Sponsor Kit 1
ABOUT THE SAN JUAN BAUTISTA HISPANIC FESTIVAL Thank you for taking time to review this sponsorship proposal for the 35th Annual San Juan Bautista Hispanic Festival scheduled for: Wednesday, July 25 th - Saturday, July 28 th 2018. Since 1983, the San Juan Bautista Hispanic Festival has brought musicians both local and nationally known here to Lancaster County. Now in our 35 th year and with over 6,000 attendees, musicians, organizations, and media agencies, the San Juan Bautista Hispanic Festival has become known as a must-attend summer event for friends & family, food & drink, a positive vibe, and of course, world class Latin cuisine and Music. For thousands of people in and around Lancaster County the San Juan Bautista Hispanic Festival is the place to be. Sponsoring the San Juan Bautista Hispanic Festival gives your business the opportunity to get your name in front of thousands of people, to be associated with good times and great music & food, and to be known for helping the Southeast community in Lancaster City. You will be known as bringing the summer s best Festival in Lancaster County. The San Juan Bautista Hispanic Festival is an event directed by community members for the community of the Southeast and visitors. The Festival is San Juan Bautista s primary fundraiser for the year. Funds raised through the festival support the operations and community programs that assists so many families and individuals in the community. 2
PARTICIPANTS SAN JUAN BAUTISTA HISPANIC FESTIVAL San Juan Bautista Hispanic Festival located in the Southeast quadrant of Lancaster City has an annual participation of over 6,000 attendees during our four day festival. The following information is provided by the U.S. Census for Lancaster City and City-Data.com for 17602 Zip Code. Participates Demographics: As of the census [21] of 2010, in Lancaster City there were 56,348 people, 20,933 households, and 12,162 families residing in the city. The racial makeup of the city was 61.55% White, 14.09% African American, 0.44% Native American, 2.46% Asian, 0.08% Pacific Islander, 17.44% from other races, and 3.94% from two or more races. 30.76% of the population were Hispanic or Latino of any race. In 2010, 29.2% of Lancaster residents were of Puerto Rican ancestry. The city has the second highest concentration of Puerto Ricans in Pennsylvania after Reading. For this reason, it is sometimes referred to as the "Spanish Rose." Ethnic Groups The largest ethnic groups in Lancaster as of recent estimates are : [24][25] Puerto Rican 29.2% German 21.2% Black American 12.8% Irish 8.6% English 8.2% Italian 4.1% Dominican 3.2% Polish 2.0% Scottish 1.9% Mexican 1.8% Cuban 1.7% West Indian 1.0% Statistics provided by City-Data.com 17602 zip code Southeast Lancaster City 3
PADRINOs PLATINUM SPONSOR $ 7,500 Exclusive Presenting Sponsor On Stage introduction of your organization at the opening of Live Musical Acts every day of the Festival. Corporate Name included on all 8 LAMAR Festival billboard signs located in both Lancaster City and County. A total of 485,000 impressions for the billboard advertisement. Premier 4 day booth location at the San Juan Bautista Hispanic Festival. First Tier Corporate Banner placed in area of high visibility on the stage during the entire festival, printed materials, and internet. 30 Radio Spots on 91.3 FM WLCH $1,050 value and your personalized pre-recorded commercial played throughout the 4 day festival. Bautista Hispanic Festival, including press releases, posters, and event banners Corporate Logo displayed on Festival page of Parish Website with a link to sponsor site. www.sanjuanbautistalancaster.com Corporate page in our San Juan Bautista Festival Booklet 3 on site Parking Passes 4
