1 CHRISTMAS HOME AND GARDEN HOT PRODUCTS SOFTGOODS CATEGORY MANAGEMENT October 2014
2 TOP 5 BUYER INSIGHTS More people are shopping online The vast majority of consumers now purchase gifts online, rather than from brick-and-mortar stores. Most gifts are purchased in the holiday season Consumers spend most of their gifting dollars on December holidays and birthdays. ebay buyers shop more online than offline, and they spend more too. Especially for December holidays and birthdays. On average, ebay buyers spend $222 more annually on gifts than ebay non-buyers. No holiday returns? No sale Friendly Return Policies such as free returns, returns within 90 days for any reason, and free return shipping are must haves for online gift shoppers.
CONNECT WITH COLLECTIONS The Christmas season offers a perfect opportunity to use this tool to build your brand and reach new customers. Creating a Collection on ebay is like creating a mood board, only they are all addictively shop-able. Share what makes your business special whether it's your own products or other things that you're passionate about. You can also share Collections on your social network to connect with even more customers.
PACK YOUR PRODUCTS AS GIFTS Christmas Gifts packaging ideas
White/ one color stamp prints on brown paper, with a rope wrap around! Add some gorgeous trimmings, or letter greeting card on the ribbon! Special bags and boxes would add more fun to the gift! Large Santa Bag with mailing tag or printed address area for you to write the address! A single monogram can make a beautiful statement. Use some sticker to create a pattern or Polka Dot pattern! Add pattern or green/red/gold ribbon duck tape and tape it on the presents A set of ribbon and sticker can brighten up the whole wrapping gift!
6 HOLIDAY HOT SELLING PRODUCTS HOME & GARDEN EVERYDAY
Small Kitchen Appliances Cookware Slow Cooker Juicer Blender Griddle Toaster Coffee Maker Stand Mixer
Outdoor Power Equipment Jaw Saw Power Washer Generator Hedger / Hedge Trimmer Lawnmower 8
Vacuum Cleaner Robotic Home Security System Canister Fan Handheld Upright Heater Heating, cooling & air 9
GIFTS FOR HIM / HER / KIDS
FOR HER
FOR HIM 12
FOR KIDS 13
FOR IT 14
TRADITIONAL CHRISTMAS PRODUCTS SEASONAL TREES / LIGHTS / DECORATIONS
Black is the main element of this decadent and luxurious range. The colour is used alongside warm metallic tones for decorations, gift-wrapping products and glassware. Wrapping paper, ribbons, tags and boxes are covered in the collection s main colours and finishing, and can also be used as decorations. Apart of Gold on Gold patter, there are also black and gold damask for a more contrast feeling. Most ribbon have used soft metallic like soft gold and rose gold finishing. Most of the wrapping paper will remain plain metallic colour ; or simple gold stripe or dot.
Black and Gold is the main element of this decadent and luxurious range. Single Bauble Landmark transform into some chic Black & Gold deco Don t forget the tree toppers Decorative Lighting Metallic pine cone Soft Metallic woodland animal Every retailer have gold and black set, from value to finest
A mix of stylized and playful Christmas symbols with traditional colour combinations such as red and white Wreath are keep in the red and green colour Traditional pine cone and holly are very popular ibn this story Knitted Christmas element gives a fun and warm feeling Wool animal gives a fun and warm feeling The lighting collection is one of the highlights of B&Q s Christmas collection and includes playful wall lamps, light strings and stylized animal-shaped outdoor lamps. Tree Skirts
Raw red and white rope is a MUST HAVE for the traditional theme. Apart from paper bags, there are also fabric material for Christmas gift bag. Green and red are the major colour for the wrap, apart form the tartan you there are many patterns related to Christmas element. Simple design or pattern design, which both follow the red and green colour pallet. Red and green shinny ribbon is still very popular, which have extended the range to an enlarger ribbon deco.
Icy white, frosty finishing's and silver tones contrast with natural textures and a rustic colour palette. Wreath are mainly create by natural material to create a neutral feeling. Use raw material like wood/ ceramic/ rope /stone paper to create a warm cozy touch. Wood material is largely use in this theme. Birds are still big in Christmas, but owl is a must for this Christmas. LED with woodland animal cut out pattern, or snowy feeling Lighting. Wool animal create a warm cozy feeling matching to the neutral feelings
Lots of natural rope and paper wrapping instead of shinny ribbon. Winter animals in neutral tones, printed or photographic. wood photo paper wrap or wood pattern wrap raw paper finishing with white print Wrapping set base on all raw and natural material and finishing
Traditional story focus on red and green colour Woodland animal decoration are popular in this theme Woodland animal shape ceramic items Gold have been apply on dinning ware and cookware in different ways Animal photographic print Cute animal cut shape for cushion Check tartan have been in most of the retailers Fur material