Social Media Marketing Associate Programme 2018 } 1
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"As someone with Chartered Institute of Marketing qualifications under my belt I can say hand on heart that this course has given me far more confidence and opportunities than that ever has." Emma Karney Digital Mum 4 5
Find out more Introducing Digital Mums 8 What it's about What you ll learn 10 Your Digital Mums journey 12 Why Digital Mums Why it s great 16 After the course 18 Our stats 20 Success stories 24 How you'll learn How you ll learn 30 FAQs 32 How to enrol 34 6 7
a Introducing... Digital Mums We live in an age where technology has changed the way we work, yet the UK's business culture hasn't caught up. Too many mums are still forced to choose between having a career or being there for their children. We created our training to allow them to do both. We empower and connect women with work that works around their family. Our training is laser-focused on helping mums create flexible freelance careers that have great long-term career prospects. With 70% of businesses reporting a digital skills shortage, social media marketing seemed an obvious place to start. By the time you graduate, you'll be fully upskilled in the world of social media and ready to #DoTheHustle and take on clients. We've had over 1,000 women become Digital Mums - why not take the leap and join them? Founders Kathryn Tyler & Nikki Cochrane 8 9
What you ll learn Gain practical onthe-job experience by embarking on a digital work placement and learn how to deliver social media success. During your training you'll work with a real business - your Programme Partner - mirroring the exact process a freelancer goes through with their clients. Within six short months you'll be job-ready and ready to start earning from social. As an graduate you ll be able to: Develop (and execute) social media strategies for businesses. Understand how to identify, engage with and approach key social media influencers. Use paid social media advertising to reach your target audiences. Leverage data and analytics to report on key performance indicators, generate insights and act on them. Understand the process of how to set up as a freelancer and find clients to work with as social media managers. Understand how to identify, engage with and approach key social media influencers. Duration: 24 weeks, excluding 4-5 weeks holiday and 3 weeks of onboarding prior to the first week of learning. Weekly time needed: 15-20 hours p/week Cost: 2,500 ( 3,000 inc. VAT) Entry criteria: Must have background in one of the following: marketing, advertising, PR, journalism or broadcast. Accredited by: 10 11
Why it s great Future-proof your career with in-demand digital skills and create a flexible career on your own terms. Work with a live client and gain complete confidence in your new digital skills. You'll finish perfectly prepared to find clients and forge a new flexible career path for yourself. Live client experience You'll transfer your existing skills into the digital world by getting real-world experience delivering a social media campaign for a live client. This is an amazing opportunity to supercharge your digital skills and learn on-the-job. A real reference and portfolio You'll build a portfolio of work you can point future clients towards and have a real reference from your Programme Partner. This gives you a head start to finding work - you've already spent six months working as a social media marketer! Built for mums We ve designed our training with the time pressures of mums in mind. All our training is completed from the comfort of your own home (or cafe or co-working space, depending on your preference). A career on your own terms From starting agencies to consulting and doing paid speaking events, our grads go on to do a variety of different work. Your previous marketing / comms / PR or journalism experience combined with our super practical training will leave you way ahead of the curve. A lifelong community Whether it's your peer group during the training or our amazing graduate network once you finish, you're joining an incredible, supportive community of freelance professionals united by shared experiences and similar goals. Proven success All of this adds up to amazing results. We ve trained over 500 students on our, with nearly 90% finding rewarding work that works thanks to us within 12 months of graduating. 14 15
Your Programme Journey When you join Digital Mums you're beginning a journey into a whole new career and way of life. We're with you every step of the way to empower you to hit your goals and succeed. Week 1 Social media: An introdcution Milestone You ve met your peer group! Week 2 Design your user personas Week 3-4 Understanding the needs of the client Milestone You ve had your Strategy Call with your Programme Partner Week 5 Developing a consistent brand online Week 6 Campaign design Week 7 Power of peer critique Week 8-10 Campaign feedback and final draft Milestone You ve kicked off your live campaign Weeks 18-19 Run your campaign hashtags, tweetchats and influencers Weeks 16-17 Test and measure your live campaign Week 14-15 Content strategy content creation & curation Week 13 Influencer outreach and engagement Week 11-12 Set up and optimise your platforms Weeks 20-24 Run your campaign peer critiques and advanced tactics Milestone You ve dived deep into social advertising. Weeks 23 Final week of campaign Week 24 Hand in your final report Milestone You ve successfully graduated! Now the real journey begins
After the course After you graduate, we don't just dust our hands off and call it a day. We want you to build a sustainable freelance career that supports you and your family for life, and we give you a range of aftercare support to help you do just that. Do The Hustle Course Immediately after successfully graduating, you get access to our #DoTheHustle course, a four week bonus course with dozens of hours worth of content, focused on teaching you how to set up as a freelancer and find paying clients. Ongoing training resources To stay relevant in a digital career you need to keep learning as you go. To help you do this, we give you ongoing access to our training materials so you can refer to them throughout your career. Left: Mums meeting up after the course DM Collective You join our amazing alumni community, a virtual tribe of freelancers to share ideas, successes, challenges, questions, best practice, and job opportunities. Friendships are genuinely made forever and many go on to work together with some teaming up to cover holidays, share work opportunities and even form their own agencies together. 18 19
