HD Radio Advancements and Trends Alan Jurison iheartmedia Introduction HD Radio In the US, many broadcasters have employed HD Radio, an In-Band On Channel (IBOC) digital transmission technology from ibiquity Digital Corporation as a method to provide digital transmission alongside analog transmission on the FM and AM bands. Initial focus of many broadcasters implementing HD Radio was to provide digital audio delivery to consumers. Emphasis on this has changed in recent years. Artist Experience (Album Art) Data Services Common question from broadcasters, where are the receivers? Consumer Receiver Availability Receiver sales growth is also reaching critical mass 25 The Battle For The Dash All major auto brands now offer factory-installed HD Radio Technology on at least one model 8 7 6 A n 5 n 4 u a 3 l 2 1 0 23.13 Consumer Electronics / Auto Aftermarket OEM Automotive 17.52 10.51 All Numbers in Millions 2.96 4.94 CY 2010 CY 2011 CY 2012 CY 2013 CY 2014 C u m u l a t i v e 20 15 10 5 0 Vehicle Brands (Chevy, Ford etc.) Vehicle Models (Malibu, Focus etc.) HD Radio Technology Standard 109 86 36 16 21 61 28 154 67 33 166 76 36 198 92 Almost 25 Million HD Radio Units Currently In The Marketplace Continued Rapid Receiver Growth Forecast 2010 2011 2012 2013 2014 Information courtesy ibiquity Digital Information courtesy ibiquity Digital 1
The Battle For The Dash Percentage of new cars delivered with factory-installed HD Radio receivers 43% 33% 26% 14% 6% 2005-2010 2011 2012 2013 2014 OEM Automotive: GMC Acadia Chevrolet Traverse Buick Enclave Over 5.7 million new HD Radio Equipped Cars Shipped in 2013. Over 7.3 million new HD Radio Equipped Cars Shipped in 2014. About 50% models offer it as standard equipment. 33% of vehicles in 2013 shipped with HD. 43% of vehicles in 2014 shipped with HD. Information courtesy ibiquity Digital OEM Automotive: Lexus OEM Automotive: Toyota Photo courtesy ibiquity Digital 2
OEM Automotive: Volkswagen OEM Automotive: BMW Photo courtesy ibiquity Digital Aftermarket Automotive: JVC (Upper) Kenwood (Lower) Aftermarket Automotive: Pioneer 3
Aftermarket Automotive: Sony Aftermarket Automotive: Alpine Portable Tabletop Insignia Insignia OEM Driving Advanced HD Radio Data Services to the Consumers HD Radio Data Programs in Production Toyota and Lexus Traffic/Predictive Traffic/Traffic Maps/Weather Forecasts/Doppler Radar Mazda Simple Traffic Maps Mitsubishi Traffic/Weather Forecasts/Fuel Prices Honda Traffic 4
Mitsubishi HD Radio Data Services - Traffic, Weather, Fuel Prices Honda HD Radio Data Services - Real Time Traffic Audio Screen Current Weather Screen Weekly Weather Forecast Screen HD Radio Audio Screen Real-Time Traffic Image Showing Flow and Incident Fuel Price Screen Real Time Traffic Screen Traffic Incident Detail Screen Traffic Incident Details Photos courtesy ibiquity Digital Photos courtesy ibiquity Digital Toyota/Lexus HD Radio Data Services Photos courtesy ibiquity Digital Mazda HD Radio Data Services - Traffic Map Images Current Weather Forecast Screen 3-Day Weather Forecast Screen Doppler Radar Images HD Radio Audio Screen Traffic Flow Images Traffic Flow Images Real-time Traffic (Incidents, Construction, Predictive) Photos courtesy ibiquity Digital 5
HD Radio Emergency Alerts Emergency Alerts Receiver Enhanced Features Wake-up receiver Visual notification Alert reminders History log Pop-up alert message with user action request Active Functionality Receiver wake-up function Special-needs functionality product User customized receivers Language options Location filtering Message type filtering Sleep-mode / Wake-up options Reliable, enhanced emergency notifications through your radio! Information and photos courtesy ibiquity Digital Information and photos courtesy ibiquity Digital HD Radio Emergency Alerts HD Radio Emergency Alerts Encoders: ComLabs EMNet, SAGE ENDEC HD Radio Exporters Broadcast Electronics v4.3.2p5 (BE version - Embedded exporter v1.03) GatesAir - v4.3.2p5 and above (GatesAir version v4.3.18 and above) Nautel v4.4.7 (Nautel version 1.7.0.2 or higher required) Photos courtesy SAGE, Comlabs, Nautel, GatesAir, and Broadcast Electronics Information courtesy ibiquity Digital 6
