List Building Power Tips: 3 Key Strategies to Attract More Clients Step-by-Step in 14 Days or Less! Created by Jeannie Spiro The Career Woman s Business and Marketing Coach Where Career Women Become Freedom Based Entrepreneurs and Women Entrepreneurs Ramp Up Their Business! http://jeanniespiro.com
Dear Fellow Solo Business Owner, Coach, Consultant or Solo Entrepreneur, Have you been trying desperately to grow your list and get more clients? Do you want to figure out how leverage the internet to build your list? The answers are right in front of you and they re really quite simple! Well, there is help! The money is in the list The most overlooked and often forgotten thing business owner do is repeatedly and consistently NOT work on building their list. No matter the stage, building a list of your ideal prospects is critical to your success and using the internet to leverage your growth can be one of the most effective methods of building a strong, solid and profitable list. Why is list building so necessary? Because the people on your list are the people you can make offers to and without a big enough list of targeted clients you don t have enough of a market who can potentially buy from you. It s that simple. Now the question is how do you build your list online? Where do you start? What do you do first? The issue is that there are countless methods from Facebook, YouTube, LinkedIn, Pinterest, FourSquare, Instagram and more. It can make a business owner dizzy just trying to think about where to be and what to do online to attract more clients. In this step-by-step guide you ll learn how where to go and how to start attracting more of your key prospects with just 3 simple strategies. Page 1
Strategy #1: Limiting Your Time The biggest mistake I see business owners make online is the amount of time they waste, when what they need to do is go in, work, socialize briefly and then hop out. Social media doesn t require countless hours to work it, it requires a plan. Strategy #2: Online Networking You want to think of the internet and the social media channels you choose to work on as online networking sites. It s not only for promoting your business but for finding strategic partners; alliances and potential influencers who can help you get in front of a much bigger audience. Consider social media as a way to go to an online networking event. You re now going to need to look at using these channels from the perspective of attending a live networking event---except you ll be doing it online! Strategy #3: It s Not Just the Big Social Media Channels-- Don t Overlook the Not So Obvious: Free Membership Programs, Forums and Groups Long before Facebook, Twitter and LinkedIN even existed there were Yahoo groups and organized forums based on subjects. Guess what? They still exist! Did you know that these are great places to find others to collaborate with, get clients and promote your business too? You re going to start! Let s Get Started! Over the next thirty days you will take simple steps to start building your business and growing your list online. Not all of the steps appear to be action oriented but they in fact all help you build your business online. Are you ready to start list building? Then let s do this! Page 2
DAY 1. Identify Your Why One of the most important aspects of having a successful business is to have a purpose behind why you want it. Now I m going to suggest something that s counter intuitive but your purpose needs to be something other than money. Of course money is important and I d be foolish to suggest that it s not part of your plan but at this stage it s important to identify why you want to grow a business. Identify the reasons why you are growing your business beside money. Write them down and keep them in a place where you can periodically revisit it. You will have moments when you will doubt whether growing a solo business is a good idea however a great way to stay the course is to go back and revisit the reasons why you ve sought this path to begin with. DAY 2. Make Room for List Building One of biggest challenges I find with my clients is that they re not making the time to build their list. They don t see it as important. List building is a constant effort, its basic marketing. It needs to be done every day, every week, every month and every year. You need to plan for it and then build it into your schedule. Look at your schedule right now and for the next month find pockets of time when you can devote your time to marketing. Block them out and commit to doing it. Time is going to be key here. You must remember that building an online presence requires daily action with specific spurts of time blocked out. This is one of the true reasons some people grow their businesses quickly online. They work at it and perfect their online marketing skills by just doing it regularly. DAY 3. Commit to your cause If you were where you aspire to be what do you think you would refuse to put up with? You are likely making excuses for not accomplishing your goals and all that you are setting out to do. What would your business look like if you eliminated all the excuses and replaced them with solutions? It would be nicer, right? Write out 5-10 things in your life or business that are getting in the way of you being able to focus on your own growth and development. What s taking up your thoughts? Your time? Page 3
