MATTHEW T. SEEVERS Professor of Marketing v v EDUCATION Ph.D. 2006 M.B.A. 2001 B.S. 1994 University of Kentucky (Lexington, KY) Gatton College of Business and Economics Major: Marketing Dissertation: Performance Implications of Emergent Social Networks in a Distribution Channel Setting: The Role of Social Capital Drake University (Des Moines, IA) College of Business and Public Administration Major: Business Administration Truman State University (Kirksville, MO) School of Business Major: Marketing ACADEMIC EXPERIENCE (Omaha, NE) Professor of Marketing, 2017 Present Chair, Department of Marketing & Management, 2013 2018 Associate Professor of Marketing, 2011 2017 Interim Chair, Department of Marketing & Management, 2011 Assistant Professor of Marketing, 2005 2011 University of Kentucky (Lexington, KY) Gatton College of Business and Economics Instructor, 2002 2005 Teaching Assistant / Research Assistant, 2001 2005 INDUSTRY EXPERIENCE Golf Galaxy (West Des Moines, IA) General Sales Manager, 2000 2001 Assistant Sales Manager, Hardlines, 2000 Ames Golf & Country Club (Ames, IA) Head PGA Golf Professional, 1999 2000 Wakonda Club (Des Moines, IA) First Assistant PGA Golf Professional, 1994 1999
RESEARCH INTERESTS Social Capital; Social Network Analysis; Retail Purchasing; Sales Management & Personal Selling; Interorganizational Relationships; Job Performance; Student Performance; Performance Feedback; Market Orientation. REFEREED PUBLICATIONS Johnson, Bryan R.,, and Todd C. Darnold (2015), School Ties: Social Capital and Student Performance in Individual and Group Tasks, Journal for Advancement of Marketing Education, 23 (2), 34-46. Johnson, Bryan R. and (2015), Developing Interpersonal Influence in Retail Purchasing Networks: An Exploratory Analysis of Tie Quantity, Tie Strength, and Tie Type, International Journal of Marketing Studies, 7 (1), 39-54. Seevers, Matthew T., Bryan R. Johnson, and Todd C. Darnold (2015), Social Networks in the Classroom: Personality Factors as Antecedents of Student Social Capital, American Journal of Business Education, 8 (3), 1-14. Rowe, William J.,, and James E. Zemanek, Jr. (2014), Salesperson Slotting Allowance Authority in Manufacturer-Retailer Negotiations, Journal of Marketing Channels, 21 (4), 232-241. Seevers, Matthew T., William J. Rowe, and Steven J. Skinner (2014), Praise in Public, Criticize in Private? An Assessment of Performance Feedback Transparency in a Classroom Setting, Marketing Education Review, 24 (Summer), 85-99. Deskins, John and (2011), Are State Expenditures to Promote Tourism Effective in Promoting State Economic Growth? Journal of Travel Research, 50 (March), 154-170. W. Matthew Bowler, Robert Dahlstrom,, and Steven J. Skinner (2011), The Ties that Buy: The Role of Interfirm Social Contagion across Customer Accounts, Journal of Personal Selling & Sales Management, 31 (Winter), 7-20. Seevers, Matthew T., Steven J. Skinner, and Robert Dahlstrom (2010), Performance Implications of a Retail Purchasing Network: The Role of Social Capital, Journal of Retailing, 86 (December), 356-367. Seevers, Matthew T. (2010), A Social Networks Approach to Market Orientation, Marketing Management Journal, 20 (Fall), 152-162.