COMPADRES GOLD SPONSOR $ 5,000 Entertainment Sponsor Introduction of your organization at the opening of Live Musical Acts Friday & Saturday Second Tier Corporate Banner placed in area of high visibility on the stage during the entire festival, printed materials, and internet. 15 Radio Spots on 91.3 FM WLCH $525 value and your personalized pre-recorded commercial played throughout the 4 day festival. Friday night introduction of opening Music Acts. Premier 4 day booth location at the San Juan Bautista Hispanic Festival. Bautista Hispanic Festival, including press releases, posters, and event banners Corporate Logo displayed on Festival page of Parish Website with a link to sponsor site. www.sanjuanbautistalancaster.com Half page AD in our San Juan Bautista Festival Booklet 2 on site Parking Passes 5
AMIGOs SILVER SPONSOR $ 2,500 Supporting Sponsor Banner placed on the stage during the entire festival, printed materials, and internet. Premier 2 day booth location at the San Juan Bautista Hispanic Festival. Bautista Hispanic Festival, including in posters and event banners Corporate Logo displayed on Festival page of Parish Website www.sanjuanbautistalancaster.com Quarter page AD in our San Juan Bautista Festival Booklet 1 on site Parking Passes COMPAñEROS BRONZE SPONSOR $ 1,000 Participating Sponsor Banner placed on the stage during the entire festival, printed materials, and internet. 1 day booth location at the San Juan Bautista Hispanic Festival. Bautista Hispanic Festival, including in posters and event banners Corporate Logo displayed on Festival page of Parish Website www.sanjuanbautistalancaster.com Logo in our San Juan Bautista Festival Booklet 1 on site Parking Passes VECINOS COMMUNITY SPONSOR $ 500 Only for non-profit organizations (this package only applies to 501C-3 status) Banner placed on the stage during the entire festival, printed materials, and internet. 1 day booth location at the San Juan Bautista Hispanic Festival. Bautista Hispanic Festival, including in posters and event banners Corporate Logo displayed on Festival page of Parish Website www.sanjuanbautistalancaster.com Logo in our San Juan Bautista Festival Booklet 1 on site Parking Passes 6
About or Media Partners SAN JUAN BAUTISTA HISPANIC FESTIVAL Promotions Included (vary on sponsorship): 485,000 impressions for festival billboard advertisement About LAMER: Founded in 1902, Lamar Advertising Company (Nasdaq: LAMR) is one of the largest outdoor advertising companies in North America. Lamar offers advertisers a variety of billboard, interstate logo and transit advertising formats, helping both local businesses and national brands reach broad audiences every day. 7 Billboard Advertisements of the Festival around Lancaster County and major highways (Platinum Sponsorship Logo included on Billboard) value of $5,000 Large-format advertising located on major highways, expressways and primary arteries Visible to drivers, commuters and long distance travelers 15,000 listeners every 15 minutes daily About WLCH: WLCH is the only Latino, full time public and community radio station serving a regional audience that reaches the entire Lancaster area, as well as York and Reading, PA! They broadcast 7 days a week, 24 hours a day. 30 Radio Spots on 91.3 FM WLCH value of $1,050 Personalized pre-recorded commercial Audio commercial broadcasted throughout the 4 day Hispanic Festival Additional Media Outlets: 7
SPONSOR A G R EEMENT Sponsor Company Name: Contact Name: Business Address: City: State: Zip Code: Phone: Website: Event Contact: Contact Phone: Contact email: Payment due with signed contract Make check payable to San Juan Bautista Church. Memo line: your sponsor level / FESTIVAL 2018 Client Signature Date: LEVEL OF SPONSORSHIP $7,500 Platinum Presenting Sponsor $5,000 Gold Sponsor 1,000 Bronze Sponsor $500 Non-Profit Community Sponsor $2,500 Silver Sponsor MAIL CHECK TO: San Juan Bautista Church, 425 S. Duke Street, Lancaster, PA 17602 E-MAIL LOGO ART TO: smathias@hbgdiocese.org Logo art should be in JPEG format F o r m o r e i n f o r m a t i o n c o n t a c t : S t e p h a n i e M a t h i a s 717-392- 4 1 1 8 ext 3 1 1 s m a t h i a s @ h b g d i o c e s e. o r g 8