Your energy? Now look at this list and start to chip away at them. It s time to focus on your business growth and not letting distractions get in the way. DAY 4. Focus on Your Who No matter where you are in your business you have to be very focused on your who. Who is it that you serve and what is it that you offer them? Before you begin looking for them you need to be very certain of this. It will make your business growth that much easier when you know who you are looking for and EXACTLY how YOU can help them. Don t overthink this and compare yourself to others that you may think are better or more developed than you. Identify how you can uniquely serve someone else that needs what you have to offer. What can you do for them and help them benefit from what you do. Write this down so you know who you serve and then you can begin looking for them. DAY 5. Who Are You? They really want to know You need to create expert status whether you believe you are right now or not. Why? Because believe it or not marketing online is about Relationship Marketing. People want to know more about who they re buying from before they actually buy. People feel more connected when they feel they know you. Now write it several topics of your life that you feel comfortable sharing with your market. Maybe it s about being a Mother, Father, Sister, and Brother. Maybe it s about where you love to travel, what your favorite sports teams are, or where you love to eat. You ll be using this information and weaving it throughout your marketing. DAY 6. Website or Blog Site for Your Tribe to Land On All businesses, whether they are online or store front, need to have a website for people to land on. If you don t have a website, make sure you get one. It s quite simple to install one using http://wordpress.org (this is the one you can customize to make unique). I like Wordpress because it allows you to have a blog which is a great visibility tool and money generator if you wish) If you don t have one yet, then you will also need to secure a domain name and also have your site hosted. Take a look at: http://godaddy.com or http://hostgator.com. Page 4
DAY 7. From FREE to Fee Give a Taste Away When your ideal client comes to your site you want to have a way of collecting their information so that you can further the connection. The best way to do this is by offering them a free gift when they come to your site. There are a variety of ways to offer something of value. Today you want to do your research and find examples of free offers that you would like to model. It s a research only day. Look for those that resonate with you. The stronger your free offer the better chance you ll have of having a lead join your list. One of the best ways to connect with your clients and prospects is to create a newsletter/ezine. DAY 8. Create your FREE Offer and Connect It Today you want to create your free offer and connect it to your ezine service. Follow the instructions on their website or use their contact information if you have difficulty. DAY9. Get Social Today you will identify where your target market hangs out online. Now is the time to create accounts (if you don t have them already) on Facebook, Twitter and LinkedIn. Simply go to http://facebook.com, http://twitter.com and http://linkedin.com and create accounts. DAY 10. Create Social Profiles This is an important action step because you need to develop your online bio. Take time on each of your accounts to create a bio that links your account back to your website and drives your prospects to your free offer. DAY 11. Get a Gravatar One way to build your online presence is to comment on blogs. This will drive potential customers to your website if you have a Gravatar set up. A gravatar is an image that follows you from site to site which appears next to your name when you comment or post on a blog. They help you identify your posts on blogs and forums on the web. Today you should create your gravatar at: http://en.gravatar.com/. Just click the link, follow the instructions and set up your gravatar profile. Page 5
DAY 12. Start Networking Online-Which Can Leads to Joint Ventures Now you want to approach social media with a strategy to start finding people who can 1) Help you reach more people 2) For you to collaborate with. Be on the look out for people who can help you and you can do the favor in return. Open conversations. Talk about what you do and who you can help. Introduce yourself more and mostly don t be afraid to reach out to people who may be influential in your field. You never know where it can lead. This is now the time you ll want to start researching groups you can join in Yahoo, LinkedIN and Facebook. Which Twitter parties you can join. Here s a link where you can check which ones are going on: http://tweeparties.com/ Now, jump in and start chatting! DAY 13. Commit to Appearing on Social Media Daily to Build Your List To continue to grow your business and income, it s essential you have some sort of presence on social media daily. This doesn t mean you need to be there for hours at a time; it means you need to interact, engage and provide value daily. If you can t appear there all the time, then you want to use a tool like http://hootsuite.com to help you schedule your social media appearances. DAY 14. Find Out What s Been Working and Repeat It Identify any and all ways you are currently making traction online. Page 6
