to play Match any of YOUR NUMBERS to any of the six WINNING NUMBERS, win that prize. Uncover a symbol to automatically win 10 times that prize. Uncover a symbol to automatically win 20 times that prize. Uncover a symbol and WIN ALL 20 PRIZES AUTOMATICALLY! Your customers can scan the QR code on the back of this ticket to play a fun Lady Luck game! Odds & winners Prize level: Odds: Total Winners: TICKET $15 0 0 0 0 00 $1,000,000,000 0,000 $1,000,000 17 13 25 11 100 100 82 1,263 2,857 300,000 600,000 600,000 1,200,000 1,7 28, 0 0 0 2, 3 0 4, 0 0 0 1,152,000 2,592,000 288,000 288,000 350,400 22,800 1 0, 0 8 0 96 48 48 24 Overall odds: 1 in 3.30 Total Winners: 8,735,496 PRIZE PAYOUT 73% UPC Code Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers. Retailer Cost of Pack: 00 Less 6% Commission/Handling Fee: 0 Final Cost per Pack $470
MEGA Crossword Game #1111$ $ 5 Win Up to $75,000! Win Up to 10X Your Prize! How to play 1. Scratch YOUR LETTERS to reveal a total of 18 letters. 2. In each PUZZLE; scratch each letter that matches YOUR LETTERS. 3. In each PUZZLE; completely uncover two or more words, win prize shown in the PRIZE KEY. PRIZE PAYOUT 67% Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers. Odds & winners Prize level: Odds: Total Winners: TICKET $15 0 5 0 0 0 00 $1,000,000 $75,000 12 12 21 40 160 200 320 591 2,400 40,000 80,000 1,200,000 2,1 0 0, 0 0 0 2,040,000 1,140,000 600,000 150,000 120,000 75, 0 0 0 40,600 10,000 600 300 20 Overall odds: 1 in 3.82 Total Winners: 6,276,520 4. EACH PUZZLE PLAYS SEPARATELY. Words on the PUZZLES cannot be combined to win a higher prize. Example: 3 words on PUZZLE 1 win ; 4 words on PUZZLE 2 win $15; for a total win of 5. 5. Scratch the MULTIPLIER BOX for a chance to win 2X, 3X, 5X or 10X your prize. Multiply your winning prize by the number revealed in the MULTIPLIER BOX to determine your TOTAL WINNING PRIZE! UPC Code Retailer Cost of Pack: $400 Less 6% Commission/Handling Fee: 4 Final Cost per Pack 76
$ 2 Game #1110 Money Roll 12 Chances to Win! Win Up to 0,000! PRIZE PAYOUT 62% Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers. How to play Scratch off area above to uncover 12 symbols. Uncover a symbol to automatically win that prize. Uncover a symbol to automatically win 5 TIMES that prize. Uncover a symbol to automatically win 10 TIMES that prize. Odds & winners Prize level: Odds: Total Winners: TICKET 0 0 0 00 $1,000 0,000 11 17 25 33 83 706 1,200 40,000 120,000 600,000 1,512,000 1,008,000 672,000 504,000 201,600 23,800 14,000 420 140 28 Overall odds: 1 in 4.27 Total Winners: 3,935,988 UPC Code Retailer Cost of Pack: 00 Less 6% Commission/Handling Fee: $12 Final Cost per Pack $188
Electric 8 s Game #1109$ $ 1 Win Up to $888! How to play PRIZE PAYOUT 57% Get three s in the same ROW, COLUMN or DIAGONAL line and win the prize in the PRIZE BOX. Uncover a symbol in the BONUS BOX for a chance to win DOUBLE your prize. Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers. Odds & winners Prize level: Odds: Total Winners: TICKET $4 $8 0 $40 0 $888 10 16 42 78 96 417 1,395 9,600 480,000 2, 8 3 2, 0 0 0 1,721,856 679,680 362,496 294,528 67,9 6 8 20,296 2,950 59 Overall odds: 1 in 4.73 Total Winners: 5,981,833 UPC Code Retailer Cost of Pack: 50 Less 6% Commission/Handling Fee: $15 Final Cost per Pack 35
display starting JANUARY 27 th 24-bin placement guide Activate, Display, & Sell these Top-Selling Games! Order today! Call 1-800-568-8379, then when prompted press 6, 1 and then your retailer ID#. retailer clerk-facing side Scratchers to remove Please return these Scratchers to your DSR. sales tip Double-facing key games will increase sales, reduce out-of-stock on highdemand game(s), and raise your profits. 0 Game # 1100 Game # 867 Game # 1112 Game # 847 Game # 856 Scratchers pricing Price Point Final Cost per Pack 0 64 $470 76 82 $188 $1 35 ATTENTION RETAILERS *Please display Year of the Horse 1105 while supplies last. **If not available, double face Money Roll 1110. Games may change based on available inventory and rate of sale. Valid while supplies last. Games selected to be removed are based on statewide sales performance and available inventory levels. California Lucky For Life Series! Game # 833 Game # 832 Game # 831 $1 Game # 1105/800* Game # 863 Game # 1111 Game # 866 Game # 1107 Game # 1108 Game # 851 Game # 865 Game # 850 Game # 1111/855 Game #1104 Game # 859 Game # 862 Game # 1102 Game # 1103 $1 Game # 1109 Game # 1110 Game # 864 Game # 1106** Game # 861/858 $1 Game # 1101 customer-facing side
