GAMES BEGIN JUNE 25! RETAIL PRODUCT PLAN FEATURING SCRATCHERS PLACEMENT GUIDES JULY 2014 CALOTTERY.COM 2014 Califon Productions, Inc. Wheel of Fortune is a registered trademark of Califon Productions, Inc. All rights reserved.
QUICK REFERENCE GUIDE DRAW GAMES JACKPOT STARTS AT $ 40M JACKPOT STARTS AT $ 15M JACKPOT STARTS AT $ 7M GAMES MON TUES WED THU FRI SAT SUN DRAW ENTRY CLOSES 7:00 p.m. 7:45 p.m. 7:45 p.m. ESTIMATED TOP PRIZE STARTS AT 0K 6:30 p.m. 6:30 p.m. 1:00 p.m. & 6:30 p.m. 6:30 p.m. Every 4 minutes starting at 6:00 a.m. and ending at 2:00 a.m. 2 go to calottery.com for draw times & more
LOTTERY S WHEEL OF FORTUNE SCRATCHERS CAMPAIGN MEDIA/POS DATES Display the POS in-store Outdoor and Digital Television and Radio 6/25 7/31 7/7 8/3 7/7 7/27 TV and radio advertising will run in Los Angeles, San Francisco, Sacramento, and Fresno. 2014 Califon Productions, Inc. Wheel of Fortune is a registered trademark of Califon Productions, Inc. All rights reserved. 3
$ 10 #1129 $ 10GAME WHEEL OF FORTUNE Win Up to $1,000,000! 0 Fast Spin! 21 Chances to Win! HOW TO PLAY Match any of YOUR NUMBERS to any of the six WHEEL NUMBERS, win that prize. Uncover a symbol to automatically win 10 times that prize. Uncover a symbol to automatically win 20 times that prize. Uncover a symbol and WIN ALL 20 PRIZES AUTOMATICALLY! Uncover a in the FAST SPIN, win 0 instantly! Go to calottery.com for a chance to win more prizes including a Wheel of Fortune Hollywood Audition Experience Trip! ODDS & WINNERS Prize level: Odds: Total Winners: TICKET $15 0 5 0 0 00 00 $1,000,000,000 0,000 $1,000,000 17 10 17 36 44 71 774 3,000 24,000 300,000 600,000 1,200,000 2,400,000 1,1 5 2, 0 0 0 1,920, 0 0 0 1,152,000 528,000 432,000 272,000 24,800 6,400 8 0 0 64 32 16 8 Overall odds: 1 in 3.50 Total Winners: 5,488,120 PRIZE PAYOUT 73% Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers. 2014 Califon Productions, Inc. Wheel of Fortune is a registered trademark of Califon Productions, Inc. All rights reserved. UPC CODE Retailer Cost of Pack: 00 Less 6% Commission/Handling Fee: 0 Final Cost per Pack $470 4
WHEEL OF FORTUNE $ 5 GAME #1128 Win Up to 0,000! 0 Fast Spin! 19 Chances to Win! HOW TO PLAY Match any of YOUR NUMBERS to any of the five WHEEL NUMBERS, win that prize. Uncover a symbol to automatically win that prize. Uncover a symbol to automatically win 5 times that prize. Uncover symbol to automatically win 10 times that prize. Uncover a in the FAST SPIN, win 0 instantly! Go to calottery.com for a chance to win more prizes including a Wheel of Fortune Hollywood Audition Experience Trip! ODDS & WINNERS Prize level: Odds: Total Winners: TICKET $6 $15 0 0 0 0 00 $400 $1,000,000 0,000 10 16 24 33 40 120 160 462 1,200 2,400 13,333 240,000 1,200,000 2,040,000 1,275,000 867,000 612,000 510,000 170,000 127,500 44,200 17,000 8,500 1,530 85 17 Overall odds: 1 in 3.60 Total Winners: 5,672,832 PRIZE PAYOUT 68% Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers. 2014 Califon Productions, Inc. Wheel of Fortune is a registered trademark of Califon Productions, Inc. All rights reserved. UPC CODE Retailer Cost of Pack: $400 Less 6% Commission/Handling Fee: 4 Final Cost per Pack 76 5
$ 2GAME #1127 WHEEL OF FORTUNE Win Up to 0,000! 5 Fast Spin! 11 Chances to Win! PRIZE PAYOUT 62% Number of winners based on sales, number of tickets distributed, and claims. Prizes not exempt from Federal Tax. By law, the Lottery must notify the IRS of prize winnings of $600 or more. Must be at least 18 years or older to play. Use this to provide odds of winning prizes to your customers. 2014 Califon Productions, Inc. Wheel of Fortune is a registered trademark of Califon Productions, Inc. All rights reserved. HOW TO PLAY Match any of YOUR NUMBERS to any of the three WHEEL NUMBERS, win that prize. Uncover a symbol to automatically win that prize. Uncover a symbol to automatically win 3 times that prize. Uncover a in the FAST SPIN, win 5 instantly! Go to calottery.com for a chance to win more prizes including a Wheel of Fortune Hollywood Audition Experience Trip! ODDS & WINNERS Prize level: Odds: Total Winners: TICKET $15 5 0 0 00 $1,000 0,000 11 14 31 71 83 100 500 2,000 15,000 120,000 1,200,000 1,836,000 1,428,000 652,800 285,600 244,800 204,000 40,800 10,200 1,360 170 17 Overall odds: 1 in 4.34 Total Winners: 4,703,747 UPC CODE Retailer Cost of Pack: 00 Less 6% Commission/Handling Fee: $12 Final Cost per Pack $188 6
