An Introduction to the UK Leisure Framework.

An Introduction to the UK Leisure Framework gareth@designanimal.co.uk

The Start of the Journey Way back in 2008, Denbighshire County Council s leisure service was in a very different place Very poor Wales Audit Office report - does not have sufficient arrangements in place to fully support coherent and effective leisure provision. No strategic approach Lacking information on future needs Underdeveloped performance management Lacking credibility Cambridge report into Education PE facilities were less than adequate

Service Transformation New leadership drove the transformation of the service, developing a new strategy underpinned by: A very strong focus on customer service and experience A new, modern brand for the service and associated facilities A drive to increase memberships, with a focus on direct debit payments Political support and endorsement of the changes Investment in facilities

Investment in Facilities Years of under-investment had led to tired and dated leisure facilities, with a clear need to inject some investment to refresh and modernise the offer. But to do that we had to change our approach.. The traditional approach had seen us invest in feasibility studies focussing on property based solutions, but these studies never translated into new developments! A realisation that the new approach needed to focus on business solutions with an understanding of demographics, latent demand, what s new to the market, etc. Not something we felt we could do in-house

Ruthin Leisure Centre

Denbigh Leisure Centre

DCC Recognising that Change was Needed The first iteration of the framework started in 2012 was restricted to the six North Wales local authorities. Alliance were appointed and helped us deliver: Ruthin Leisure Centre new fitness suite, changing rooms and all weather pitch. Cost 1.3m on time, on budget Denbigh Leisure Centre extension to fitness suite Prestatyn Nova complete redevelopment including fitness, swimming, soft play and restaurant. Cost 4.6m on time, on budget First class school PE facilities (saved schools 0.5m on dual use facilities)

Nova Prestatyn

The Second Leisure Framework 12 month procurement process, culminating in the re-appointment of Alliance Leisure as our partner in February 2017 The new framework is open to all UK public authorities and arms length leisure organisations Easy to access and progress projects (good feedback so far!) 18 Council s have accessed the framework (up to end Aug 2017) Other projects in Denbighshire being progressed

Denbighshire Continue to Invest In the first 6 months of the new framework, Denbighshire is already working with Alliance on a number of new projects including: Extension to fitness suite at Rhyl Leisure Centre New 3G pitches at Corwen and St Asaph 14.8m Aqua Park in Rhyl part of a much wider regeneration programme for Rhyl Waterfront

Rhyl Waterpark Development

Denbighshire Leisure Services today The partnership with Alliance has been a fundamental part of the transformation of our leisure service, and in the last 5 years has helped us: Reduce the subsidy for leisure from 1.8 million to 500K (8 leisure centres) Invest over 7 million in new or refurbished leisure facilities Increase number of Leisure Card use by 124% Increase fitness membership direct debits by 148%

It works for us! because of how we operate: Commercially focused on business solutions rather than bricks and mortar Efficient operation with a strong focus on customer service and experience Continual focus on membership retention and growth

The Second Leisure Framework The first iteration of the framework started in 2012 was restricted to the six North Wales local authorities. Alliance were appointed and helped us deliver: 12 month procurement process, culminating in the reappointment of Alliance Leisure as our partner in February 2017 The new framework is open to all UK public authorities and arms length leisure organisations Easy to access and progress projects (good feedback so far!) 18 Council s have accessed the framework (up to end Aug 2017) Other projects in Denbighshire being progressed

Who can use it? Available to all UK Public Sector organisations, this also includes Leisure Trusts and/or Mutual Arm's length limited companies and commercial operators that are operating leisure facilities on behalf of a UK Public Sector client organisation.

Why all UK Public Sector?

What s covered The UK Leisure Framework (OJEU) allows Alliance Leisure to be appointed as a development partner for the scoping, design and construction of Public Sector Leisure provision across the UK. It also supports the marketing of these types of facilities as well as the provision of fitness equipment.

What s in it for users? Feasibility & Robust Business Planning Concept to Cost Certainty Reduced Tendering Costs Speed of Delivery Risk Transfer Project Management Supply Chain Leverage Operational & Marketing Support Track Record of Successful Delivery

Framework Feasibility, Design & Delivery Provision of options appraisals including a feasibility study and concept designs in order to facilitate the production of robust business plans that will allow clients to consider the business case for proposed developments. Once agreed, construction delivered in partnership with selected providers from a panel of contractors/architects.

Equipment Supply and Solutions Under the Framework, organisations and operators may purchase leisure-related equipment including (but not limited to):

Development Support Staff Training (sales, retention, service) Marketing Audit Services Marketing Campaigns Brand Development Impact Sales Teams Mystery Shopping Digital Marketing

Why Choose the UK Leisure Framework? Develop facilities based on a business plan Mitigating Construction Industry Inflation Revenue Earlier to the Business Plan Reduce risk