REFEREED PUBLICATIONS (CONTINUED) Bowler, Wm. Matthew, Jonathon R. B. Halbesleben, Michael Stodnick,, and Laura M. Little (2009), The Moderating Effect of Network Centrality on Motive to Perform Interpersonal Citizenship, Journal of Managerial Issues, 21 (Spring), 80-96. Jae, Haeran,, and Jule B. Gassenheimer (2007), Underground Economy and Economic Exchange: A Macro Perspective, Marketing Management Journal, 17 (Fall), 1-15. Seevers, Matthew T., Steven J. Skinner, and Scott W. Kelley (2007), A Social Network Perspective on Sales Force Ethics, Journal of Personal Selling & Sales Management, 27 (Fall), 341-353. NON-REFEREED PUBLICATION Seevers, Matthew T., Steven J. Skinner, and Scott W. Kelley (2010), A Social Network Perspective on Sales Force Ethics, Keller Center Research Report, September. WORKING PROJECTS Student Social Capital in a Marketing Education Context: Prior Research and Future Research Opportunities Target outlet is the Journal of Marketing Education. Social Capital Blind Spots: An Exploration of Covert Workplace Relationships with W. Matthew Bowler and Troy A. Voelker Target outlet is the Journal of Managerial Issues. REFEREED CONFERENCE PAPERS & PRESENTATIONS Morgan, Steven, Fred Morgan, Jack Kasulis, Matthew Seevers, Jeffrey Stoltman, and Stephen Vargo (2005), An Overview of Network Effects, in American Marketing Association Summer Educators Conference Proceedings, Beth A. Walker and Mark B. Houston, eds., 16 (Summer), 354-355 (Abstract). Seevers, Matthew T. and Robert Dahlstrom (2004), Similarity of New Vendor Choice among Retail Buyers: The Role of Social Contagion across Interfirm Networks, at ISBM 2004 Academic Conference: New Priorities and Challenges for Business-to-Business Marketers.
REFEREED CONFERENCE PAPERS & PRESENTATIONS (CONTINUED) Seevers, Matthew T. (2003), Does a Product Controversy Effect Dominate the Effect of Product Familiarity on Consumer Attitude Strength? in American Marketing Association Winter Educators Conference Proceedings, William J. Kehoe and John H. Lindgren Jr., eds., 13 (Summer), 249-250 (Abstract). Jae, Haeran,, and Jule B. Gassenheimer (2002), "Underground Economy and Exchange, in American Marketing Association Summer Educators' Conference Proceedings, Geraldine R. Henderson and Marian Chapman Moore, eds., 14 (Winter), 119 (Abstract). TEACHING EXPERIENCE BUS 479: ijay Practicum, 2014-2018, MKT 473: Marketing Management (Capstone), 2005 2015, 2018, DBA 802: Applied Marketing Research, 2015 2016, MKT 491/BIA 491: Business on the Western Frontier, 2012 2016 Travel Class to San Francisco and the Silicon Valley, MKT 319: Principles of Marketing, 2005 2011, 2015, MBA 761: Marketing Management (Online Delivery), 2008 2011, MBA 761: Marketing Management (Residence Delivery), 2005 2011, RSP 103: Ratio Studiorum Program, Faculty Preceptor, 2010, MKT 300: Marketing Management, 2002 2004
ACADEMIC HONORS & AWARDS Faculty of the Year, 2006, 2008, 2010, 2011, 2012, 2015, Cahill Award for Excellence, 2012, 2013, 2014 x2, 2016, 2017, Gamma Phi Beta Outstanding Professor, 2011, 2016 Summer Research Grant Recipient, 2008, 2009, 2010, 2013, Faculty Invitee, Senior Athletic Banquet, 2006, 2008, 2009, 2010, 2011, 2012, 2013 Distinguished Alumni Award, 2012 Lincoln Lutheran Junior-Senior High School (Lincoln, NE) Robert F. Kennedy Memorial Teaching Award Nominee, 2008, 2010 Order of Omega Faculty Member of the Year Nominee, 2010 National Library Week Poster Campaign Honoree, 2009 Reinert-Alumni Memorial Library, Marketing Instructors Choice Award, 2008 American Marketing Association Outstanding Teaching Assistant, 2005 Dissertation Year Fellowship, 2004-2005 UK Sports Marketing Academy Professional Certification, 2004 AMA-Sheth Foundation Doctoral Consortium Fellow, 2003 Gatton Fellowship, 2002-2003 Von Allmen E-Commerce Center Research Grant, 2002