DISPLAY STARTING JUNE 25 TH! 24-BIN PLACEMENT GUIDE ACTIVATE, DISPLAY, & SELL THESE TOP-SELLING GAMES! Order today! Call 1-855-EZLOTTO (1-855-395-6886), then when prompted press 1 to order Scratchers! retailer clerk-facing side SCRATCHERS TO REMOVE* Please return these Scratchers to your Lottery Sales Representative. Please note that both the number and menu options have changed. SALES TIP 0 Game # 1100 Game # 1129 Game # 1112 Game # 1119 Game # 867 Game #1104 Game # 1116 Double-facing key games will increase sales, reduce out-of-stock on highdemand game(s), and raise your profits. SCRATCHERS PRICING Game # 1123 Game # 863 Game # 1108 Game # 1111 Price Point Final Cost per Pack 0 64 $470 76 82 $188 $1 35 ATTENTION RETAILERS Games may change based on available inventory and rate of sale * Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your bestselling Scratchers for your location. California Lucky Life Series! Game # 1122 Game # 1121 $1 Game # 1120 Game # 1126 Game # 1118 Game # 1107 Game # 1115 Game # 1125 Game # 850 Game # 1128 Game # 1114 Game # 1117 2014 Califon Productions, Inc. Wheel of Fortune is a registered trademark of Califon Productions, Inc. All rights reserved. $1 Game # 1124 Game # 1110 Game # 1113 Game # 1127 customer-facing side 7
DISPLAY STARTING JUNE 25 TH! 20-BIN PLACEMENT GUIDE ACTIVATE, DISPLAY, & SELL THESE TOP-SELLING GAMES! Order today! Call 1-855-EZLOTTO (1-855-395-6886), then when prompted press 1 to order Scratchers! SCRATCHERS TO REMOVE* Please return these Scratchers to your Lottery Sales Representative. Please note that both the number and menu options have changed. 0 Game # 1100 Game # 1129 Game # 1112 Game # 1119 Game # 867 Game # 1116 SCRATCHERS PRICING Price Point Final Cost per Pack 0 64 $470 76 82 $188 $1 35 ATTENTION RETAILERS Games may change based on available inventory and rate of sale * Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your bestselling Scratchers for your location. ** Based on retailer s rate of sale & availability, please face either Big 6 Bingo 863 or 20X The Money 1108. ***If your location has strong Bingo sales, please face Bingo Twist Tripler 1114. If your location has strong Crossword sales, please face Tripling Crossword 1107. California Lucky Life Series! Game # 1123 Game # 1122 Game # 1121 $1 Game # 1120 Game # 1126 Game # 863/1108** Game # 1114/1107*** $1 Game # 1124 Game # 1128 Game # 1118 Game # 1117 Game # 1113 Game # 1111 Game # 1115 Game # 1125 Game # 1127 2014 Califon Productions, Inc. Wheel of Fortune is a registered trademark of Califon Productions, Inc. All rights reserved. 8
DISPLAY STARTING JUNE 25 TH! 16-BIN PLACEMENT GUIDE ACTIVATE, DISPLAY, & SELL THESE TOP-SELLING GAMES! Order today! Call 1-855-EZLOTTO (1-855-395-6886), then when prompted press 1 to order Scratchers! retailer clerk-facing side SCRATCHERS TO REMOVE* Please return these Scratchers to your Lottery Sales Representative. Please note that both the number and menu options have changed. JUST 16 FACINGS? 0 Game # 1100 Game # 1123 Game # 1129 Game # 1119 Game # 1112 Game # 863 Game # 1116 You are missing out on sales! Ask your District Sales Representative how to carry all the best-selling games. SCRATCHERS PRICING Game # 1126 Game # 1118 Game # 1128 Game # 1111 Price Point Final Cost per Pack 0 64 $470 76 82 $188 $1 35 Game # 1122 Game # 1115/1108** Game # 1125 Game # 1114/1117*** ATTENTION RETAILERS Games may change based on available inventory and rate of sale * Games selected to be removed are based on statewide sales performance and available inventory levels. Continue to display your best-selling Scratchers for your location. **If your location has strong Poker sales, please face High Roller Poker 1115. Otherwise, please face 20X The Money 1108. ***If your location has strong Bingo sales, please face Bingo Twist Tripler 1114. Otherwise, please face Lucky Stars 1117. Game # 1121 Game # 1127 $1 Game # 1124 $1 Game # 1120 customer-facing side 2014 Califon Productions, Inc. Wheel of Fortune is a registered trademark of Califon Productions, Inc. All rights reserved. 9
