Introducing Main Street by Crossville Essential line provides excellent design foundation

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Introducing Main Street by Crossville Essential line provides excellent design foundation Some things are essential to the experience of visiting Main Street: a cup of coffee at the café, an elegant find at a nearby boutique, or a fine meal in the corner bistro, made more enjoyable by the cozy décor and the interesting conversation. That experience is captured in Main Street, a contemporary new line from Crossville that promises to be a commercial favorite with its neutral color palette, subtle stone look, high COF, and ease of maintenance. Designed primarily for commercial installations, Main Street contains pre-consumer recycled content ranging from four to 20 percent, depending on color, and is manufactured by Crossville using its proprietary EcoCycle Recycling Processes, which have been certified by Scientific Certification Systems. It s available in five colors Cinema Champagne, Café Caramel, Bistro Brown, Gallery Grey, and Boutique Black and a variety of sizes: 18" x 18", 6" x 18", 12" x 12" and 6" x 6" field tile; and 2" x 2" mosaics mesh-mounted on 12 x 12 sheets. Single Bullnose and Cove Base trim complement the collection. Because Main Street is Porcelain Stone tile, it has unsurpassed durability, resists staining and scratching and will remain virtually maintenance free on floors and walls. Plus, mixing the sizes adds visual interest, helping make Main Street ideal for a variety of commercial environments.

In addition to its natural beauty, Main Street is a superior tile alternative for building owners and designers seeking LEED certification. The tile s pre-consumer recycled content ranges from four to 20 percent; it was produced using Crossville s third-party certified waste recycling processes. Crossville is the first and only tile manufacturer to achieve independent verification of its recycling processes, and Main Street is produced using the certified EcoCycle Recycling Processes. To learn more about these certified processes and their associated sustainable products, visit www.crossvilleinc.com/green.

Main Street product positioning A city-inspired product that combines function and durability with the beauty of Crossville Porcelain Stone, Main Street is ideal for virtually any commercial application. With competitive pricing, it will be a natural choice for National Accounts projects, as well as school and government installations. With its neutral color palette and sizes created to work in tandem, Main Street is a true design essential and is sure to be a favorite among specifiers. Selling Points Colors: AV211 Cinema Champagne (4% pre-consumer recycled content) AV212 Café Caramel (4% pre-consumer recycled content) AV213 Bistro Brown (20% pre-consumer recycled content) AV214 Gallery Grey (20% pre-consumer recycled content) AV215 Boutique Black (20% pre-consumer recycled content) Finishes: UPS Sizes Tile: 18" x 18" (Actual 17-13/16"x 17-13/16") 6" x 18" (Actual 5-13/16" x 17-13/16") 12" x 12" (Actual 11-13/16" x 11-13/16") 6" x 6" (Actual 5-13/16" x 5-13/16") Mosaics: 2" x 2" mounted on 11-13/16" x 11-13/16" Sheet Coordinating Trim: 4" x 12" Single Bullnose (Actual 3-3/4" x 11-3/4") 6" x 12" Universal Cove Base (Actual 5-7/8" x 11-3/4") Style and Functionality Made in the U.S.A. Sustainably manufactured using Crossville s certified EcoCycle Recycling Processes Contains between 4 and 20 percent pre-consumer recycled content, depending on color Verified as a Certified Porcelain Tile Additional plank sizes available through Crossville s Get Planked! program