OTHER HONORS & AWARDS Assistant Golf Professional of the Year, 1997 Professional Golfers Association of America, Iowa Section Titleist & FootJoy GPTP Scholarship Winner, 1997 Professional Golfers Association of America, Iowa Section PGA Golf Professional Training Program Graduate, 1997 Professional Golfers Association of America MIAA Academic All-Conference Golf, 1992-1993, 1993-1994 MIAA All-Conference Golf, 1991-1992 INDUSTRY Director, Iowa Section PGA Board of Directors, 1997 1998 Director and President, ISA/AA Board of Directors, 1995 1998 ACADEMIC Editorial Review Board, Drake Management Review, 2010 Present Ad Hoc Reviewer, Journal of Marketing Education Ad Hoc Reviewer, Journal of Marketing for Higher Education Ad Hoc Reviewer, European Journal of Marketing Ad Hoc Reviewer, Journal of Personal Selling & Sales Management Ad Hoc Reviewer, AMA Summer Marketing Educators Conference Business-to-Business Track; Services Track Ad Hoc Reviewer, AMA Winter Marketing Educators Conference Business-to-Business Track Ad Hoc Reviewer, Society for Marketing Advances Conference Retail & Entrepreneurship Group Leader, New Teaching Assistant Orientation, 2004 University of Kentucky Volunteer, University of Kentucky Sports Marketing Academy, 2002 2004 Volunteer, AMA Faculty Consortium, 2002
UNIVERSITY Faculty Representative, Creighton Marketing Council, 2016 Present Bereavement Ministry, 2012 Present Policy & Procedure Review Committee on Sexual Misconduct, 2017 Data Analytics Task Force, 2015 2017 Champion for Master of Marketing Analytics Program Chair, Vice President for Finance Search, 2015 2016 Reinert-Alumni Memorial Library Task Force, 2013 2016 Advisory Participant, Chief Communications & Marketing Officer Search, 2015 Provost Search Committee, 2012 2013 Academic Council & Faculty Council, 2009 2013 Committee on Committees, 2011 2013 Presidential Work Group on University Brand, 2011 2012 Presidential Work Group on University Culture, 2011 2012 Academic Vice-President s Administration and Finance Committee, 2011 2012 Reinert-Alumni Memorial Library Task Force, 2010 2011
UNIVERSITY (CONTINUED Athletic Board, 2008 2011 Chair, Fiscal Integrity Subcommittee, 2009 2011 COLLEGE Heider Curriculum 2020 Task Force, 2017 Present Faculty Advisor, Sports Professional Club, 2017 Present Faculty Advisor, Young Life, 2017 Present Chair, Undergraduate Program Committee, 2016 Present Undergraduate Program Committee, 2008 Present Assurance of Learning (AoL) Committee, 2015 Present Murphy Cup Marketing Strategy Competition, 2014 Present Admissions Committee, DBA Program, 2015 2017 Department Search Committee, 2007, 2008, 2009, 2014, 2017 Faculty Advisor, Beta Gamma Sigma, 2010 2015 Chair, Strategic Planning Committee, 2012 2014 AACSB Faculty Qualifications Ad Hoc Committee, 2014 Faculty Preceptor, Ratio Studiorum Program, 2010 Co-Advisor, Chapter of American Marketing Association, 2008 Hiring Committee, COBA Director of Business Marketing, 2007 New Building Committee, 2007 Educational Experience Sub-Committee, 2005 2006
COMMUNITY Youth Volunteer Coach, West Omaha Track Club, 2014 Present Sunday School Teacher, King of Kings Lutheran Church, 2007 Present Board of Directors, Oak Hills Country Club, 2012 2015 Navigator, Project Homeless Connect, 2008 2013 Youth Volunteer Coach, YMCA Basketball, 2012 Marketing & Membership Committee, Oak Hills Country Club, 2010 2011 Chair, Sugar Creek Subdivision Beautification Committee, 2006 2008 MEMBERSHIPS Marketing Management Association, 2010 Present King of Kings Lutheran Church, 2006 Present American Marketing Association, Omaha Chapter, 2005 Present International Network for Social Network Analysis, 2003 Present American Marketing Association, 2002 Present Beta Gamma Sigma, National Business Honor Society, 2001 Present Professional Golfers Association of America, 1997 2006 United States Golf Association, 1991 Present Beta Theta Pi Fraternity, 1990 Present