How to get 60 Leads in 24 hours with a Landing Page and a Facebook Group Akhilla Kakivai
A few weeks ago a startup asked me to figure out the cheapest and most sustainable way for them to get 25 qualified leads to try their product. Like most startups they did not have a big budget for marketing experiments and needed to bootstrap to get some initial customers in the door. 24 hours later I generated 60 qualified leads for them using nothing but a simple landing page and a Facebook group. This process was so successful that they decided to repeat the experiment again. I ve done this many times and it works like a charm every time. Here is a step by step of how I did it. Step 1: Nail Down Your Target Audience A target audience is the demographic of people most likely to be interested in your product or service. If you own a plumbing company, your target audience is property owners, both commercial and residential. If you own a toy store, your target audience is parents, grandparents and anyone else with children in their lives. Other examples of target audiences include single men in their 20s, tweens, working mothers, retired seniors and dog owners. In some cases, the target audience becomes very narrow-focused. For instance, if the product is a pricey Italian men's business suit appropriate for up-and-coming Wall Streeters, then the market audience is single men in their 20s who live in New York City and earn over $200,000 per year.. How to get 60 Leads in 24 hours with a Page 1
Step 2: Largest FB Group for Your Target Market You need to find the largest and most active group there is on Facebook for your target market. Notice the underline on most active. There are tons of groups which consist of a bunch of robots. You need to find the biggest and most active group for your target market. Another thing to look for is any promotional materials being advertised in the group. After all you will be marketing to this group so you want to know how people do this. Become a member of the group and test it out. Post some updates yourself, get a feel of the discussions which are added and how people respond to them. Get familiar with the group overall. Make sure this group has the types of people you want to have as leads. Step 3: Write a Killer Piece of Content for This Group Now find an old piece of content written by yourself or your team or write a new piece of content. This content must really engage the people in your target group. I m talking about something that stirs folks up, gets them to reply and upvote and read at least 80% of what you ve written. How to get 60 Leads in 24 hours with a Page 2
So in short you need to have a killer piece of content for your audience. Want examples? Go to BuzzSumo and type in the keyword for your target market, you ll find the most shared pieces of content. Got your piece of content written and published? Ok, let s collect some leads! Step 4: Create a PDF Whitepaper Out of Your Article This step is pretty straight forward, create a downloadable PDF out of your article. Format it nicely with your company bio or info all the way at the end of the whitepaper. The PDF is pretty basic, see how there is some information about the company towards the end? That is really the only thing you need to add to it. Take out any dates associated with the article. You do not want your readers to know that it was an old piece of content or written and published somewhere else. How to get 60 Leads in 24 hours with a Page 3
Step 5: Create an Opt-in Landing Page for Your PDF Whitepaper These are typically called squeeze pages, the idea is that you re squeezing an email out of your visitor in exchange for something in return. In my case I created a page which looked like this: Check out the live page here. The page showed the very beginning of the article and asked the visitor to put their email address in to get the full PDF of the whitepaper. The idea is that you pull them in with the copy on the landing page and then try to get an email address out of them. So be very picky with the copy you have on this landing page. I know people are going to ask so I ll just say it, I used Thrivepages to make this page above. Step 6: Make Sure Your Landing Page Is Hooked to Your Email Provider How to get 60 Leads in 24 hours with a Page 4
You want to collect an email address and make sure people who sign up get a nice email back with the PDF they want to read. So make sure to integrate with MailChimp or another email provider such as Aweber which will send out emails to your subscribers automatically. Here is what my auto email looked like: Welcome & Congrats (Your FREE Detox ebook is Inside!) Hi Natasha, Welcome to the family. I'm so thankful you decided to join us in our mission to helping people to improve health and lose fat! I just wanted to congratulate you on downloading your copy of 50 Detox Drinks You don't need to reinvent the wheel. Here is your free gift on 50 Detox Drinks Just make sure this email is working well. Test your landing page out. Step 7: Find the Owner of the Group and Ask for Promotion Now you are ready to get traffic to your landing page from the group you identified. The idea is to get emails of leads who are interested in your content. Once they sign up to get the PDF you can follow up after and try to sell them (more on that later). How to get 60 Leads in 24 hours with a Page 5
I m currently in process of writing a guest article for HealthyPrincess.com and wanted to see if I could interview you for the article. Your group and company would get good exposure form it. I have another opportunity to publish a similar interview on HealthyPrincess-Today. Let me know if you d be interested. Cheers, -Akhilla In most cases the person responds and says sure. They have nothing to lose and a potential to gain some good exposure. After they respond with an email I end up writing this email: Sound good, I ll interview and promote you on these top three Healthy Princess sites. In return would you be able to promote a whitepaper for HealthyPrincess which I just wrote to your group? Just a quick update to the entire group. Here is the link: [put your link here] Now I wait until the owner responds. The idea is that you scratch their back and they scratch yours. You interview them and promote the interview to three different sources which are well known. It can be three slightly different interviews. How to get 60 Leads in 24 hours with a Page 6
Most of the time the owner of the biggest Facebook group for your target demographic is some type of expert or at least well regarded in the field for what they do. So getting an interview published with them in a targeted publication should not be that hard. In return ask for a direct email blast of the group but an update is also acceptable. Never hurts to ask for an direct email blast of course. If it s an email blast you ll need to do more copy editing to make sure the email speaks to your recipients. Come back to that article Proof of Heaven, Propaganda and Feeding Your Audience Exactly the Meal They Asked For by Joanna Wiebe, it will help you craft this email. A very good friend of mone built his entire business to $20K/month in 2 years just by following this very same approach: 1. Find an expert in the field 2. Interview them 3. Promote them and ask to be promoted in return Remember to make sure the group owner promotes the landing page you created. Step 8: Watch the Leads Roll In and Follow Up That is it really. You get a few interviews published with the group owner on hot publications. The group owner gets some exposure. In return the group owner promotes your landing page, the group members see it, click it and subscribe to read the PDF. Your job now is to: How to get 60 Leads in 24 hours with a Page 7
Count the number of total leads you got Follow up with the leads within 2-5 days of them singing up to get your PDF Unbounce or whatever service you use keeps tracks of the leads. You can integrate it with Salesforce if you like. You have about 5 days until your leads become completely cold and forget all about you. So you want to follow up and ask how they liked your PDF within 5 days. Also remember it takes about 5 follow ups to close a deal. My sales follow up email looked like this: Hi (First Name), I hope you enjoyed the 50 FREE Detox drinks ebook. If you haven't had the chance to download it yet, you can still do so here. My audience have been pretty impressed with the way it simplifies their weight loss problems. If you've already checked it out, hit reply and let me know how you like it. Being overweight can be tough. I've been there. There is just so much to do when you start out, it can be a challenge to know what to do next. If you re like me, you may have some questions and challenges. How to get 60 Leads in 24 hours with a Page 8
Today, for instance, I d love to recommend my blog. My goal is for you to master your health so you can attain your desired body goals. I'd love to hear your thoughts on it! We d love to learn more about you and your work at (Insert Their Company Name) Looking forward to connecting. -(Your Name) Conclusion That is it! Give it a try. I d love to hear your feedback and comments as you get going with this approach. If you want to get some quick qualified leads you do not need fancy ad campaigns and you most certainly do not need to spend a lot of money. A targeted piece of content toward a popular and targeted Facebook group will do wonders in terms of generating leads. About the Author: Akhilla Kakivai runs Healthy Princess Academy helping startups grow and acquire customers through unconventional ways. How to get 60 Leads in 24 hours with a Page 9