Main Street general information COLORS FINISH AV211 Cinema Champagne (4% pre-consumer recycled content) AV212 Café Caramel (4% pre-consumer recycled content) AV213 Bistro Brown (20% pre-consumer recycled content) AV214 Gallery Grey (20% pre-consumer recycled content) AV215 Boutique Black (20% pre-consumer recycled content) UPS SIZES FIELD TILE 18" x 18" (Actual 17-13/16" x 17-13/16") 6" x 18" (Actual 5-13/16"x 17-13/16") 12" x 12" (Actual 11-13/16" x 11-13/16") 6" x 6" (Actual 5-13/16" x 5-13/16") MOSAICS 2" x 2" mounted on 11-13/16" x 11-13/16" Sheet THICKNESS 3/8" TRIM 4" x 12" Single Bullnose (Actual 3-3/4" x 11-3/4") 6" x 12" Universal Cove Base (Actual 5-7/8"x 11-3/4") TRIM THICKNESS 3/8" Main Street is recommended for interior floors, walls, and countertops and exterior walls in both residential and commercial installations. Main USAGE AREAS Street is not recommended for exterior horizontal surfaces or exterior paving. If offset pattern is required for tile 18 inches or longer, Crossville recommends an offset of not greater than 33 percent. Shade and Texture Index Main Street has a shade variation of V3. V1 = Uniform Appearance V2 = Slight Variation V3 = Moderate Variation V4 = Substantial Variation Differences among pieces from the same production run are minimal. Clearly distinguishable texture and/or pattern within similar colors. While the colors present on a single piece of tile will be indicative of the colors to be expected on the other tiles, the amount of colors on each piece may vary significantly. Random color differences from tile to tile, so one may have totally different colors from those on other tiles. Product Performance Data The following results can be provided to you upon request: Performance Test ASTM Test Number Test Result Breaking Strength C648 >500 lbf Bond Strength C482 >200 psi Scratch Hardness Mohs Scale 7 Chemical Resistance C650 Unaffected Frost Resistance C1026 Resistant Water Absorption C373 <0.10% UPS Coefficient of Friction Dry C1028 >0.85 UPS Coefficient of Friction Wet C1028 >0.7

Main Street packaging information Pricing for Main Street has been posted on Crossville Connections. Normal distributor discounts apply. Product Pieces/ Carton Sq. Ft./Carton Lbs./Carton Cartons/Pallet Sq. Ft./Pallet 2" x 2" Mosaics 10 10.00 42.6 54 540.00 6" x 6" 17 4.25 19.04 175 743.75 6" x 18" 12 9.00 41.22 64 576.00 12" x 12" 12 12.00 53.64 52 624.00 18" x 18" 6 13.50 61.83 32 432.00 4" x 12" SBN 12 15.60 120 1440 Pieces 6" x 12" CB 12 25.56 72 864 Pieces

Main Street installation & maintenance Installation Procedures Backing Material (Substrate): The surface to be tiled must be clean, dry, flat and structurally sound (does not flex when weight is applied), secure, and free from any type of contamination that can act as a bond breaker or bond inhibitor. If there is any substance present that could inhibit the bond of the mortars used, it must be completely removed. Suitable substrates include, but are not limited to, exterior grade plywood, cement backer board, concrete, mortar beds, cement plaster, and existing ceramic tile/stone. Refer to industry information for a complete list of approved substrates. When using the double plywood or plywood/cement backer board scheme, check to ensure that the proper types and thickness of plywood are used. Mortar: Depending on the application and conditions present, the use of a liquid-latex fortified, medium bed or epoxy thin-set mortar is recommended for the installation of Porcelain Stone tile. It can also be installed in mortar bed (i.e., thick bed) applications. Consult the installation materials manufacturer for additional information and instructions. Ensure that adequate coverage of mortar is present under the tiles to provide proper bedding coverage and problem-free performance. Grouting: A polymer-modified, liquid-latex fortified or epoxy grout should be used with Porcelain Stone tiles. While grout-staining problems are extremely rare when using Crossville products, a small test patch is recommended when using a dark grout over a light-colored tile, or vice versa. The test patch will also verify cleanability of the grout with heavily textured tile surfaces. Offset: If offset pattern is required for tile 18 inches or longer, Crossville recommends an offset of not greater than 33 percent. Usage Areas Main Street is recommended for interior floors, walls and countertops and exterior walls in both residential and commercial installations. Main Street is not recommended for exterior horizontal surfaces or exterior paving. Cleaning Procedures Please consult our How to Care for Porcelain Tile brochure for proper cleaning procedures after grouting as well as for routine maintenance. For routine maintenance, please refer to the procedures under Daily Maintenance, or CROSS-SHEEN, depending on the type of cleaning required.

