WILD PRESS RELEASE December 2015 MAISON&OBJET PARIS January 2016 Theme FRENCH AND INTERNATIONAL MEDIA CONTACTS FRANCE EUROPE, MIDDLE EAST AND AFRICA ITALY AMERICAS ASIA Agence 14 septembre Agence 14 septembre Studio Viterbo Zakarin Martinez PR Phish Communications Stéphanie Morlat T. +33 (0)1 55 28 38 28 stephaniemorlat@14septembre.fr Charles Camicas T. +33 (0)1 55 28 38 28 charlescamicas@14septembre.fr Mariangela Viterbo T. +39 02 551 10 54 m.viterbo@studioviterbo.it Marcia Martinez T. +1 305 372 2502 marcia@zm-pr.com Shirlene Noordin T. +65 9067 1255 shirlene@phish-comms.com Marie-José Rousset T. +33 (0)1 55 28 38 28 mariejoserousset@14septembre.fr
WILD MAISON&OBJET PARIS Janvier 2016 Theme MAISON&OBJET announces the theme of the upcoming MAISON&OBJET PARIS January 2016 show. From now on, the three trends agencies members of the MAISON&OBJET Observatory will take turns at each session to develop the theme, reflecting the collective work carried out throughout the year, in an expanded space. The leopard cannot change its spots... Between threat of disappearance and hope for revival, nature takes over, expressing itself in all its first states, from the wild to the sacred. Confronted with a world formatted by technology, urbanization and excessive domestication, the imaginary gets wilder off the beaten tracks, and finds refuge in the innocence of an essential, preserved landscape, untouched. Contemporary creation convenes wild spirits. We return to the forest to reset. Forms and materials reconnect with elements to be in line with Mother Earth. The wild poetic gleans the elementary, the raw, the misshapen, the corroded, the burnt, the scarified. We reinject some nature into the urban space, in search of new wastelands. As shamans, designers call upon the magic of spirits and supernatural forces. ReWild Yourself. Marie-Jo Malait, Editor-in-chief of the Inspirations Book The new Inspirations Forum, which will present the Inspirations Space by François Bernard, will be extended through the Wild Café-Bookstore, designed by Elizabeth Leriche focusing on the theme of the Inspirations Book,with select works illustrating the bibliography. Lastly, the conference space will provide opportunities to explore the theme in greater depth and reposition it in the broader context of current trends.
Four questions for François Bernard (Croisements) Scenographer for the Inspirations Forum at MAISON&OBJET PARIS in January 2016 What elements led you to choose the theme Wild? At our first meeting with the members of the MAISON&OBJET Observatory, I shared my feelings about a theme that amicably opposed soft and raw. The theme Wild crystallised over the course of our discussions. The word wild also evokes the idea of savageness, derived from the Latin sylvia (forest), which associates with the fascination with, and fear of, the unknown, the limits of our humanity. It suggests the sophistication of natural things and the energy of the untamed, both of which exert a powerful gravitational pull on our imaginations. Wild is the ultimate otherness. It pulls us out of our comfort zone to challenge our place in the scheme of life. Faced with the indefinite horizons of the Anthropocene, we are swept up in nostalgia for our relationship with nature, now broken. The plastic arts, gastronomy, lifestyle, cosmetics and, naturally, the decorative arts are all trying to capture this wildness and taking inspiration from it. How will you interpret this concept yourself? I ve come up with a stylistic approach in three phases. The space opens with the original idea of wild, capturing the mood of the deep forest. It continues with the concept of an urban wildness found in the interstices of the city, but also in the architecture of residential and commercial landscapes. And the last section of the exhibition presents a more spiritual dimension of the theme, addressing sacredness and rituals. Is there a vocabulary of shapes and colours specific to the concept of Wild? Yes, it encompasses indistinct or raw shapes, along with colours that range from yellow and green, to greenish-blue, khaki, earthy brown, rust, anthracite and burnt. Textures are important, especially when they reflect the trembling of time. Streaked effects are also becoming a regular fixture with, for instance, the return of tapestries. Long strands of cotton or wool are taking the place of fur. Can you give us some examples of designs that illustrate the theme? Off the top of my head, the Olmo bench from Il Labotorio dell Imperfetto comes to mind it looks like a charred trunk straight out of a primeval forest. Or the rock-like shapes of the Species collection from Fredrikson Stallard. In these two examples, materials like fiberglass are crafted in such a way as to reproduce primitive forms. The ceramics in Olivier Van Herpt s Adaptive Manufacturing collection are also interesting. Made with 3D printing, they translate random environmental influences using a cutting-edge technique. This taste for the undefined is wholly at work in the carpets designed by Helmut Lang for Henzel Studio. There are also the Herbarium frames developed by Studio Maarten Kolk and Guus Kusters for Thomas Eyck, illustrating a kind of neonaturalism. And I find the photographs by Charles Fréger very inspiring, showing the subjects in European shamanic folklore costumes. There s a poetic dimension to the magical thinking and symbolism found, for example, in the Anniversary Edition BigFoot table from e15, where almost hieroglyphic drawings are carved on the underside of the solid wood tabletop.
-3-4 -1-5 -7 1 - Species 2, by Fredrikson Stallard & David Gill Gallery Fredrikson Stallard 2 - Adaptive Manufacturing, 3D-printed ceramics, by Olivier Van Herpt Dirk Van Den Heuvel 3 - Herbaria, by Studio Maarten Kolk & Guus Kusters for Thomas Eyck Thomas Eyck 4 - Untitled, wool and silk rug, by Helmut Lang for Henzel Studio, 2013 Helmut Lang 5 - Bigfoot, table, anniversary edition, by e15 Martin Url 6 - Olmo, fibreglass bench, design by Verter Turroni, 2014 Domenico Resmini, Laboratorio dell Imperfetto 7 - Babugri, from the Wilder Mann series (2010-11) Charles Fréger DR -2-6
About the MAISON&OBJET Observatory Missions In 2002, MAISON&OBJET created a Home Observatory, which catalogues new trends in consumption and emerging lifestyles. During their work meetings, the Observatory members bring together their striking discoveries, their emotions and their intuitions about emerging lifestyles. This period of collective brainstorming helps define a unifying theme for the season. Emotions, Desires, Secret, Luxuries, Use, Intensity the themes refer to major, all-encompassing trends, rather than simply to the whims of fashion. Each season s theme is developed across three platforms: the Inspirations Film, the Inspirations Forum and the Inspirations Book. Approach Interpreting the contents of each show by highlighting important trends. Spotting the micro-signs that herald changing influences. Defining the direction styles are taking for the two annual shows. Taking the pulse of the moment. Exploring and gathering clues that forecast the future. Detecting and analysing new attitudes. Dissecting our desires. This is the day-to-day commitment of the MAISON&OBJET Observatory members, who, at every show, strive to offer market professionals a genuine, applicable tool for understanding, planning and creating.
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