Monetizing HD Radio Technology How HD Radio-on-FM Analog Translator works Station upgrades to HD Radio Technology, broadcasts an HD2 (or HD3/HD4) channel; Analog + Digital HD2 Content Analog Only Why It Matters Your listeners already have HD Radio receivers More listeners are getting HD Radios Your signal configuration affects their experience A consistent user experience is good for everyone Listeners that have a problem call the car dealership, not the station Feeds separate programming on HD2 channel (AM simulcast, niche format, foreign language, syndicated show etc.); Simulcasts digital HD2 channel on an existing analog FM translator; Files appropriate paperwork with the Federal Communications Commission (FCC). Creates unique analog FM signal in the market immediate ROI! Creates subleasing opportunities on your stations immediate ROI! Translator Information courtesy ibiquity Digital Diversity Delay Diversity Delay More than 300 samples offset is audible Level alignment AES Phase TX Gain Ballgame mode More than 300 samples offset is audible Level alignment AES Phase TX Gain Ballgame mode 7
Diversity Delay Diversity Delay More than 300 samples offset is audible Level alignment AES Phase TX Gain Ballgame mode More than 300 samples offset is audible Level alignment AES Phase TX Gain Ballgame mode Diversity Delay Program Service Data More than 300 samples offset is audible Level alignment AES Phase TX Gain Ballgame mode No PSD (title/artist) Stalled PSD (title/artist) data feed Unfiltered and unformatted 8
Artist Experience Missing images Station logos Music cover art Image formats: JPEG (non-progressive scan) or PNG Compatible size (200x200 Pixels) File size (24 Kbytes max.) HD Exporter / Importer Configuration Review your HD Exporter Configuration Missing information Improper configuration Remove default manufacturer information (www.hdradio.com) Station Name Short Station Name Universal Station Name Long Station Slogan Station Message Program Type Correcting Issues Monitoring Belar DaySequerra Inovonics Worldcast (Audemat) Inovonics Automated alignment control BE GatesAir DaySequerra Background of Digital Power Level Commission s Third Order in 2010 approved Blanket authorization of increased digital power to -14dBc for most stations. A procedure for some stations to increase from -13.9dBc to -10dBc with a special engineering exhibit. Special procedures for grandfathered super-powered stations. 9
New York City Empire State Building This is your station in analog This is your radio station in analog (no RDS) WHTZ -20dBc OEM Antenna WLTW -14dBc OEM Antenna WHTZ FCC F(50,50) 54dBu Service Contour WLTW FCC F(50,50) 54dBu Service Contour Area inside WHTZ 54dBu Service Contour Area inside WLTW 54dBu Service Contour Factory Installed Toyota Radio shown (comes standard) Photo courtesy ibiquity Digital Your station with HD Radio Technology Acknowledgements This is your HD Radio station Special thanks to Jeff Detweiler, Marek Milbar, Russ Mundschenk, Mike Raide et. al. ibiquity Digital Corporation for providing certain content in this presentation to further the education and understanding of this technology. Factory Installed Toyota Radio shown (comes standard) Photo courtesy ibiquity Digital 10
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