display starting JANUARY 27 th 20-bin placement guide Activate, Display, & Sell these Top-Selling Games! Order today! Call 1-800-568-8379, then when prompted press 6, 1 and then your retailer ID#. retailer clerk-facing side Scratchers to remove Please return these Scratchers to your DSR. Scratchers pricing Price Point Final Cost per Pack 0 64 $470 76 82 $188 $1 35 0 Game # 1100 Game # 833 Game # 867 Game #1104 Game # 1112 Game # 1108 Game # 847 Game # 1111/855 Game # 856 ATTENTION RETAILERS *Please display Year of the Horse 1105 while supplies last. ** Please display Chocolate 1106 while supplies last. Valid while supplies last. Games may change based on available inventory and rate of sale. Games selected to be removed are based on statewide sales performance and available inventory levels. California Lucky For Life Series! Game # 832 Game # 831 Game # 863 Game # 859 Game # 866/1108 Game # 865 Game #851 Game # 1107 Game # 1102 Game # 1103 $1 Game # 1105/800* $1 Game # 1109 Game # 1106**/864 Game # 1110 $1 Game # 1101 customer-facing side
display starting JANUARY 27 th 16-bin placement guide Activate, Display, & Sell these Top-Selling Games! Order today! Call 1-800-568-8379, then when prompted press 6, 1 and then your retailer ID#. retailer clerk-facing side Scratchers to remove Just 16 facings? You are missing out on sales! Ask your District Sales Representative how to carry all the best-selling games. 0 Game # 1100 Game # 867 Game # 1112 Game # 847 Scratchers pricing Price Point Final Cost per Pack 0 64 $470 76 82 $188 $1 35 Game # 1108 Game # 832 Game #1104 Game # 866/1108 Game # 851 Any Tripling 1107, 836, 850 Game # 1111/855 Game # 865/859* ATTENTION RETAILERS *Please display 5X Crossword 865 or Bingo Boxes 859 based on best rate of sale. **Please display Chocolate 1106 while supplies last, then display 7-11-21 864 or California Lucky for Life 831. ***Please display Year of the Horse 1105 while supplies last, then display California Lucky for Life 800. Valid while supplies last. Games may change based on available inventory and rate of sale. Games selected to be removed are based on statewide sales performance and available inventory rates. Game # 1110 Game # 1106** $1 Game # 1109 $1 Game # 1105*** customer-facing side
still claimable ended games Scratchers ended games $1 games games Game # Game Name End Date Claim By 848 Hit 0 2/21/14 8/20/14 841 Diamond 4X 12/13/13 6/11/14 837 Spicy Hot 10/18/13 4/16/14 834 7 11 21 8/23/13 2/19/14 775 Wild Hearts 8/23/13 2/19/14 763 MONOPOLY 8/23/13 2/19/14 771 Year of the Snake 6/21/13 12/18/13 755 Lucky 8 s 6/21/13 12/18/13 games Game # Game Name End Date Claim By 839 10X The Money 2/21/14 8/20/14 843 5X Crossword 12/13/13 6/11/14 753 Tripling Crossword 12/13/13 6/11/14 705 Tripling Crossword 12/13/13 6/11/14 778 Diamond Dollars 10/18/13 4/16/14 773 Bingo 7 s 10/18/13 4/16/14 757 Bingo Money Ball 8/23/13 2/19/14 760 5X Crossword 6/21/13 12/18/13 726 Tripling Crossword 6/21/13 12/18/13 games Game # Game Name End Date Claim By 861 Lucky 13 2/21/14 8/20/14 852 Bonus Triple Play 2/21/14 8/20/14 845 Grand 7 s 12/13/13 6/11/14 842 Cherry Twist 12/13/13 6/11/14 838 Cash Stash 10/18/13 4/16/14 777 Triple Play 10/18/13 4/16/14 772 10X The Money 8/23/13 2/19/14 835 Shamrock Green 8/23/13 2/19/14 764 MONOPOLY 8/23/13 2/19/14 759 Cherry Tripler 6/21/13 12/18/13 756 Money Multiplier 6/21/13 12/18/13 752 5X The Cash 6/21/13 12/18/13 games Game # Game Name End Date Claim By 844 Fortune 55 2/21/14 8/20/14 840 Ruby Red 7 s 2/21/14 8/20/14 846 00,000 Riches 12/13/13 6/11/14 779 Gold Bar Bingo 12/13/13 6/11/14 776 MEGA Crossword 10/18/13 4/16/14 765 MONOPOLY 10/18/13 4/16/14 761 Fantastic 10 s 10/18/13 4/16/14 774 $75,000 Poker 8/23/13 2/19/14 735 California Lottery BLACK 8/23/13 2/19/14 758 Black Pearls 6/21/13 12/18/13 754 Triple 777 6/21/13 12/18/13 748 Strike It Rich! 6/21/13 12/18/13 Game # Game Name End Date Claim By 762 $1,000,000 Fortune 2/21/14 8/20/14 733 50 Million Cash Spectacular 10/18/13 4/16/14 *Indicates latest games ended. These games must be returned to your DSRs before the end date. Go to calottery.com, click on the PLAY tab then click on End of Game Info under Scratchers Games to help identify tickets ending soon.
