IP STRATEGY IN THE INFORMATION & COMMUNICATION TECHNOLOGIES SINGAPORE & THAILAND South-East Asia IPR SME Helpdesk Philippe DELTOMBE question@southeastasia-iprhelpdesk.eu
Today s Speaker Name: Philippe DELTOMBE Firm: AGM abogados, Barcelona - Madrid - Paris - Shanghai Location: Shanghai Email: phd@ubiquity-law.com ; pdeltombe@agmabogados.com For 8 years, Philippe has been assisting start-ups and mid-sized innovation players from Europe to China and to South East Asia. He provides advices in areas ranging from IP protection strategy to technology transfer assistance and contractual documents drafting & negotiation. As a partner at AGM abogados and at DWP-AXT Shanghai, Philippe speaks English, French, Spanish, Italian and German. 2
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KNOW BEFORE YOU GO. WE ARE HERE TO HELP YOU GROW... The South-East Asia IPR SME Helpdesk provides free, confidential, business-focused advice to European Small and Medium Enterprises (SMEs) relating to IPR in South-East-Asia. To learn about any aspect of intellectual property rights in Vietnam or elsewhere in South East Asia, including Local partners Due diligence IP audits Or to simply learn about the local landscape and adapt your IP plan accordingly something which can save you EUR in the long term Contact us on question@southeastasia-iprhelpdesk.eu 4
Agenda Singapore / Thailand Business Environments Intellectual Property Crash Course IP Strategy what we need to do Case Studies IP Strategy what we should avoid doing Case Studies Making Headway in SE Asia Take-away messages 5
Singapore/Thailand Business Landscapes Legal environments predictability Economic growth/demand rates Political factors/stability Existing innovation ecosystems Local education level Operational costs effectiveness 6
Intellectual Property Crash Course II. PATENTS» rewarding your industrial R&D efforts (inventions) by granting» a territorial monopoly, for a set period TRADEMARKS» prohibiting third-parties from using your name or brand (sign)» in the protected territory, for a set renewable period 7
Intellectual Property Crash Course III. COPYRIGHTS DESIGNS & MODELS» rewarding your literary, musical, and artistic creation by granting you» the exclusive right to publish, reproduce and record in 168 countries» prohibiting third-party from imitating the design or look of your products» in the protected territory, for a set Period KNOW-HOW, TRADE SECRETS 8
What we need to Pay (massive) Attention to? IP Due Diligence IP Registration Involving Local Authorities Picking the Right Partners Human Factor & Asian Values Time management 9
What should we avoid doing? Actually, no textbook provides us this information But to find some answers, we might need to look into 10
Making Headway in Thailand and Singapore ICT sectors Patent Cooperation Memorandum Singapore / Thailand Trademarks Registration Asean TMview IP & Internet Asean Domain Names 11
Case Studies ICT Sectors Singapore - What kind of IP registration do we actually need and how to enforce it. The special case of GUIs. Thailand - The surprise of the first-to-file system and how to plan a valid IP strategy in a country where IP enforcement is still an thorny issue 12
Take-away Messages IP Due Diligence IP Registration or not Human Factor 13
A last word The more I come to Asia, the less I understand You are on the right way! Business life s lessons modestly learned 14
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THANK YOU! Philippe DELTOMBE question@southeastasia-iprhelpdesk.eu