Main Street merchandising materials > Brochure The new Main Street brochure includes detailed installation concept photography, room scene photography, individual product images and photographic depiction of available sizes. Both the installation photos and the product shots demonstrate the warm, natural look of the Main Street field tile and mosaics. Item Code: LIT-MAINST-11 Cost: $1.00 ea. Special Price: $.75 ea. until 8.30.11 Sold in Packs of 10 Sample Folder The new Main Street sample folder includes four 3 x 3 swatches of each color in addition to a sample strip of mosaics. It also includes installation photography and photographic depictions of each available size. Item Code: SF-MAINST-11 Cost: $17.00 ea. Special Price: $15.00 ea. until 8.30.11 Contractor Boards Featuring 3 x 3 swatches, the Main Street contractor board allows designers and contractors alike to view all colors in a compact format. The boards include information on all field tile sizes, colors, and mosaics. Item Codes: CB-MAINST-11 Cost: $8.00 ea. Special Price $6.50 ea. until 8.30.11 Crossville Sample Express For samples of Main Street tile, simply call Crossville Sample Express. We can quickly deliver samples directly to your location or to another address you specify. To reach the knowledgeable Sample Express team, call toll-free 800.221.9093. Photos of the merchandising materials appear on the following pages.

Main Street merchandising materials order form Please note that all these materials are being offered at a special low price until August 30, 2011. Merchandising Materials Item Code Regular Price Special Price Until 8.30.11 Quantity Ordered Extended Price Brochure LIT-MAINST-11 $1.00 $.75 $ Sample Folder SF-MAINST-11 $17.00 $15.00 $ Contractor Board CB-MAINST-11 $8.00 $6.50 $ TOTAL COST OF MERCHANDISING MATERIALS $ Date of Order Distributor Ship-To Address Address City State Zip Bill-To (if different from Ship-To) Address Address City State Zip Purchase Order No. Contact Name Contact Telephone Number > Fax This Form to your Crossville Customer Service Rep at 931.484.8418

Main Street sample tile order form Crossville is offering samples of Main Street field tile at 50% off list price, full cartons only. To take advantage of this special discount on sample tile, please fax us this order form no later than August 30, 2011. CODE COLOR NAME SIZE Price Per Carton AV211.10606UPS Cinema Champagne 6" x 6" $7.14 AV211.10618UPS Cinema Champagne 6" x 18" $23.67 AV211.11212UPS Cinema Champagne 12" x 12" $16.44 AV211.11818UPS Cinema Champagne 18" x 18" $18.50 AV212.10606UPS Café Caramel 6" x 6" $7.14 AV212.10618UPS Café Caramel 6" x 18" $23.67 AV212.11212UPS Café Caramel 12" x 12" $16.44 AV212.11818UPS Café Caramel 18" x 18" $18.50 AV213.10606UPS Bistro Brown 6" x 6" $7.14 AV213.10618UPS Bistro Brown 6" x 18" $23.67 AV213.11212UPS Bistro Brown 12" x 12" $16.44 AV213.11818UPS Bistro Brown 18" x 18" $18.50 AV214.10606UPS Gallery Grey 6" x 6" $7.14 AV214.10618UPS Gallery Grey 6" x 18" $23.67 AV214.11212UPS Gallery Grey 12" x 12" $16.44 AV214.11818UPS Gallery Grey 18" x 18" $18.50 AV215.10606UPS Boutique Black 6" x 6" $7.14 AV215.10618UPS Boutique Black 6" x 18" $23.67 AV215.11212UPS Boutique Black 12" x 12" $16.44 AV215.11818UPS Boutique Black 18" x 18" $18.50 # Cartons TOTAL $ Extended Cost Date Distributor Ship-To Address City State Zip Bill-To (if different from Ship-To) Address City State Zip Purchase Order No. Contact Name Contact Telephone Number > Fax This Form to your Crossville Customer Service Rep at 931.484.8418