The Next 30 Days and Beyond Your Daily Marketing Marketing your business requires continuous effort. Many people assume they don t need to market their business because they aren t an online marketer. I beg to differ and want you to realize that you must take some sort of daily action to grow your business. It can be minor or grand but you need to challenge yourself, your comfort level and continue to do it! In this report I ve covered the 3 overarching Strategies to Build Your List Online. It s about Committing the Time, Deciding Where to Go and Networking. My suggestion to you is that you commit to a schedule and a strategy. Decide what you ll work on regularly and continue to do it for at least three months. The biggest mistake that I see people make with building their list is that they don t continue what they start online. They are inconsistent. Don t let this happen to you! What s Next? If you feel that you might need more support with: Creating a list building strategy online Using the internet, social media Facebook, Twitter, LinkedIn, etc. to better market your business Creating a fabulous free offer for your fans and followers Developing a social media strategy to promote your business and better market yourself then I have good news for you! I m offering you my personalized help to guide you through creating a customized online list building marketing strategy and process which will help you: Build a list of targeted prospects Better use the internet to promote your business and build a large audience of faithful followers Help you sell your products, programs and services Get more prospects and future clients online! Page 7
Here s the scoop: For a limited time, I invite you to work with me for a 45-minute Where I help you: Online Marketing Breakthrough Session Determine where you have gaps in your current strategy Help you find a strategy and approach that is simple, planned out and easy to execute Answering all of your online list-building how-to get it done questions Offer my tips and tools to help you get it all done without having to be a slave to the process and spend the entire day online All of this will help you feel more confident, more organized and ready to build your list and grow your business online! If you register for the Online Marketing Breakthrough Session within 14 days from the date of downloading this report, I can offer you a one-time special offer of $97. Let s recap: If you sign up for my Online Marketing Breakthrough Session, you ll receive a powerful 45-minute session with me for only $97! This offer is valid in the next 14 days! Since I don t offer single 1 hour sessions anymore this is your chance to work with me. I m making an exception just for this event as I know you need to get more clients and build your list! To learn more and secure your spot go to: http://jeanniespiro.com/sp/onlinesuccessbreakthrough/ Page 8
So if you re ready to create a solid online marketing strategy and get more prospects and clients then here s your chance to work with me to develop your own customized success process. Here s to growing your list and getting more clients online! Wishing You Success! The Career Woman s Business and Marketing Coach www.jeanniespiro.com Where Career Women Become Freedom Based Entrepreneurs and Women Entrepreneurs Ramp Up Their Business! Page 9
About Jeannie Jeannie Spiro is The Career Woman's Business and Marketing Coach She is a mentor, coach and strategist dedicated to helping career women present and past become a freedom based entrepreneur. As an Employed Mom Solo Entrepreneur, Jeannie has rapidly grown her business while working full time and raising two children. She quickly achieved near 6 figures in less than 18 months through the use of online marketing strategies and strategic business planning. She is now a sought after Speaker and Contributor advocating the Employee to Entrepreneurship Transition through strategic business development. Jeannie has taken her extensive corporate sales, marketing and financial experience, blended it with her love of social media marketing and business strategy and now helps career women develop freedom based solo businesses. She specializes in helping women exit their job, start living the entrepreneurial dream and create a thriving solo business. She works with women solo entrepreneurs who are either in transition from their corporate career to building their passion based business on the side and getting ready to become freedom based entrepreneurs as well as women entrepreneurs looking to ramp up their Page 10
business by attracting more clients and making more money. Jeannie specializes in helping women transition from employee to entrepreneur while still working by teaching them her 7 step process to make the leap and become financially stable in their solo business before they leave their job. Once there she helps them ramp up their business to become a freedom based entrepreneur. She is dedicated to coaching and guiding women through the career exit transition and full entry into entrepreneurship by teaching them how use online strategies to attract clients and make more money in their business quickly. She has a particular passion for helping women reinvent themselves and embrace entrepreneurship by learning how to grow their solo business, using online and offline strategies to attract their ideal clients, develop an entrepreneurial mindset, create multiple streams of income, and have the life of their dreams all while balancing it around their existing job and or busy life. Her particular specialty is in teaching women how to bridge the financial gap between their day job and their entrepreneurial dream. As an Employed Mom Solo Entrepreneur Jeannie understands the obstacles and learning curve employees and busy moms have while trying to create their solo business-especially while still working. She learned to successfully start her business while attending school, working full time and raising a family at the same time. She began the process of reinventing her career after 20 years in corporate sales, marketing and public speaking soon discovered that her true passion and calling was helping other women professionals reinvent themselves and start their own solo business. She now takes her corporate and real world experience and teaches women how to become Freedom Based Entrepreneurs. Jeannie lives with her husband, Andrew and their two children on the coastline outside of Newport, Rhode Island. Page 11