Lottery s golden greeting Golden Greeting from the California Lottery allows your customers to put a bow on their gift-giving for any occasion with a custom video message that is easy to send and share! Simply direct your customers to the golden envelopes on your counter when they make a Lottery purchase. Easy-to-follow instructions are available to your customers via the tear pad attached to the envelope holder. Encourage your customers to give Scratchers and Golden Greetings for these upcoming holidays: Chinese New Year: 1/31 Valentine s Day: 2/14 For more information, go to calottery.com. The QR code printed on the golden envelopes will be the portal to the Golden Greeting program!
Follow us s for 2nd chance Superlotto plus 2nd chance grand opening promo Increase your SuperLotto Plus sales! Tell your customers that for every $1.00 spent on SuperLotto Plus, they get one entry to submit online at calottery.com/2ndchance. Simply tell your customers to submit their SuperLotto Plus ticket codes online at calottery.com/2ndchance between January 3 rd and March 17 th for a chance to win up to 00,000! Play SUPERLOTTO PLUS 2nd CHANCE January 3 rd through March 17 th. Go to calottery.com/2ndchance to enter. Keep it fun. Play responsibly. Must be 18 years or older to play. The odds of winning any 2nd Chance prize vary based on the total number of entries that are received and the total number of entries each player submits. Problem Gambling Help Line: 1-800-GAMBLER. 2013 California Lottery 20,937 10/13 See calottery.com for full details.
quick reference guide DSR checklist Successful Scratchers Sales Checklist: Open orange envelope or orange labeled box upon receipt to Confirm, Activate and Display a pack of each game. See Placement Guide for which games to replace with games when they arrive. Removed games can be returned to DSR for credit. Need more Scratchers? Call your Lottery Ticket Sales Specialist at 1-800-568-8379, press 6, then 1 and enter your retailer ID#. DSR tips After game start, some prizes, including top prizes may have been claimed. Product Plan is published twelve times a year in California by The California Lottery, 700 North Tenth Street, Sacramento, CA 95811. Although every effort is made to ensure the accuracy of the information in the Product Plan, mistakes can occur. In the event of any discrepancies, federal law, state law and Lottery rules and regulations prevail. Keep it fun. Play responsibly. Must be 18 or older to play. 2013 California Lottery 41,850 12/13
GAME INSTRUCTIONS
take lady luck s challenge! Coming in January 2014! Have even more fun with the California Black Exclusive Scratchers game by taking Lady Luck s Challenge! Here s how: 1. Use your smartphone to scan the QR code on the back of your ticket. 2. You will be directed immediately to Lady Luck s Challenge match game no login in or app download necessary! 3. If your ticket is non-winning, you will also get an extra entry code into the 2nd Chance End of Game Draw for this game that s another shot at $1,000,000! 4. For non-winning tickets: You can access your additional 2nd Chance code at any time after scanning the QR code. Simply enter your ticket ID and entry code when prompted to receive your extra code. You can still enter the ticket ID and entry code printed on your non-winning California Black Exclusive Scratchers ticket into calottery.com/2ndchance. The code generated by this game is additional. For more details, visit calottery.com Images shown subject to change.