Our Stats One year after graduating: 97% 92% Just under 9 in 10 (86%) of Digital Mums are working 97% gained new and useful skills and knowledge. 92% have increased their confidence The average hourly rate graduates earn is 21 an hour - pro rata'd that works out to an annual salary of over 41,000. For those working, they pay off their course fees in four months or less. 20 21
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Success stories Jenni's story I future-proofed my PR career Retraining has made me digitally relevant and I now offer social media management as a service at my PR consultancy. Digital Mums has taken my career to the next level. Read more at digitalmums.com Lisa's story Journalist to social media expert Since I finished my course I've been working with an ethical business doing their strategic social media management, which I love! My training, coupled with my previous experience, has made me feel confident about what I can deliver and the results are looking great so far." Read more at digitalmums.com Gail s story I'm living my version of #WorkthatWorks In my full-time comms role, I felt stuck in a job where I wasn t in control of my workload or my own progression. Now with another potential client on the horizon, the freelance world isn t as scary as I anticipated. Thank you Digital Mums for letting me live the dream of my version of #WorkthatWorks. Read more at digitalmums.com Helen's story Changing careers while on maternity leave. One of the best things about the course is the new friends you make. My peer group were always there to talk through project problems but more than that, they became genuine friends who I can t imagine not having in my life now." Read more at digitalmums.com Aline s Story Redundancy to new flexible career "If you dread the commute, if you want to spend more time with your family, if you don t want to be boxed into working hours that don t make sense, take the leap. Digital Mums are in our corner fighting for those who can t find flexible, part-time work, and opening the door to #WorkthatWorks. Read more at digitalmums.com Sarah s Story Marketing dinosaur to digital superstar Doing the course was utterly life changing for me. I wasn t even sure before I signed up if I wanted to be an 'official' freelancer social media manager but I ve found a whole new career. Every day I feel excited about what I do. Read more at digitalmums.com 24 25
After 16 years as a stay at home mum, it was difficult to know where to start. But I am total proof that it is never too late to retrain. I now have an amazing client and work around 10 hours per week. Lorraine Doxey Digital Mum 26 27
How you ll Learn Practical, hands-on training that stretches you and supports you to succeed. Our training model is all about learning in the real-world and 'doing'. Forget dry theory; our focus is on supporting you to build all the market-ready skills you need to build a successful freelance career. A live client From Day 1, you ll be immersed in delivering a real social media campaign for a real business. You remember and learn more deeply because you re putting everything into practice in the real-world as you go along. Virtual campus You ll access our training content via an online e-learning platform and this can be done when and where you like. Here you ll work through assignments, access innovative content and learn how to drive your campaign forward. Interactive videos Our video training content is made using Touchcast, amazing new interactive video technology. The Mothership Our online community is facilitated by our team of Social Media Experts. They ll be on hand to answer questions not just in office hours, but evenings and weekends too. Expert support As well as the ongoing support via The Mothership, our Social Media Experts will be there to guide you at various touchpoints along the way via 1:1s, group webinars and written feedback. Peer groups You ll learn with your peers in structured peer-to-peer sessions. You ll have weekly online sessions where you will critique each other s work in a kind and helpful way. Masterclasses from experts As well as content from our own expert team, we have a range of masterclasses from the likes of Mother Pukka, Dress Like a Mum and Mamalina - some serious influencers who have shared their expertise to give students the exclusive inside track on specific areas of social media. 28 29
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FAQ s } Is your training accredited? Yes it is. We're formally accredited with the CPD Certification Service, the UK's foremost vocational and skills-based certification bodies. All graduates receive a CPD Certificate of Attendance upon completion of our training. What salary can I expect to earn? It varies, but when we surveyed our graduates we found the average hourly wage was 21 for graduates. Like any freelancing role, the more experience you get, the more services and wraparound offers you can provide. There s no reason why you won t be charging much more soon after. Can you guarantee me work after I finish? We can t guarantee you work at the end of our training. However, once you successfully graduate, you ll access our Do The Hustle Course, a four week bonus course focused on helping you to set up as a freelancer and find paying clients. You'll also become part of our graduate community the #DMCollective, an amazing professional network where job opportunities are shared on a regular basis. Ultimately the onus is on you to go out and find work - our job is to give you the confidence, skills and support to help you make it a reality. Can I do it all in my own time? Most of the can be done exactly when you want to do it. However, there are weekly online sessions that are fixed in terms of date and time. These peer sessions are arranged when convenient to all the other students in your cohort - usually weekday evenings between 7-9pm. You'll also have to speak to your Programme Partner on the phone once a week at a time that's convenient for both of you. 32 33
How to enrol Next Steps: Speak to our Admissions Team Have a question? Get in touch with our Senior Admissions Consultant Nina to get any questions you have answered. You can reach her on nina@digitalmums.org. Apply Ready to get going? You can go here to fill in your application and get your journey started. It should only take you 15 minutes to complete. Payment options: Instalments We offer instalment options for students to spread the cost over a period of three months. 34 35
"Awesome course. Just awesome. It took over my life for 6 months but now there are so many more opportunities open to me than there could ever have been otherwise." Rebecca Bond Digital Mum 36 37
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Digital Mums 2a Belsham Street London E9 6NG @DigitalMumsHQ hello@digitalmums.org digitalmums.com 1