COMING SOON AUGUST GAMES Look for these exciting Scratchers games coming to your store July 23 rd! New 0 Game Million $$ Match game features: Multiple Top prizes of $1Million, Million and Million 4 BONUS SPOTS with a chance to instantly win 0, 0, 50 and 00 29 Chances to Win Improved odds in the $40 to 50 prize levels to increase the winning experience Ticket is Printed on specialty paper that is designed to stand out at retail 10
LOTTERY S WHEEL OF FORTUNE SCRATCHERS Wheel of Fortune Scratchers 2nd Chance Bonus Draw From June 25th to August 20th, your customers will have a chance to submit their non-winning Wheel of Fortune Scratchers ticket codes for bonus drawings on calottery.com/2ndchance! At the end of the promotion, five (5) lucky Grand Prize winners will win a Wheel of Fortune Hollywood Audition Experience Trip! These winners will receive a trip package to Los Angeles with an audition for the chance to be a contestant on TV s Wheel of Fortune! There will also be five (5) cash prizes of,000 and ten (10) $1,000 cash prizes awarded. The new Wheel of Fortune Scratchers from the California Lottery can help you increase your overall sales! Here s how: Ask For The Sale Have all of your clerks ask each customer if they would like to purchase the new,, or Wheel of Fortune Scratchers. Ask How To Host Ask your Lottery Representative how you can host a Wheel of Fortune Retailer Event. Ask How To Participate Ask your Lottery Representative how to participate in the Wheel of Fortune Off-The-Shelf program and/or a Summer Lottery Retailer promotion. 2014 Califon Productions, Inc. Wheel of Fortune is a registered trademark of Califon Productions, Inc. All rights reserved. 11
LOTTERY S LUCKY RETAILER INFORMATION LUCKY RETAILER PROGRAM The Lottery s New and Improved Lucky Retailer Program is coming soon!! Exclusive Lucky Retailer Signage! More ways to Qualify! 2014 2015 2016 Door Decal Dangler Window Poster Stay tuned for this exciting new program. 12
LOTTERY S POWERBALL & SUPERLOTTO PLUS COMBO KEY PROMOTION Encourage your customers to purchase the Powerball & SuperLotto Plus Combo Key from July 7 th to August 1 st for a $1.00 savings. During this promotion, players who make a purchase using the Powerball & SuperLotto Plus Combo Key will receive two Quick Pick plays for each game for.00! Players should ask the Lottery Retailers for the Powerball & SuperLotto Plus Combo Key for a $1.00 savings! July 7 th - August 1 st, 2014 Buy the Combo Key for a $1.00 Savings. Two(2) Powerball Quick Pick plays & Two(2) Superlotto Plus Quick Pick plays for.00, a $1.00 savings for players! 13
QUICK REFERENCE GUIDE DSR/RETAILER CHECKLIST Successful Scratchers Sales Checklist: Need more Scratchers? Call 1-855-EZLOTTO (1-855-395-6886), then when prompted press 1 to order Scratchers! Please note that both the number and menu options have changed. See Placement Guides for which games to replace with new games when they arrive. Removed games can be returned to your Lottery Sales Representative for credit. Review key features for each new game. Use the inserts (perforated on back cover) in Scratchers displays. Maximize Sales by displaying best-selling games! Suggested game(s) to spotlight for Plus $elling Next visit DSR TIPS 14 After game start, some prizes, including top prizes may have been claimed. Product Plan is published twelve times a year in California by The California Lottery, 700 North Tenth Street, Sacramento, CA 95811. Although every effort is made to ensure the accuracy of the information in the Product Plan, mistakes can occur. In the event of any discrepancies, federal law, state law and Lottery rules and regulations prevail. Keep it fun. Play responsibly. Must be 18 or older to play. 2014 California Lottery 46,450 5/14
All Mega Millions and Powerball sales are final. You must be 18 years or older to play the Lottery. Please play responsibly. Problem Gambling Help Line: 1-800-GAMBLER
Powerball & SuperLotto Plus Combo Key Promotion July 7 th - August 1 st Buy the Powerball & SuperLotto Plus Combo Key for $1.00 Savings. Two(2) Powerball Quick Pick plays & Two(2) Superlotto Plus Quick Pick plays for.00, a $1.00 savings.